VITAL FARMS INC VITL
COM · Common Stock · CUSIP 92847W103 · ISIN US92847W1036
American egg and butter brand
- SectorConsumer staples
- IndustryFood and Kindred Products
- HeadquartersAustin, TX
- Founded2007
- Websitevitalfarms.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($576.3k this quarter). Holder counts are more reliable. Shares outstanding: 44.7m as of 2025-08-04, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $38.52. Options: 14 managers hold calls ($48.1m notional), 12 hold puts ($44.2m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 117 |
| Q4 2022 | 120 |
| Q1 2023 | 134 |
| Q2 2023 | 139 |
| Q3 2023 | 136 |
| Q4 2023 | 142 |
| Q1 2024 | 176 |
| Q2 2024 | 226 |
| Q3 2024 | 248 |
| Q4 2024 | 258 |
| Q1 2025 | 246 |
| Q2 2025 | 245 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 71 | 58 |
| Q4 2023 | 71 | 72 |
| Q1 2024 | 101 | 62 |
| Q2 2024 | 144 | 90 |
| Q3 2024 | 162 | 95 |
| Q4 2024 | 131 | 132 |
| Q1 2025 | 129 | 135 |
| Q2 2025 | 136 | 114 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $43.5m | $14.2m | 0.33 |
| Q4 2024 | $67.9m | $8.2m | 0.12 |
| Q1 2025 | $64.1m | $26.9m | 0.42 |
| Q2 2025 | $48.1m | $44.2m | 0.92 |
Biggest buyers
| WASATCH ADVISORS LP | Added | +923.5k |
| MARSHALL WACE, LLP | Added | +608.7k |
| MILLENNIUM MANAGEMENT LLC | Added | +558.7k |
| AMERICAN CENTURY COMPANIES INC | Added | +444.4k |
| INTRINSIC EDGE CAPITAL MANAGEMENT LLC | New | +316.1k |
| Balyasny Asset Management L.P. | New | +254.4k |
| Pictet Asset Management Holding SA | Added | +244.5k |
| PEREGRINE CAPITAL MANAGEMENT LLC | New | +199.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +189.3k |
| RAYMOND JAMES FINANCIAL INC | Added | +175.5k |
Biggest sellers
| Divisadero Street Capital Management, LP | Reduced | -771.1k |
| BlackRock, Inc. | Reduced | -642.7k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -453.7k |
| Trexquant Investment LP | Sold out | -212.0k |
| GOLDMAN SACHS GROUP INC | Reduced | -171.4k |
| UBS Group AG | Reduced | -147.6k |
| JUPITER ASSET MANAGEMENT LTD | Reduced | -141.8k |
| Granahan Investment Management, LLC | Sold out | -138.7k |
| Driehaus Capital Management LLC | Reduced | -97.7k |
| Invesco Ltd. | Reduced | -96.3k |
Biggest calls
| GROUP ONE TRADING LLC | Added | $12.1m314.6k shares |
| PEAK6 LLC | Added | $11.5m299.0k shares |
| CITADEL ADVISORS LLC | Reduced | $9.3m242.6k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $5.1m131.9k shares |
| JANE STREET GROUP, LLC | Reduced | $2.7m70.6k shares |
| IMC-Chicago, LLC | Reduced | $1.8m45.7k shares |
| SIMPLEX TRADING, LLC | Added | $1.7m44.8k shares |
| D. E. Shaw & Co., Inc. | Added | $1.1m29.3k shares |
| WOLVERINE TRADING, LLC | Added | $1.1m27.2k shares |
| Divisadero Street Capital Management, LP | Reduced | $577.8k15.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $16.1m417.9k shares |
| CITADEL ADVISORS LLC | Added | $9.7m251.7k shares |
| GROUP ONE TRADING LLC | Added | $4.3m111.6k shares |
| JANE STREET GROUP, LLC | Added | $3.7m95.5k shares |
| SIMPLEX TRADING, LLC | Added | $2.7m69.4k shares |
| IMC-Chicago, LLC | Added | $2.4m62.0k shares |
| WOLVERINE TRADING, LLC | Added | $2.3m60.3k shares |
| Walleye Trading LLC | Added | $1.2m30.1k shares |
| Walleye Capital LLC | New | $855.1k22.2k shares |
