SONOS INC SONO
COM · Common Stock · CUSIP 83570H108 · ISIN US83570H1086
American consumer electronics company based in Santa Barbara, California
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($7.2m this quarter). Holder counts are more reliable. Shares outstanding: 120.9m as of 2025-07-22, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $10.81. Options: 9 managers hold calls ($11.0m notional), 9 hold puts ($4.7m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 305 |
| Q4 2022 | 300 |
| Q1 2023 | 290 |
| Q2 2023 | 265 |
| Q3 2023 | 245 |
| Q4 2023 | 258 |
| Q1 2024 | 285 |
| Q2 2024 | 286 |
| Q3 2024 | 286 |
| Q4 2024 | 279 |
| Q1 2025 | 277 |
| Q2 2025 | 272 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 102 | 134 |
| Q4 2023 | 111 | 123 |
| Q1 2024 | 131 | 134 |
| Q2 2024 | 140 | 120 |
| Q3 2024 | 130 | 143 |
| Q4 2024 | 121 | 141 |
| Q1 2025 | 130 | 134 |
| Q2 2025 | 142 | 121 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $12.5m | $4.3m | 0.35 |
| Q4 2024 | $12.5m | $8.6m | 0.69 |
| Q1 2025 | $6.2m | $4.7m | 0.76 |
| Q2 2025 | $11.0m | $4.7m | 0.43 |
Biggest buyers
| Coliseum Capital Management, LLC | Added | +1.4m |
| COOPER CREEK PARTNERS MANAGEMENT LLC | Added | +1.2m |
| Cubist Systematic Strategies, LLC | Added | +994.0k |
| Freestone Grove Partners LP | Added | +879.4k |
| MILLENNIUM MANAGEMENT LLC | Added | +879.1k |
| AQR CAPITAL MANAGEMENT LLC | Added | +753.4k |
| RENAISSANCE TECHNOLOGIES LLC | Added | +683.5k |
| Trexquant Investment LP | Added | +658.5k |
| ExodusPoint Capital Management, LP | New | +618.1k |
| Verition Fund Management LLC | New | +431.6k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -3.0m |
| WELLINGTON MANAGEMENT GROUP LLP | Sold out | -1.2m |
| MARSHALL WACE, LLP | Reduced | -1.1m |
| BlackRock, Inc. | Reduced | -967.1k |
| Trigran Investments, Inc. | Reduced | -844.5k |
| Point72 Asset Management, L.P. | Reduced | -708.1k |
| CITADEL ADVISORS LLC | Reduced | -583.5k |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -335.1k |
| WINTON GROUP Ltd | Sold out | -295.4k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. | Sold out | -286.3k |
Biggest calls
| PEAK6 LLC | New | $3.8m350.8k shares |
| CITADEL ADVISORS LLC | Reduced | $2.0m183.5k shares |
| GROUP ONE TRADING LLC | Reduced | $1.9m177.6k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.4m131.8k shares |
| IMC-Chicago, LLC | Added | $958.8k88.7k shares |
| WOLVERINE TRADING, LLC | Added | $313.3k29.2k shares |
| JANE STREET GROUP, LLC | Added | $289.7k26.8k shares |
| SIMPLEX TRADING, LLC | Added | $271.0k25.1k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| PEAK6 LLC | Added | $1.7m160.0k shares |
| JANE STREET GROUP, LLC | Added | $1.1m105.7k shares |
| CITADEL ADVISORS LLC | Added | $536.2k49.6k shares |
| IMC-Chicago, LLC | Added | $502.7k46.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $322.1k29.8k shares |
| GROUP ONE TRADING LLC | Added | $170.8k15.8k shares |
| WOLVERINE TRADING, LLC | Reduced | $145.9k13.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $136.0k12.6k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Coliseum Capital Management, LLC
13D · may seek influence
+0.1 pts · filed 2026-08-03
Stated purposeThe Reporting Persons acquired the Common Stock for investment purposes, and such purposes were made in the Reporting Persons' ordinary course of business. In pursuing such investment purposes, the Reporting Persons may further purchase, hold, vote, trade, dispose or otherwise deal in the Common Stock at times, and in such manner (including pursuant to hedging transactions), as they deem advisable to benefit from changes in market prices of the Common Stock, changes in the Issuer's operations, business strategy or prospects, or from a sale or merger of the Issuer and evaluate plans and proposals for potential extraordinary transactions involving the Issuer such as potential business combinations, asset sales and financing transactions. To evaluate such alternatives, the Reporting Persons r… Full filing |
15.3% |
| BlackRock, Inc. 13G · institution -1.1 pts · filed 2025-10-17 | 14.2% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 3 | $738.8k | $603.5k |
| Q4 2023 | 0 | — | 2 | $132.9k | — |
| Q1 2024 | 0 | — | 2 | $144.3k | — |
| Q2 2024 | 0 | — | 3 | $1.7m | $712.4k |
| Q3 2024 | 0 | — | 5 | $775.7k | $631.2k |
| Q4 2024 | 0 | — | 1 | $14.0k | $14.0k |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-24 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $1.2m111.9k shares |
