SERVICENOW INC NOW
COM · Common Stock · CUSIP 81762P102 · ISIN US81762P1021
American technology company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Clara, CA
- Founded2004
- Websiteservicenow.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($724.8m this quarter). Holder counts are more reliable. Shares outstanding: 205.0m as of 2024-04-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $759.43. Options: 58 managers hold calls ($2.6bn notional), 62 hold puts ($3.5bn).
Trends to Q1 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,321 |
| Q4 2022 | 1,359 |
| Q1 2023 | 1,410 |
| Q2 2023 | 1,503 |
| Q3 2023 | 1,566 |
| Q4 2023 | 1,754 |
| Q1 2024 | 1,821 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 642 | 607 |
| Q1 2023 | 788 | 526 |
| Q2 2023 | 782 | 581 |
| Q3 2023 | 749 | 656 |
| Q4 2023 | 836 | 708 |
| Q1 2024 | 933 | 736 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2023 | $1.7bn | $1.6bn | 0.93 |
| Q3 2023 | $1.4bn | $1.9bn | 1.36 |
| Q4 2023 | $1.9bn | $2.8bn | 1.44 |
| Q1 2024 | $2.6bn | $3.5bn | 1.37 |
Biggest buyers
| MORGAN STANLEY | Added | +6.1m |
| JPMORGAN CHASE & CO | Added | +2.3m |
| Global Assets Advisory, LLC | New | +528.6k |
| MILLENNIUM MANAGEMENT LLC | Added | +465.1k |
| BlackRock Inc. | Added | +332.8k |
| VANGUARD GROUP INC | Added | +331.8k |
| STATE STREET CORP | Added | +281.9k |
| ACADIAN ASSET MANAGEMENT LLC | Added | +271.1k |
| FMR LLC | Added | +246.6k |
| BARCLAYS PLC | Added | +218.2k |
Biggest sellers
| POLEN CAPITAL MANAGEMENT LLC | Reduced | -1.1m |
| EDGEWOOD MANAGEMENT LLC | Reduced | -648.3k |
| Capital Research Global Investors | Reduced | -453.5k |
| AXA S.A. | Reduced | -385.8k |
| AXIOM INVESTORS LLC /DE | Reduced | -371.0k |
| Cerity Partners LLC | Reduced | -320.4k |
| 1832 Asset Management L.P. | Reduced | -302.7k |
| Capital International Investors | Reduced | -296.7k |
| SANDS CAPITAL MANAGEMENT, LLC | Reduced | -268.4k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -218.5k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $636.0m834.2k shares |
| CITADEL ADVISORS LLC | Added | $381.2m500.0k shares |
| JPMORGAN CHASE & CO | Added | $239.2m313.8k shares |
| ALKEON CAPITAL MANAGEMENT LLC | New | $228.7m300.0k shares |
| UBS Group AG | Added | $137.7m180.6k shares |
| IMC-Chicago, LLC | Added | $123.7m162.3k shares |
| WOLVERINE TRADING, LLC | Added | $84.4m110.7k shares |
| D. E. Shaw & Co., Inc. | Reduced | $73.7m96.7k shares |
| SIMPLEX TRADING, LLC | Added | $73.4m96.3k shares |
| JANE STREET GROUP, LLC | Reduced | $62.1m81.5k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $793.6m1.0m shares |
| CITADEL ADVISORS LLC | Added | $358.9m470.7k shares |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | New | $343.4m450.9k shares |
| JANE STREET GROUP, LLC | Reduced | $234.1m307.1k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $231.7m303.9k shares |
| GOLDMAN SACHS GROUP INC | Added | $190.0m249.2k shares |
| IMC-Chicago, LLC | Added | $168.3m220.8k shares |
| SIMPLEX TRADING, LLC | Reduced | $134.5m176.4k shares |
| WOLVERINE TRADING, LLC | Added | $89.9m117.9k shares |
| JPMORGAN CHASE & CO | Added | $76.4m100.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 8.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2022 | 0 | — | 8 | $15.5m | — |
| Q3 2022 | 0 | — | 9 | $18.8m | — |
| Q4 2022 | 0 | — | 5 | $9.3m | — |
| Q1 2023 | 0 | — | 7 | $31.3m | $1.2m |
| Q2 2023 | 0 | — | 13 | $19.1m | $9.6m |
