ULTA BEAUTY INC ULTA
COM · Common Stock · CUSIP 90384S303 · ISIN US90384S3031
American chain of beauty stores
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($24.0m this quarter). Holder counts are more reliable. Shares outstanding: 45.3m as of 2025-03-25, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $366.28. Options: 33 managers hold calls ($1.4bn notional), 31 hold puts ($807.3m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 928 |
| Q4 2022 | 970 |
| Q1 2023 | 1,039 |
| Q2 2023 | 1,031 |
| Q3 2023 | 992 |
| Q4 2023 | 1,049 |
| Q1 2024 | 1,069 |
| Q2 2024 | 1,015 |
| Q3 2024 | 976 |
| Q4 2024 | 1,003 |
| Q1 2025 | 957 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 482 | 532 |
| Q3 2023 | 457 | 503 |
| Q4 2023 | 488 | 493 |
| Q1 2024 | 503 | 488 |
| Q2 2024 | 522 | 525 |
| Q3 2024 | 446 | 529 |
| Q4 2024 | 410 | 532 |
| Q1 2025 | 426 | 493 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $861.3m | $1.0bn | 1.19 |
| Q3 2024 | $1.1bn | $1.4bn | 1.25 |
| Q4 2024 | $1.7bn | $1.6bn | 0.92 |
| Q1 2025 | $1.4bn | $807.3m | 0.58 |
Biggest buyers
| Sanders Capital, LLC | New | +1.2m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +688.3k |
| FRANKLIN RESOURCES INC | Added | +512.3k |
| JPMORGAN CHASE & CO | Added | +410.9k |
| T. Rowe Price Investment Management, Inc. | Added | +366.1k |
| CITADEL ADVISORS LLC | Added | +318.1k |
| Pacer Advisors, Inc. | Added | +216.1k |
| BANK OF AMERICA CORP /DE/ | Added | +203.4k |
| AQR CAPITAL MANAGEMENT LLC | Added | +190.4k |
| Interval Partners, LP | Added | +185.6k |
Biggest sellers
| Capital World Investors | Sold out | -990.2k |
| ONTARIO TEACHERS PENSION PLAN BOARD | Reduced | -455.6k |
| PointState Capital LP | Sold out | -368.4k |
| STATE STREET CORP | Reduced | -342.3k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -217.8k |
| Balyasny Asset Management L.P. | Reduced | -178.6k |
| Alyeska Investment Group, L.P. | Reduced | -146.8k |
| WELLS FARGO & COMPANY/MN | Reduced | -136.0k |
| UBS Group AG | Reduced | -132.6k |
| HSBC HOLDINGS PLC | Reduced | -121.5k |
Biggest calls
| Balyasny Asset Management L.P. | Added | $353.9m965.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $340.3m928.3k shares |
| CITADEL ADVISORS LLC | Reduced | $205.2m559.7k shares |
| IMC-Chicago, LLC | Reduced | $101.1m275.9k shares |
| JANE STREET GROUP, LLC | Added | $65.2m178.0k shares |
| Squarepoint Ops LLC | Added | $46.5m126.9k shares |
| BARCLAYS PLC | Added | $37.9m103.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $30.3m82.6k shares |
| WOLVERINE TRADING, LLC | Reduced | $28.8m80.1k shares |
| UBS Group AG | Reduced | $23.0m62.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $202.1m551.3k shares |
| CITADEL ADVISORS LLC | Reduced | $101.2m276.0k shares |
| IMC-Chicago, LLC | Reduced | $61.0m166.3k shares |
| Twin Tree Management, LP | Reduced | $60.1m164.0k shares |
| BARCLAYS PLC | Added | $47.1m128.5k shares |
| UBS Group AG | Reduced | $44.5m121.3k shares |
| JANE STREET GROUP, LLC | Reduced | $41.5m113.2k shares |
| D. E. Shaw & Co., Inc. | Reduced | $37.2m101.5k shares |
| Squarepoint Ops LLC | Added | $27.5m74.9k shares |
| WOLVERINE TRADING, LLC | Reduced | $27.4m76.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-07-17 | 8.6% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.6% |
| Sanders Capital, LLC 13G · institution new · filed 2026-08-04 | 5.7% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 3 | $1.0m | — |
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 2 | $1.1m | — |
| Q1 2024 | 0 | — | 3 | $12.9m | — |
| Q2 2024 | 0 | — | 2 | $407.2k | — |
| Q3 2024 | 0 | — | 1 | $39.0k | — |
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 1 | $499.5k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-20 | Steelman Kecia President and CEO | Bought | $499.5k1.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.04% of their portfolio | 5.4m $2.0bn | Reduced -107.6k |
| BlackRock, Inc. 0.03% of their portfolio | 4.4m $1.6bn | Added +132.9k |
| STATE STREET CORP 0.03% of their portfolio | 2.0m $731.7m | Reduced -342.3k |
