VIAD CORP PRSU
COM · Common Stock · CUSIP 92552R406
American attractions and hospitality company
- SectorConsumer discretionary
- IndustryServices-Miscellaneous Amusement & Recreation
- HeadquartersDenver, CO
- Websitepursuit.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Shares outstanding: 20.9m as of 2023-08-02, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $26.89. Options: 2 managers hold calls ($61.8k notional), 2 hold puts ($26.9k).
Trends to Q2 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 132 |
| Q4 2022 | 131 |
| Q1 2023 | 130 |
| Q2 2023 | 133 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 62 | 51 |
| Q1 2023 | 69 | 58 |
| Q2 2023 | 64 | 64 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $230.0k | $429.0k | 1.87 |
| Q4 2022 | $9.8k | $19.5k | 2.00 |
| Q1 2023 | $24.9k | $89.2k | 3.58 |
| Q2 2023 | $61.8k | $26.9k | 0.43 |
Biggest buyers
| GRATIA CAPITAL, LLC | New | +212.2k |
| ADVISORY RESEARCH INC | New | +178.4k |
| Nuveen Asset Management, LLC | Added | +116.8k |
| River Road Asset Management, LLC | Added | +86.4k |
| Boston Partners | Added | +85.4k |
| Voss Capital, LP | New | +75.9k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC | New | +60.5k |
| GOLDMAN SACHS GROUP INC | Added | +50.5k |
| WEDGE CAPITAL MANAGEMENT L L P/NC | New | +45.6k |
| D. E. Shaw & Co., Inc. | Added | +31.3k |
Biggest sellers
| Blue Grotto Capital, LLC | Reduced | -248.2k |
| Penn Capital Management Company, LLC | Reduced | -106.2k |
| Fund 1 Investments, LLC | Sold out | -101.8k |
| Invenomic Capital Management LP | Sold out | -95.5k |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Reduced | -94.6k |
| CITADEL ADVISORS LLC | Reduced | -92.0k |
| BlackRock Inc. | Reduced | -89.6k |
| Western Standard LLC | Sold out | -82.1k |
| Graham Capital Management, L.P. | Sold out | -29.1k |
| Cubist Systematic Strategies, LLC | Sold out | -28.9k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $61.8k2.3k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CITADEL ADVISORS LLC | Reduced | $26.9k1.0k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Crestview Partners IV GP, L.P.
13D · may seek influence
filed 2024-12-31
Stated purposeItem 4 is hereby amended by adding the following: See Item 3 regarding the Reporting Persons' receipt of Common Stock upon the mandatory conversion of the Series A Preferred Shares. Full filing |
24.0% |
| FMR LLC 13G · institution +2.0 pts · filed 2026-10-07 | 10.7% |
| River Road Asset Management, LLC 13G · institution filed 2025-05-08 | 6.7% |
Fell to 5% or below in the last year: VICTORY CAPITAL MANAGEMENT INC (4.8%, 2026-05-12), Allspring Global Investments Holdings, LLC (4.7%, 2026-04-14), VANGUARD GROUP INC (0.0%, 2026-03-27)
Insider purchases and sales in Q2 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 1 | $6.5k | 0 | — | — |
| Q1 2022 | 2 | $111.1k | 0 | — | — |
| Q2 2022 | 0 | — | 0 | — | — |
| Q3 2022 | 0 | — | 0 | — | — |
| Q4 2022 | 0 | — | 0 | — | — |
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 1 | $43.7k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-05-09 | Schechter Joshua Director | Bought | $43.7k2.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2023
| Manager | Shares | Change |
|---|---|---|
| BlackRock Inc. 0.00% of their portfolio | 3.4m $90.1m | Reduced -89.6k |
| River Road Asset Management, LLC 0.67% of their portfolio | 1.8m $48.9m | Added +86.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.05% of their portfolio | 1.7m $46.4m | Reduced -5.4k |
| VANGUARD GROUP INC 0.00% of their portfolio | 1.4m $37.0m | Added +10.5k |
| Allspring Global Investments Holdings, LLC 0.06% of their portfolio | 1.3m $35.9m | Reduced -3.3k |
| Blue Grotto Capital, LLC 7.35% of their portfolio | 1.1m $30.8m | Reduced -248.2k |
| CANNELL CAPITAL LLC 4.69% of their portfolio | 873.3k $23.5m | Reduced -18.0k |
