Vault-13

VIAD CORP PRSU

COM · Common Stock · CUSIP 92552R406

American attractions and hospitality company

133 institutional holders +3 vs Q1 2023
19,177,83219.2m shares reported held*
91.9% of all shares outstanding*
$515.7mreported value*
20 new 44 added 47 reduced 17 sold out net sold ≈ $2.1m (-76.0k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Shares outstanding: 20.9m as of 2023-08-02, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $26.89. Options: 2 managers hold calls ($61.8k notional), 2 hold puts ($26.9k).

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 132Q4 22: 131Q1 23: 130Q2 23: 133133Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 2022132
Q4 2022131
Q1 2023130
Q2 2023133

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 62 bought or addedQ4 22: 51 cut or sold outQ4 22Q1 23: 69 bought or addedQ1 23: 58 cut or sold outQ1 23Q2 23: 64 bought or addedQ2 23: 64 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 20226251
Q1 20236958
Q2 20236464

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$200k$400k$600kQ3 22 calls: $230.0kQ3 22 puts: $429.0kQ3 22P/C 1.87Q4 22 calls: $9.8kQ4 22 puts: $19.5kQ4 22P/C 2.00Q1 23 calls: $24.9kQ1 23 puts: $89.2kQ1 23P/C 3.58Q2 23 calls: $61.8kQ2 23 puts: $26.9kQ2 23P/C 0.43
Numbers
QuarterCallsPutsP/C
Q3 2022$230.0k$429.0k1.87
Q4 2022$9.8k$19.5k2.00
Q1 2023$24.9k$89.2k3.58
Q2 2023$61.8k$26.9k0.43

Biggest buyers

GRATIA CAPITAL, LLC New +212,239+212.2k
ADVISORY RESEARCH INC New +178,440+178.4k
Nuveen Asset Management, LLC Added +116,800+116.8k
River Road Asset Management, LLC Added +86,382+86.4k
Boston Partners Added +85,422+85.4k
Voss Capital, LP New +75,896+75.9k
DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC New +60,500+60.5k
GOLDMAN SACHS GROUP INC Added +50,495+50.5k
WEDGE CAPITAL MANAGEMENT L L P/NC New +45,596+45.6k
D. E. Shaw & Co., Inc. Added +31,339+31.3k

Biggest sellers

Blue Grotto Capital, LLC Reduced -248,181-248.2k
Penn Capital Management Company, LLC Reduced -106,220-106.2k
Fund 1 Investments, LLC Sold out -101,796-101.8k
Invenomic Capital Management LP Sold out -95,534-95.5k
JACOBS LEVY EQUITY MANAGEMENT, INC Reduced -94,552-94.6k
CITADEL ADVISORS LLC Reduced -92,033-92.0k
BlackRock Inc. Reduced -89,596-89.6k
Western Standard LLC Sold out -82,080-82.1k
Graham Capital Management, L.P. Sold out -29,111-29.1k
Cubist Systematic Strategies, LLC Sold out -28,887-28.9k

Biggest calls

CITADEL ADVISORS LLC Added $61.8k2.3k shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Biggest puts

CITADEL ADVISORS LLC Reduced $26.9k1.0k shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Crestview Partners IV GP, L.P. 13D · may seek influence filed 2024-12-31
Stated purposeItem 4 is hereby amended by adding the following: See Item 3 regarding the Reporting Persons' receipt of Common Stock upon the mandatory conversion of the Series A Preferred Shares. Full filing
24.0% 6.7m≈ $374.6m 2024-12-31
FMR LLC 13G · institution +2.0 pts · filed 2026-10-07 10.7% +2.0 pts 2.9m≈ $163.5m 2026-10-07
River Road Asset Management, LLC 13G · institution filed 2025-05-08 6.7% 1.9m≈ $105.6m 2025-05-08

Fell to 5% or below in the last year: VICTORY CAPITAL MANAGEMENT INC (4.8%, 2026-05-12), Allspring Global Investments Holdings, LLC (4.7%, 2026-04-14), VANGUARD GROUP INC (0.0%, 2026-03-27)

