VERA BRADLEY INC VRA
COM · Common Stock · CUSIP 92335C106
American luggage and handbag design company
- IndustryLeather & Leather Products
- HeadquartersRoanoke, IN
- Founded1982
- Websiteverabradley.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($336.3k this quarter). Holder counts are more reliable. Shares outstanding: 28.4m as of 2026-06-04, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $3.89. Options: 5 managers hold calls ($518.1k notional), 1 hold puts ($389).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 76 |
| Q4 2022 | 77 |
| Q1 2023 | 79 |
| Q2 2023 | 96 |
| Q3 2023 | 100 |
| Q4 2023 | 111 |
| Q1 2024 | 106 |
| Q2 2024 | 102 |
| Q3 2024 | 86 |
| Q4 2024 | 83 |
| Q1 2025 | 86 |
| Q2 2025 | 79 |
| Q3 2025 | 66 |
| Q4 2025 | 67 |
| Q1 2026 | 74 |
| Q2 2026 | 67 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 45 | 53 |
| Q4 2024 | 32 | 53 |
| Q1 2025 | 33 | 46 |
| Q2 2025 | 38 | 59 |
| Q3 2025 | 19 | 52 |
| Q4 2025 | 26 | 32 |
| Q1 2026 | 28 | 26 |
| Q2 2026 | 30 | 33 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $0 | $201 | — |
| Q4 2025 | $132.6k | $484 | 0.00 |
| Q1 2026 | $403.5k | $0 | 0.00 |
| Q2 2026 | $518.1k | $389 | 0.00 |
Biggest buyers
| ROYCE & ASSOCIATES LP | Added | +692.1k |
| CITADEL ADVISORS LLC | Added | +164.3k |
| GILDER GAGNON HOWE & CO LLC | Added | +144.0k |
| Impala Asset Management LLC | New | +125.0k |
| ACADIAN ASSET MANAGEMENT LLC | Added | +123.7k |
| Marquette Asset Management, LLC | New | +92.6k |
| Squarepoint Ops LLC | New | +84.2k |
| Assenagon Asset Management S.A. | New | +81.0k |
| TWO SIGMA INVESTMENTS, LP | Added | +78.6k |
| AMERICAN CENTURY COMPANIES INC | Added | +72.7k |
Biggest sellers
| Fund 1 Investments, LLC | Reduced | -692.1k |
| MARSHALL WACE, LLP | Reduced | -305.6k |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | -160.2k |
| Peapod Lane Capital LLC | Reduced | -149.3k |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -130.1k |
| Saba Capital Management, L.P. | Reduced | -110.1k |
| ING GROEP NV | Sold out | -100.0k |
| JANE STREET GROUP, LLC | Reduced | -84.9k |
| MILLENNIUM MANAGEMENT LLC | Sold out | -78.0k |
| Centiva Capital, LP | Reduced | -70.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $240.0k61.7k shares |
| GROUP ONE TRADING LLC | New | $126.8k32.6k shares |
| IMC-Chicago, LLC | Added | $85.2k21.9k shares |
| JANE STREET GROUP, LLC | New | $64.2k16.5k shares |
| SIMPLEX TRADING, LLC | New | $1.9k500 shares |
Biggest puts
| GROUP ONE TRADING LLC | New | $389100 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust 13D · may seek influence filed 2025-06-18 | 14.4% |
| Miller Patricia R. 13G · exempt (held before listing) filed 2025-08-01 | 10.9% |
| ROYCE & ASSOCIATES LP 13G · exempt (held before listing) +1.0 pts · filed 2026-10-21 | 5.9% |
Fell to 5% or below in the last year: NOMURA HOLDINGS INC (2.6%, 2026-02-17), Fund 1 Investments, LLC (0.0%, 2025-11-20)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 2 | $575.7k | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 2 | $694.3k | 0 | — | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 2 | $204.8k | 0 | — | — |
| Q3 2026 | 1 | $10.0k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-25 | Brockman Ivan Director · See note. | Bought | $10.0k2.5k shares |
| 2026-06-12 | Bickley Ian Chief Executive Officer, director · See Note. | Bought | $111.8k28.9k shares |
| 2026-06-12 | Meslow Andrew Director | Bought | $93.0k24.9k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ROYCE & ASSOCIATES LP 0.04% of their portfolio | 1.3m $5.0m | Added +692.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 1.0m $4.0m | Reduced -6.9k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 853.9k $3.3m | Reduced -160.2k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 811.0k $3.2m | Reduced -130.1k |
| Peapod Lane Capital LLC 1.80% of their portfolio | 684.8k $2.7m | Reduced -149.3k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 579.0k $2.3m | Added +72.7k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 501.4k $2.0m | Reduced -305.6k |
| BlackRock, Inc. 0.00% of their portfolio | 433.3k $1.7m | Added +24.0k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 385.4k $1.5m | Added +78.6k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 322.9k $1.3m | Reduced -84.9k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 316.1k $1.2m | Added +5.1k |
| ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio | 268.1k $1.0m | Added +123.7k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 248.8k $967.8k | Added +164.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 242.8k $945.5k | Reduced -12.6k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 227.5k $885.0k | Added +5.8k |
| GILDER GAGNON HOWE & CO LLC 0.01% of their portfolio | 227.2k $883.9k | Added +144.0k |
| UBS Group AG 0.00% of their portfolio | 198.9k $773.9k | Reduced -55.9k |
| Luxor Capital Group, LP 0.08% of their portfolio | 193.0k $750.8k | Unchanged |
| Saba Capital Management, L.P. 0.02% of their portfolio | 179.9k $699.8k | Reduced -110.1k |
| Klingman & Associates, LLC 0.03% of their portfolio | 160.1k $622.6k | Added +53.3k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 131.1k $509.9k | Added +859 |
| Impala Asset Management LLC 0.30% of their portfolio | 125.0k $486.2k | New |
| MORGAN STANLEY 0.00% of their portfolio | 118.6k $461.3k | Added +26.3k |
| Centiva Capital, LP 0.01% of their portfolio | 113.3k $440.7k | Reduced -70.2k |
| STATE STREET CORP 0.00% of their portfolio | 103.6k $402.9k | Unchanged |
| Fund 1 Investments, LLC 0.07% of their portfolio | 102.9k $400.3k | Reduced -692.1k |
| Marquette Asset Management, LLC 0.05% of their portfolio | 92.6k $360.1k | New |
| Empowered Funds, LLC 0.00% of their portfolio | 86.2k $335.5k | Reduced -20.0k |
| Squarepoint Ops LLC 0.00% of their portfolio | 84.2k $327.4k | New |
| Assenagon Asset Management S.A. 0.00% of their portfolio | 81.0k $315.0k | New |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 63.3k $246.1k | Added +50.0k |
| GSA CAPITAL PARTNERS LLP 0.01% of their portfolio | 59.7k $232.0k | Added +48.6k |
| Shay Capital LLC 0.02% of their portfolio | 54.2k $210.7k | Added +4.2k |
| LPL Financial LLC 0.00% of their portfolio | 49.6k $193.0k | New |
| NORTHERN TRUST CORP 0.00% of their portfolio | 48.8k $189.9k | Reduced -6.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 41.0k $160.0k | Added +9.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 31.1k $121.0k | New |
| NOMURA HOLDINGS INC 0.00% of their portfolio | 26.4k $102.9k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 24.8k $96.5k | Unchanged |
| XTX Topco Ltd 0.00% of their portfolio | 21.0k $81.8k | New |
| AXQ CAPITAL, LP 0.01% of their portfolio | 20.3k $78.9k | Reduced -2.3k |
| HRT FINANCIAL LP 0.00% of their portfolio | 18.1k $70.0k | Added +4.7k |
| SAPIENT CAPITAL LLC 0.00% of their portfolio | 15.0k $58.4k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 14.5k $57.9k | Added +13.5k |
| ALGERT GLOBAL LLC 0.00% of their portfolio | 13.1k $50.9k | New |
| Engineers Gate Manager LP 0.00% of their portfolio | 10.0k $39.0k | New |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 8.8k $34.3k | Unchanged |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 3.8k $14.8k | Added +3.2k |
| GROUP ONE TRADING LLC 0.00% of their portfolio | 1.5k $6.0k | Reduced -90 |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 1.5k $5.7k | Reduced -24.3k |
| FMR LLC 0.00% of their portfolio | 1.1k $4.2k | Unchanged |
| GODSEY & GIBB, INC 0.00% of their portfolio | 650 $2.5k | Unchanged |
| GAMMA Investing LLC 0.00% of their portfolio | 640 $2.5k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 549 $2.0k | Added +32 |
| Fortitude Family Office, LLC 0.00% of their portfolio | 426 $1.7k | Unchanged |
| Caitong International Asset Management Co., Ltd 0.00% of their portfolio | 293 $1.1k | Reduced -547 |
| Bare Financial Services, Inc 0.00% of their portfolio | 244 $949 | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 205 $797 | Unchanged |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 173 $673 | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 170 $661 | Unchanged |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 140 $545 | Unchanged |
| SBI Securities Co., Ltd. 0.00% of their portfolio | 103 $401 | Unchanged |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 100 $389 | New |
| Acumen Wealth Advisors, LLC 0.00% of their portfolio | 100 $389 | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 88 $342 | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 6 $23 | Unchanged |
| Optiver Holding B.V. 0.00% of their portfolio | 6 $23 | Unchanged |