SIMPLY GOOD FOODS CO SMPL
COM · Common Stock · CUSIP 82900L102 · ISIN US82900L1026
- SectorConsumer staples
- IndustryFood and Kindred Products
- HeadquartersDenver, CO
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($226.7k this quarter). Holder counts are more reliable. Shares outstanding: 99.9m as of 2025-10-17, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $24.82. Options: 6 managers hold calls ($6.9m notional), 6 hold puts ($5.2m).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 234 |
| Q4 2022 | 238 |
| Q1 2023 | 242 |
| Q2 2023 | 246 |
| Q3 2023 | 243 |
| Q4 2023 | 267 |
| Q1 2024 | 290 |
| Q2 2024 | 274 |
| Q3 2024 | 272 |
| Q4 2024 | 278 |
| Q1 2025 | 296 |
| Q2 2025 | 313 |
| Q3 2025 | 300 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 140 | 116 |
| Q1 2024 | 169 | 126 |
| Q2 2024 | 133 | 162 |
| Q3 2024 | 128 | 135 |
| Q4 2024 | 145 | 130 |
| Q1 2025 | 154 | 137 |
| Q2 2025 | 167 | 140 |
| Q3 2025 | 159 | 166 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $8.3m | $2.0m | 0.24 |
| Q1 2025 | $8.4m | $4.0m | 0.47 |
| Q2 2025 | $3.6m | $1.7m | 0.47 |
| Q3 2025 | $6.9m | $5.2m | 0.75 |
Biggest buyers
| JANE STREET GROUP, LLC | Added | +1.6m |
| MARSHALL WACE, LLP | New | +1.3m |
| MILLENNIUM MANAGEMENT LLC | Added | +1.0m |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Added | +800.0k |
| Qube Research & Technologies Ltd | Added | +715.1k |
| SHAPIRO CAPITAL MANAGEMENT LLC | New | +692.0k |
| ROYAL BANK OF CANADA | Added | +630.3k |
| AMERIPRISE FINANCIAL INC | Added | +563.8k |
| Boston Trust Walden Corp | Added | +486.8k |
| TWO SIGMA INVESTMENTS, LP | Added | +380.9k |
Biggest sellers
| FMR LLC | Reduced | -4.2m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -3.4m |
| T. Rowe Price Investment Management, Inc. | Reduced | -1.9m |
| Woodline Partners LP | Sold out | -1.0m |
| FULLER & THALER ASSET MANAGEMENT, INC. | Reduced | -976.8k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -880.8k |
| SCOPUS ASSET MANAGEMENT, L.P. | Sold out | -459.7k |
| Benchstone Capital Management LP | Reduced | -337.4k |
| Boston Partners | Sold out | -295.2k |
| DANSKE BANK A/S | Reduced | -270.2k |
Biggest calls
| Squarepoint Ops LLC | New | $3.2m129.6k shares |
| JANE STREET GROUP, LLC | Added | $2.5m100.1k shares |
| SIMPLEX TRADING, LLC | Added | $444.0k17.9k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $379.7k15.3k shares |
| Walleye Capital LLC | New | $292.9k11.8k shares |
| GROUP ONE TRADING LLC | Reduced | $74.5k3.0k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $2.4m95.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.1m83.7k shares |
| WOLVERINE TRADING, LLC | New | $339.3k13.8k shares |
| Walleye Capital LLC | Added | $322.7k13.0k shares |
| SIMPLEX TRADING, LLC | Added | $59.0k2.4k shares |
| Walleye Trading LLC | Reduced | $14.9k600 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.1% |
Fell to 5% or below in the last year: FMR LLC (3.0%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 0 | — | 2 | $6.2m | $6.0m |
| Q1 2024 | 0 | — | 4 | $2.9m | $1.3m |
| Q2 2024 | 0 | — | 1 | $152.7k | — |
| Q3 2024 | 0 | — | 1 | $36.4k | — |
| Q4 2024 | 0 | — | 5 | $24.4m | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 1 | $186.2k | — |
| Q3 2025 | 1 | $200.3k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-07-23 | Tanner Geoff E President and CEO, director | Bought | $200.3k6.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.01% of their portfolio | 13.3m $331.0m | Reduced -98.1k |
| VANGUARD GROUP INC 0.00% of their portfolio | 10.4m $257.7m | Reduced -52.2k |
| FMR LLC 0.01% of their portfolio | 7.0m $172.8m | Reduced -4.2m |
| DIMENSIONAL FUND ADVISORS LP 0.02% of their portfolio | 4.3m $106.4m | Added +346.4k |
| STATE STREET CORP 0.00% of their portfolio | 3.6m $88.6m | Reduced -76.3k |
| Boston Trust Walden Corp 0.64% of their portfolio | 3.5m $87.4m | Added +486.8k |
