SONOS INC SONO
COM · Common Stock · CUSIP 83570H108 · ISIN US83570H1086
American consumer electronics company based in Santa Barbara, California
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($7.3m this quarter). Holder counts are more reliable. Shares outstanding: 120.1m as of 2025-04-21, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $10.67. Options: 13 managers hold calls ($6.2m notional), 12 hold puts ($4.7m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 305 |
| Q4 2022 | 300 |
| Q1 2023 | 290 |
| Q2 2023 | 265 |
| Q3 2023 | 245 |
| Q4 2023 | 258 |
| Q1 2024 | 285 |
| Q2 2024 | 286 |
| Q3 2024 | 286 |
| Q4 2024 | 279 |
| Q1 2025 | 277 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 98 | 160 |
| Q3 2023 | 102 | 134 |
| Q4 2023 | 111 | 123 |
| Q1 2024 | 131 | 134 |
| Q2 2024 | 140 | 120 |
| Q3 2024 | 130 | 143 |
| Q4 2024 | 121 | 141 |
| Q1 2025 | 130 | 134 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $7.9m | $2.7m | 0.34 |
| Q3 2024 | $12.5m | $4.3m | 0.35 |
| Q4 2024 | $12.5m | $8.6m | 0.69 |
| Q1 2025 | $6.2m | $4.7m | 0.76 |
Biggest buyers
| COOPER CREEK PARTNERS MANAGEMENT LLC | New | +3.1m |
| MARSHALL WACE, LLP | Added | +1.3m |
| Coliseum Capital Management, LLC | Added | +1.0m |
| Trigran Investments, Inc. | Added | +1.0m |
| CITADEL ADVISORS LLC | Added | +847.2k |
| MORGAN STANLEY | Added | +396.2k |
| WINTON GROUP Ltd | New | +295.4k |
| Point72 Asset Management, L.P. | Added | +255.3k |
| JANE STREET GROUP, LLC | Added | +229.6k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +218.4k |
Biggest sellers
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -2.5m |
| VANGUARD GROUP INC | Reduced | -1.5m |
| GOLDMAN SACHS GROUP INC | Reduced | -1.2m |
| BlackRock, Inc. | Reduced | -1.2m |
| JPMORGAN CHASE & CO | Reduced | -1.0m |
| Freestone Grove Partners LP | Reduced | -902.1k |
| FRANKLIN RESOURCES INC | Reduced | -670.9k |
| UBS Group AG | Reduced | -414.3k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -372.8k |
| STATE STREET CORP | Reduced | -265.3k |
Biggest calls
| GROUP ONE TRADING LLC | Added | $2.2m209.3k shares |
| CITADEL ADVISORS LLC | Added | $2.1m199.7k shares |
| IMC-Chicago, LLC | Reduced | $418.3k39.2k shares |
| Walleye Capital LLC | Reduced | $385.2k36.1k shares |
| WOLVERINE TRADING, LLC | Reduced | $309.4k28.7k shares |
| JANE STREET GROUP, LLC | Reduced | $204.9k19.2k shares |
| SIMPLEX TRADING, LLC | Reduced | $160.0k15.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $157.9k14.8k shares |
| Cubist Systematic Strategies, LLC | Reduced | $129.1k12.1k shares |
| Walleye Trading LLC | Reduced | $67.2k6.3k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.2m109.9k shares |
| JANE STREET GROUP, LLC | Added | $1.0m94.4k shares |
| PEAK6 LLC | New | $853.6k80.0k shares |
| CITADEL ADVISORS LLC | Reduced | $423.6k39.7k shares |
| IMC-Chicago, LLC | Reduced | $297.7k27.9k shares |
| WOLVERINE TRADING, LLC | Added | $229.6k21.3k shares |
| Walleye Capital LLC | Reduced | $218.7k20.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $201.0k18.9k shares |
| Cubist Systematic Strategies, LLC | Reduced | $154.7k14.5k shares |
| GROUP ONE TRADING LLC | Reduced | $79.0k7.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Coliseum Capital Management, LLC
13D · may seek influence
+0.1 pts · filed 2026-08-03
Stated purposeThe Reporting Persons acquired the Common Stock for investment purposes, and such purposes were made in the Reporting Persons' ordinary course of business. In pursuing such investment purposes, the Reporting Persons may further purchase, hold, vote, trade, dispose or otherwise deal in the Common Stock at times, and in such manner (including pursuant to hedging transactions), as they deem advisable to benefit from changes in market prices of the Common Stock, changes in the Issuer's operations, business strategy or prospects, or from a sale or merger of the Issuer and evaluate plans and proposals for potential extraordinary transactions involving the Issuer such as potential business combinations, asset sales and financing transactions. To evaluate such alternatives, the Reporting Persons r… Full filing |
15.3% |
| BlackRock, Inc. 13G · institution -1.1 pts · filed 2025-10-17 | 14.2% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 2 | $144.0k | — |
| Q3 2023 | 0 | — | 3 | $738.8k | $603.5k |
| Q4 2023 | 0 | — | 2 | $132.9k | — |
| Q1 2024 | 0 | — | 2 | $144.3k | — |
| Q2 2024 | 0 | — | 3 | $1.7m | $712.4k |
| Q3 2024 | 0 | — | 5 | $775.7k | $631.2k |
| Q4 2024 | 0 | — | 1 | $14.0k | $14.0k |
| Q1 2025 | 0 | — | 0 | — | — |
None reported in Q1 2025.
