VIANT TECHNOLOGY INC DSP
COM CL A · Common Stock · CUSIP 92557A101 · ISIN US92557A1016
- SectorTechnology
- IndustryServices-Computer Programming, Data Processing, Etc.
- HeadquartersIrvine, CA
- Founded2020
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($33.9k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $12.67. Options: 7 managers hold calls ($1.9m notional), 0 hold puts (—).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 55 |
| Q1 2023 | 48 |
| Q2 2023 | 54 |
| Q3 2023 | 60 |
| Q4 2023 | 61 |
| Q1 2024 | 75 |
| Q2 2024 | 84 |
| Q3 2024 | 83 |
| Q4 2024 | 108 |
| Q1 2025 | 107 |
| Q2 2025 | 106 |
| Q3 2025 | 107 |
| Q4 2025 | 112 |
| Q1 2026 | 121 |
| Q2 2026 | 121 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 40 | 35 |
| Q4 2024 | 70 | 32 |
| Q1 2025 | 58 | 54 |
| Q2 2025 | 52 | 58 |
| Q3 2025 | 65 | 56 |
| Q4 2025 | 61 | 50 |
| Q1 2026 | 60 | 56 |
| Q2 2026 | 78 | 43 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $3.8m | $90.6k | 0.02 |
| Q4 2025 | $1.4m | $0 | 0.00 |
| Q1 2026 | $1.0m | $0 | 0.00 |
| Q2 2026 | $1.9m | $0 | 0.00 |
Biggest buyers
| Manatuck Hill Partners, LLC | New | +240.0k |
| MYDA Advisors LLC | New | +200.0k |
| LAZARD ASSET MANAGEMENT LLC | New | +193.1k |
| MACKENZIE FINANCIAL CORP | Added | +193.0k |
| VANGUARD CAPITAL MANAGEMENT LLC | Added | +174.1k |
| BlackRock, Inc. | Added | +170.1k |
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. | Added | +154.3k |
| Norwood Investment Partners, LP | Added | +115.2k |
| LOS ANGELES CAPITAL MANAGEMENT LLC | Added | +105.0k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +104.3k |
Biggest sellers
| Topline Capital Management, LLC | Sold out | -193.9k |
| TUDOR INVESTMENT CORP ET AL | Sold out | -185.9k |
| MARSHALL WACE, LLP | Sold out | -124.9k |
| Trexquant Investment LP | Reduced | -113.5k |
| MILLENNIUM MANAGEMENT LLC | Sold out | -99.6k |
| Invenomic Capital Management LP | Reduced | -69.6k |
| GOLDMAN SACHS GROUP INC | Reduced | -52.9k |
| STATE OF WISCONSIN INVESTMENT BOARD | Reduced | -42.6k |
| GSA CAPITAL PARTNERS LLP | Sold out | -38.2k |
| Engineers Gate Manager LP | Sold out | -37.5k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $945.7k74.7k shares |
| GROUP ONE TRADING LLC | Added | $281.1k22.2k shares |
| TUDOR INVESTMENT CORP ET AL | New | $251.9k19.9k shares |
| ARDSLEY ADVISORY PARTNERS LP | New | $158.2k12.5k shares |
| PEAK6 LLC | New | $149.4k11.8k shares |
| Potomac Capital Management, Inc. | New | $127.9k10.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $2.5k200 shares |
Biggest puts
| None |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Capital V LLC 13G · exempt (held before listing) new · filed 2025-11-14 | 62.3% |
| Vanderhook Christopher 13G · exempt (held before listing) -1.8 pts · filed 2026-05-13 | 32.8% |
| Vanderhook Timothy 13G · exempt (held before listing) -2.2 pts · filed 2026-05-13 | 32.4% |
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. 13G · institution +1.2 pts · filed 2025-08-14 | 7.3% |
| ROYCE & ASSOCIATES LP 13G · exempt (held before listing) +1.1 pts · filed 2026-10-23 | 6.6% |
MADDEN LARRY
13D · may seek influence
-1.8 pts · filed 2026-06-18
Stated purpose10b5-1 Trading Plan - June 2026 On June 17, 2026, the Reporting Person entered into a new trading plan pursuant to Rule 10b5-1 under the Securities Exchange Act of 1934, as amended (the "June 2026 10b5-1 Trading Plan"). Pursuant to the June 2026 10b5-1 Trading Plan, the Broker agreed to make periodic sales of up to an aggregate of 144,978 shares of Class A Common Stock on behalf of the Reporting Person starting on September 16, 2026 through March 31, 2027, less any and all additional shares sold pursuant to the previously disclosed December 2025 10b5-1 Trading Plan. The amount and timing of sales, if any, pursuant to the June 2026 10b5-1 Trading Plan will be determined based on the terms of the June 2026 10b5-1 Trading Plan, market conditions, share price and other factors. This descript… Full filing |
