SONOS INC SONO
COM · Common Stock · CUSIP 83570H108 · ISIN US83570H1086
American consumer electronics company based in Santa Barbara, California
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($13.3m this quarter). Holder counts are more reliable. Shares outstanding: 119.1m as of 2025-01-25, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $15.04. Options: 14 managers hold calls ($12.5m notional), 12 hold puts ($8.6m).
Trends to Q4 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 305 |
| Q4 2022 | 300 |
| Q1 2023 | 290 |
| Q2 2023 | 265 |
| Q3 2023 | 245 |
| Q4 2023 | 258 |
| Q1 2024 | 285 |
| Q2 2024 | 286 |
| Q3 2024 | 286 |
| Q4 2024 | 279 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2023 | 126 | 134 |
| Q2 2023 | 98 | 160 |
| Q3 2023 | 102 | 134 |
| Q4 2023 | 111 | 123 |
| Q1 2024 | 131 | 134 |
| Q2 2024 | 140 | 120 |
| Q3 2024 | 130 | 143 |
| Q4 2024 | 121 | 141 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2024 | $20.7m | $11.5m | 0.55 |
| Q2 2024 | $7.9m | $2.7m | 0.34 |
| Q3 2024 | $12.5m | $4.3m | 0.35 |
| Q4 2024 | $12.5m | $8.6m | 0.69 |
Biggest buyers
| Coliseum Capital Management, LLC | Added | +3.6m |
| GOLDMAN SACHS GROUP INC | Added | +1.2m |
| Point72 Asset Management, L.P. | New | +868.1k |
| Cubist Systematic Strategies, LLC | New | +639.0k |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Added | +408.5k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +351.1k |
| Engineers Gate Manager LP | Added | +342.8k |
| UBS Group AG | Added | +320.6k |
| BlackRock, Inc. | Added | +275.0k |
| Crestwood Capital Management, L.P. | Added | +250.0k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -4.8m |
| MILLENNIUM MANAGEMENT LLC | Reduced | -855.6k |
| LMR Partners LLP | Sold out | -603.1k |
| Trigran Investments, Inc. | Reduced | -585.9k |
| STADIUM CAPITAL MANAGEMENT LLC | Reduced | -555.0k |
| BARCLAYS PLC | Reduced | -552.8k |
| VANGUARD GROUP INC | Reduced | -542.7k |
| Squarepoint Ops LLC | Reduced | -458.3k |
| HAWK RIDGE CAPITAL MANAGEMENT LP | Reduced | -431.8k |
| Qube Research & Technologies Ltd | Reduced | -382.3k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $2.7m176.5k shares |
| GROUP ONE TRADING LLC | Added | $2.0m131.5k shares |
| PEAK6 LLC | First filing | $1.5m101.8k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.4m92.9k shares |
| IMC-Chicago, LLC | Reduced | $967.1k64.3k shares |
| Walleye Capital LLC | Added | $875.3k58.2k shares |
| WOLVERINE TRADING, LLC | Added | $623.9k41.4k shares |
| Squarepoint Ops LLC | Reduced | $567.0k37.7k shares |
| Cubist Systematic Strategies, LLC | Added | $535.4k35.6k shares |
| Walleye Trading LLC | Added | $503.8k33.5k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $2.1m139.9k shares |
| IMC-Chicago, LLC | Added | $1.2m82.3k shares |
| Walleye Capital LLC | Added | $1.1m71.8k shares |
| Squarepoint Ops LLC | Added | $911.4k60.6k shares |
| GROUP ONE TRADING LLC | Added | $891.9k59.3k shares |
| SIMPLEX TRADING, LLC | Added | $586.0k39.0k shares |
| Cubist Systematic Strategies, LLC | Added | $529.4k35.2k shares |
| JANE STREET GROUP, LLC | New | $527.9k35.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $509.9k33.9k shares |
| WOLVERINE TRADING, LLC | New | $158.2k10.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Coliseum Capital Management, LLC
13D · may seek influence
+0.1 pts · filed 2026-08-03
Stated purposeThe Reporting Persons acquired the Common Stock for investment purposes, and such purposes were made in the Reporting Persons' ordinary course of business. In pursuing such investment purposes, the Reporting Persons may further purchase, hold, vote, trade, dispose or otherwise deal in the Common Stock at times, and in such manner (including pursuant to hedging transactions), as they deem advisable to benefit from changes in market prices of the Common Stock, changes in the Issuer's operations, business strategy or prospects, or from a sale or merger of the Issuer and evaluate plans and proposals for potential extraordinary transactions involving the Issuer such as potential business combinations, asset sales and financing transactions. To evaluate such alternatives, the Reporting Persons r… Full filing |
15.3% |
| BlackRock, Inc. 13G · institution -1.1 pts · filed 2025-10-17 | 14.2% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q4 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2023 | 0 | — | 4 | $1.5m | — |