| Q3 2023 | 0 | — | 10 | $12.2m | $4.7m |
| Q4 2023 | 0 | — | 9 | $12.0m | $3.2m |
| Q1 2024 | 0 | — | 5 | $41.3m | $26.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-02-27 | Smith Paul John Chief Commercial Officer | Sold | $2.0m2.6k shares |
| 2024-02-26 | Bedi Christopher Chief Digital Information Ofc | Sold | $2.5m3.2k shares |
| 2024-02-26 | Canney Jacqueline P Chief People Officer | Sold | $2.0m2.5k shares |
| 2024-02-20 | McDermott William R Chairman & CEO, director · by Trust | Sold plan | $16.6m22.2k shares |
| 2024-02-20 | McDermott William R Chairman & CEO, director | Sold plan | $6.2m8.3k shares |
| 2024-02-20 | Smith Paul John Chief Commercial Officer | Sold | $3.8m5.2k shares |
| 2024-02-20 | McDermott William R Chairman & CEO, director | Sold plan | $3.8m5.0k shares |
| 2024-02-15 | Chamberlain Paul Edward Director | Sold plan | $107.3k135 shares |
| 2024-02-13 | Smith Paul John Chief Commercial Officer | Sold | $905.2k1.2k shares |
| 2024-02-08 | Smith Paul John Chief Commercial Officer | Sold | $400.0k503 shares |
| 2024-02-02 | Bedi Christopher Chief Digital Information Ofc | Sold | $899.6k1.1k shares |
| 2024-01-30 | Smith Paul John Chief Commercial Officer | Sold | $1.4m1.8k shares |
| 2024-01-29 | Canney Jacqueline P Chief People Officer | Sold | $650.0k837 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2024
| Manager | Shares | Change |
|---|---|---|
| MORGAN STANLEY 0.40% of their portfolio | 19.7m $15.1bn | Added +6.1m |
| VANGUARD GROUP INC 0.28% of their portfolio | 18.5m $14.1bn | Added +331.8k |
| BlackRock Inc. 0.29% of their portfolio | 16.1m $12.3bn | Added +332.8k |
| JPMORGAN CHASE & CO 0.35% of their portfolio | 10.4m $7.9bn | Added +2.3m |
| STATE STREET CORP 0.30% of their portfolio | 8.7m $6.6bn | Added +281.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.78% of their portfolio | 8.4m $6.4bn | Reduced -86.2k |
| FMR LLC 0.26% of their portfolio | 5.1m $3.9bn | Added +246.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.28% of their portfolio | 4.0m $3.1bn | Added +134.0k |
| Capital International Investors 0.57% of their portfolio | 3.7m $2.8bn | Reduced -296.7k |
| FRANKLIN RESOURCES INC 0.75% of their portfolio | 3.1m $2.4bn | Added +75.9k |
| BANK OF AMERICA CORP /DE/ 0.22% of their portfolio | 3.0m $2.3bn | Added +59.9k |
| Capital Research Global Investors 0.51% of their portfolio | 3.0m $2.3bn | Reduced -453.5k |
| POLEN CAPITAL MANAGEMENT LLC 4.69% of their portfolio | 2.7m $2.0bn | Reduced -1.1m |
| JENNISON ASSOCIATES LLC 1.23% of their portfolio | 2.4m $1.8bn | Reduced -109.3k |
| EDGEWOOD MANAGEMENT LLC 4.82% of their portfolio | 2.4m $1.8bn | Reduced -648.3k |
| NORGES BANK 0.27% of their portfolio | 2.2m $1.7bn | Reduced -104.2k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.49% of their portfolio | 2.2m $1.6bn | Reduced -130.9k |
| NORTHERN TRUST CORP 0.26% of their portfolio | 2.0m $1.5bn | Reduced -110.2k |
| Nuveen Asset Management, LLC 0.45% of their portfolio | 2.0m $1.5bn | Reduced -27.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.26% of their portfolio | 1.9m $1.5bn | Reduced -157.5k |
| BROWN ADVISORY INC 1.84% of their portfolio | 1.8m $1.4bn | Reduced -207.8k |
| Invesco Ltd. 0.27% of their portfolio | 1.6m $1.2bn | Added +21.9k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.35% of their portfolio | 1.6m $1.2bn | Reduced -197.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.42% of their portfolio | 1.6m $1.2bn | Reduced -71.8k |