Insider purchases and sales in Q2 2023

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
202Q3 21: 0 buyingQ3 21: 0 sellingQ4 21: 1 buyingQ4 21: 0 sellingQ4 21Q1 22: 2 buyingQ1 22: 0 sellingQ2 22: 0 buyingQ2 22: 0 sellingQ2 22Q3 22: 0 buyingQ3 22: 0 sellingQ4 22: 0 buyingQ4 22: 0 sellingQ4 22Q1 23: 0 buyingQ1 23: 0 sellingQ2 23: 1 buyingQ2 23: 0 sellingQ2 23
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q3 20210—0——
Q4 20211$6.5k0——
Q1 20222$111.1k0——
Q2 20220—0——
Q3 20220—0——
Q4 20220—0——
Q1 20230—0——
Q2 20231$43.7k0——
DateInsiderTradeSharesPrice ValueTheir holding
2023-05-09 Schechter Joshua Director Bought 2,000 $21.84 $43.7k2.0k shares +4%

Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 BlackRock Inc. 0.00% of their portfolio New York, NY 3,351,2403.4m $90.1m $90.1m 0.00% Reduced -89.6k -89,596
2 River Road Asset Management, LLC 0.67% of their portfolio LOUISVILLE, KY 1,817,9481.8m $48.9m $48.9m 0.67% Added +86.4k +86,382
3 VICTORY CAPITAL MANAGEMENT INC 0.05% of their portfolio San Antonio, TX 1,727,7691.7m $46.4m $46.4m 0.05% Reduced -5.4k -5,355
4 VANGUARD GROUP INC 0.00% of their portfolio Valley Forge, PA 1,377,2611.4m $37.0m $37.0m 0.00% Added +10.5k +10,482
5 Allspring Global Investments Holdings, LLC 0.06% of their portfolio CHARLOTTE, NC 1,337,0261.3m $35.9m $35.9m 0.06% Reduced -3.3k -3,261
6 Blue Grotto Capital, LLC 7.35% of their portfolio ATLANTA, GA 1,147,5361.1m $30.8m $30.8m 7.35% Reduced -248.2k -248,181
7 CANNELL CAPITAL LLC 4.69% of their portfolio ALTA, WY 873,294873.3k $23.5m $23.5m 4.69% Reduced -18.0k -18,030
8 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 752,686752.7k $20.2m $20.2m 0.00% Reduced -18.6k -18,581
9 Aristotle Capital Boston, LLC 0.57% of their portfolio BOSTON, MA 708,996709.0k $19.1m $19.1m 0.57% Added +17.2k +17,229
10 Boston Partners 0.02% of their portfolio BOSTON, MA 560,715560.7k $15.3m $15.3m 0.02% Added +85.4k +85,422
11 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 393,028393.0k $10.6m $10.6m 0.00% Added +2.4k +2,398
12 DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio AUSTIN, TX 360,008360.0k $9.7m $9.7m 0.00% Reduced -14.7k -14,679
13 Penn Capital Management Company, LLC 0.82% of their portfolio PHILADELPHIA, PA 314,924314.9k $8.5m $8.5m 0.82% Reduced -106.2k -106,220
14 NEW YORK STATE COMMON RETIREMENT FUND 0.01% of their portfolio ALBANY, NY 232,060232.1k $6.2m $6.2m 0.01% Added +112 +112
15 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 226,158226.2k $6.1m $6.1m 0.00% Added +8.7k +8,702
16 GRATIA CAPITAL, LLC 7.93% of their portfolio LOS ANGELES, CA 212,239212.2k $5.7m $5.7m 7.93% New
17 JBF Capital, Inc. 1.13% of their portfolio Aspen, CO 201,240201.2k $5.4m $5.4m 1.13% Unchanged
18 CIBC Private Wealth Group LLC 0.01% of their portfolio ATLANTA, GA 178,770178.8k $4.8m $4.8m 0.01% Unchanged
19 ADVISORY RESEARCH INC 0.62% of their portfolio CHICAGO, IL 178,440178.4k $4.8m $4.8m 0.62% New
20 Nuveen Asset Management, LLC 0.00% of their portfolio CHICAGO, IL 176,657176.7k $4.7m $4.7m 0.00% Added +116.8k +116,800