5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 2 | $2.6m | $2.5m |
| Q1 2025 | 0 | — | 1 | $598.2k | $598.2k |
| Q2 2025 | 0 | — | 4 | $430.0k | — |
| Q3 2025 | 0 | — | 3 | $212.0k | — |
| Q4 2025 | 0 | — | 3 | $412.0k | $254.3k |
| Q1 2026 | 0 | — | 3 | $493.6k | $493.6k |
| Q2 2026 | 0 | — | 4 | $2.4m | $1.9m |
| Q3 2026 | 0 | — | 3 | $1.3m | $1.3m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-18 | MADDEN LARRY Chief Financial Officer | Sold plan | $176.7k14.6k shares |
| 2026-09-16 | MADDEN LARRY Chief Financial Officer | Sold plan | $213.4k17.0k shares |
| 2026-08-11 | MADDEN LARRY Chief Financial Officer | Sold plan | $358.6k27.5k shares |
| 2026-07-23 | Capital V LLC 10% owner | Sold plan | $135.2k12.9k shares |
| 2026-07-23 | Vanderhook Timothy CEO and Chairman, director · By Capital V LLC | Sold plan | $45.1k4.3k shares |
| 2026-07-23 | Vanderhook Christopher Chief Operating Officer, director · By Capital V LLC | Sold plan | $45.1k4.3k shares |
| 2026-07-23 | MADDEN LARRY Chief Financial Officer | Sold plan | $30.1k2.8k shares |
| 2026-07-22 | Capital V LLC 10% owner | Sold plan | $165.4k15.0k shares |
| 2026-07-22 | Vanderhook Timothy CEO and Chairman, director · By Capital V LLC | Sold plan | $55.1k5.0k shares |
| 2026-07-22 | Vanderhook Christopher Chief Operating Officer, director · By Capital V LLC | Sold plan | $55.1k5.0k shares |
| 2026-07-21 | Capital V LLC 10% owner | Sold plan | $112.2k9.6k shares |
| 2026-07-21 | Vanderhook Timothy CEO and Chairman, director · By Capital V LLC | Sold plan | $37.4k3.2k shares |
| 2026-07-21 | Vanderhook Christopher Chief Operating Officer, director · By Capital V LLC | Sold plan | $37.4k3.2k shares |
| 2026-07-08 | MADDEN LARRY Chief Financial Officer | Sold plan | $143.1k11.3k shares |
| 2026-07-07 | MADDEN LARRY Chief Financial Officer | Sold plan | $117.7k9.1k shares |
| 2026-07-06 | MADDEN LARRY Chief Financial Officer | Sold plan | $129.0k10.1k shares |
| 2026-06-18 | Capital V LLC 10% owner | Sold plan | $82.2k7.5k shares |
| 2026-06-18 | Vanderhook Christopher Chief Operating Officer, director · By Capital V LLC | Sold plan | $27.4k2.5k shares |
| 2026-06-18 | Vanderhook Timothy CEO and Chairman, director · By Capital V LLC | Sold plan | $27.4k2.5k shares |
| 2026-06-17 | Capital V LLC 10% owner | Sold plan | $166.3k15.0k shares |
| 2026-06-17 | Vanderhook Timothy CEO and Chairman, director · By Capital V LLC | Sold plan | $55.5k5.0k shares |
| 2026-06-17 | Vanderhook Christopher Chief Operating Officer, director · By Capital V LLC | Sold plan | $55.5k5.0k shares |
| 2026-06-16 | Capital V LLC 10% owner | Sold plan | $167.6k15.0k shares |
| 2026-06-16 | Vanderhook Christopher Chief Operating Officer, director · By Capital V LLC | Sold plan | $55.9k5.0k shares |
| 2026-06-16 | Vanderhook Timothy CEO and Chairman, director · By Capital V LLC | Sold plan | $55.9k5.0k shares |
| 2026-06-15 | MADDEN LARRY Chief Financial Officer | Sold | $281.7k25.4k shares |
| 2026-06-15 | Vanderhook Timothy CEO and Chairman, director | Sold | $101.3k9.1k shares |
| 2026-06-15 | Vanderhook Christopher Chief Operating Officer, director | Sold | $101.3k9.1k shares |
| 2026-06-09 | VALDES MAX O Director | Sold | $40.5k3.4k shares |
| 2026-06-08 | MADDEN LARRY Chief Financial Officer | Sold plan | $177.5k14.7k shares |
The latest 30 of 58 trades.
