SERVICENOW INC NOW
COM · Common Stock · CUSIP 81762P102 · ISIN US81762P1021
American technology company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Clara, CA
- Founded2004
- Websiteservicenow.com
- FilingsSEC EDGAR
Q3 2025 share counts are adjusted for a 5-for-1 stock split, so holders aren't shown as buying or selling because of it.
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($841.4m this quarter). Holder counts are more reliable. Shares outstanding: 1.0bn as of 2026-01-23, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $153.47. Options: 58 managers hold calls ($3.4bn notional), 51 hold puts ($2.9bn).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,321 |
| Q4 2022 | 1,359 |
| Q1 2023 | 1,410 |
| Q2 2023 | 1,503 |
| Q3 2023 | 1,566 |
| Q4 2023 | 1,754 |
| Q1 2024 | 1,821 |
| Q2 2024 | 1,877 |
| Q3 2024 | 1,944 |
| Q4 2024 | 2,259 |
| Q1 2025 | 2,166 |
| Q2 2025 | 2,297 |
| Q3 2025 | 2,247 |
| Q4 2025 | 2,320 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 933 | 736 |
| Q2 2024 | 1,011 | 716 |
| Q3 2024 | 950 | 831 |
| Q4 2024 | 1,022 | 841 |
| Q1 2025 | 1,115 | 1,018 |
| Q2 2025 | 1,251 | 870 |
| Q3 2025 | 1,196 | 935 |
| Q4 2025 | 1,087 | 1,077 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $3.4bn | $2.9bn | 0.85 |
| Q2 2025 | $4.9bn | $4.0bn | 0.82 |
| Q3 2025 | $3.3bn | $3.4bn | 1.01 |
| Q4 2025 | $3.4bn | $2.9bn | 0.84 |
Biggest buyers
| HSBC HOLDINGS PLC | Added | +3.7m |
| TWO SIGMA ADVISERS, LP | Added | +3.0m |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | Added | +2.4m |
| JANE STREET GROUP, LLC | Added | +2.3m |
| JACOBS LEVY EQUITY MANAGEMENT, INC | New | +2.1m |
| Squarepoint Ops LLC | Added | +2.1m |
| AQR CAPITAL MANAGEMENT LLC | Added | +2.1m |
| LIGHTSPEED MANAGEMENT COMPANY, L.L.C. | New | +1.8m |
| SG Americas Securities, LLC | Added | +1.7m |
| Corient Private Wealth LP | Added | +1.6m |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -41.2m |
| FRANKLIN RESOURCES INC | Reduced | -3.9m |
| EDGEWOOD MANAGEMENT LLC | Reduced | -3.8m |
| MORGAN STANLEY | Reduced | -3.4m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -3.2m |
| Daiwa Securities Group Inc. | Reduced | -3.2m |
| Lombard Odier Asset Management (Europe) Ltd | Reduced | -3.1m |
| JENNISON ASSOCIATES LLC | Reduced | -2.7m |
| BANK OF MONTREAL /CAN/ | Reduced | -2.6m |
| SANDS CAPITAL MANAGEMENT, LLC | Reduced | -2.4m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.0bn6.8m shares |
| CITADEL ADVISORS LLC | Added | $563.4m3.7m shares |
| JANE STREET GROUP, LLC | Added | $395.5m2.6m shares |
| IMC-Chicago, LLC | Added | $357.6m2.3m shares |
| Qube Research & Technologies Ltd | Added | $90.5m590.9k shares |
| UBS Group AG | Reduced | $88.5m577.7k shares |
| GROUP ONE TRADING LLC | Added | $81.7m533.2k shares |
| GOLDMAN SACHS GROUP INC | Added | $70.1m457.5k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $66.5m433.9k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $61.8m403.6k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $964.0m6.3m shares |
| CITADEL ADVISORS LLC | Reduced | $336.8m2.2m shares |
| JANE STREET GROUP, LLC | Added | $311.0m2.0m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $135.8m886.7k shares |
| D. E. Shaw & Co., Inc. | Added | $128.4m838.0k shares |
| BARCLAYS PLC | Added | $103.1m673.0k shares |
| Qube Research & Technologies Ltd | Added | $96.7m631.5k shares |
| UBS Group AG | Reduced | $89.7m585.7k shares |
| GOLDMAN SACHS GROUP INC | Reduced | $86.3m563.4k shares |