21 Bank of New York Mellon Corp 0.00% of their portfolio NEW YORK, NY 166,759166.8k $4.5m $4.5m 0.00% Reduced -10.3k -10,272
22 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio SAN FRANCISCO, CA 160,170160.2k $4.3m $4.3m 0.00% Added +7.5k +7,481
23 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 138,474138.5k $3.7m $3.7m 0.00% Added +50.5k +50,495
24 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 124,441124.4k $3.3m $3.3m 0.00% Reduced -2.0k -1,996
25 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 123,406123.4k $3.3m $3.3m 0.00% Reduced -11.2k -11,155
26 SEI INVESTMENTS CO 0.01% of their portfolio OAKS, PA 122,578122.6k $3.3m $3.3m 0.01% Added +4.1k +4,086
27 BOOTHBAY FUND MANAGEMENT, LLC 0.10% of their portfolio NEW YORK, NY 121,175121.2k $3.3m $3.3m 0.10% Reduced -6.8k -6,770
28 PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio DES MOINES, IA 118,505118.5k $3.2m $3.2m 0.00% Reduced -6.2k -6,169
29 PRELUDE CAPITAL MANAGEMENT, LLC 0.26% of their portfolio NEW YORK, NY 117,864117.9k $3.2m $3.2m 0.26% Added +11.9k +11,858
30 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 117,331117.3k $3.2m $3.2m 0.00% Reduced -10.6k -10,649
31 Invesco Ltd. 0.00% of their portfolio ATLANTA, GA 108,062108.1k $2.9m $2.9m 0.00% Added +3.3k +3,288
32 D. E. Shaw & Co., Inc. 0.00% of their portfolio New York, NY 100,490100.5k $2.7m $2.7m 0.00% Added +31.3k +31,339
33 AMERIPRISE FINANCIAL INC 0.00% of their portfolio MINNEAPOLIS, MN 79,52879.5k $2.1m $2.1m 0.00% Reduced -27.8k -27,819
34 Voss Capital, LP 0.25% of their portfolio HOUSTON, TX 75,89675.9k $2.0m $2.0m 0.25% New
35 RHUMBLINE ADVISERS 0.00% of their portfolio BOSTON, MA 63,50863.5k $1.7m $1.7m 0.00% Reduced -5.4k -5,425
36 DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 0.11% of their portfolio BLOOMFIELD HILLS, MI 60,50060.5k $1.6m $1.6m 0.11% New
37 Legal & General Group Plc 0.00% of their portfolio London, X0 56,04956.0k $1.5m $1.5m 0.00% Added +7.3k +7,333
38 Teton Advisors, Inc. 0.40% of their portfolio Rye, NY 54,00054.0k $1.5m $1.5m 0.40% Unchanged
39 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 50,26650.3k $1.4m $1.4m 0.00% Reduced -92.0k -92,033
40 WEDGE CAPITAL MANAGEMENT L L P/NC 0.02% of their portfolio CHARLOTTE, NC 45,59645.6k $1.2m $1.2m 0.02% New
41 NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio ALBANY, NY 45,42045.4k $1.2m $1.2m 0.00% Reduced -700 -700
42 Swiss National Bank 0.00% of their portfolio ZURICH, V8 45,30045.3k $1.2m $1.2m 0.00% Added +700 +700
43 RBF Capital, LLC 0.07% of their portfolio RENO, NV 39,30039.3k $1.1m $1.1m 0.07% Unchanged
44 CANADA LIFE ASSURANCE Co 0.00% of their portfolio WINNIPEG, A2 37,81737.8k $1.0m $1.0m 0.00% Added +1.3k +1,267
45 MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 37,75537.8k $1.0m $1.0m 0.00% Reduced -10.0k -9,963
46 Public Sector Pension Investment Board 0.01% of their portfolio MONTREAL, A8 36,97937.0k $994.0k $994.0k 0.01% Added +625 +625
47 STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio MADISON, WI 30,64430.6k $823.7k $823.7k 0.00% Reduced -1.9k -1,860