| Q2 2023 | 0 | — | 2 | $144.0k | — |
| Q3 2023 | 0 | — | 3 | $738.8k | $603.5k |
| Q4 2023 | 0 | — | 2 | $132.9k | — |
| Q1 2024 | 0 | — | 2 | $144.3k | — |
| Q2 2024 | 0 | — | 3 | $1.7m | $712.4k |
| Q3 2024 | 0 | — | 5 | $775.7k | $631.2k |
| Q4 2024 | 0 | — | 1 | $14.0k | $14.0k |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-11-14 | Coles Joanna Director | Sold plan | $14.0k905 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2024
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.01% of their portfolio | 19.8m $298.3m | Added +275.0k |
| VANGUARD GROUP INC 0.00% of their portfolio | 14.1m $212.3m | Reduced -542.7k |
| Coliseum Capital Management, LLC 13.31% of their portfolio | 10.7m $161.4m | Added +3.6m |
| STATE STREET CORP 0.00% of their portfolio | 4.8m $72.7m | Added +118.3k |
| Trigran Investments, Inc. 7.32% of their portfolio | 4.2m $63.6m | Reduced -585.9k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 4.2m $63.0m | Reduced -4.8m |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 3.7m $55.0m | Added +351.1k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.17% of their portfolio | 3.2m $47.9m | Added +408.5k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.04% of their portfolio | 3.0m $45.6m | Added +21.1k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 2.8m $41.9m | Reduced -33.0k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.7m $40.4m | Added +148.6k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 2.1m $31.4m | Added +1.2m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.7m $25.5m | Added +119.6k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 1.44% of their portfolio | 1.7m $25.1m | Added +15.2k |
| MORGAN STANLEY 0.00% of their portfolio | 1.5m $23.1m | Reduced -328.9k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 1.5m $21.9m | Reduced -176.9k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.3m $19.8m | Added +109.3k |
| Aristotle Capital Boston, LLC 0.69% of their portfolio | 1.2m $18.7m | Reduced -161.6k |
| Freestone Grove Partners LP 0.22% of their portfolio | 1.2m $18.1m | First filing |
| HAWK RIDGE CAPITAL MANAGEMENT LP 0.79% of their portfolio | 1.1m $16.6m | Reduced -431.8k |
| SYSTEMATIC FINANCIAL MANAGEMENT LP 0.37% of their portfolio | 969.5k $14.6m | Added +59.2k |
| Connor, Clark & Lunn Investment Management Ltd. 0.07% of their portfolio | 960.2k $14.4m | Added +82.4k |
| Point72 Asset Management, L.P. 0.04% of their portfolio | 868.1k $13.1m | New |
| Bank of New York Mellon Corp 0.00% of their portfolio | 822.1k $12.4m | Reduced -33.5k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 807.2k $12.1m | Reduced -855.6k |
| UBS Group AG 0.00% of their portfolio | 693.5k $10.4m | Added +320.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 655.2k $9.9m | Added +64.2k |
| Cubist Systematic Strategies, LLC 0.16% of their portfolio | 639.0k $9.6m | New |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 593.7k $8.9m | Added +20.4k |
| Two Seas Capital LP 0.94% of their portfolio | 528.9k $8.0m | Unchanged |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 523.8k $7.9m | Reduced -240.6k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 482.7k $7.3m | Reduced -19.4k |
| Engineers Gate Manager LP 0.10% of their portfolio | 398.7k $6.0m | Added +342.8k |
| Invesco Ltd. 0.00% of their portfolio | 394.4k $5.9m | Reduced -19.1k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 388.7k $5.8m | Added +71.4k |
| Robeco Institutional Asset Management B.V. 0.01% of their portfolio | 382.6k $5.8m | Added +5.3k |
| NewEdge Wealth, LLC 0.10% of their portfolio | 380.1k $5.7m | Reduced -53.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 375.6k $5.6m | Added +77.8k |
| BARCLAYS PLC 0.00% of their portfolio | 370.6k $5.6m | Reduced -552.8k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 370.1k $5.6m | Added +243.8k |
| Legal & General Group Plc 0.00% of their portfolio | 359.6k $5.4m | Added +23.9k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 359.4k $5.4m | Added +286 |
| Man Group plc 0.02% of their portfolio | 337.0k $5.1m | Reduced -58.8k |
| Crestwood Capital Management, L.P. 3.59% of their portfolio | 325.0k $4.9m | Added +250.0k |
| Public Sector Pension Investment Board 0.02% of their portfolio | 303.1k $4.6m | Added +46.4k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 302.0k $4.5m | Reduced -7.8k |
