VITAL FARMS INC VITL
COM · Common Stock · CUSIP 92847W103 · ISIN US92847W1036
American egg and butter brand
- SectorConsumer staples
- IndustryFood and Kindred Products
- HeadquartersAustin, TX
- Founded2007
- Websitevitalfarms.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($51.5k this quarter). Holder counts are more reliable. Shares outstanding: 44.3m as of 2025-02-24, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $30.48. Options: 15 managers hold calls ($64.1m notional), 15 hold puts ($26.9m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 117 |
| Q4 2022 | 120 |
| Q1 2023 | 134 |
| Q2 2023 | 139 |
| Q3 2023 | 136 |
| Q4 2023 | 142 |
| Q1 2024 | 176 |
| Q2 2024 | 226 |
| Q3 2024 | 248 |
| Q4 2024 | 258 |
| Q1 2025 | 246 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 81 | 52 |
| Q3 2023 | 71 | 58 |
| Q4 2023 | 71 | 72 |
| Q1 2024 | 101 | 62 |
| Q2 2024 | 144 | 90 |
| Q3 2024 | 162 | 95 |
| Q4 2024 | 131 | 132 |
| Q1 2025 | 129 | 135 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $14.3m | $9.6m | 0.67 |
| Q3 2024 | $43.5m | $14.2m | 0.33 |
| Q4 2024 | $67.9m | $8.2m | 0.12 |
| Q1 2025 | $64.1m | $26.9m | 0.42 |
Biggest buyers
| AMERICAN CENTURY COMPANIES INC | Added | +1.2m |
| WASATCH ADVISORS LP | Added | +571.5k |
| Pictet Asset Management Holding SA | Added | +544.2k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +432.8k |
| Divisadero Street Capital Management, LP | Added | +400.8k |
| RAYMOND JAMES FINANCIAL INC | New | +400.6k |
| OSTERWEIS CAPITAL MANAGEMENT INC | New | +377.6k |
| MORGAN STANLEY | Added | +245.5k |
| SEGALL BRYANT & HAMILL, LLC | New | +152.6k |
| JUPITER ASSET MANAGEMENT LTD | Added | +125.6k |
Biggest sellers
| Park West Asset Management LLC | Sold out | -485.0k |
| JANE STREET GROUP, LLC | Sold out | -349.9k |
| LORD, ABBETT & CO. LLC | Reduced | -304.7k |
| Rockefeller Capital Management L.P. | Reduced | -255.5k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -184.0k |
| Clark Capital Management Group, Inc. | Sold out | -175.9k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | Reduced | -169.1k |
| MARSHALL WACE, LLP | Reduced | -167.7k |
| Lighthouse Investment Partners, LLC | Sold out | -167.5k |
| ACADIAN ASSET MANAGEMENT LLC | Reduced | -164.3k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $17.0m558.6k shares |
| Divisadero Street Capital Management, LP | New | $9.2m302.0k shares |
| CITADEL ADVISORS LLC | Added | $8.9m290.8k shares |
| Walleye Trading LLC | Reduced | $7.4m243.0k shares |
| GROUP ONE TRADING LLC | Added | $6.2m203.6k shares |
| JANE STREET GROUP, LLC | Reduced | $4.6m150.8k shares |
| IMC-Chicago, LLC | Added | $4.2m136.6k shares |
| PEAK6 LLC | Added | $2.8m91.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $1.2m39.3k shares |
| D. E. Shaw & Co., Inc. | Added | $837.9k27.5k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $7.0m230.3k shares |
| CITADEL ADVISORS LLC | Added | $5.8m188.8k shares |
| Fulcrum Asset Management LLP | New | $3.4m0 shares |
| SIMPLEX TRADING, LLC | Added | $2.1m67.9k shares |
| GROUP ONE TRADING LLC | Added | $1.6m53.9k shares |
| AYAL Capital Advisors Ltd | New | $1.3m42.5k shares |
| IMC-Chicago, LLC | Added | $1.2m38.7k shares |
| JANE STREET GROUP, LLC | New | $1.1m37.7k shares |
| Caption Management, LLC | New | $1.1m34.8k shares |