| T. Rowe Price Investment Management, Inc. 0.04% of their portfolio | 2.6m $63.8m | Reduced -1.9m |
| Champlain Investment Partners, LLC 0.47% of their portfolio | 2.5m $62.0m | Reduced -39.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 2.3m $58.0m | Added +26.0k |
| JANE STREET GROUP, LLC 0.06% of their portfolio | 2.1m $51.9m | Added +1.6m |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 1.9m $48.3m | Reduced -3.4m |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.16% of their portfolio | 1.9m $47.7m | Reduced -976.8k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.29% of their portfolio | 1.8m $44.4m | Reduced -68.2k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.11% of their portfolio | 1.7m $41.1m | Added +108.6k |
| Qube Research & Technologies Ltd 0.05% of their portfolio | 1.3m $32.6m | Added +715.1k |
| MARSHALL WACE, LLP 0.03% of their portfolio | 1.3m $31.8m | New |
| MILLENNIUM MANAGEMENT LLC 0.02% of their portfolio | 1.2m $30.9m | Added +1.0m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.1m $26.1m | Added +5.7k |
| Handelsbanken Fonder AB 0.08% of their portfolio | 998.2k $24.8m | Added +140.0k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 966.8k $24.0m | Added +11.8k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 934.2k $23.2m | Reduced -45.8k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.08% of their portfolio | 902.4k $22.4m | Added +800.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 875.5k $21.7m | Added +338.0k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 765.0k $19.0m | Added +630.3k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 763.2k $18.9m | Added +563.8k |
| MORGAN STANLEY 0.00% of their portfolio | 754.2k $18.7m | Reduced -69.7k |
| Nuveen, LLC 0.00% of their portfolio | 696.0k $17.3m | Added +323.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 694.9k $17.2m | Reduced -87.1k |
| SHAPIRO CAPITAL MANAGEMENT LLC 0.74% of their portfolio | 692.0k $17.2m | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 632.7k $15.7m | Added +263.5k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 580.8k $14.4m | Reduced -58.5k |
| Stephens Investment Management Group LLC 0.17% of their portfolio | 534.4k $13.3m | Reduced -6.2k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 524.7k $13.0m | Added +33.7k |
| Balyasny Asset Management L.P. 0.02% of their portfolio | 480.6k $11.9m | Added +90.1k |
| UBS Group AG 0.00% of their portfolio | 476.3k $11.8m | Added +144.5k |
| SCHWARTZ INVESTMENT COUNSEL INC 0.40% of their portfolio | 474.4k $11.8m | Added +37.5k |
| BARCLAYS PLC 0.00% of their portfolio | 445.9k $11.1m | Added +57.8k |
| Edgestream Partners, L.P. 0.31% of their portfolio | 428.7k $10.6m | Added +173.5k |
| Invesco Ltd. 0.00% of their portfolio | 423.8k $10.5m | Added +44.3k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 411.4k $10.2m | Added +320.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 410.3k $10.2m | Added +34.6k |
| CONGRESS ASSET MANAGEMENT CO 0.07% of their portfolio | 409.5k $10.2m | Added +32.2k |
| RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio | 405.8k $10.1m | Added +271.3k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 394.1k $9.8m | Reduced -80.7k |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 389.8k $9.7m | Added +380.9k |
| Public Sector Pension Investment Board 0.03% of their portfolio | 360.8k $9.0m | Added +47.7k |
| PROSPECTOR PARTNERS LLC 1.00% of their portfolio | 333.8k $8.3m | Reduced -109.6k |
| Freestone Grove Partners LP 0.06% of their portfolio | 327.6k $8.1m | Added +215.3k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 319.3k $7.9m | Reduced -124.6k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 286.7k $7.1m | Added +274.1k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 267.6k $6.6m | Added +1.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 260.4k $6.5m | Reduced -123.1k |