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. 0.94% of their portfolio | 1.5m $19.0m | Added +154.3k |
| BlackRock, Inc. 0.00% of their portfolio | 1.3m $16.1m | Added +170.1k |
| ROYCE & ASSOCIATES LP 0.11% of their portfolio | 1.1m $13.6m | Added +63.2k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 846.0k $10.7m | Added +174.1k |
| Potomac Capital Management, Inc. 4.98% of their portfolio | 538.0k $6.8m | Added +5.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 482.2k $6.1m | Added +104.3k |
| RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio | 425.7k $5.4m | Reduced -16.1k |
| STATE STREET CORP 0.00% of their portfolio | 338.2k $4.3m | Added +25.4k |
| Norwood Investment Partners, LP 5.86% of their portfolio | 335.2k $4.2m | Added +115.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 301.8k $4.0m | Reduced -2.4k |
| G2 Investment Partners Management LLC 0.56% of their portfolio | 241.5k $3.1m | Reduced -14.7k |
| Manatuck Hill Partners, LLC 1.01% of their portfolio | 240.0k $3.0m | New |
| MACKENZIE FINANCIAL CORP 0.00% of their portfolio | 215.2k $2.7m | Added +193.0k |
| Invenomic Capital Management LP 0.16% of their portfolio | 207.3k $2.6m | Reduced -69.6k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 206.3k $2.6m | Added +27.5k |
| MYDA Advisors LLC 0.62% of their portfolio | 200.0k $2.5m | New |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 194.3k $2.5m | Added +12.4k |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 193.1k $2.4m | New |
| NORTHERN TRUST CORP 0.00% of their portfolio | 191.3k $2.4m | Added +24.0k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 182.1k $2.3m | Added +36.2k |
| ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio | 167.6k $2.1m | Added +7.8k |
| NANO CAP NEW MILLENNIUM GROWTH FUND L P 1.46% of their portfolio | 150.0k $1.9m | Added +57.5k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 136.8k $1.7m | Added +26.1k |
| FEDERATED HERMES, INC. 0.00% of their portfolio | 134.3k $1.7m | Added +10.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 132.7k $1.7m | Reduced -7.0k |
| UBS Group AG 0.00% of their portfolio | 116.7k $1.5m | Added +61.6k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 115.4k $1.5m | Added +105.0k |
| MORGAN STANLEY 0.00% of their portfolio | 114.2k $1.4m | Reduced -5.6k |
| HARBOR CAPITAL ADVISORS, INC. 0.09% of their portfolio | 106.5k $1.3m | Added +14.6k |
| GLOBEFLEX CAPITAL L P 0.17% of their portfolio | 104.0k $1.3m | Unchanged |
| XTX Topco Ltd 0.02% of their portfolio | 100.9k $1.3m | Added +90.7k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 99.6k $1.3m | New |
| Quantinno Capital Management LP 0.00% of their portfolio | 95.1k $1.2m | Added +32.7k |
| ARDSLEY ADVISORY PARTNERS LP 0.13% of their portfolio | 95.0k $1.2m | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 80.8k $1.0m | New |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 77.3k $978.6k | Added +18.3k |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 69.0k $873.3k | Added +13.6k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 61.3k $776.0k | Added +12.0k |
| BOOTHBAY FUND MANAGEMENT, LLC 0.01% of their portfolio | 57.1k $722.7k | Reduced -7.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 56.8k $719.0k | Reduced -52.9k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.01% of their portfolio | 55.1k $697.6k | Added +43.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 52.0k $657.8k | Added +8.7k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 48.1k $609.3k | Added +4.0k |
| Squarepoint Ops LLC 0.00% of their portfolio | 39.6k $500.9k | Added +3.2k |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 39.0k $494.2k | Reduced -159 |
| Divisadero Street Capital Management, LP 0.01% of their portfolio | 34.6k $438.2k | Reduced -14.8k |
| Trexquant Investment LP 0.00% of their portfolio | 33.9k $429.3k | Reduced -113.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 33.8k $427.7k | Reduced -11.3k |
| Nuveen, LLC 0.00% of their portfolio | 32.5k $411.1k | Added +5.4k |