| 2025-06-23 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $727.2k73.5k shares |
| 2025-06-20 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $2.4m238.0k shares |
| 2025-06-16 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $1.4m131.6k shares |
| 2025-06-13 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $2.8m280.0k shares |
| 2025-06-12 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $2.5m240.0k shares |
| 2025-04-07 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $523.8k62.5k shares |
| 2025-04-03 | COLISEUM CAPITAL PARTNERS, L.P. +4 10% owner · See Footnotes | Bought | $1.3m147.2k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 17.7m $191.4m | Reduced -967.1k |
| Coliseum Capital Management, LLC 10.24% of their portfolio | 13.2m $142.6m | Added +1.4m |
| VANGUARD GROUP INC 0.00% of their portfolio | 13.0m $140.1m | Added +315.5k |
| STATE STREET CORP 0.00% of their portfolio | 4.5m $49.0m | Reduced -34.4k |
| Trigran Investments, Inc. 8.27% of their portfolio | 4.4m $47.6m | Reduced -844.5k |
| COOPER CREEK PARTNERS MANAGEMENT LLC 1.53% of their portfolio | 4.2m $45.9m | Added +1.2m |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.03% of their portfolio | 3.3m $35.5m | Added +63.3k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.13% of their portfolio | 3.0m $32.4m | Reduced -286.0k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 2.9m $31.2m | Reduced -4.1k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.2m $24.0m | Reduced -335.1k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 1.19% of their portfolio | 2.0m $22.0m | Added +368.3k |
| MORGAN STANLEY 0.00% of their portfolio | 1.8m $19.7m | Reduced -104.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.8m $19.4m | Added +57.8k |
| Cubist Systematic Strategies, LLC 0.16% of their portfolio | 1.4m $15.1m | Added +994.0k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 1.3m $14.2m | Added +879.1k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.3m $13.7m | Reduced -53.3k |
| SYSTEMATIC FINANCIAL MANAGEMENT LP 0.35% of their portfolio | 1.2m $13.0m | Added +26.3k |
| Freestone Grove Partners LP 0.10% of their portfolio | 1.2m $12.8m | Added +879.4k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.0m $11.2m | Added +367.6k |
| Aristotle Capital Boston, LLC 0.54% of their portfolio | 972.3k $10.5m | Reduced -55.3k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 956.4k $10.3m | Added +57.2k |
| HAWK RIDGE CAPITAL MANAGEMENT LP 0.43% of their portfolio | 952.1k $10.3m | Unchanged |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 804.6k $8.7m | Added +753.4k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 794.4k $8.6m | Added +7.4k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 781.2k $8.4m | Reduced -7.8k |
| Trexquant Investment LP 0.09% of their portfolio | 773.2k $8.4m | Added +658.5k |
| PDT Partners, LLC 0.44% of their portfolio | 719.5k $7.8m | Added +378.8k |
| RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio | 696.3k $7.5m | Added +683.5k |
| ExodusPoint Capital Management, LP 0.08% of their portfolio | 618.1k $6.7m | New |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 595.6k $6.4m | Added +956 |
| Connor, Clark & Lunn Investment Management Ltd. 0.02% of their portfolio | 585.4k $6.3m | Reduced -195.6k |
| Jump Financial, LLC 0.07% of their portfolio | 551.5k $6.0m | Added +368.3k |
| Invesco Ltd. 0.00% of their portfolio | 524.8k $5.7m | Added +61.6k |
| Crestwood Capital Management, L.P. 3.79% of their portfolio | 515.0k $5.6m | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 461.3k $5.0m | Added +147.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 458.2k $5.0m | Added +110.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 457.6k $4.9m | Reduced -283.3k |
| Verition Fund Management LLC 0.03% of their portfolio | 431.6k $4.7m | New |
| Point72 Asset Management, L.P. 0.01% of their portfolio | 415.2k $4.5m | Reduced -708.1k |
| Public Sector Pension Investment Board 0.02% of their portfolio | 409.4k $4.4m | Added +31.8k |
| UBS Group AG 0.00% of their portfolio | 400.7k $4.3m | Added +121.6k |
| NewEdge Wealth, LLC 0.07% of their portfolio | 379.3k $4.2m | Unchanged |
| Nuveen, LLC 0.00% of their portfolio | 376.3k $4.1m | Reduced -98.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 372.6k $4.0m | Reduced -583.5k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 366.5k $4.0m | Added +149.5k |