| Impax Asset Management Group plc 0.04% of their portfolio | 258.6k $6.4m | Unchanged |
| Legal & General Group Plc 0.00% of their portfolio | 248.1k $6.2m | Reduced -8.6k |
| Jump Financial, LLC 0.08% of their portfolio | 244.0k $6.1m | New |
| ALGERT GLOBAL LLC 0.10% of their portfolio | 243.5k $6.0m | Added +218.5k |
| Trexquant Investment LP 0.06% of their portfolio | 243.0k $6.0m | New |
| LORD, ABBETT & CO. LLC 0.02% of their portfolio | 239.0k $5.9m | Reduced -899 |
| Verition Fund Management LLC 0.03% of their portfolio | 211.6k $5.3m | Reduced -51.6k |
| BESSEMER GROUP INC 0.01% of their portfolio | 208.9k $5.2m | Added +2.3k |
| TUDOR INVESTMENT CORP ET AL 0.03% of their portfolio | 208.4k $5.2m | Added +171.7k |
| Engineers Gate Manager LP 0.06% of their portfolio | 203.8k $5.1m | Added +152.9k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.32% of their portfolio | 201.7k $5.0m | Added +188.4k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 192.4k $4.8m | Reduced -125.3k |
| Swiss National Bank 0.00% of their portfolio | 185.1k $4.6m | Added +1.8k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.02% of their portfolio | 182.8k $4.5m | Added +20.6k |
| Schonfeld Strategic Advisors LLC 0.03% of their portfolio | 181.0k $4.5m | Added +64.2k |
| Benchstone Capital Management LP 0.61% of their portfolio | 180.9k $4.5m | Reduced -337.4k |
| TWO SIGMA ADVISERS, LP 0.01% of their portfolio | 176.5k $4.4m | New |
| Bridgewater Associates, LP 0.02% of their portfolio | 166.5k $4.1m | New |
| Y-Intercept (Hong Kong) Ltd 0.10% of their portfolio | 162.8k $4.0m | Added +143.5k |
| Quantbot Technologies LP 0.11% of their portfolio | 160.8k $4.0m | Added +79.3k |
| NEUBERGER BERMAN GROUP LLC 0.00% of their portfolio | 158.7k $3.9m | Added +136.9k |
| MAVERICK CAPITAL LTD 0.05% of their portfolio | 155.8k $3.9m | New |
| Holocene Advisors, LP 0.01% of their portfolio | 148.4k $3.7m | Added +44.5k |
| TWINBEECH CAPITAL LP 0.15% of their portfolio | 148.1k $3.7m | Reduced -32.4k |
| Savoir Faire Capital Management, L.P. 1.30% of their portfolio | 146.0k $3.6m | Added +71.8k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 145.8k $3.6m | Added +77.4k |
| Madison Asset Management, LLC 0.04% of their portfolio | 143.6k $3.6m | Reduced -25.1k |
| Magnetar Financial LLC 0.02% of their portfolio | 141.1k $3.5m | Added +80.8k |
| Covea Finance 0.12% of their portfolio | 134.0k $3.3m | Reduced -111.5k |
| FIL Ltd 0.00% of their portfolio | 133.4k $3.3m | Unchanged |
| Cohen Capital Management, Inc. 0.45% of their portfolio | 116.4k $2.9m | Unchanged |
| Aquatic Capital Management LLC 0.05% of their portfolio | 113.6k $2.8m | First filing |
| Moody Aldrich Partners LLC 0.53% of their portfolio | 113.1k $2.8m | Reduced -21.8k |
| GABELLI FUNDS LLC 0.02% of their portfolio | 112.0k $2.8m | Added +12.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 111.7k $2.8m | Reduced -27.8k |
| MACQUARIE GROUP LTD 0.00% of their portfolio | 111.0k $2.8m | Reduced -61.6k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 104.2k $2.6m | Reduced -488 |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 102.7k $2.5m | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 101.1k $2.6m | Added +91.8k |
| NATIXIS 0.01% of their portfolio | 98.2k $2.4m | New |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 93.3k $2.3m | Reduced -2.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 88.5k $2.2m | Added +35 |
| CITIGROUP INC 0.00% of their portfolio | 88.3k $2.2m | Reduced -3.6k |
| Jain Global LLC 0.03% of their portfolio | 85.1k $2.1m | New |
| HUSSMAN STRATEGIC ADVISORS, INC. 0.45% of their portfolio | 84.0k $2.1m | New |
| CLARK ESTATES INC/NY 0.45% of their portfolio | 80.0k $2.0m | New |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 77.9k $1.9m | Reduced -3.8k |
| Van Hulzen Asset Management, LLC 0.13% of their portfolio | 73.0k $1.8m | Added +41.1k |