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 18.7m $199.3m | Reduced -1.2m |
| VANGUARD GROUP INC 0.00% of their portfolio | 12.6m $134.9m | Reduced -1.5m |
| Coliseum Capital Management, LLC 10.49% of their portfolio | 11.8m $125.6m | Added +1.0m |
| Trigran Investments, Inc. 8.24% of their portfolio | 5.2m $56.0m | Added +1.0m |
| STATE STREET CORP 0.00% of their portfolio | 4.6m $48.8m | Reduced -265.3k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.14% of their portfolio | 3.3m $35.0m | Added +96.1k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.04% of their portfolio | 3.2m $34.7m | Added +192.8k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 3.2m $33.6m | Reduced -1.0m |
| COOPER CREEK PARTNERS MANAGEMENT LLC 1.06% of their portfolio | 3.1m $32.7m | New |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 2.9m $30.8m | Added +102.6k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.6m $27.3m | Reduced -133.0k |
| MORGAN STANLEY 0.00% of their portfolio | 1.9m $20.6m | Added +396.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.7m $18.6m | Added +40.5k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 1.03% of their portfolio | 1.7m $17.8m | Reduced -297 |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.3m $14.1m | Added +5.2k |
| MARSHALL WACE, LLP 0.02% of their portfolio | 1.3m $13.6m | Added +1.3m |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 1.2m $12.8m | Reduced -2.5m |
| SYSTEMATIC FINANCIAL MANAGEMENT LP 0.36% of their portfolio | 1.2m $12.6m | Added +209.7k |
| Point72 Asset Management, L.P. 0.03% of their portfolio | 1.1m $12.0m | Added +255.3k |
| Aristotle Capital Boston, LLC 0.55% of their portfolio | 1.0m $11.0m | Reduced -212.6k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 956.1k $10.2m | Added +847.2k |
| HAWK RIDGE CAPITAL MANAGEMENT LP 0.48% of their portfolio | 952.1k $10.2m | Reduced -151.7k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 899.3k $9.6m | Reduced -1.2m |
| Bank of New York Mellon Corp 0.00% of their portfolio | 789.0k $8.4m | Reduced -33.1k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 786.9k $8.4m | Reduced -670.9k |
| Connor, Clark & Lunn Investment Management Ltd. 0.04% of their portfolio | 781.0k $8.3m | Reduced -179.2k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 740.8k $7.9m | Added +85.6k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 667.6k $7.1m | Added +143.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 594.6k $6.3m | Added +928 |
| Crestwood Capital Management, L.P. 4.22% of their portfolio | 515.0k $5.5m | Added +190.0k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 488.9k $5.2m | Added +218.4k |
| Nuveen, LLC 0.00% of their portfolio | 474.9k $5.1m | First filing |
| Invesco Ltd. 0.00% of their portfolio | 463.2k $4.9m | Added +68.8k |
| Man Group plc 0.01% of their portfolio | 450.2k $4.8m | Added +113.2k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 434.4k $4.6m | Reduced -372.8k |
| Two Seas Capital LP 0.71% of their portfolio | 431.0k $4.6m | Reduced -97.9k |
| Cubist Systematic Strategies, LLC 0.06% of their portfolio | 399.7k $4.3m | Reduced -239.3k |
| Robeco Institutional Asset Management B.V. 0.01% of their portfolio | 399.4k $4.3m | Added +16.8k |
| NewEdge Wealth, LLC 0.07% of their portfolio | 379.3k $4.0m | Reduced -744 |
| Public Sector Pension Investment Board 0.02% of their portfolio | 377.6k $4.0m | Added +74.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 347.6k $3.7m | Reduced -28.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 346.3k $3.7m | Reduced -13.1k |
| PDT Partners, LLC 0.26% of their portfolio | 340.7k $3.6m | Added +195.2k |
| Legal & General Group Plc 0.00% of their portfolio | 337.0k $3.6m | Reduced -22.6k |
| BARCLAYS PLC 0.00% of their portfolio | 317.6k $3.4m | Reduced -53.1k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 314.3k $3.4m | First filing |
| SEI INVESTMENTS CO 0.00% of their portfolio | 310.9k $3.3m | Added +9.0k |
| Freestone Grove Partners LP 0.03% of their portfolio | 303.1k $3.2m | Reduced -902.1k |