| Quadrature Capital Ltd 0.00% of their portfolio | 32.2k $407.6k | New |
| BARCLAYS PLC 0.00% of their portfolio | 31.9k $404.2k | Added +560 |
| Verdad Advisers, LP 0.39% of their portfolio | 31.9k $403.6k | New |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 27.7k $364.9k | Reduced -566 |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 27.4k $346.6k | Reduced -11.3k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 26.6k $298.0k | Added +3.5k |
| Hillsdale Investment Management Inc. 0.01% of their portfolio | 26.6k $336.8k | Reduced -2.0k |
| BAILARD, INC. 0.01% of their portfolio | 25.6k $324.6k | New |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 22.8k $300.8k | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 22.4k $283.8k | Added +593 |
| Advisory Services Network, LLC 0.00% of their portfolio | 21.6k $273.3k | Added +2.3k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 21.5k $272.8k | New |
| Emerald Investment Advisers, LLC 0.02% of their portfolio | 20.7k $262.7k | Added +1.9k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 18.3k $231.9k | Reduced -808 |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 17.1k $216.1k | Added +6.0k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 15.7k $198.8k | Added +10.2k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 15.6k $197.9k | Reduced -28.3k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 14.6k $184.3k | Added +1.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 13.7k $174.0k | Added +3.4k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 13.0k $164.5k | Reduced -42.6k |
| Invesco Ltd. 0.00% of their portfolio | 10.9k $137.7k | New |
| Graham Capital Management, L.P. 0.00% of their portfolio | 10.9k $137.4k | New |
| Quantbot Technologies LP 0.01% of their portfolio | 10.7k $136.0k | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 10.4k $131.5k | New |
| STIFEL FINANCIAL CORP 0.00% of their portfolio | 10.1k $127.6k | Reduced -220 |
| MetLife Investment Management, LLC 0.00% of their portfolio | 10.0k $127.0k | Added +1.1k |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 8.1k $102.5k | Unchanged |
| CITIGROUP INC 0.00% of their portfolio | 8.0k $101.5k | Added +6.5k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 7.9k $99.8k | Added +807 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 6.5k $82.0k | Added +3.3k |
| FMR LLC 0.00% of their portfolio | 5.4k $68.8k | Added +328 |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 5.4k $67.0k | Unchanged |
| Police & Firemen's Retirement System of New Jersey 0.00% of their portfolio | 5.0k $63.5k | Unchanged |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 4.8k $61.0k | Added +2.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 4.7k $59.9k | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 3.7k $46.6k | Reduced -1.0k |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 3.4k $42.4k | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 3.2k $40.1k | Reduced -1 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 3.0k $38.7k | Added +33 |
| Versant Capital Management, Inc 0.00% of their portfolio | 2.8k $35.1k | Added +1.9k |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 2.7k $34.0k | Added +962 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 2.1k $26.9k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.0k $25.3k | Reduced -3.0k |
| Legal & General Group Plc 0.00% of their portfolio | 1.8k $23.1k | Added +455 |
| Ameritas Investment Partners, Inc. 0.00% of their portfolio | 1.6k $20.3k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 1.6k $20.2k | Unchanged |
| GAMMA Investing LLC 0.00% of their portfolio | 1.3k $15.8k | Reduced -439 |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 814 $10.3k | New |
| Federation des caisses Desjardins du Quebec 0.00% of their portfolio | 760 $9.6k | Unchanged |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 734 $9.3k | Added +393 |
| Arax Advisory Partners 0.00% of their portfolio | 680 $8.6k | New |