| CITIGROUP INC | Added | $72.4m472.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 8.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 0 | — | 5 | $41.3m | $26.7m |
| Q2 2024 | 0 | — | 7 | $4.2m | $3.5m |
| Q3 2024 | 0 | — | 11 | $16.4m | $4.8m |
| Q4 2024 | 0 | — | 10 | $42.4m | $35.5m |
| Q1 2025 | 0 | — | 11 | $36.3m | $30.6m |
| Q2 2025 | 0 | — | 12 | $8.2m | $6.9m |
| Q3 2025 | 0 | — | 10 | $17.4m | $14.3m |
| Q4 2025 | 0 | — | 8 | $2.9m | $2.5m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-12-05 | Mastantuono Gina President and CFO | Sold plan | $352.8k415 shares |
| 2025-11-28 | Mastantuono Gina President and CFO | Sold plan | $336.9k417 shares |
| 2025-11-28 | Chamberlain Paul Edward Director | Sold plan | $242.4k300 shares |
| 2025-11-28 | Jackson Lawrence Director | Sold | $214.7k265 shares |
| 2025-11-18 | Tzitzon Nicholas Vice Chairman | Sold plan | $431.7k522 shares |
| 2025-11-18 | Fipps Paul President, Global Customer Ops | Sold | $249.4k305 shares |
| 2025-11-18 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $77.7k94 shares |
| 2025-11-18 | ELMER RUSSELL S General Counsel | Sold plan | $67.0k81 shares |
| 2025-11-17 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $122.8k145 shares |
| 2025-11-17 | ELMER RUSSELL S General Counsel | Sold plan | $93.2k110 shares |
| 2025-11-14 | McBride Kevin Thomas Principal Accounting Officer | Sold plan | $235.9k280 shares |
| 2025-11-13 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $56.3k66 shares |
| 2025-11-13 | ELMER RUSSELL S General Counsel | Sold plan | $52.8k62 shares |
| 2025-11-10 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $222.0k257 shares |
| 2025-11-10 | ELMER RUSSELL S General Counsel | Sold plan | $165.0k191 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.23% of their portfolio | 102.0m $15.6bn | Added +908.8k |
| BlackRock, Inc. 0.25% of their portfolio | 95.3m $14.6bn | Reduced -585.4k |
| STATE STREET CORP 0.25% of their portfolio | 47.9m $7.3bn | Added +623.1k |
| JPMORGAN CHASE & CO 0.39% of their portfolio | 37.9m $5.8bn | Reduced -41.2m |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.54% of their portfolio | 32.4m $5.0bn | Reduced -2.0m |
| GEODE CAPITAL MANAGEMENT, LLC 0.22% of their portfolio | 23.5m $3.6bn | Added +224.2k |
| MORGAN STANLEY 0.21% of their portfolio | 22.7m $3.5bn | Reduced -3.4m |
| FMR LLC 0.12% of their portfolio | 15.8m $2.4bn | Reduced -1.6m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.45% of their portfolio | 14.0m $2.1bn | Added +459.4k |
| NORGES BANK 0.22% of their portfolio | 13.2m $2.0bn | Not comparable |
| NORTHERN TRUST CORP 0.21% of their portfolio | 11.0m $1.7bn | Added +7.4k |
| Capital International Investors 0.25% of their portfolio | 10.4m $1.6bn | Reduced -84.4k |
| BANK OF AMERICA CORP /DE/ 0.11% of their portfolio | 9.7m $1.5bn | Reduced -555.9k |
| Nuveen, LLC 0.38% of their portfolio | 9.5m $1.5bn | Reduced -1.2m |
| ALLIANCEBERNSTEIN L.P. 0.42% of their portfolio | 8.8m $1.3bn | Reduced -385.9k |
| JENNISON ASSOCIATES LLC 0.78% of their portfolio | 8.4m $1.3bn | Reduced -2.7m |
| Fisher Asset Management, LLC 0.44% of their portfolio | 8.4m $1.3bn | Added +71.7k |
| WELLINGTON MANAGEMENT GROUP LLP 0.22% of their portfolio | 8.2m $1.3bn | Reduced -3.2m |
| Bank of New York Mellon Corp 0.22% of their portfolio | 8.0m $1.2bn | Added +141.0k |