| WOLVERINE TRADING, LLC | Added | $974.8k32.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| OHAYER MATTHEW 13G · exempt (held before listing) -2.0 pts · filed 2025-11-13 | 16.1% |
| BlackRock, Inc. 13G · institution -5.2 pts · filed 2026-07-08 | 6.9% |
| BlackRock Portfolio Management LLC 13G · institution +1.4 pts · filed 2026-10-27 | 6.6% |
Fell to 5% or below in the last year: Van Berkom & Associates Inc. (0.1%, 2026-06-01), WASATCH ADVISORS LP (4.3%, 2026-04-23), VANGUARD GROUP INC (0.0%, 2026-03-27)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 0 | — | — |
| Q3 2023 | 0 | — | 2 | $440.0k | $440.0k |
| Q4 2023 | 0 | — | 3 | $2.0m | $2.0m |
| Q1 2024 | 0 | — | 5 | $8.0m | $2.8m |
| Q2 2024 | 0 | — | 9 | $27.8m | $9.0m |
| Q3 2024 | 0 | — | 2 | $13.4m | $13.4m |
| Q4 2024 | 0 | — | 2 | $10.5m | $10.5m |
| Q1 2025 | 0 | — | 5 | $10.2m | $9.8m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-24 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $125.6k4.0k shares |
| 2025-03-19 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $589.2k20.0k shares |
| 2025-03-14 | Khoury Karl Director | Sold | $336.2k10.8k shares |
| 2025-03-12 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $1.4m45.4k shares |
| 2025-02-19 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $838.6k24.0k shares |
| 2025-02-12 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $1.6m45.0k shares |
| 2025-01-21 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $1.0m24.0k shares |
| 2025-01-17 | Bal Joanne GC, SEC. AND HEAD OF IMPACT | Sold plan | $1.3m28.2k shares |
| 2025-01-17 | McKeon Kathryn CMO and GM, Butter | Sold plan | $541.8k12.3k shares |
| 2025-01-13 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $1.9m44.6k shares |
| 2025-01-13 | McKeon Kathryn CHIEF MARKETING OFFICER | Sold plan | $517.6k12.3k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 3.4m $103.1m | Reduced -109.1k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 2.9m $87.3m | Added +432.8k |
| VANGUARD GROUP INC 0.00% of their portfolio | 2.2m $66.9m | Reduced -40.0k |
| AMAZON COM INC 1.92% of their portfolio | 1.5m $46.6m | Unchanged |
| Pictet Asset Management Holding SA 0.05% of their portfolio | 1.4m $44.2m | Added +544.2k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 1.2m $37.9m | Added +1.2m |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 1.2m $36.9m | Added +37.6k |
| Divisadero Street Capital Management, LP 4.15% of their portfolio | 1.2m $36.1m | Added +400.8k |
| WASATCH ADVISORS LP 0.20% of their portfolio | 1.2m $35.1m | Added +571.5k |
| EMERALD ADVISERS, LLC 1.34% of their portfolio | 978.2k $29.8m | Added +113.9k |
| MORGAN STANLEY 0.00% of their portfolio | 961.9k $29.3m | Added +245.5k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 917.0k $27.9m | Added +15.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 788.3k $24.0m | Added +26.9k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.07% of their portfolio | 786.8k $24.0m | Reduced -169.1k |
| MACQUARIE GROUP LTD 0.03% of their portfolio | 759.7k $23.1m | Reduced -4.2k |
| RENAISSANCE TECHNOLOGIES LLC 0.04% of their portfolio | 759.3k $23.1m | Added +3.4k |
| STATE STREET CORP 0.00% of their portfolio | 755.4k $23.0m | Added +9.9k |
| JUPITER ASSET MANAGEMENT LTD 0.22% of their portfolio | 754.3k $23.0m | Added +125.6k |