| STATE STREET CORP 0.00% of their portfolio | 752.7k $20.2m | Reduced -18.6k |
| Aristotle Capital Boston, LLC 0.57% of their portfolio | 709.0k $19.1m | Added +17.2k |
| Boston Partners 0.02% of their portfolio | 560.7k $15.3m | Added +85.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 393.0k $10.6m | Added +2.4k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 360.0k $9.7m | Reduced -14.7k |
| Penn Capital Management Company, LLC 0.82% of their portfolio | 314.9k $8.5m | Reduced -106.2k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.01% of their portfolio | 232.1k $6.2m | Added +112 |
| NORTHERN TRUST CORP 0.00% of their portfolio | 226.2k $6.1m | Added +8.7k |
| GRATIA CAPITAL, LLC 7.93% of their portfolio | 212.2k $5.7m | New |
| JBF Capital, Inc. 1.13% of their portfolio | 201.2k $5.4m | Unchanged |
| CIBC Private Wealth Group LLC 0.01% of their portfolio | 178.8k $4.8m | Unchanged |
| ADVISORY RESEARCH INC 0.62% of their portfolio | 178.4k $4.8m | New |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 176.7k $4.7m | Added +116.8k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 166.8k $4.5m | Reduced -10.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 160.2k $4.3m | Added +7.5k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 138.5k $3.7m | Added +50.5k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 124.4k $3.3m | Reduced -2.0k |
| MORGAN STANLEY 0.00% of their portfolio | 123.4k $3.3m | Reduced -11.2k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 122.6k $3.3m | Added +4.1k |
| BOOTHBAY FUND MANAGEMENT, LLC 0.10% of their portfolio | 121.2k $3.3m | Reduced -6.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 118.5k $3.2m | Reduced -6.2k |
| PRELUDE CAPITAL MANAGEMENT, LLC 0.26% of their portfolio | 117.9k $3.2m | Added +11.9k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 117.3k $3.2m | Reduced -10.6k |
| Invesco Ltd. 0.00% of their portfolio | 108.1k $2.9m | Added +3.3k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 100.5k $2.7m | Added +31.3k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 79.5k $2.1m | Reduced -27.8k |
| Voss Capital, LP 0.25% of their portfolio | 75.9k $2.0m | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 63.5k $1.7m | Reduced -5.4k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 0.11% of their portfolio | 60.5k $1.6m | New |
| Legal & General Group Plc 0.00% of their portfolio | 56.0k $1.5m | Added +7.3k |
| Teton Advisors, Inc. 0.40% of their portfolio | 54.0k $1.5m | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 50.3k $1.4m | Reduced -92.0k |
| WEDGE CAPITAL MANAGEMENT L L P/NC 0.02% of their portfolio | 45.6k $1.2m | New |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 45.4k $1.2m | Reduced -700 |
| Swiss National Bank 0.00% of their portfolio | 45.3k $1.2m | Added +700 |
| RBF Capital, LLC 0.07% of their portfolio | 39.3k $1.1m | Unchanged |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 37.8k $1.0m | Added +1.3k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 37.8k $1.0m | Reduced -10.0k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 37.0k $994.0k | Added +625 |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 30.6k $823.7k | Reduced -1.9k |
| PANAGORA ASSET MANAGEMENT INC 0.00% of their portfolio | 28.0k $751.4k | New |
| ALGERT GLOBAL LLC 0.03% of their portfolio | 26.8k $720.1k | Added +9.7k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 25.7k $696.5k | Added +3.5k |
| Veracity Capital LLC 0.29% of their portfolio | 25.4k $683.0k | Reduced -20 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 25.1k $674.1k | Reduced -636 |
| COMMONWEALTH OF PENNSYLVANIA PUBLIC SCHOOL EMPLS RETRMT SYS 0.00% of their portfolio | 23.5k $633.0k | Added +1.7k |