| TUDOR INVESTMENT CORP ET AL | Reduced | $585.5k15.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| OHAYER MATTHEW 13G · exempt (held before listing) -2.0 pts · filed 2025-11-13 | 16.1% |
| BlackRock, Inc. 13G · institution -5.2 pts · filed 2026-07-08 | 6.9% |
| BlackRock Portfolio Management LLC 13G · institution +1.4 pts · filed 2026-10-27 | 6.6% |
Fell to 5% or below in the last year: Van Berkom & Associates Inc. (0.1%, 2026-06-01), WASATCH ADVISORS LP (4.3%, 2026-04-23), VANGUARD GROUP INC (0.0%, 2026-03-27), WELLINGTON MANAGEMENT GROUP LLP (4.5%, 2025-11-12)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 2 | $440.0k | $440.0k |
| Q4 2023 | 0 | — | 3 | $2.0m | $2.0m |
| Q1 2024 | 0 | — | 5 | $8.0m | $2.8m |
| Q2 2024 | 0 | — | 9 | $27.8m | $9.0m |
| Q3 2024 | 0 | — | 2 | $13.4m | $13.4m |
| Q4 2024 | 0 | — | 2 | $10.5m | $10.5m |
| Q1 2025 | 0 | — | 5 | $10.2m | $9.8m |
| Q2 2025 | 0 | — | 3 | $5.7m | $5.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-17 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $161.2k5.0k shares |
| 2025-06-13 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $790.6k25.0k shares |
| 2025-06-12 | Wrede Thilo CHIEF FINANCIAL OFFICER | Sold plan | $38.3k1.2k shares |
| 2025-05-19 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $862.6k24.0k shares |
| 2025-05-12 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $1.5m45.1k shares |
| 2025-04-21 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $784.3k24.0k shares |
| 2025-04-14 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $1.5m45.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 2.7m $105.5m | Reduced -642.7k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 2.4m $92.8m | Reduced -453.7k |
| VANGUARD GROUP INC 0.00% of their portfolio | 2.3m $87.7m | Added +79.5k |
| WASATCH ADVISORS LP 0.42% of their portfolio | 2.1m $79.9m | Added +923.5k |
| Pictet Asset Management Holding SA 0.07% of their portfolio | 1.7m $65.3m | Added +244.5k |
| AMERICAN CENTURY COMPANIES INC 0.04% of their portfolio | 1.7m $65.0m | Added +444.4k |
| AMAZON COM INC 2.42% of their portfolio | 1.5m $58.9m | Unchanged |
| MARSHALL WACE, LLP 0.06% of their portfolio | 1.2m $47.5m | Added +608.7k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 1.1m $43.1m | Reduced -90.0k |
| EMERALD ADVISERS, LLC 1.43% of their portfolio | 1.0m $39.1m | Added +37.0k |
| MORGAN STANLEY 0.00% of their portfolio | 960.7k $37.0m | Reduced -1.2k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 941.2k $36.3m | Added +24.2k |
| MILLENNIUM MANAGEMENT LLC 0.03% of their portfolio | 901.9k $34.7m | Added +558.7k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.08% of their portfolio | 808.0k $31.1m | Added +21.1k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 807.0k $31.1m | Added +18.7k |
| RENAISSANCE TECHNOLOGIES LLC 0.04% of their portfolio | 797.8k $30.7m | Added +38.5k |
| STATE STREET CORP 0.00% of their portfolio | 774.0k $29.8m | Added +18.6k |
| MACQUARIE GROUP LTD 0.03% of their portfolio | 725.9k $28.0m | Reduced -33.8k |
| LORD, ABBETT & CO. LLC 0.09% of their portfolio | 687.0k $26.5m | Reduced -67.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 665.5k $25.6m | Added +3.5k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 660.7k $25.5m | Added +34.7k |
| Nuveen, LLC 0.01% of their portfolio | 620.7k $23.9m | Added +42.0k |
