SIMPLIFY EXCHANGE TRADED FUN AGGH
AGGREGATE BOND E · ETP · CUSIP 82889N723
90
institutional holders
+10 vs Q4 2025
15.7m
shares reported held*
$319.1mreported value*
20 new
43 added
22 reduced
10 sold out
net bought ≈ $107.4m (+5.3m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($169.9k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $20.35.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 3 |
| Q4 2022 | 4 |
| Q1 2023 | 4 |
| Q2 2023 | 5 |
| Q3 2023 | 8 |
| Q4 2023 | 10 |
| Q1 2024 | 20 |
| Q2 2024 | 22 |
| Q3 2024 | 32 |
| Q4 2024 | 38 |
| Q1 2025 | 51 |
| Q2 2025 | 58 |
| Q3 2025 | 65 |
| Q4 2025 | 80 |
| Q1 2026 | 90 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 13 | 10 |
| Q3 2024 | 26 | 5 |
| Q4 2024 | 25 | 14 |
| Q1 2025 | 30 | 21 |
| Q2 2025 | 35 | 21 |
| Q3 2025 | 45 | 28 |
| Q4 2025 | 55 | 29 |
| Q1 2026 | 63 | 32 |
Biggest buyers
| WCG Wealth Advisors LLC | New | +1.9m |
| Sowell Financial Services LLC | New | +1.2m |
| WealthPlan Investment Management, LLC | Added | +460.2k |
| Brookwood Investment Group LLC | Added | +432.2k |
| LPL Financial LLC | Added | +400.2k |
| PREVAIL INNOVATIVE WEALTH ADVISORS, LLC | Added | +292.4k |
| Simplify Asset Management Inc. | Added | +250.0k |
| PRINCIPAL SECURITIES, INC. | Added | +191.4k |
| RiverTree Advisors, LLC | New | +156.9k |
| Elevated Capital Advisors, LLC | Added | +118.1k |
Biggest sellers
| POM Investment Strategies, LLC | Reduced | -233.8k |
| OSAIC HOLDINGS, INC. | Reduced | -170.9k |
| Encompass More Asset Management | Sold out | -137.1k |
| IEQ CAPITAL, LLC | Sold out | -69.6k |
| AE Wealth Management LLC | Reduced | -63.7k |
| OLD MISSION CAPITAL LLC | Sold out | -51.1k |
| J HAGAN CAPITAL, INC. | Reduced | -48.9k |
| GK Wealth Management LLC | Sold out | -47.6k |
| Beacon Capital Management, LLC | Reduced | -35.6k |
| Thrivent Financial for Lutherans | Sold out | -25.0k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Simplify Asset Management Inc. 0.66% of their portfolio | 2.1m $42.9m | Added +250.0k |
| WCG Wealth Advisors LLC 1.06% of their portfolio | 1.9m $38.0m | New |
| Sowell Financial Services LLC 0.90% of their portfolio | 1.2m $24.4m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 1.2m $24.4m | Added +111.6k |
| LPL Financial LLC 0.00% of their portfolio | 807.7k $16.4m | Added +400.2k |
| WealthPlan Investment Management, LLC 0.82% of their portfolio | 718.6k $14.6m | Added +460.2k |
| AE Wealth Management LLC 0.08% of their portfolio | 703.7k $14.3m | Reduced -63.7k |
| Stadion Money Management, LLC 1.41% of their portfolio | 687.6k $14.0m | Added +9.5k |
| Great Diamond Partners, LLC 2.23% of their portfolio | 569.0k $11.6m | Added +88.4k |
| Brookwood Investment Group LLC 1.22% of their portfolio | 468.8k $9.5m | Added +432.2k |
| PREVAIL INNOVATIVE WEALTH ADVISORS, LLC 1.45% of their portfolio | 423.1k $8.6m | Added +292.4k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 419.4k $8.5m | Reduced -170.9k |
| Park Edge Advisors, LLC 1.92% of their portfolio | 410.0k $8.3m | Added +45.8k |
| PRINCIPAL SECURITIES, INC. 0.12% of their portfolio | 405.2k $8.2m | Added +191.4k |
| Elevated Capital Advisors, LLC 1.80% of their portfolio | 351.5k $7.2m | Added +118.1k |
| Financial Enhancement Group LLC 0.73% of their portfolio | 284.7k $5.9m | Reduced -17.9k |
| Envestnet Portfolio Solutions, Inc. 0.02% of their portfolio | 191.1k $3.9m | Added +13.7k |
| Key Capital Management, INC 2.50% of their portfolio | 186.4k $3.8m | Added +37.7k |
| RiverTree Advisors, LLC 2.02% of their portfolio | 156.9k $3.2m | New |
| IFS Group,LLC 2.53% of their portfolio | 139.7k $2.8m | First filing |
| HOWARD BAILEY SECURITIES, LLC 1.17% of their portfolio | 139.5k $2.8m | Added +15.5k |
| EVOLUTION WEALTH MANAGEMENT INC. 2.03% of their portfolio | 136.1k $2.8m | Added +49.1k |
| Orion Porfolio Solutions, LLC 0.02% of their portfolio | 134.2k $2.7m | Added +2.2k |
| B.O.S.S. Retirement Advisors, LLC 0.70% of their portfolio | 112.3k $2.3m | Added +9.2k |
| FSA Advisors, Inc. 1.31% of their portfolio | 97.4k $2.0m | Added +6.0k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio | 89.3k $1.8m | Added +22.0k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 82.0k $1.7m | New |
| Beacon Capital Management, LLC 0.27% of their portfolio | 74.9k $1.5m | Reduced -35.6k |
| NWAM LLC 0.08% of their portfolio | 69.7k $1.4m | Reduced -19 |
| Authentikos Wealth Advisory, LLC 0.92% of their portfolio | 66.9k $1.4m | Reduced -4.3k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 66.6k $1.4m | Reduced -7.6k |
| GeoWealth Management, LLC 0.05% of their portfolio | 64.0k $1.3m | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 59.1k $1.2m | Added +23.6k |