| Bank of New York Mellon Corp 0.22% of their portfolio | 1.5m $1.1bn | Reduced -75.4k |
| ALLIANCEBERNSTEIN L.P. 0.39% of their portfolio | 1.5m $1.1bn | Reduced -218.5k |
| Fisher Asset Management, LLC 0.52% of their portfolio | 1.5m $1.1bn | Added +6.2k |
| SANDS CAPITAL MANAGEMENT, LLC 3.05% of their portfolio | 1.4m $1.1bn | Reduced -268.4k |
| Legal & General Group Plc 0.29% of their portfolio | 1.3m $1.0bn | Added +16.8k |
| BARCLAYS PLC 0.42% of their portfolio | 1.2m $926.5m | Added +218.2k |
| Swedbank AB 1.27% of their portfolio | 1.2m $897.9m | Reduced -458 |
| GQG Partners LLC 1.43% of their portfolio | 1.2m $887.4m | Reduced -119.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.20% of their portfolio | 1.2m $884.2m | Added +10.1k |
| ROYAL BANK OF CANADA 0.19% of their portfolio | 1.0m $799.0m | Reduced -42.3k |
| DEUTSCHE BANK AG\ 0.36% of their portfolio | 1.0m $777.2m | Added +106.4k |
| GOLDMAN SACHS GROUP INC 0.16% of their portfolio | 994.3k $758.0m | Reduced -32.4k |
| SCGE MANAGEMENT, L.P. 14.27% of their portfolio | 988.0k $753.3m | Unchanged |
| VOYA INVESTMENT MANAGEMENT LLC 0.69% of their portfolio | 920.6k $701.4m | Reduced -86.5k |
| Amundi 0.28% of their portfolio | 888.4k $649.7m | Added +100.4k |
| Winslow Capital Management, LLC 2.30% of their portfolio | 799.9k $609.9m | Reduced -116.6k |
| WELLS FARGO & COMPANY/MN 0.16% of their portfolio | 797.2k $607.7m | Reduced -15.2k |
| AMERIPRISE FINANCIAL INC 0.16% of their portfolio | 785.3k $598.7m | Added +41.5k |
| UBS Group AG 0.17% of their portfolio | 688.7k $525.0m | Added +181.6k |
| Clearbridge Investments, LLC 0.40% of their portfolio | 666.0k $507.7m | Added +19.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.19% of their portfolio | 657.9k $501.6m | Reduced -65.9k |
| Swiss National Bank 0.33% of their portfolio | 614.0k $468.1m | Reduced -24.9k |
| TIGER GLOBAL MANAGEMENT LLC 2.42% of their portfolio | 579.7k $441.9m | Unchanged |
| Sumitomo Mitsui Trust Group, Inc. 0.29% of their portfolio | 547.1k $417.1m | Reduced -506 |
| MILLENNIUM MANAGEMENT LLC 0.34% of their portfolio | 528.9k $403.2m | Added +465.1k |
| Global Assets Advisory, LLC 0.03% of their portfolio | 528.6k $688 | New |
| HSBC HOLDINGS PLC 0.28% of their portfolio | 522.8k $398.4m | Added +59.9k |
| NEUBERGER BERMAN GROUP LLC 0.32% of their portfolio | 507.1k $386.6m | Reduced -146.3k |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST 4.58% of their portfolio | 500.0k $381.2m | Reduced -72.5k |
| JANUS HENDERSON GROUP PLC 0.20% of their portfolio | 487.6k $371.7m | Reduced -31.5k |
| Ensign Peak Advisors, Inc 0.67% of their portfolio | 484.7k $369.5m | Added +33.5k |
| California Public Employees Retirement System 0.25% of their portfolio | 473.2k $360.8m | Added +99.8k |
| CREDIT SUISSE AG/ 0.34% of their portfolio | 466.1k $355.4m | Reduced -26.8k |
| AXIOM INVESTORS LLC /DE 3.05% of their portfolio | 458.3k $349.4m | Reduced -371.0k |
| Sustainable Growth Advisers, LP 1.42% of their portfolio | 443.7k $338.3m | Reduced -128.1k |
| NORDEA INVESTMENT MANAGEMENT AB 0.40% of their portfolio | 439.1k $336.1m | Added +8.0k |
| TCW GROUP INC 3.38% of their portfolio | 438.5k $334.3m | Reduced -20.7k |
| CI INVESTMENTS INC. 1.26% of their portfolio | 416.6k $317.6m | Added +129.5k |
| STIFEL FINANCIAL CORP 0.36% of their portfolio | 415.6k $316.8m | Reduced -23.6k |
