SIMPLY GOOD FOODS CO SMPL
COM · Common Stock · CUSIP 82900L102 · ISIN US82900L1026
- SectorConsumer staples
- IndustryFood and Kindred Products
- HeadquartersDenver, CO
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.8m this quarter). Holder counts are more reliable. Shares outstanding: 101.0m as of 2025-04-01, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $34.50. Options: 8 managers hold calls ($8.4m notional), 5 hold puts ($4.0m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 234 |
| Q4 2022 | 238 |
| Q1 2023 | 242 |
| Q2 2023 | 246 |
| Q3 2023 | 243 |
| Q4 2023 | 267 |
| Q1 2024 | 290 |
| Q2 2024 | 274 |
| Q3 2024 | 272 |
| Q4 2024 | 278 |
| Q1 2025 | 296 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 132 | 112 |
| Q3 2023 | 128 | 119 |
| Q4 2023 | 140 | 116 |
| Q1 2024 | 169 | 126 |
| Q2 2024 | 133 | 162 |
| Q3 2024 | 128 | 135 |
| Q4 2024 | 145 | 130 |
| Q1 2025 | 154 | 137 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $20.1m | $7.7m | 0.38 |
| Q3 2024 | $3.1m | $2.8m | 0.93 |
| Q4 2024 | $8.3m | $2.0m | 0.24 |
| Q1 2025 | $8.4m | $4.0m | 0.47 |
Biggest buyers
| CITADEL ADVISORS LLC | Added | +1.8m |
| FMR LLC | Added | +1.3m |
| Ophir Asset Management Pty Ltd | New | +734.1k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +649.3k |
| VICTORY CAPITAL MANAGEMENT INC | Added | +527.1k |
| Stephens Investment Management Group LLC | New | +420.7k |
| Qube Research & Technologies Ltd | New | +330.6k |
| PROSPECTOR PARTNERS LLC | New | +295.4k |
| Handelsbanken Fonder AB | Added | +250.0k |
| DIMENSIONAL FUND ADVISORS LP | Added | +210.8k |
Biggest sellers
| Capital World Investors | Sold out | -2.6m |
| FULLER & THALER ASSET MANAGEMENT, INC. | Reduced | -910.3k |
| Champlain Investment Partners, LLC | Reduced | -460.2k |
| PRINCIPAL FINANCIAL GROUP INC | Reduced | -440.0k |
| BlackRock, Inc. | Reduced | -406.7k |
| Balyasny Asset Management L.P. | Reduced | -405.4k |
| GOLDMAN SACHS GROUP INC | Reduced | -383.2k |
| Boston Partners | Reduced | -334.4k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -287.4k |
| Man Group plc | Sold out | -260.9k |
Biggest calls
| JANE STREET GROUP, LLC | Reduced | $3.2m93.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.1m61.0k shares |
| Squarepoint Ops LLC | Unchanged | $1.6m45.0k shares |
| Walleye Trading LLC | New | $1.0m30.2k shares |
| GROUP ONE TRADING LLC | New | $379.4k11.0k shares |
| CITADEL ADVISORS LLC | Reduced | $96.6k2.8k shares |
| SIMPLEX TRADING, LLC | New | $3.0k100 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $2.4m69.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $755.3k21.9k shares |
| Walleye Trading LLC | New | $455.3k13.2k shares |
| Fulcrum Asset Management LLP | New | $361.9k0 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.1% |
Fell to 5% or below in the last year: FMR LLC (3.0%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), WELLINGTON MANAGEMENT GROUP LLP (1.9%, 2025-11-12)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 1 | $250.0k | 5 | $2.5m | — |
| Q3 2023 | 1 | $250.8k | 2 | $11.5m | — |
| Q4 2023 | 0 | — | 2 | $6.2m | $6.0m |
| Q1 2024 | 0 | — | 4 | $2.9m | $1.3m |
| Q2 2024 | 0 | — | 1 | $152.7k | — |
| Q3 2024 | 0 | — | 1 | $36.4k | — |
| Q4 2024 | 0 | — | 5 | $24.4m | — |
| Q1 2025 | 0 | — | 0 | — | — |
None reported in Q1 2025.