48 PANAGORA ASSET MANAGEMENT INC 0.00% of their portfolio BOSTON, MA 27,95228.0k $751.4k $751.4k 0.00% New
49 ALGERT GLOBAL LLC 0.03% of their portfolio SAN FRANCISCO, CA 26,79026.8k $720.1k $720.1k 0.03% Added +9.7k +9,700
50 PRUDENTIAL FINANCIAL INC 0.00% of their portfolio NEWARK, NJ 25,67225.7k $696.5k $696.5k 0.00% Added +3.5k +3,549
51 Veracity Capital LLC 0.29% of their portfolio Atlanta, GA 25,40925.4k $683.0k $683.0k 0.29% Reduced -20 -20
52 CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio WEST SACRAMENTO, CA 25,07925.1k $674.1k $674.1k 0.00% Reduced -636 -636
53 COMMONWEALTH OF PENNSYLVANIA PUBLIC SCHOOL EMPLS RETRMT SYS 0.00% of their portfolio HARRISBURG, PA 23,54923.5k $633.0k $633.0k 0.00% Added +1.7k +1,663
54 CREDIT SUISSE AG/ 0.00% of their portfolio ZURICH, V8 23,11623.1k $621.4k $621.4k 0.00% Added +5.9k +5,894
55 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 21,43021.4k $576.0k $576.0k 0.00% Reduced -13.0k -13,021
56 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 21,21921.2k $570.4k $570.4k 0.00% Reduced -8.3k -8,284
57 PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio BALTIMORE, MD 20,53820.5k $553.0k $553.0k 0.00% Added +311 +311
58 Thrivent Financial for Lutherans 0.00% of their portfolio Minneapolis, MN 19,92919.9k $536.0k $536.0k 0.00% Reduced -555 -555
59 ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio NASHVILLE, TN 18,37918.4k $494.0k $494.0k 0.00% Added +3.9k +3,855
60 TEXAS PERMANENT SCHOOL FUND CORP 0.00% of their portfolio AUSTIN, TX 17,85117.9k $479.8k $479.8k 0.00% Reduced -218 -218
61 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 17,63717.6k $474.1k $474.1k 0.00% New
62 Ensign Peak Advisors, Inc 0.00% of their portfolio SALT LAKE CITY, UT 16,58016.6k $445.7k $445.7k 0.00% Unchanged
63 VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio ATLANTA, GA 16,50416.5k $443.6k $443.6k 0.00% New
64 JACOBS LEVY EQUITY MANAGEMENT, INC 0.00% of their portfolio FLORHAM PARK, NJ 15,99416.0k $429.9k $429.9k 0.00% Reduced -94.6k -94,552
65 State of Wyoming 0.12% of their portfolio CHEYENNE, WY 15,86115.9k $426.3k $426.3k 0.12% Added +6.5k +6,467
66 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 15,81915.8k $425.2k $425.2k 0.00% Added +23 +23
67 SkyView Investment Advisors, LLC 0.10% of their portfolio SHREWSBURY, NJ 15,24015.2k $410.0k $410.0k 0.10% Reduced -678 -678
68 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 15,23815.2k $409.6k $409.6k 0.00% Added +5.9k +5,895
69 UBS Group AG 0.00% of their portfolio ZURICH, V8 14,89514.9k $400.4k $400.4k 0.00% Added +4.3k +4,293
70 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 14,01014.0k $376.6k $376.6k 0.01% Reduced -642 -642
71 KB FINANCIAL PARTNERS, LLC 0.10% of their portfolio PRINCETON, NJ 13,92613.9k $374.0k $374.0k 0.10% Reduced -663 -663
72 State of Alaska, Department of Revenue 0.00% of their portfolio JUNEAU, AK 13,70813.7k $368.0k $368.0k 0.00% Reduced -446 -446
73 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 13,31213.3k $357.8k $357.8k 0.00% Added +5.0k +4,997