| WINTON GROUP Ltd 0.19% of their portfolio | 295.4k $3.2m | New |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 294.5k $3.1m | Added +229.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 291.7k $3.1m | Added +148.2k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 290.4k $3.1m | Reduced -98.3k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.27% of their portfolio | 286.3k $3.1m | Added +185.7k |
| UBS Group AG 0.00% of their portfolio | 279.1k $3.0m | Reduced -414.3k |
| CADEN CAPITAL PARTNERS, LP 0.81% of their portfolio | 245.3k $2.6m | Added +30.3k |
| Swiss National Bank 0.00% of their portfolio | 233.5k $2.5m | Reduced -4.5k |
| CITIGROUP INC 0.00% of their portfolio | 224.2k $2.4m | Reduced -16.3k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 217.0k $2.3m | Reduced -153.1k |
| NBW CAPITAL LLC 0.49% of their portfolio | 206.9k $2.2m | Reduced -49.3k |
| Waverly Advisors, LLC 0.03% of their portfolio | 206.9k $2.2m | New |
| Engineers Gate Manager LP 0.04% of their portfolio | 202.7k $2.2m | Reduced -196.0k |
| NORGES BANK 0.00% of their portfolio | 196.3k $2.1m | Reduced -91.1k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 191.4k $2.0m | Reduced -27.0k |
| Jump Financial, LLC 0.03% of their portfolio | 183.2k $2.0m | New |
| Graham Capital Management, L.P. 0.06% of their portfolio | 175.9k $1.9m | New |
| INTECH INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 151.2k $1.6m | Added +42.0k |
| OMERS ADMINISTRATION Corp 0.01% of their portfolio | 147.2k $1.6m | Added +47.0k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 144.3k $1.5m | Unchanged |
| FCA CORP /TX 0.49% of their portfolio | 144.0k $1.5m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 135.1k $1.4m | Added +3.6k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 121.9k $1.3m | Reduced -17.7k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 117.1k $1.2m | Reduced -6.8k |
| SCS Capital Management LLC 0.02% of their portfolio | 115.2k $1.2m | New |
| Trexquant Investment LP 0.01% of their portfolio | 114.7k $1.2m | New |
| Jasper Ridge Partners, L.P. 0.04% of their portfolio | 113.8k $1.2m | Unchanged |
| TWO SIGMA ADVISERS, LP 0.00% of their portfolio | 112.4k $1.2m | Added +77.1k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 109.9k $1.2m | Reduced -3.3k |
| Bayforest Capital Ltd 0.50% of their portfolio | 107.0k $1.1m | New |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 104.6k $1.1m | Reduced -9.9k |
| OP Asset Management Ltd 0.02% of their portfolio | 104.0k $1.1m | First filing |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 101.5k $1.1m | Added +11.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 101.4k $1.1m | Added +29.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 100.8k $1.1m | Reduced -10.6k |
| GFS Advisors, LLC 0.21% of their portfolio | 100.0k $1.1m | Unchanged |
| GSA CAPITAL PARTNERS LLP 0.09% of their portfolio | 94.5k $1.0m | New |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 93.9k $1.0m | Added +4.3k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 87.5k $933.0k | Reduced -6.6k |
| EXCHANGE TRADED CONCEPTS, LLC 0.01% of their portfolio | 77.8k $830.3k | Reduced -4.4k |
| Dynamic Technology Lab Private Ltd 0.12% of their portfolio | 76.7k $819.0k | New |
| MetLife Investment Management, LLC 0.00% of their portfolio | 73.5k $784.1k | Reduced -1.3k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 72.5k $773.3k | Added +61.2k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 72.0k $768.1k | Added +3.5k |
| Tredje AP-fonden 0.01% of their portfolio | 70.0k $746.9k | Unchanged |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 69.5k $741.8k | Added +9.5k |
| SG Americas Securities, LLC 0.00% of their portfolio | 66.3k $707.0k | Added +25.4k |
| State of Alaska, Department of Revenue 0.01% of their portfolio | 66.0k $704.0k | Reduced -3.2k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 65.8k $702.0k | Unchanged |
| Aquatic Capital Management LLC 0.02% of their portfolio | 63.8k $680.8k | Added +40.4k |
| Schonfeld Strategic Advisors LLC 0.00% of their portfolio | 62.9k $671.3k | New |
| Corebridge Financial, Inc. 0.00% of their portfolio | 62.8k $670.5k | Reduced -1.3k |