| NORGES BANK 0.00% of their portfolio | 287.4k $4.3m | Reduced -111.4k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 270.5k $4.1m | Reduced -29.7k |
| MACKENZIE FINANCIAL CORP 0.00% of their portfolio | 270.0k $4.1m | Added +234.5k |
| NBW CAPITAL LLC 0.71% of their portfolio | 256.1k $3.9m | Added +76.5k |
| PANAGORA ASSET MANAGEMENT INC 0.02% of their portfolio | 247.6k $3.7m | Reduced -352.8k |
| CITIGROUP INC 0.00% of their portfolio | 240.5k $3.6m | Added +20.8k |
| Swiss National Bank 0.00% of their portfolio | 238.0k $3.6m | Reduced -2.0k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 218.4k $3.3m | Reduced -36.9k |
| CADEN CAPITAL PARTNERS, LP 0.99% of their portfolio | 215.0k $3.2m | Reduced -245.1k |
| Focus Partners Wealth 0.00% of their portfolio | 157.3k $2.4m | New |
| NISA INVESTMENT ADVISORS, LLC 0.01% of their portfolio | 156.0k $2.3m | Added +154.0k |
| PDT Partners, LLC 0.19% of their portfolio | 145.5k $2.2m | Reduced -131.9k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 144.3k $2.2m | Reduced -21.4k |
| FCA CORP /TX 0.68% of their portfolio | 144.0k $2.2m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 143.5k $2.2m | Reduced -106.0k |
| Balyasny Asset Management L.P. 0.00% of their portfolio | 141.3k $2.1m | New |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 139.6k $2.1m | Reduced -8.4k |
| Holocene Advisors, LP 0.01% of their portfolio | 137.3k $2.1m | Added +22.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 131.5k $2.0m | Added +233 |
| LAKE STREET ADVISORS GROUP, LLC 0.09% of their portfolio | 128.2k $1.9m | Reduced -486 |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 123.9k $1.6m | Reduced -1.6k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 114.5k $1.7m | Reduced -57.7k |
| Jasper Ridge Partners, L.P. 0.05% of their portfolio | 113.8k $1.7m | Unchanged |
| ExodusPoint Capital Management, LP 0.02% of their portfolio | 113.7k $1.7m | New |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 113.2k $1.7m | Reduced -3.1k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 111.4k $1.7m | First filing |
| CAPITAL FUND MANAGEMENT S.A. 0.02% of their portfolio | 110.7k $1.7m | Reduced -26.7k |
| INTECH INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 109.1k $1.6m | Added +45.8k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 108.8k $1.6m | Reduced -303.8k |
| STADIUM CAPITAL MANAGEMENT LLC 1.33% of their portfolio | 104.5k $1.6m | Reduced -555.0k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.16% of their portfolio | 100.7k $1.5m | Reduced -179.3k |
| OMERS ADMINISTRATION Corp 0.01% of their portfolio | 100.2k $1.5m | Reduced -66.2k |
| GFS Advisors, LLC 0.23% of their portfolio | 100.0k $1.5m | Unchanged |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 94.1k $1.4m | Reduced -911 |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 90.4k $1.4m | Added +7.1k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 89.6k $1.3m | Added +18.6k |
| EXCHANGE TRADED CONCEPTS, LLC 0.03% of their portfolio | 82.2k $1.2m | Added +44.1k |
| Baird Financial Group, Inc. 0.00% of their portfolio | 81.7k $1.2m | New |
| MetLife Investment Management, LLC 0.01% of their portfolio | 74.8k $1.1m | Added +4.2k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 72.1k $1.1m | Reduced -381 |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 70.0k $1.1m | Reduced -40.3k |
| Tredje AP-fonden 0.01% of their portfolio | 70.0k $1.1m | Unchanged |
| State of Alaska, Department of Revenue 0.01% of their portfolio | 69.2k $1.0m | Added +146 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 68.5k $1.0m | Added +1.0k |
| IMC-Chicago, LLC 0.03% of their portfolio | 66.1k $994.3k | Added +8.0k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 65.8k $989.6k | Reduced -3.8k |
| OCONNOR, A Distinct Business Unit of UBS ASSET MANAGEMENT AMERICAS (LLC) 0.02% of their portfolio | 65.0k $977.6k | Not comparable |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 64.9k $975.7k | Reduced -16.9k |
| Corebridge Financial, Inc. 0.01% of their portfolio | 64.2k $965.1k | Reduced -6.5k |
| Amundi 0.00% of their portfolio | 61.7k $910.3k | Added +40.4k |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 61.6k $927.0k | New |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 60.0k $903.0k | Reduced -9.8k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 59.9k $901.3k | Unchanged |
| Greenland Capital Management LP 0.18% of their portfolio | 59.5k $895.5k | New |