74 Russell Investments Group, Ltd. 0.00% of their portfolio Seattle, WA 12,65412.7k $340.1k $340.1k 0.00% Reduced -9.7k -9,653
75 DEUTSCHE BANK AG\ 0.00% of their portfolio FRANKFURT AM MAIN, 2M 12,17512.2k $327.3k $327.3k 0.00% Reduced -3.1k -3,145
76 Inspire Investing, LLC 0.04% of their portfolio MERIDIAN, ID 11,63211.6k $312.7k $312.7k 0.04% Reduced -1.5k -1,470
77 YOUSIF CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BLOOMFIELD HILLS, MI 11,14311.1k $299.5k $299.5k 0.00% Reduced -546 -546
78 AMERICAN INTERNATIONAL GROUP, INC. 0.00% of their portfolio New York, NY 10,96011.0k $294.6k $294.6k 0.00% Reduced -158 -158
79 Louisiana State Employees Retirement System 0.01% of their portfolio BATON ROUGE, LA 10,90010.9k $293.0k $293.0k 0.01% Added +1.3k +1,300
80 XTX Topco Ltd 0.05% of their portfolio LONDON, X0 10,33410.3k $277.8k $277.8k 0.05% New
81 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 10,32610.3k $277.6k $277.6k 0.00% Added +218 +218
82 MetLife Investment Management, LLC 0.00% of their portfolio Whippany, NJ 10,18410.2k $273.7k $273.7k 0.00% Unchanged
83 BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio PARIS, I0 9,7609.8k $262.3k $262.3k 0.00% Reduced -8.7k -8,715
84 BlackDiamond Wealth Management, LLC 0.23% of their portfolio NEW YORK, NY 9,7279.7k $268.1k $268.1k 0.23% Reduced -1.3k -1,289
85 DARK FOREST CAPITAL MANAGEMENT LP 0.03% of their portfolio NEW YORK, NY 9,6859.7k $260.3k $260.3k 0.03% New
86 KEYBANK NATIONAL ASSOCIATION/OH 0.00% of their portfolio BROOKLYN, OH 9,4759.5k $254.7k $254.7k 0.00% New
87 AMALGAMATED BANK 0.00% of their portfolio NEW YORK, NY 9,4349.4k $254.0k $254.0k 0.00% Added +834 +834
88 Forum Financial Management, LP 0.01% of their portfolio LOMBARD, IL 9,1699.2k $246.5k $246.5k 0.01% New
89 Crestview Partners IV GP, L.P. 0.32% of their portfolio NEW YORK, NY 9,1339.1k $245.5k $245.5k 0.32% Unchanged
90 JANUS HENDERSON GROUP PLC 0.00% of their portfolio LONDON, X0 9,0899.1k $244.4k $244.4k 0.00% New
91 FMR LLC 0.00% of their portfolio BOSTON, MA 8,7588.8k $235.4k $235.4k 0.00% Reduced -8.6k -8,586
92 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 8,6688.7k $233.0k $233.0k 0.00% Reduced -12.1k -12,115
93 MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio Toronto, A6 8,3488.3k $224.4k $224.4k 0.00% New
94 Maryland State Retirement & Pension System 0.00% of their portfolio BALTIMORE, MD 8,1178.1k $218.2k $218.2k 0.00% New
95 TWO SIGMA ADVISERS, LP 0.00% of their portfolio NEW YORK, NY 8,0008.0k $215.0k $215.0k 0.00% Reduced -2.6k -2,600
96 State of Tennessee, Department of Treasury 0.00% of their portfolio NASHVILLE, TN 7,0237.0k $188.8k $188.8k 0.00% Unchanged
97 TEACHERS RETIREMENT SYSTEM OF THE STATE OF KENTUCKY 0.00% of their portfolio FRANKFORT, KY 6,6926.7k $180.0k $180.0k 0.00% Added +361 +361
98 OREGON PUBLIC EMPLOYEES RETIREMENT FUND 0.00% of their portfolio TIGARD, OR 6,4516.5k $173.4k $173.4k 0.00% Reduced -400 -400
99 VESTOR CAPITAL, LLC 0.02% of their portfolio CHICAGO, IL 6,3546.4k $171.0k $171.0k 0.02% Unchanged
100 LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 4,3304.3k $116.0k $116.0k 0.00% Added +3.4k +3,434