SERVICENOW INC NOW
COM · Common Stock · CUSIP 81762P102 · ISIN US81762P1021
American technology company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Clara, CA
- Founded2004
- Websiteservicenow.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($466.5m this quarter). Holder counts are more reliable. Shares outstanding: 205.0m as of 2023-09-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $559.61. Options: 48 managers hold calls ($1.4bn notional), 55 hold puts ($1.9bn).
Trends to Q3 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,321 |
| Q4 2022 | 1,359 |
| Q1 2023 | 1,410 |
| Q2 2023 | 1,503 |
| Q3 2023 | 1,566 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 642 | 607 |
| Q1 2023 | 788 | 526 |
| Q2 2023 | 782 | 581 |
| Q3 2023 | 749 | 656 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2022 | $1.1bn | $1.3bn | 1.14 |
| Q1 2023 | $1.3bn | $1.3bn | 0.98 |
| Q2 2023 | $1.7bn | $1.6bn | 0.93 |
| Q3 2023 | $1.4bn | $1.9bn | 1.36 |
Biggest buyers
| FMR LLC | Added | +595.7k |
| JENNISON ASSOCIATES LLC | Added | +461.6k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Added | +378.9k |
| MILLENNIUM MANAGEMENT LLC | Added | +301.9k |
| J.P. Morgan Private Wealth Advisors LLC | New | +241.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +220.1k |
| Clearbridge Investments, LLC | Added | +195.5k |
| AGF MANAGEMENT LTD | New | +179.8k |
| BlackRock Inc. | Added | +176.5k |
| Man Group plc | New | +171.2k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -1.3m |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -778.1k |
| GOLDMAN SACHS GROUP INC | Reduced | -617.4k |
| VAN ECK ASSOCIATES CORP | Reduced | -267.9k |
| POLEN CAPITAL MANAGEMENT LLC | Reduced | -220.4k |
| Nuveen Asset Management, LLC | Reduced | -179.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -174.4k |
| Employees Retirement System of Texas | Sold out | -168.0k |
| STATE STREET CORP | Reduced | -157.4k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -154.0k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $327.7m586.2k shares |
| CITADEL ADVISORS LLC | Reduced | $229.4m410.4k shares |
| D. E. Shaw & Co., Inc. | Added | $98.6m176.4k shares |
| IMC-Chicago, LLC | Added | $72.2m129.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $70.7m126.5k shares |
| JANE STREET GROUP, LLC | Reduced | $66.3m118.7k shares |
| UBS Group AG | Added | $63.1m112.9k shares |
| WOLVERINE TRADING, LLC | Added | $48.3m86.4k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $44.7m79.9k shares |
| Walleye Trading LLC | Reduced | $43.4m77.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $303.1m542.2k shares |
| IMC-Chicago, LLC | Added | $215.0m384.7k shares |
| CITADEL ADVISORS LLC | Reduced | $159.5m285.4k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $115.2m206.1k shares |
| JANE STREET GROUP, LLC | Reduced | $102.0m182.5k shares |
| SIMPLEX TRADING, LLC | Added | $101.3m181.3k shares |
| GOLDMAN SACHS GROUP INC | Added | $95.5m170.8k shares |
| Cresset Asset Management, LLC | New | $75.0m134.1k shares |
| Eisler Capital (UK) Ltd. | Added | $63.2m113.1k shares |
| D. E. Shaw & Co., Inc. | Added | $52.7m94.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 8.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2021 | 1 | $2.0m | 4 | $38.2m | — |
| Q1 2022 | 0 | — | 8 | $30.5m | — |
| Q2 2022 | 0 | — | 8 | $15.5m | — |
| Q3 2022 | 0 | — | 9 | $18.8m | — |
| Q4 2022 | 0 | — | 5 | $9.3m | — |
| Q1 2023 | 0 | — | 7 | $31.3m | $1.2m |
| Q2 2023 | 0 | — | 13 | $19.1m | $9.6m |
| Q3 2023 | 0 | — | 10 | $12.2m | $4.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-09-01 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $593.5k1.0k shares |
| 2023-08-31 | Desai Chirantan Jitendra President & COO | Sold | $2.7m4.5k shares |
| 2023-08-29 | Smith Paul John Chief Commercial Officer | Sold | $200.6k355 shares |
| 2023-08-21 | Mastantuono Gina Chief Financial Officer | Sold plan | $15.9k29 shares |
| 2023-08-18 | Smith Paul John Chief Commercial Officer | Sold | $340.4k630 shares |
| 2023-08-18 | ELMER RUSSELL S General Counsel | Sold plan | $48.7k91 shares |
| 2023-08-18 | Mastantuono Gina Chief Financial Officer | Sold plan | $15.5k29 shares |
| 2023-08-18 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $15.5k29 shares |
| 2023-08-17 | Canney Jacqueline P Chief People Officer | Sold | $809.8k1.5k shares |
| 2023-08-16 | Sands Anita M Director | Sold | $721.5k1.3k shares |
| 2023-08-14 | Tzitzon Nicholas Chief Strat & Corp Affairs Ofc | Sold | $846.9k1.5k shares |
| 2023-08-14 | Smith Paul John Chief Commercial Officer | Sold | $661.5k1.2k shares |