| GOLDMAN SACHS GROUP INC 0.17% of their portfolio | 7.9m $1.2bn | Added +1.0m |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.04% of their portfolio | 7.7m $1.2bn | Added +683.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.17% of their portfolio | 7.3m $1.1bn | Added +133.7k |
| Amundi 0.30% of their portfolio | 7.1m $1.1bn | Reduced -88.1k |
| FRANKLIN RESOURCES INC 0.26% of their portfolio | 7.0m $1.1bn | Reduced -3.9m |
| HSBC HOLDINGS PLC 0.30% of their portfolio | 7.0m $1.1bn | Added +3.7m |
| Legal & General Group Plc 0.23% of their portfolio | 6.9m $1.1bn | Added +91.9k |
| DEUTSCHE BANK AG\ 0.34% of their portfolio | 6.7m $1.0bn | Reduced -189.5k |
| ROYAL BANK OF CANADA 0.18% of their portfolio | 6.7m $1.0bn | Added +83.3k |
| POLEN CAPITAL MANAGEMENT LLC 3.72% of their portfolio | 5.7m $870.2m | Added +60.4k |
| Invesco Ltd. 0.08% of their portfolio | 5.6m $856.1m | Reduced -963.7k |
| BARCLAYS PLC 0.33% of their portfolio | 5.3m $813.4m | Reduced -441.2k |
| AMERIPRISE FINANCIAL INC 0.18% of their portfolio | 5.1m $783.8m | Added +126.6k |
| NORDEA INVESTMENT MANAGEMENT AB 0.62% of their portfolio | 4.7m $720.3m | Reduced -109.2k |
| BANK OF MONTREAL /CAN/ 0.28% of their portfolio | 4.5m $695.4m | Reduced -2.6m |
| WELLS FARGO & COMPANY/MN 0.13% of their portfolio | 4.3m $660.1m | Reduced -211.7k |
| Clearbridge Investments, LLC 0.50% of their portfolio | 4.1m $630.6m | Added +840.7k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.72% of their portfolio | 4.1m $625.7m | Added +2.4m |
| AQR CAPITAL MANAGEMENT LLC 0.32% of their portfolio | 3.9m $601.5m | Added +2.1m |
| VICTORY CAPITAL MANAGEMENT INC 0.33% of their portfolio | 3.9m $592.6m | Reduced -1.3m |
| SANDS CAPITAL MANAGEMENT, LLC 1.79% of their portfolio | 3.8m $588.7m | Reduced -2.4m |
| Pictet Asset Management Holding SA 0.57% of their portfolio | 3.8m $588.3m | Added +1.1m |
| Swedbank AB 0.51% of their portfolio | 3.4m $523.2m | Reduced -585.1k |
| BROWN ADVISORY INC 0.71% of their portfolio | 3.3m $511.3m | Reduced -1.6m |
| UBS Group AG 0.10% of their portfolio | 3.3m $506.0m | Reduced -447.5k |
| Capital Research Global Investors 0.09% of their portfolio | 3.2m $495.2m | Reduced -431.6k |
| Corient Private Wealth LP 0.32% of their portfolio | 3.1m $470.4m | Added +1.6m |
| EDGEWOOD MANAGEMENT LLC 2.25% of their portfolio | 3.1m $471.5m | Reduced -3.8m |
| TWO SIGMA ADVISERS, LP 0.89% of their portfolio | 3.0m $460.1m | Added +3.0m |
| Swiss National Bank 0.26% of their portfolio | 2.8m $436.6m | Reduced -135.6k |
| Winslow Capital Management, LLC 1.43% of their portfolio | 2.8m $425.4m | Reduced -1.0m |
| ENVESTNET ASSET MANAGEMENT INC 0.12% of their portfolio | 2.7m $417.3m | Reduced -237.0k |
| Sumitomo Mitsui Trust Group, Inc. 0.23% of their portfolio | 2.6m $398.2m | Reduced -75.4k |
| National Pension Service 0.29% of their portfolio | 2.5m $386.5m | Added +460.4k |
| JANUS HENDERSON GROUP PLC 0.17% of their portfolio | 2.5m $385.7m | Reduced -1.9m |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.25% of their portfolio | 2.5m $367.9m | Added +123.1k |
| Employees Provident Fund Board 2.73% of their portfolio | 2.4m $371.7m | Added +218.2k |
| JANE STREET GROUP, LLC 0.44% of their portfolio | 2.4m $370.2m | Added +2.3m |
| AMERICAN CENTURY COMPANIES INC 0.19% of their portfolio | 2.4m $368.2m | Added +200.6k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.27% of their portfolio | 2.3m $356.9m | Added +58.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.22% of their portfolio | 2.3m $355.1m | Added +1.0m |
| PARNASSUS INVESTMENTS, LLC 0.92% of their portfolio | 2.3m $353.1m | Reduced -886.4k |