| CREDIT SUISSE AG/ 0.00% of their portfolio | 23.1k $621.4k | Added +5.9k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 21.4k $576.0k | Reduced -13.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 21.2k $570.4k | Reduced -8.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 20.5k $553.0k | Added +311 |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 19.9k $536.0k | Reduced -555 |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 18.4k $494.0k | Added +3.9k |
| TEXAS PERMANENT SCHOOL FUND CORP 0.00% of their portfolio | 17.9k $479.8k | Reduced -218 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 17.6k $474.1k | New |
| Ensign Peak Advisors, Inc 0.00% of their portfolio | 16.6k $445.7k | Unchanged |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 16.5k $443.6k | New |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.00% of their portfolio | 16.0k $429.9k | Reduced -94.6k |
| State of Wyoming 0.12% of their portfolio | 15.9k $426.3k | Added +6.5k |
| BARCLAYS PLC 0.00% of their portfolio | 15.8k $425.2k | Added +23 |
| SkyView Investment Advisors, LLC 0.10% of their portfolio | 15.2k $410.0k | Reduced -678 |
| CITIGROUP INC 0.00% of their portfolio | 15.2k $409.6k | Added +5.9k |
| UBS Group AG 0.00% of their portfolio | 14.9k $400.4k | Added +4.3k |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 14.0k $376.6k | Reduced -642 |
| KB FINANCIAL PARTNERS, LLC 0.10% of their portfolio | 13.9k $374.0k | Reduced -663 |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 13.7k $368.0k | Reduced -446 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 13.3k $357.8k | Added +5.0k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 12.7k $340.1k | Reduced -9.7k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 12.2k $327.3k | Reduced -3.1k |
| Inspire Investing, LLC 0.04% of their portfolio | 11.6k $312.7k | Reduced -1.5k |
| YOUSIF CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 11.1k $299.5k | Reduced -546 |
| AMERICAN INTERNATIONAL GROUP, INC. 0.00% of their portfolio | 11.0k $294.6k | Reduced -158 |
| Louisiana State Employees Retirement System 0.01% of their portfolio | 10.9k $293.0k | Added +1.3k |
| XTX Topco Ltd 0.05% of their portfolio | 10.3k $277.8k | New |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 10.3k $277.6k | Added +218 |
| MetLife Investment Management, LLC 0.00% of their portfolio | 10.2k $273.7k | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 9.8k $262.3k | Reduced -8.7k |
| BlackDiamond Wealth Management, LLC 0.23% of their portfolio | 9.7k $268.1k | Reduced -1.3k |
| DARK FOREST CAPITAL MANAGEMENT LP 0.03% of their portfolio | 9.7k $260.3k | New |
| KEYBANK NATIONAL ASSOCIATION/OH 0.00% of their portfolio | 9.5k $254.7k | New |
| AMALGAMATED BANK 0.00% of their portfolio | 9.4k $254.0k | Added +834 |
| Forum Financial Management, LP 0.01% of their portfolio | 9.2k $246.5k | New |
| Crestview Partners IV GP, L.P. 0.32% of their portfolio | 9.1k $245.5k | Unchanged |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 9.1k $244.4k | New |
| FMR LLC 0.00% of their portfolio | 8.8k $235.4k | Reduced -8.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 8.7k $233.0k | Reduced -12.1k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 8.3k $224.4k | New |
| Maryland State Retirement & Pension System 0.00% of their portfolio | 8.1k $218.2k | New |
| TWO SIGMA ADVISERS, LP 0.00% of their portfolio | 8.0k $215.0k | Reduced -2.6k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 7.0k $188.8k | Unchanged |
| TEACHERS RETIREMENT SYSTEM OF THE STATE OF KENTUCKY 0.00% of their portfolio | 6.7k $180.0k | Added +361 |
| OREGON PUBLIC EMPLOYEES RETIREMENT FUND 0.00% of their portfolio | 6.5k $173.4k | Reduced -400 |
| VESTOR CAPITAL, LLC 0.02% of their portfolio | 6.4k $171.0k | Unchanged |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 4.3k $116.0k | Added +3.4k |