| MORGAN STANLEY 0.03% of their portfolio | 1.3m $458.6m | Reduced -76.1k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 1.2m $449.7m | Added +30.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.06% of their portfolio | 1.2m $449.0m | Added +688.3k |
| Sanders Capital, LLC 0.65% of their portfolio | 1.2m $436.2m | New |
| T. Rowe Price Investment Management, Inc. 0.23% of their portfolio | 931.6k $341.5m | Added +366.1k |
| JPMORGAN CHASE & CO 0.03% of their portfolio | 913.6k $334.9m | Added +410.9k |
| Invesco Ltd. 0.06% of their portfolio | 813.6k $298.2m | Added +79.7k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 649.2k $238.0m | Added +203.4k |
| MARSHALL WACE, LLP 0.29% of their portfolio | 598.5k $219.4m | Added +139.4k |
| DEUTSCHE BANK AG\ 0.09% of their portfolio | 597.6k $219.0m | Reduced -58.0k |
| CITADEL ADVISORS LLC 0.21% of their portfolio | 585.6k $214.7m | Added +318.1k |
| NORGES BANK 0.03% of their portfolio | 573.5k $210.2m | Added +23.0k |
| Holocene Advisors, LP 0.60% of their portfolio | 553.4k $202.8m | Added +85.9k |
| FRANKLIN RESOURCES INC 0.06% of their portfolio | 552.5k $202.5m | Added +512.3k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 537.2k $196.9m | Reduced -24.9k |
| TD Asset Management Inc 0.18% of their portfolio | 536.2k $196.5m | Added +20.1k |
| Alecta Tjanstepension Omsesidigt 1.00% of their portfolio | 488.8k $179.1m | Reduced -27.6k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 481.7k $176.5m | Added +15.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.04% of their portfolio | 474.9k $174.1m | Added +37.1k |
| Champlain Investment Partners, LLC 1.19% of their portfolio | 448.7k $164.5m | Reduced -112.0k |
| Legal & General Group Plc 0.04% of their portfolio | 395.5k $145.0m | Added +2.1k |
| UBS Group AG 0.03% of their portfolio | 370.5k $135.8m | Reduced -132.6k |
| Epoch Investment Partners, Inc. 0.67% of their portfolio | 355.0k $130.1m | Reduced -7.5k |
| Amundi 0.05% of their portfolio | 353.2k $129.9m | Reduced -97.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 332.3k $121.8m | Added +12.3k |
| Bank of New York Mellon Corp 0.02% of their portfolio | 277.2k $101.6m | Added +1.1k |
| AQR CAPITAL MANAGEMENT LLC 0.10% of their portfolio | 270.4k $96.7m | Added +190.4k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 250.0k $91.7m | Reduced -136.0k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.18% of their portfolio | 247.0k $90.5m | Added +77.3k |
| BNP PARIBAS FINANCIAL MARKETS 0.06% of their portfolio | 225.9k $82.8m | First filing |
| SUMMITRY LLC 4.16% of their portfolio | 224.3k $82.2m | Added +7.6k |
| Pacer Advisors, Inc. 0.19% of their portfolio | 220.3k $80.8m | Added +216.1k |
| Atreides Management, LP 2.90% of their portfolio | 217.5k $79.7m | Reduced -112.5k |
| DekaBank Deutsche Girozentrale 0.15% of their portfolio | 214.7k $76.1m | Added +5.2k |
| FEDERATED HERMES, INC. 0.17% of their portfolio | 213.2k $78.1m | Added +148.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.08% of their portfolio | 212.8k $78.0m | Added +53.8k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 209.8k $76.9m | Reduced -32.8k |
| Interval Partners, LP 2.49% of their portfolio | 191.8k $70.3m | Added +185.6k |
| Smead Capital Management, Inc. 1.18% of their portfolio | 187.2k $68.6m | Reduced -17.7k |
| ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio | 174.9k $64.1m | Added +101.7k |
| NATIONAL BANK OF CANADA /FI/ 0.07% of their portfolio | 174.3k $63.9m | Added +149.9k |
| Pictet Asset Management Holding SA 0.07% of their portfolio | 171.9k $63.0m | Added +36.5k |
| Alyeska Investment Group, L.P. 0.24% of their portfolio | 165.9k $60.8m | Reduced -146.8k |
| Nuveen, LLC 0.02% of their portfolio | 163.4k $59.9m | First filing |
| BARCLAYS PLC 0.03% of their portfolio | 162.0k $59.4m | Added +7.6k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 0.27% of their portfolio | 161.2k $59.1m | Added +43.0k |
| Rathbones Group PLC 0.28% of their portfolio | 159.0k $58.3m | Reduced -22.7k |
| EARNEST PARTNERS LLC 0.25% of their portfolio | 144.0k $52.8m | Reduced -2.9k |
| Allspring Global Investments Holdings, LLC 0.09% of their portfolio | 136.3k $51.0m | Added +128.6k |