| Squarepoint Ops LLC 0.70% of their portfolio | 2.3m $348.4m | Added +2.1m |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST 3.70% of their portfolio | 2.2m $344.7m | Unchanged |
| Alphinity Investment Management Pty Ltd 3.48% of their portfolio | 2.2m $344.2m | Added +12.7k |
| BLAIR WILLIAM & CO/IL 0.91% of their portfolio | 2.2m $339.3m | Added +219.4k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.92% of their portfolio | 2.1m $329.2m | Added +278.7k |
| Russell Investments Group, Ltd. 0.36% of their portfolio | 2.1m $327.6m | Added +340.3k |
| TIGER GLOBAL MANAGEMENT LLC 1.10% of their portfolio | 2.1m $325.8m | Added +626.9k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 1.25% of their portfolio | 2.1m $323.9m | New |
| NEUBERGER BERMAN GROUP LLC 0.24% of their portfolio | 2.1m $319.3m | Reduced -219.1k |
| California Public Employees Retirement System 0.18% of their portfolio | 2.1m $316.8m | Added +14.7k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.21% of their portfolio | 2.0m $306.6m | Added +175.9k |
| Mariner, LLC 0.36% of their portfolio | 2.0m $306.0m | Added +150.0k |
| NATIXIS ADVISORS, LLC 0.43% of their portfolio | 2.0m $301.3m | Added +431.6k |
| CITIGROUP INC 0.20% of their portfolio | 1.9m $297.1m | Added +576.7k |
| RAYMOND JAMES FINANCIAL INC 0.09% of their portfolio | 1.9m $296.6m | Reduced -111.2k |
| SEI INVESTMENTS CO 0.29% of their portfolio | 1.9m $295.2m | Reduced -55.8k |
| STIFEL FINANCIAL CORP 0.26% of their portfolio | 1.9m $293.0m | Reduced -408 |
| Stockbridge Partners LLC 6.40% of their portfolio | 1.9m $290.7m | Reduced -201.3k |
| Fayez Sarofim & Co 0.69% of their portfolio | 1.9m $287.5m | Added +40.3k |
| LPL Financial LLC 0.08% of their portfolio | 1.8m $276.7m | Added +189.4k |
| SG Americas Securities, LLC 0.36% of their portfolio | 1.8m $276.6m | Added +1.7m |
| RHUMBLINE ADVISERS 0.22% of their portfolio | 1.8m $276.5m | Reduced -53.2k |
| Man Group plc 0.53% of their portfolio | 1.8m $275.6m | Added +569.8k |
| BESSEMER GROUP INC 0.42% of their portfolio | 1.8m $275.5m | Reduced -783.1k |
| LIGHTSPEED MANAGEMENT COMPANY, L.L.C. 19.57% of their portfolio | 1.8m $273.2m | New |
| TCW GROUP INC 1.95% of their portfolio | 1.8m $271.7m | Reduced -99.6k |
| Carmignac Gestion 3.59% of their portfolio | 1.7m $265.8m | Added +762.4k |
| D. E. Shaw & Co., Inc. 0.20% of their portfolio | 1.7m $258.1m | Added +1.5m |
| Holocene Advisors, LP 0.53% of their portfolio | 1.6m $249.4m | Reduced -45.9k |
| TWO SIGMA INVESTMENTS, LP 0.37% of their portfolio | 1.6m $247.2m | Added +1.6m |
| DIMENSIONAL FUND ADVISORS LP 0.05% of their portfolio | 1.6m $246.8m | Reduced -19.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.12% of their portfolio | 1.6m $244.1m | Reduced -160.5k |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA 1.90% of their portfolio | 1.6m $209.5m | Added +23.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.24% of their portfolio | 1.6m $241.4m | Reduced -26.7k |
| Hyperion Asset Management Ltd 6.63% of their portfolio | 1.5m $237.3m | Added +140.8k |
| Rathbones Group PLC 0.47% of their portfolio | 1.5m $236.5m | Added +801.4k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.38% of their portfolio | 1.5m $231.0m | Added +131.9k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.13% of their portfolio | 1.5m $229.5m | Added +531.7k |
| Thrivent Financial for Lutherans 0.41% of their portfolio | 1.5m $229.1m | Reduced -85.9k |