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.01% of their portfolio | 13.7m $473.1m | Reduced -406.7k |
| FMR LLC 0.02% of their portfolio | 10.8m $373.5m | Added +1.3m |
| VANGUARD GROUP INC 0.01% of their portfolio | 10.4m $359.6m | Reduced -156.0k |
| T. Rowe Price Investment Management, Inc. 0.12% of their portfolio | 5.2m $179.2m | Added +134.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.03% of their portfolio | 4.2m $144.7m | Added +649.3k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 3.8m $129.8m | Added +210.8k |
| STATE STREET CORP 0.01% of their portfolio | 3.6m $125.3m | Reduced -151.3k |
| Boston Trust Walden Corp 0.76% of their portfolio | 3.0m $103.6m | Reduced -28.9k |
| Champlain Investment Partners, LLC 0.74% of their portfolio | 3.0m $102.4m | Reduced -460.2k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.39% of their portfolio | 2.9m $100.0m | Reduced -910.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 2.3m $77.8m | Added +114.1k |
| CITADEL ADVISORS LLC 0.07% of their portfolio | 2.2m $74.8m | Added +1.8m |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.47% of their portfolio | 1.9m $65.1m | Reduced -29.4k |
| Woodline Partners LP 0.37% of their portfolio | 1.7m $57.4m | Added +163.7k |
| VICTORY CAPITAL MANAGEMENT INC 0.05% of their portfolio | 1.5m $53.1m | Added +527.1k |
| ARMISTICE CAPITAL, LLC 1.25% of their portfolio | 1.4m $46.6m | Added +166.3k |
| Handelsbanken Fonder AB 0.18% of their portfolio | 1.2m $42.8m | Added +250.0k |
| NORGES BANK 0.01% of their portfolio | 1.1m $38.9m | Unchanged |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 1.0m $35.9m | Added +6.1k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 1.0m $34.8m | Added +9.8k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.01% of their portfolio | 887.4k $30.6m | Reduced -21.4k |
| Boston Partners 0.04% of their portfolio | 886.9k $30.8m | Reduced -334.4k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 865.5k $29.9m | Reduced -63.8k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 774.6k $26.7m | Added +5.5k |
| MORGAN STANLEY 0.00% of their portfolio | 744.2k $25.7m | Reduced -59.4k |
| Ophir Asset Management Pty Ltd 4.42% of their portfolio | 734.1k $25.3m | New |
| Bank of New York Mellon Corp 0.00% of their portfolio | 658.5k $22.7m | Reduced -10.6k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 645.4k $22.3m | Added +201.0k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 513.8k $17.7m | Reduced -440.0k |
| Stephens Investment Management Group LLC 0.21% of their portfolio | 420.7k $14.5m | New |
| Nuveen, LLC 0.00% of their portfolio | 410.3k $14.2m | First filing |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 393.1k $13.6m | Reduced -35.5k |
| Invesco Ltd. 0.00% of their portfolio | 380.8k $13.1m | Reduced -21.6k |
| SCHWARTZ INVESTMENT COUNSEL INC 0.42% of their portfolio | 358.4k $12.4m | Added +55.5k |
| CONGRESS ASSET MANAGEMENT CO 0.09% of their portfolio | 358.3k $12.4m | Added +44.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 339.2k $11.7m | Reduced -20.8k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 330.6k $11.4m | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 298.7k $10.3m | Reduced -383.2k |
| PROSPECTOR PARTNERS LLC 1.16% of their portfolio | 295.4k $10.2m | New |
| Public Sector Pension Investment Board 0.04% of their portfolio | 291.6k $10.1m | Added +64.4k |
| Freestone Grove Partners LP 0.10% of their portfolio | 273.6k $9.4m | Added +22.1k |
| Impax Asset Management Group plc 0.05% of their portfolio | 258.6k $8.9m | Unchanged |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 255.7k $8.8m | Added +1.9k |
| Legal & General Group Plc 0.00% of their portfolio | 253.3k $8.7m | Reduced -7.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 224.2k $7.7m | Added +21.7k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 224.2k $7.7m | Added +123.3k |
| LORD, ABBETT & CO. LLC 0.03% of their portfolio | 220.5k $7.6m | Added +70.5k |
| BESSEMER GROUP INC 0.01% of their portfolio | 210.8k $7.3m | Reduced -6.9k |
| Covea Finance 0.32% of their portfolio | 202.5k $7.0m | Added +35.9k |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 195.7k $6.8m | First filing |