| LORD, ABBETT & CO. LLC 0.08% of their portfolio | 754.1k $23.0m | Reduced -304.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 662.1k $20.2m | Reduced -116 |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 626.0k $19.1m | Added +54.8k |
| MARSHALL WACE, LLP 0.03% of their portfolio | 625.3k $19.1m | Reduced -167.7k |
| EMERALD MUTUAL FUND ADVISERS TRUST 1.31% of their portfolio | 603.9k $18.4m | Added +72.0k |
| Nuveen, LLC 0.01% of their portfolio | 578.7k $17.6m | First filing |
| NEEDHAM INVESTMENT MANAGEMENT LLC 1.44% of their portfolio | 505.0k $15.4m | Added +50.0k |
| EVENTIDE ASSET MANAGEMENT, LLC 0.28% of their portfolio | 463.9k $14.1m | Added +170 |
| Driehaus Capital Management LLC 0.14% of their portfolio | 460.7k $14.0m | Added +91.6k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 415.4k $12.7m | Added +13.4k |
| Man Group plc 0.04% of their portfolio | 412.4k $12.6m | Added +26.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 400.6k $12.2m | New |
| OSTERWEIS CAPITAL MANAGEMENT INC 0.57% of their portfolio | 377.6k $11.5m | New |
| NORTHERN TRUST CORP 0.00% of their portfolio | 347.1k $10.6m | Added +12.0k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 343.3k $10.5m | Reduced -184.0k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 333.6k $10.2m | Reduced -9.2k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 286.8k $8.7m | Reduced -58.2k |
| ANCHOR CAPITAL MANAGEMENT COMPANY, LLC 8.63% of their portfolio | 283.3k $8.6m | Reduced -120.9k |
| UBS Group AG 0.00% of their portfolio | 265.1k $8.1m | Added +28.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 253.5k $7.7m | Reduced -42.9k |
| TWO SIGMA INVESTMENTS, LP 0.02% of their portfolio | 248.4k $7.6m | Added +33.4k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 247.5k $7.5m | Reduced -2.7k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.43% of their portfolio | 242.3k $7.4m | Reduced -1.6k |
| AWM Investment Company, Inc. 1.02% of their portfolio | 242.2k $7.4m | Unchanged |
| ALGERT GLOBAL LLC 0.17% of their portfolio | 229.1k $7.0m | Added +121.0k |
| Ranger Investment Management, L.P. 0.48% of their portfolio | 219.9k $6.7m | Reduced -495 |
| First Eagle Investment Management, LLC 0.01% of their portfolio | 214.0k $6.5m | Added +69.0k |
| Trexquant Investment LP 0.08% of their portfolio | 212.0k $6.5m | Reduced -60.8k |
| Invesco Ltd. 0.00% of their portfolio | 189.1k $5.8m | Reduced -40.1k |
| Impax Asset Management Group plc 0.03% of their portfolio | 185.0k $5.6m | Added +60.0k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.46% of their portfolio | 170.0k $5.2m | Added +118.0k |
| PDT Partners, LLC 0.36% of their portfolio | 167.2k $5.1m | Added +101.0k |
| RENAISSANCE GROUP LLC 0.22% of their portfolio | 165.8k $5.1m | Added +29.6k |
| SEGALL BRYANT & HAMILL, LLC 0.07% of their portfolio | 152.6k $4.6m | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 150.9k $4.6m | Reduced -116.1k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 145.1k $4.4m | Added +31.3k |
| Granahan Investment Management, LLC 0.21% of their portfolio | 138.7k $4.2m | Reduced -12.7k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 133.8k $4.1m | Added +49.2k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 125.6k $3.8m | Reduced -20.0k |
| De Lisle Partners LLP 0.63% of their portfolio | 123.8k $3.8m | Added +3.0k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 114.5k $3.5m | Reduced -8.1k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 103.5k $3.2m | Reduced -52.1k |