| JUPITER ASSET MANAGEMENT LTD 0.20% of their portfolio | 612.5k $23.6m | Reduced -141.8k |
| EMERALD MUTUAL FUND ADVISERS TRUST 1.42% of their portfolio | 603.9k $23.3m | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 576.1k $22.2m | Added +175.5k |
| NEEDHAM INVESTMENT MANAGEMENT LLC 1.56% of their portfolio | 507.5k $19.5m | Added +2.5k |
| EVENTIDE ASSET MANAGEMENT, LLC 0.31% of their portfolio | 464.1k $17.9m | Added +201 |
| Divisadero Street Capital Management, LP 1.07% of their portfolio | 413.6k $15.9m | Reduced -771.1k |
| Driehaus Capital Management LLC 0.11% of their portfolio | 363.0k $14.0m | Reduced -97.7k |
| ANCHOR CAPITAL MANAGEMENT COMPANY, LLC 11.43% of their portfolio | 358.3k $13.8m | Added +75.0k |
| Man Group plc 0.03% of their portfolio | 344.8k $13.3m | Reduced -67.6k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 339.7k $13.1m | Reduced -7.4k |
| OSTERWEIS CAPITAL MANAGEMENT INC 0.61% of their portfolio | 332.3k $12.8m | Reduced -45.3k |
| TWO SIGMA INVESTMENTS, LP 0.02% of their portfolio | 324.5k $12.5m | Added +76.0k |
| ALGERT GLOBAL LLC 0.26% of their portfolio | 320.3k $12.3m | Added +91.3k |
| INTRINSIC EDGE CAPITAL MANAGEMENT LLC 1.84% of their portfolio | 316.1k $12.2m | New |
| SEGALL BRYANT & HAMILL, LLC 0.17% of their portfolio | 305.6k $11.8m | Added +153.1k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 297.7k $11.5m | Reduced -35.9k |
| First Eagle Investment Management, LLC 0.02% of their portfolio | 283.5k $10.9m | Added +69.5k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 282.7k $10.9m | Reduced -4.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 279.2k $10.8m | Added +189.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 264.5k $10.2m | Added +11.0k |
| Balyasny Asset Management L.P. 0.02% of their portfolio | 254.4k $9.8m | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 244.1k $9.4m | Reduced -171.4k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 243.9k $9.4m | Reduced -3.7k |
| AWM Investment Company, Inc. 1.05% of their portfolio | 242.2k $9.3m | Unchanged |
| Ranger Investment Management, L.P. 0.64% of their portfolio | 236.1k $9.1m | Added +16.2k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.48% of their portfolio | 233.6k $9.0m | Reduced -8.7k |
| RENAISSANCE GROUP LLC 0.32% of their portfolio | 216.5k $8.3m | Added +50.8k |
| PDT Partners, LLC 0.44% of their portfolio | 201.7k $7.8m | Added +34.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 199.1k $7.7m | Added +123.6k |
| PEREGRINE CAPITAL MANAGEMENT LLC 0.23% of their portfolio | 199.0k $7.7m | New |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 185.9k $7.2m | Added +52.1k |
| Impax Asset Management Group plc 0.04% of their portfolio | 185.0k $7.1m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 178.2k $6.9m | Added +127.8k |
| De Lisle Partners LLP 0.83% of their portfolio | 152.2k $5.9m | Added +28.4k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 144.3k $5.6m | Reduced -847 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 142.9k $5.5m | Reduced -7.9k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.38% of their portfolio | 126.3k $4.9m | Reduced -43.7k |
| GSA CAPITAL PARTNERS LLP 0.34% of their portfolio | 125.1k $4.8m | Added +44.0k |