| DekaBank Deutsche Girozentrale 0.58% of their portfolio | 410.0k $309.9m | Added +79.5k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.32% of their portfolio | 398.8k $304.1m | Added +168.3k |
| AMERICAN CENTURY COMPANIES INC 0.19% of their portfolio | 396.1k $302.0m | Reduced -4.5k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 1.77% of their portfolio | 395.1k $301.2m | Reduced -26.2k |
| ACADIAN ASSET MANAGEMENT LLC 1.03% of their portfolio | 387.2k $295.2m | Added +271.1k |
| SEI INVESTMENTS CO 0.43% of their portfolio | 384.0k $292.8m | Reduced -53.7k |
| AXA S.A. 0.88% of their portfolio | 383.1k $292.1m | Reduced -385.8k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.75% of their portfolio | 381.3k $290.7m | Added +14.2k |
| RHUMBLINE ADVISERS 0.28% of their portfolio | 381.0k $290.5m | Added +2.3k |
| KBC Group NV 0.86% of their portfolio | 353.3k $269.3m | Added +92.7k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.92% of their portfolio | 352.7k $268.9m | Reduced -4.9k |
| PRUDENTIAL FINANCIAL INC 0.38% of their portfolio | 352.3k $268.6m | Added +54.6k |
| VONTOBEL ASSET MANAGEMENT INC 1.57% of their portfolio | 351.1k $283.5m | Reduced -75.9k |
| BANK OF MONTREAL /CAN/ 0.09% of their portfolio | 344.2k $271.2m | Reduced -42.3k |
| 1832 Asset Management L.P. 0.47% of their portfolio | 333.9k $254.6m | Reduced -302.7k |
| National Pension Service 0.30% of their portfolio | 329.4k $251.1m | Added +3.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.32% of their portfolio | 328.0k $250.1m | Added +2.3k |
| Russell Investments Group, Ltd. 0.39% of their portfolio | 324.6k $247.3m | Added +28.5k |
| RAYMOND JAMES & ASSOCIATES 0.17% of their portfolio | 323.1k $246.3m | Reduced -8.3k |
| Thrivent Financial for Lutherans 0.49% of their portfolio | 320.1k $244.0m | Added +5.9k |
| D. E. Shaw & Co., Inc. 0.31% of their portfolio | 319.6k $243.6m | Added +46.1k |
| Hyperion Asset Management Ltd 10.06% of their portfolio | 314.0k $239.4m | Reduced -71.3k |
| TD Asset Management Inc 0.22% of their portfolio | 312.4k $238.1m | Reduced -21.4k |
| FEDERATED HERMES, INC. 0.54% of their portfolio | 305.3k $232.8m | Added +5.2k |
| BLAIR WILLIAM & CO/IL 0.72% of their portfolio | 301.1k $229.6m | Reduced -5.9k |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA 2.16% of their portfolio | 300.8k $217.2m | Reduced -6.9k |
| Allspring Global Investments Holdings, LLC 0.36% of their portfolio | 298.5k $227.6m | Reduced -12.5k |
| STRS OHIO 0.90% of their portfolio | 294.7k $224.7m | Reduced -44.2k |
| Mariner, LLC 0.46% of their portfolio | 288.7k $220.1m | Added +12.1k |
| LORD, ABBETT & CO. LLC 0.35% of their portfolio | 285.3k $217.5m | Reduced -74.0k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.30% of their portfolio | 283.6k $216.2m | Added +48.6k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.28% of their portfolio | 281.8k $214.8m | Reduced -5.7k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 1.13% of their portfolio | 281.4k $214.5m | Reduced -14.9k |
| Railway Pension Investments Ltd 1.98% of their portfolio | 266.7k $203.3m | Reduced -19.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.29% of their portfolio | 258.4k $197.0m | Added +157.6k |
| Allianz Asset Management GmbH 0.33% of their portfolio | 258.3k $196.9m | Added +69.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.11% of their portfolio | 253.8k $193.5m | Reduced -1.3k |