| HSBC HOLDINGS PLC 0.03% of their portfolio | 134.0k $49.0m | Reduced -121.5k |
| KEYBANK NATIONAL ASSOCIATION/OH 0.19% of their portfolio | 131.5k $48.2m | Added +13.2k |
| Swiss National Bank 0.03% of their portfolio | 130.8k $47.9m | Reduced -2.3k |
| MANE GLOBAL CAPITAL MANAGEMENT LP 3.74% of their portfolio | 128.5k $47.1m | Added +16.8k |
| Russell Investments Group, Ltd. 0.06% of their portfolio | 124.0k $45.4m | Added +78.8k |
| Andra AP-fonden 0.72% of their portfolio | 119.2k $43.7m | Added +1.0k |
| AMERICAN CENTURY COMPANIES INC 0.03% of their portfolio | 116.4k $42.7m | Added +31.0k |
| Sumitomo Mitsui Trust Group, Inc. 0.03% of their portfolio | 115.7k $42.4m | Reduced -2.1k |
| HighTower Advisors, LLC 0.06% of their portfolio | 114.1k $41.8m | Reduced -635 |
| GLENMEDE TRUST CO NA 0.22% of their portfolio | 109.9k $40.3m | Added +17.7k |
| Zuckerman Investment Group, LLC 4.29% of their portfolio | 109.2k $40.0m | Reduced -1.1k |
| Man Group plc 0.11% of their portfolio | 102.7k $37.7m | Reduced -102.8k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 101.2k $37.1m | Reduced -38.2k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.04% of their portfolio | 100.5k $36.8m | Added +64.4k |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 99.8k $36.6m | Added +7.4k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.03% of their portfolio | 95.3k $34.9m | Added +3.6k |
| AMI ASSET MANAGEMENT CORP 1.98% of their portfolio | 92.5k $33.9m | Reduced -5.0k |
| CITIGROUP INC 0.03% of their portfolio | 91.4k $33.5m | Added +22.4k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 85.7k $31.4m | Added +7.6k |
| PRUDENTIAL FINANCIAL INC 0.04% of their portfolio | 82.6k $30.3m | Added +17.6k |
| BRIDGES INVESTMENT MANAGEMENT INC 0.43% of their portfolio | 81.6k $29.9m | Added +6.7k |
| California Public Employees Retirement System 0.02% of their portfolio | 81.0k $29.7m | Reduced -2.3k |
| Magellan Asset Management Ltd 0.35% of their portfolio | 79.2k $29.0m | Added +12.0k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 74.3k $27.2m | Added +9.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.03% of their portfolio | 73.3k $26.9m | Reduced -605 |
| MAIRS & POWER INC 0.28% of their portfolio | 72.1k $26.4m | Added +366 |
| CANADA LIFE ASSURANCE Co 0.04% of their portfolio | 66.8k $24.6m | Added +1.1k |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.18% of their portfolio | 66.6k $24.4m | First filing |
| Assenagon Asset Management S.A. 0.04% of their portfolio | 64.7k $23.7m | Reduced -61.5k |
| Balyasny Asset Management L.P. 0.06% of their portfolio | 64.2k $23.5m | Reduced -178.6k |
| PRIMECAP MANAGEMENT CO/CA/ 0.02% of their portfolio | 63.5k $23.3m | Reduced -2.4k |
| Walleye Capital LLC 0.26% of their portfolio | 62.9k $23.1m | Added +43.6k |
| COOPER CREEK PARTNERS MANAGEMENT LLC 0.74% of their portfolio | 62.4k $22.9m | Reduced -23.4k |
| Carnegie Investment Counsel 0.54% of their portfolio | 62.0k $22.7m | New |
| LPL Financial LLC 0.01% of their portfolio | 61.5k $22.5m | Reduced -1.9k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.06% of their portfolio | 61.3k $22.5m | Added +3.5k |
| Gotham Asset Management, LLC 0.19% of their portfolio | 60.9k $22.3m | Added +33.3k |
| AXA S.A. 0.07% of their portfolio | 60.3k $22.1m | Added +56.9k |
| CIBC Private Wealth Group LLC 0.04% of their portfolio | 60.3k $19.8m | Reduced -8.2k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 59.3k $21.7m | Reduced -952 |
| Shellback Capital, LP 2.10% of their portfolio | 59.1k $21.7m | Added +37.1k |
| Schonfeld Strategic Advisors LLC 0.14% of their portfolio | 58.5k $21.5m | Reduced -48.1k |
| Twin Tree Management, LP 0.47% of their portfolio | 58.3k $21.4m | Added +45.1k |
| Claret Asset Management Corp 2.88% of their portfolio | 54.4k $19.9m | Added +927 |
| Korea Investment CORP 0.05% of their portfolio | 54.1k $19.8m | Reduced -2.8k |
| Ensign Peak Advisors, Inc 0.04% of their portfolio | 53.8k $19.7m | Reduced -24.5k |
| Impax Asset Management Group plc 0.12% of their portfolio | 53.2k $19.5m | Reduced -49.8k |
| BANK OF MONTREAL /CAN/ 0.01% of their portfolio | 52.5k $19.2m | Reduced -17.4k |