| Swiss National Bank 0.00% of their portfolio | 185.9k $6.4m | Reduced -1.2k |
| Madison Asset Management, LLC 0.07% of their portfolio | 182.8k $6.3m | Reduced -2.0k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 159.4k $5.5m | Added +99.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 159.0k $5.5m | Reduced -4.2k |
| TWINBEECH CAPITAL LP 0.10% of their portfolio | 156.7k $5.4m | New |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.09% of their portfolio | 152.5k $5.3m | Reduced -16.0k |
| UBS Group AG 0.00% of their portfolio | 149.7k $5.2m | Reduced -189.1k |
| CITIGROUP INC 0.00% of their portfolio | 146.3k $5.0m | Added +8.1k |
| Moody Aldrich Partners LLC 0.99% of their portfolio | 137.0k $4.7m | Reduced -4.4k |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 136.7k $4.7m | New |
| FIL Ltd 0.00% of their portfolio | 136.3k $4.7m | Added +6.1k |
| BARCLAYS PLC 0.00% of their portfolio | 133.7k $4.6m | Reduced -47.1k |
| McCollum Christoferson Group LLC 1.34% of their portfolio | 127.0k $4.4m | Reduced -825 |
| DANSKE BANK A/S 0.01% of their portfolio | 123.1k $4.2m | Added +77.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 120.0k $4.1m | Added +80.8k |
| Cohen Capital Management, Inc. 0.69% of their portfolio | 116.4k $4.0m | Added +1.2k |
| MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 111.2k $3.8m | Reduced -12.3k |
| Cinctive Capital Management LP 0.29% of their portfolio | 106.5k $3.7m | New |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 102.7k $3.5m | Reduced -400 |
| GABELLI FUNDS LLC 0.03% of their portfolio | 99.5k $3.4m | Added +12.5k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 97.8k $3.4m | Reduced -1.3k |
| RENAISSANCE GROUP LLC 0.15% of their portfolio | 95.5k $3.3m | Added +17.5k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 90.2k $3.3m | Reduced -2.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 88.1k $3.0m | Reduced -13.3k |
| CW Advisors, LLC 0.03% of their portfolio | 82.0k $2.8m | Added +17.8k |
| TD Asset Management Inc 0.00% of their portfolio | 81.8k $2.8m | Added +3.2k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 80.6k $2.8m | Reduced -7.7k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 80.3k $2.8m | Reduced -9.1k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 79.0k $2.7m | Reduced -116.2k |
| Holocene Advisors, LP 0.01% of their portfolio | 77.8k $2.7m | Reduced -9.3k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 77.6k $2.7m | Reduced -39.5k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 73.3k $2.5m | Added +15.3k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 71.0k $2.4m | Added +5.9k |
| Thrivent Financial for Lutherans 0.01% of their portfolio | 67.5k $2.3m | Reduced -3.0k |
| TOWNSQUARE CAPITAL LLC 0.02% of their portfolio | 66.9k $2.3m | Reduced -1.0k |
| GSA CAPITAL PARTNERS LLP 0.21% of their portfolio | 66.6k $2.3m | Added +37.2k |
| Nebula Research & Development LLC 0.21% of their portfolio | 64.7k $2.2m | Added +26.3k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 63.1k $2.2m | Reduced -287.4k |
| INTECH INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 62.0k $2.1m | Added +18.8k |
| CONNORS INVESTOR SERVICES INC 0.21% of their portfolio | 61.9k $2.1m | New |
| AlphaQuest LLC 0.21% of their portfolio | 57.0k $2.0m | Added +41.8k |
| Balyasny Asset Management L.P. 0.00% of their portfolio | 55.4k $1.9m | Reduced -405.4k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 54.8k $1.9m | Added +2.9k |
| MetLife Investment Management, LLC 0.01% of their portfolio | 54.2k $1.9m | Reduced -899 |
| Savoir Faire Capital Management, L.P. 1.61% of their portfolio | 53.3k $1.8m | Added +28.3k |
| Hudson Bay Capital Management LP 0.01% of their portfolio | 53.2k $1.8m | New |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 51.7k $1.8m | Reduced -3.5k |
| Ensign Peak Advisors, Inc 0.00% of their portfolio | 51.1k $1.8m | Added +2.6k |
| EXCHANGE TRADED CONCEPTS, LLC 0.03% of their portfolio | 51.0k $1.8m | Reduced -2.5k |
| State of Alaska, Department of Revenue 0.02% of their portfolio | 50.9k $1.8m | Reduced -905 |