| Quantbot Technologies LP 0.12% of their portfolio | 118.7k $4.6m | New |
| UBS Group AG 0.00% of their portfolio | 117.5k $4.5m | Reduced -147.6k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 111.7k $4.3m | Added +8.2k |
| ExodusPoint Capital Management, LP 0.05% of their portfolio | 111.6k $4.3m | New |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 107.3k $4.1m | Reduced -7.2k |
| Hamilton Point Investment Advisors, LLC 0.59% of their portfolio | 92.9k $3.6m | New |
| Invesco Ltd. 0.00% of their portfolio | 92.9k $3.6m | Reduced -96.3k |
| BARCLAYS PLC 0.00% of their portfolio | 92.4k $3.6m | Added +26.2k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 91.2k $3.5m | Added +3.1k |
| TRILLIUM ASSET MANAGEMENT, LLC 0.09% of their portfolio | 84.5k $3.3m | Reduced -6.6k |
| TWO SIGMA ADVISERS, LP 0.01% of their portfolio | 74.7k $2.9m | Added +35.5k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.01% of their portfolio | 74.5k $2.9m | Added +46.3k |
| Lighthouse Investment Partners, LLC 0.12% of their portfolio | 74.3k $2.9m | New |
| NORDEA INVESTMENT MANAGEMENT AB 0.00% of their portfolio | 74.2k $2.9m | Added +2.3k |
| CHATHAM CAPITAL GROUP, INC. 0.42% of their portfolio | 71.6k $2.8m | Reduced -420 |
| CAMPBELL NEWMAN ASSET MANAGEMENT INC 0.21% of their portfolio | 68.4k $2.6m | Added +4.5k |
| Swiss National Bank 0.00% of their portfolio | 67.6k $2.6m | Added +4.0k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 67.2k $2.6m | Reduced -7.9k |
| Sapience Investments, LLC 1.71% of their portfolio | 66.3k $2.6m | Reduced -2.0k |
| Clean Yield Group 0.76% of their portfolio | 65.7k $2.5m | Reduced -1.6k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 62.3k $2.4m | Reduced -63.2k |
| Nebula Research & Development LLC 0.20% of their portfolio | 61.9k $2.4m | Added +20.4k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 61.4k $2.4m | Added +14.1k |
| Verition Fund Management LLC 0.01% of their portfolio | 59.8k $2.3m | Reduced -18.6k |
| MIROVA 0.32% of their portfolio | 59.8k $2.3m | Added +43.3k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 59.4k $2.3m | Reduced -21.6k |
| Granite Investment Partners, LLC 0.11% of their portfolio | 58.7k $2.3m | Reduced -12.8k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.01% of their portfolio | 57.1k $2.2m | Reduced -5.3k |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.01% of their portfolio | 56.6k $2.2m | Added +8.0k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 56.4k $2.2m | Reduced -31.1k |
| OMERS ADMINISTRATION Corp 0.02% of their portfolio | 52.8k $2.0m | Unchanged |
| STIFEL FINANCIAL CORP 0.00% of their portfolio | 52.0k $2.0m | Added +32.8k |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 51.9k $2.0m | Added +1.1k |
| Pathstone Holdings, LLC 0.01% of their portfolio | 49.9k $1.9m | Added +9.2k |
| Green Alpha Advisors, LLC 1.82% of their portfolio | 49.5k $1.9m | Reduced -942 |
| Aurora Investment Counsel 1.00% of their portfolio | 49.3k $1.9m | Added +13.2k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 48.2k $1.9m | Added +22.7k |
| HARBOR CAPITAL ADVISORS, INC. 0.08% of their portfolio | 47.8k $1.8m | Reduced -39.5k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 42.0k $1.6m | Added +13.5k |
| Legal & General Group Plc 0.00% of their portfolio | 39.1k $1.5m | Added +4.5k |