VIAD CORP PRSU
COM · Common Stock · CUSIP 92552R406
American attractions and hospitality company
- SectorConsumer discretionary
- IndustryServices-Miscellaneous Amusement & Recreation
- HeadquartersDenver, CO
- Websitepursuit.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($326.6k this quarter). Holder counts are more reliable. Shares outstanding: 27.3m as of 2026-08-03, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $55.93. Options: 5 managers hold calls ($8.5m notional), 0 hold puts (—).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 132 |
| Q4 2022 | 131 |
| Q1 2023 | 130 |
| Q2 2023 | 133 |
| Q3 2023 | 136 |
| Q4 2023 | 168 |
| Q1 2024 | 172 |
| Q2 2024 | 168 |
| Q3 2024 | 171 |
| Q4 2024 | 176 |
| Q1 2025 | 170 |
| Q2 2025 | 162 |
| Q3 2025 | 167 |
| Q4 2025 | 173 |
| Q1 2026 | 179 |
| Q2 2026 | 204 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 83 | 72 |
| Q4 2024 | 76 | 77 |
| Q1 2025 | 85 | 84 |
| Q2 2025 | 84 | 71 |
| Q3 2025 | 84 | 70 |
| Q4 2025 | 86 | 75 |
| Q1 2026 | 82 | 76 |
| Q2 2026 | 92 | 89 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $0 | $0 | — |
| Q4 2025 | $0 | $0 | — |
| Q1 2026 | $0 | $0 | — |
| Q2 2026 | $8.5m | $0 | 0.00 |
Biggest buyers
| AMERICAN CENTURY COMPANIES INC | Added | +856.9k |
| FMR LLC | Added | +635.2k |
| SNYDER CAPITAL MANAGEMENT L P | New | +448.7k |
| SCHRODER INVESTMENT MANAGEMENT GROUP | New | +224.2k |
| Driehaus Capital Management LLC | New | +143.1k |
| Roubaix Capital, LLC | New | +122.5k |
| DIMENSIONAL FUND ADVISORS LP | Added | +106.1k |
| Squarepoint Ops LLC | New | +78.5k |
| HRT FINANCIAL LP | New | +49.9k |
| MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC | New | +48.8k |
Biggest sellers
| VICTORY CAPITAL MANAGEMENT INC | Sold out | -1.3m |
| GRS Advisors, LLC | Reduced | -470.8k |
| Allspring Global Investments Holdings, LLC | Reduced | -336.2k |
| Qube Research & Technologies Ltd | Reduced | -188.6k |
| ArrowMark Colorado Holdings LLC | Reduced | -146.6k |
| MORGAN STANLEY | Reduced | -88.4k |
| BOOTHBAY FUND MANAGEMENT, LLC | Reduced | -84.3k |
| River Road Asset Management, LLC | Reduced | -81.7k |
| TimesSquare Capital Management, LLC | Reduced | -75.9k |
| Aristotle Capital Boston, LLC | Reduced | -67.7k |
Biggest calls
| JANE STREET GROUP, LLC | New | $3.1m55.9k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $2.2m38.6k shares |
| PEAK6 LLC | New | $1.7m29.7k shares |
| SIMPLEX TRADING, LLC | New | $850.7k15.2k shares |
| CITADEL ADVISORS LLC | New | $666.0k11.9k shares |
Biggest puts
| None |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Crestview Partners IV GP, L.P.
13D · may seek influence
filed 2024-12-31
Stated purposeItem 4 is hereby amended by adding the following: See Item 3 regarding the Reporting Persons' receipt of Common Stock upon the mandatory conversion of the Series A Preferred Shares. Full filing |
24.0% |
| FMR LLC 13G · institution +2.0 pts · filed 2026-10-07 | 10.7% |
| River Road Asset Management, LLC 13G · institution filed 2025-05-08 | 6.7% |
Fell to 5% or below in the last year: VICTORY CAPITAL MANAGEMENT INC (4.8%, 2026-05-12), Allspring Global Investments Holdings, LLC (4.7%, 2026-04-14), VANGUARD GROUP INC (0.0%, 2026-03-27)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 1 | $36.8k | 0 | — | — |
| Q4 2025 | 2 | $134.0k | 0 | — | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 0 | — | 0 | — | — |
None reported since 1 Apr 2026.