| Man Group plc 0.01% of their portfolio | 366.1k $4.0m | Reduced -84.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 363.7k $3.9m | Added +17.4k |
| Robeco Institutional Asset Management B.V. 0.01% of their portfolio | 358.7k $3.9m | Reduced -40.7k |
| Legal & General Group Plc 0.00% of their portfolio | 340.0k $3.7m | Added +3.0k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 331.4k $3.6m | Added +20.5k |
| Engineers Gate Manager LP 0.04% of their portfolio | 302.6k $3.3m | Added +99.9k |
| ALGERT GLOBAL LLC 0.07% of their portfolio | 293.1k $3.2m | New |
| TWO SIGMA ADVISERS, LP 0.01% of their portfolio | 285.9k $3.1m | Added +173.5k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 285.2k $3.1m | Reduced -5.2k |
| Two Seas Capital LP 0.30% of their portfolio | 281.0k $3.0m | Reduced -150.0k |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 279.2k $3.0m | New |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 278.5k $3.0m | Reduced -210.4k |
| TUDOR INVESTMENT CORP ET AL 0.02% of their portfolio | 249.0k $2.7m | Added +220.0k |
| BARCLAYS PLC 0.00% of their portfolio | 236.8k $2.6m | Reduced -80.8k |
| DARK FOREST CAPITAL MANAGEMENT LP 0.10% of their portfolio | 233.2k $2.5m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 219.9k $2.4m | Reduced -71.8k |
| Waverly Advisors, LLC 0.02% of their portfolio | 206.7k $2.2m | Reduced -184 |
| Swiss National Bank 0.00% of their portfolio | 204.7k $2.2m | Reduced -28.8k |
| NBW CAPITAL LLC 0.48% of their portfolio | 204.0k $2.2m | Reduced -2.9k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 203.2k $2.2m | Added +184.3k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 198.8k $2.1m | Reduced -95.8k |
| Y-Intercept (Hong Kong) Ltd 0.05% of their portfolio | 185.1k $2.0m | Added +159.4k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 182.7k $2.0m | Reduced -8.7k |
| OMERS ADMINISTRATION Corp 0.01% of their portfolio | 173.8k $1.9m | Added +26.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 173.1k $1.9m | Added +71.7k |
| IEQ CAPITAL, LLC 0.01% of their portfolio | 169.9k $1.8m | New |
| FMR LLC 0.00% of their portfolio | 168.6k $1.8m | Added +162.7k |
| CITIGROUP INC 0.00% of their portfolio | 157.4k $1.7m | Reduced -66.8k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 148.4k $1.6m | Reduced -1.1m |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 145.8k $1.6m | Added +10.8k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 144.3k $1.6m | Unchanged |
| FCA CORP /TX 0.47% of their portfolio | 144.0k $1.6m | Unchanged |
| Graham Capital Management, L.P. 0.05% of their portfolio | 137.9k $1.5m | Reduced -38.0k |
| Susquehanna Portfolio Strategies, LLC 0.03% of their portfolio | 137.8k $1.5m | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 129.0k $1.4m | Reduced -3.0m |
| INTECH INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 124.0k $1.3m | Reduced -27.1k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 123.7k $1.6m | Added +6.6k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 123.3k $1.3m | Added +1.4k |
| Quantbot Technologies LP 0.03% of their portfolio | 116.0k $1.3m | New |
| SCS Capital Management LLC 0.01% of their portfolio | 115.2k $1.2m | Unchanged |
| XTX Topco Ltd 0.05% of their portfolio | 114.9k $1.2m | Added +83.3k |
| Jasper Ridge Partners, L.P. 0.03% of their portfolio | 113.8k $1.2m | Unchanged |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 111.7k $1.2m | Added +1.8k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 108.9k $1.2m | Added +7.4k |
| PEAK6 LLC 0.02% of their portfolio | 100.3k $1.1m | Added +42.7k |
| GFS Advisors, LLC 0.15% of their portfolio | 100.0k $1.1m | Unchanged |
| EntryPoint Capital, LLC 0.53% of their portfolio | 98.5k $1.1m | Added +84.8k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 95.6k $1.0m | Added +33.1k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 94.7k $1.0m | Added +877 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 94.1k $1.0m | Reduced -6.7k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 93.6k $1.0m | Reduced -11.0k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 90.9k $982.0k | Added +42.4k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 88.3k $955.0k | Added +833 |
| EXCHANGE TRADED CONCEPTS, LLC 0.01% of their portfolio | 86.5k $934.8k | Added +8.7k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 83.8k $905.5k | Added +18.0k |