| LANARK FINANCIAL, INC. 0.09% of their portfolio | 58.5k $1.2m | Added +56.5k |
| Sanctuary Advisors, LLC 0.01% of their portfolio | 55.7k $1.1m | Added +21.4k |
| Blackston Financial Advisory Group, LLC 0.70% of their portfolio | 54.8k $1.1m | Added +10.8k |
| Financial Partners Group, Inc 0.13% of their portfolio | 54.3k $1.1m | Added +7.7k |
| Advisory Services Network, LLC 0.01% of their portfolio | 54.3k $1.1m | Added +1.6k |
| KG Capital Management 0.79% of their portfolio | 54.2k $1.1m | Added +3.1k |
| Cetera Investment Advisers 0.00% of their portfolio | 43.3k $880.2k | Reduced -9.9k |
| Networth Advisors, LLC 0.60% of their portfolio | 42.0k $854.5k | Added +9.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 40.4k $822.3k | New |
| Greykasell Wealth Strategies, Inc. 0.33% of their portfolio | 40.0k $814.9k | Added +711 |
| IHT Wealth Management, LLC 0.02% of their portfolio | 36.0k $731.9k | Added +11.3k |
| Bay Rivers Group 0.30% of their portfolio | 35.9k $731.0k | Added +8.1k |
| Integrated Advisors Network LLC 0.04% of their portfolio | 33.8k $687.6k | Reduced -19.7k |
| J HAGAN CAPITAL, INC. 0.34% of their portfolio | 30.7k $625.5k | Reduced -48.9k |
| FIG FINANCIAL ADVISORY SERVICES INC /ADV 0.37% of their portfolio | 29.4k $599.1k | New |
| Legacy Wealth Managment, LLC/ID 0.27% of their portfolio | 26.7k $543.2k | Added +3.2k |
| WealthPLAN Partners, LLC 0.10% of their portfolio | 26.4k $537.7k | Added +4.1k |
| WINNACLE WEALTH LLC 0.41% of their portfolio | 25.9k $527.5k | Added +822 |
| Worth Asset Management, LLC 0.20% of their portfolio | 25.8k $525.3k | Added +1.1k |
| Balance Wealth Partners LLC 0.15% of their portfolio | 23.4k $475.8k | Reduced -9.5k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 23.2k $472.0k | Added +11.3k |
| Mach-1 Financial Group, LLC 0.16% of their portfolio | 22.0k $448.6k | Reduced -484 |
| Cooper Financial Group 0.04% of their portfolio | 21.8k $443.7k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 21.2k $432.5k | New |
| Aspen Wealth Strategies, LLC 0.22% of their portfolio | 20.3k $413.4k | Added +4.2k |
| Revisor Wealth Management LLC 0.11% of their portfolio | 19.0k $386.0k | Added +66 |
| WealthCare Asset Management, LLC 0.39% of their portfolio | 18.0k $366.4k | New |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 17.6k $358.7k | Reduced -111 |
| Prime Capital Investment Advisors, LLC 0.00% of their portfolio | 17.2k $350.0k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 16.2k $330.1k | New |
| Andina Capital Management, LLC 0.29% of their portfolio | 15.9k $322.6k | Reduced -18.4k |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 15.4k $313.5k | Reduced -3.3k |
| PARK AVENUE SECURITIES LLC 0.00% of their portfolio | 15.3k $311.0k | Reduced -191 |
| Secure Asset Management, LLC 0.05% of their portfolio | 14.8k $300.6k | New |
| Independent Advisor Alliance 0.00% of their portfolio | 14.1k $286.5k | New |
| NewEdge Advisors, LLC 0.00% of their portfolio | 14.0k $285.6k | Added +10 |
| Fifth Third Securities, Inc. 0.02% of their portfolio | 14.0k $284.4k | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 13.1k $268.0k | Added +5.8k |
| Decker Retirement Planning Inc. 0.11% of their portfolio | 12.2k $248.4k | Reduced -785 |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 11.8k $240.0k | New |
| Retirement Planning Group, LLC 0.01% of their portfolio | 11.6k $236.8k | New |
| Arkadios Wealth Advisors 0.00% of their portfolio | 10.4k $212.6k | Added +750 |
| Sigma Planning Corp 0.01% of their portfolio | 10.1k $206.4k | Added +408 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 10.0k $204.0k | New |
| POM Investment Strategies, LLC 0.22% of their portfolio | 8.8k $179.3k | Reduced -233.8k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 6.0k $122.8k | New |
| STANCE CAPITAL LLC 0.03% of their portfolio | 3.4k $69.3k | New |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.00% of their portfolio | 2.6k $52.1k | Added +4 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 1.5k $30.7k | Added +19 |
| Strive Financial Group ,LLC 0.02% of their portfolio | 1.5k $30.0k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 953 $19.4k | Reduced -12.2k |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 725 $14.8k | New |
| MORGAN STANLEY 0.00% of their portfolio | 565 $11.5k | Reduced -1 |
| Sound Income Strategies, LLC 0.00% of their portfolio | 435 $8.8k | Reduced -1.4k |
| Triumph Capital Management 0.00% of their portfolio | 200 $4.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 110 $2.2k | Reduced -782 |
| PIN OAK INVESTMENT ADVISORS INC 0.00% of their portfolio | 100 $2.0k | Unchanged |