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Crestview Partners IV GP, L.P. 77.34% of their portfolio | 6.7m $375.1m | Unchanged |
| BlackRock, Inc. 0.00% of their portfolio | 3.3m $183.2m | Reduced -37.3k |
| FMR LLC 0.01% of their portfolio | 2.4m $132.3m | Added +635.2k |
| River Road Asset Management, LLC 1.24% of their portfolio | 2.0m $111.5m | Reduced -81.7k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 988.6k $55.3m | Added +856.9k |
| Allspring Global Investments Holdings, LLC 0.08% of their portfolio | 986.2k $54.7m | Reduced -336.2k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 914.3k $51.2m | Reduced -40.0k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 822.7k $46.0m | Added +106.1k |
| STATE STREET CORP 0.00% of their portfolio | 817.3k $45.7m | Added +17.5k |
| TimesSquare Capital Management, LLC 0.67% of their portfolio | 816.5k $45.7m | Reduced -75.9k |
| ADVISORY RESEARCH INC 3.67% of their portfolio | 657.6k $36.8m | Reduced -7.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 541.9k $30.3m | Added +22.6k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 479.1k $26.8m | Added +17.5k |
| SNYDER CAPITAL MANAGEMENT L P 0.43% of their portfolio | 448.7k $25.1m | New |
| GRS Advisors, LLC 2.08% of their portfolio | 439.5k $24.6m | Reduced -470.8k |
| Aristotle Capital Boston, LLC 1.46% of their portfolio | 389.5k $21.8m | Reduced -67.7k |
| MORGAN STANLEY 0.00% of their portfolio | 360.2k $20.2m | Reduced -88.4k |
| ROYCE & ASSOCIATES LP 0.16% of their portfolio | 355.9k $19.9m | Added +43.4k |
| Penn Capital Management Company, LLC 1.20% of their portfolio | 337.0k $18.9m | Reduced -31.4k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 242.8k $13.6m | Added +11.3k |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 232.7k $13.0m | Reduced -188.6k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.02% of their portfolio | 227.8k $12.8m | Reduced -19.0k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.01% of their portfolio | 224.2k $12.2m | New |
| LOOMIS SAYLES & CO L P 0.01% of their portfolio | 205.9k $11.5m | Reduced -2.8k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 202.7k $11.3m | Added +41.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 200.3k $11.2m | Reduced -388 |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 192.9k $10.8m | Added +22.6k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 174.1k $9.7m | Reduced -33.9k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 165.9k $9.3m | Reduced -118 |
| Ancora Advisors LLC 0.16% of their portfolio | 147.6k $8.3m | Reduced -8.3k |
| Driehaus Capital Management LLC 0.05% of their portfolio | 143.1k $8.0m | New |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 142.6k $8.0m | Added +12.7k |
| Manatuck Hill Partners, LLC 2.62% of their portfolio | 141.4k $7.9m | Reduced -10.0k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 138.5k $7.8m | Reduced -1.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 134.6k $7.5m | Reduced -1.8k |
| SEGALL BRYANT & HAMILL, LLC 0.09% of their portfolio | 132.5k $7.4m | Added +12.1k |
| ArrowMark Colorado Holdings LLC 0.30% of their portfolio | 130.2k $7.3m | Reduced -146.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 129.2k $7.2m | Reduced -24.9k |
| Roubaix Capital, LLC 2.46% of their portfolio | 122.5k $6.9m | New |
| BOOTHBAY FUND MANAGEMENT, LLC 0.13% of their portfolio | 121.5k $6.8m | Reduced -84.3k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 0.26% of their portfolio | 109.9k $6.1m | Reduced -420 |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 100.4k $5.6m | Reduced -4.1k |
| Squarepoint Ops LLC 0.01% of their portfolio | 78.5k $4.4m | New |
| Public Sector Pension Investment Board 0.01% of their portfolio | 72.8k $4.1m | Reduced -4.0k |
| UBS Group AG 0.00% of their portfolio | 70.6k $3.9m | Reduced -8.9k |
| Nuveen, LLC 0.00% of their portfolio | 69.4k $3.9m | Added +5.5k |
| FIFTH THIRD BANCORP 0.01% of their portfolio | 66.0k $3.7m | Reduced -7.2k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 54.8k $3.1m | Reduced -11.6k |
| Campbell & CO Investment Adviser LLC 0.15% of their portfolio | 51.3k $2.9m | Added +41.8k |