| NATIXIS 0.02% of their portfolio | 94.5k $2.8m | New |
| TRILLIUM ASSET MANAGEMENT, LLC 0.08% of their portfolio | 91.1k $2.8m | Reduced -16.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 89.9k $2.7m | Added +1.2k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 88.1k $2.7m | Reduced -1.4k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 87.4k $2.7m | Reduced -139.2k |
| HARBOR CAPITAL ADVISORS, INC. 0.12% of their portfolio | 87.2k $2.7m | Reduced -14.4k |
| HUSSMAN STRATEGIC ADVISORS, INC. 0.62% of their portfolio | 84.0k $2.6m | Added +31.5k |
| Aquatic Capital Management LLC 0.06% of their portfolio | 82.7k $2.5m | Added +3.0k |
| GSA CAPITAL PARTNERS LLP 0.22% of their portfolio | 81.1k $2.5m | Reduced -28.5k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 81.0k $2.5m | Reduced -51.5k |
| Verition Fund Management LLC 0.01% of their portfolio | 78.4k $2.4m | Added +3.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 75.4k $2.3m | Added +337 |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 75.1k $2.3m | First filing |
| CHATHAM CAPITAL GROUP, INC. 0.37% of their portfolio | 72.0k $2.2m | Added +3.3k |
| NORDEA INVESTMENT MANAGEMENT AB 0.00% of their portfolio | 71.9k $2.2m | Reduced -2.4k |
| Granite Investment Partners, LLC 0.11% of their portfolio | 71.5k $2.2m | Reduced -23.8k |
| CREDIT AGRICOLE S A 0.01% of their portfolio | 69.5k $2.1m | Reduced -12.4k |
| Sapience Investments, LLC 1.49% of their portfolio | 68.3k $2.1m | Reduced -9.4k |
| NAVELLIER & ASSOCIATES INC 0.33% of their portfolio | 67.9k $2.4m | Reduced -16.0k |
| Clean Yield Group 0.67% of their portfolio | 67.3k $2.1m | Added +9.4k |
| BARCLAYS PLC 0.00% of their portfolio | 66.2k $2.0m | Reduced -28.1k |
| CAMPBELL NEWMAN ASSET MANAGEMENT INC 0.17% of their portfolio | 63.9k $1.9m | Reduced -295 |
| Swiss National Bank 0.00% of their portfolio | 63.6k $1.9m | Added +4.3k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.01% of their portfolio | 62.4k $1.9m | Reduced -85.8k |
| ACADIAN ASSET MANAGEMENT LLC 0.01% of their portfolio | 59.1k $1.8m | Reduced -164.3k |
| OMERS ADMINISTRATION Corp 0.01% of their portfolio | 52.8k $1.6m | New |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 50.8k $1.5m | Reduced -59.9k |
| Green Alpha Advisors, LLC 1.64% of their portfolio | 50.5k $1.5m | Added +6.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 50.4k $1.5m | Added +12.0k |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.01% of their portfolio | 48.6k $1.5m | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 47.3k $1.4m | Added +885 |
| Skandinaviska Enskilda Banken AB (publ) 0.01% of their portfolio | 46.0k $1.4m | Reduced -18.6k |
| Independent Advisor Alliance 0.05% of their portfolio | 45.6k $1.4m | Reduced -84 |
| CAPITAL FUND MANAGEMENT S.A. 0.02% of their portfolio | 42.0k $1.3m | New |
| Nebula Research & Development LLC 0.12% of their portfolio | 41.5k $1.3m | Reduced -4.9k |
| Pathstone Holdings, LLC 0.01% of their portfolio | 40.7k $1.2m | Added +15.4k |
| TWO SIGMA ADVISERS, LP 0.00% of their portfolio | 39.2k $1.2m | Reduced -18.7k |
| Inspire Investing, LLC 0.14% of their portfolio | 37.5k $1.1m | Added +26.7k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 37.0k $1.1m | Added +10.7k |
| Aurora Investment Counsel 0.61% of their portfolio | 36.1k $1.1m | Added +2.7k |