| HRT FINANCIAL LP 0.01% of their portfolio | 49.9k $2.8m | New |
| Invesco Ltd. 0.00% of their portfolio | 49.2k $2.8m | Reduced -2.3k |
| MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 48.8k $2.7m | New |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 47.7k $2.7m | Added +13.8k |
| Legal & General Group Plc 0.00% of their portfolio | 47.2k $2.6m | Added +3.0k |
| Swiss National Bank 0.00% of their portfolio | 42.2k $2.4m | Added +400 |
| XTX Topco Ltd 0.03% of their portfolio | 41.2k $2.3m | Reduced -13.4k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 38.9k $2.2m | Reduced -2.0k |
| SIMS INVESTMENT MANAGEMENT, LLC 0.64% of their portfolio | 37.1k $2.1m | Reduced -50 |
| RBF Capital, LLC 0.08% of their portfolio | 36.0k $2.0m | Unchanged |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 35.7k $2.0m | Added +1.4k |
| Atom Investors LP 0.16% of their portfolio | 32.5k $1.8m | Reduced -27.3k |
| Redmond Asset Management, LLC 0.44% of their portfolio | 31.6k $1.8m | Reduced -1.1k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 30.0k $1.7m | Reduced -1.3k |
| Engineers Gate Manager LP 0.02% of their portfolio | 25.6k $1.4m | New |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 23.7k $1.3m | Added +4.3k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 23.2k $1.3m | Added +9.5k |
| Susquehanna Portfolio Strategies, LLC 0.02% of their portfolio | 23.1k $1.3m | New |
| Pinnacle Financial Partners, Inc. 0.01% of their portfolio | 22.1k $1.2m | Added +2.6k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 21.9k $1.2m | Added +1.3k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 21.7k $1.2m | Reduced -570 |
| Jump Financial, LLC 0.01% of their portfolio | 20.0k $1.1m | New |
| POLEN CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 20.0k $1.1m | New |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 18.4k $674.4k | Reduced -933 |
| INTECH INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 17.3k $965.6k | New |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 17.2k $961.2k | Reduced -52.6k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 15.7k $882.0k | Unchanged |
| Meixler Investment Management, Ltd. 0.46% of their portfolio | 14.8k $827.1k | Reduced -950 |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.00% of their portfolio | 14.4k $806.0k | Reduced -13.2k |
| CITIGROUP INC 0.00% of their portfolio | 14.3k $800.2k | Added +11.2k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 13.6k $763.0k | Reduced -715 |
| NORDEA INVESTMENT MANAGEMENT AB 0.00% of their portfolio | 13.5k $737.9k | New |
| VANGUARD ASSET MANAGEMENT, Ltd 0.00% of their portfolio | 13.3k $745.6k | Unchanged |
| Zurcher Kantonalbank (Zurich Cantonalbank) 0.00% of their portfolio | 13.1k $733.7k | Unchanged |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 12.8k $716.9k | Reduced -1.6k |
| MetLife Investment Management, LLC 0.00% of their portfolio | 12.3k $688.2k | Reduced -7 |
| CHESAPEAKE ASSET MANAGEMENT LLC 0.47% of their portfolio | 12.1k $609.3k | Added +4.6k |
| Man Group plc 0.00% of their portfolio | 12.0k $672.8k | Added +3.3k |
| Quantinno Capital Management LP 0.00% of their portfolio | 11.5k $641.3k | Added +2.7k |
| Aquatic Capital Management LLC 0.02% of their portfolio | 11.3k $631.7k | Added +8.4k |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 11.1k $619.0k | Added +902 |
| Creative Planning 0.00% of their portfolio | 10.9k $607.8k | Added +240 |
| M&T Bank Corp 0.00% of their portfolio | 10.7k $596.9k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 10.2k $559.0k | Added +619 |
| LPL Financial LLC 0.00% of their portfolio | 10.1k $567.3k | Added +310 |
| Teton Advisors, LLC 0.32% of their portfolio | 10.0k $559.7k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 9.9k $553.3k | Reduced -70 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 9.7k $541.8k | Reduced -277 |
| Quantbot Technologies LP 0.02% of their portfolio | 9.4k $524.6k | New |
| Louisiana State Employees Retirement System 0.01% of their portfolio | 9.1k $509.3k | Reduced -400 |
| Jupiter Topco LLC 0.00% of their portfolio | 9.0k $502.6k | First filing |