| 2023-08-14 | ELMER RUSSELL S General Counsel | Sold plan | $352.0k637 shares |
| 2023-08-14 | Mastantuono Gina Chief Financial Officer | Sold plan | $293.9k532 shares |
| 2023-08-14 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $117.7k213 shares |
| 2023-08-11 | Smith Paul John Chief Commercial Officer | Sold | $347.5k631 shares |
| 2023-08-09 | Chamberlain Paul Edward Director | Sold plan | $49.6k90 shares |
| 2023-08-08 | ELMER RUSSELL S General Counsel | Sold plan | $669.0k1.2k shares |
| 2023-08-08 | Mastantuono Gina Chief Financial Officer | Sold plan | $529.8k966 shares |
| 2023-08-08 | Smith Paul John Chief Commercial Officer | Sold | $283.9k519 shares |
| 2023-08-08 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $211.7k387 shares |
| 2023-08-04 | Smith Paul John Chief Commercial Officer | Sold | $327.4k580 shares |
| 2023-08-03 | Jackson Lawrence Director | Sold | $368.7k660 shares |
| 2023-08-01 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $578.2k1.0k shares |
| 2023-07-10 | Mastantuono Gina Chief Financial Officer | Sold plan | $213.5k386 shares |
| 2023-07-07 | Mastantuono Gina Chief Financial Officer | Sold plan | $419.7k759 shares |
| 2023-07-03 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $560.9k1.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.24% of their portfolio | 17.8m $9.9bn | Added +122.6k |
| BlackRock Inc. 0.25% of their portfolio | 15.3m $8.5bn | Added +176.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.73% of their portfolio | 8.9m $5.0bn | Reduced -1.3m |
| STATE STREET CORP 0.25% of their portfolio | 8.1m $4.5bn | Reduced -157.4k |
| MORGAN STANLEY 0.40% of their portfolio | 7.1m $3.9bn | Reduced -55.2k |
| FMR LLC 0.20% of their portfolio | 4.0m $2.3bn | Added +595.7k |
| Capital International Investors 0.57% of their portfolio | 4.0m $2.2bn | Reduced -56.8k |
| POLEN CAPITAL MANAGEMENT LLC 5.87% of their portfolio | 4.0m $2.2bn | Reduced -220.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.25% of their portfolio | 3.8m $2.1bn | Added +86.7k |
| Capital Research Global Investors 0.52% of their portfolio | 3.4m $1.9bn | Reduced -22.3k |
| BANK OF AMERICA CORP /DE/ 0.22% of their portfolio | 3.2m $1.8bn | Reduced -51.9k |
| FRANKLIN RESOURCES INC 0.90% of their portfolio | 3.2m $1.8bn | Reduced -64.0k |
| EDGEWOOD MANAGEMENT LLC 5.65% of their portfolio | 3.1m $1.7bn | Reduced -128.1k |
| JENNISON ASSOCIATES LLC 1.17% of their portfolio | 2.5m $1.4bn | Added +461.6k |
| NORGES BANK 0.27% of their portfolio | 2.4m $1.3bn | Added +22.0k |
| WELLINGTON MANAGEMENT GROUP LLP 0.25% of their portfolio | 2.3m $1.3bn | Reduced -154.0k |
| NORTHERN TRUST CORP 0.24% of their portfolio | 2.2m $1.2bn | Added +39.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.43% of their portfolio | 2.2m $1.2bn | Added +72.6k |
| JPMORGAN CHASE & CO 0.14% of their portfolio | 2.2m $1.2bn | Added +92.2k |
| BROWN ADVISORY INC 1.96% of their portfolio | 2.1m $1.2bn | Reduced -82.0k |
| SANDS CAPITAL MANAGEMENT, LLC 3.98% of their portfolio | 2.1m $1.2bn | Reduced -112.5k |
| ALLIANCEBERNSTEIN L.P. 0.49% of their portfolio | 2.1m $1.2bn | Reduced -66.4k |
| Nuveen Asset Management, LLC 0.40% of their portfolio | 2.0m $1.1bn | Reduced -179.1k |
| Invesco Ltd. 0.24% of their portfolio | 1.6m $899.7m | Reduced -6.9k |
| Bank of New York Mellon Corp 0.20% of their portfolio | 1.6m $897.0m | Reduced -88.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.39% of their portfolio | 1.5m $863.2m | Added +220.1k |
| GQG Partners LLC 1.92% of their portfolio | 1.5m $831.6m | Reduced -41.5k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.23% of their portfolio | 1.5m $828.8m | Added +378.9k |
| Winslow Capital Management, LLC 3.71% of their portfolio | 1.4m $780.7m | Reduced -28.8k |
| Fisher Asset Management, LLC 0.43% of their portfolio | 1.3m $752.9m | Reduced -23.7k |
| Legal & General Group Plc 0.26% of their portfolio | 1.3m $737.2m | Reduced -56.4k |
| Swedbank AB 1.18% of their portfolio | 1.2m $647.4m | Added +13.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.18% of their portfolio | 1.1m $620.7m | Added +13.8k |
| ROYAL BANK OF CANADA 0.17% of their portfolio | 1.0m $568.2m | Reduced -22.9k |
| BARCLAYS PLC 0.37% of their portfolio | 1.0m $562.9m | Added +62.9k |
| SCGE MANAGEMENT, L.P. 14.36% of their portfolio | 988.0k $552.3m | Unchanged |
| NEUBERGER BERMAN GROUP LLC 0.47% of their portfolio | 918.9k $512.8m | Added +72.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.53% of their portfolio | 862.8k $482.1m | Reduced -778.1k |
| WELLS FARGO & COMPANY/MN 0.14% of their portfolio | 806.6k $450.9m | Added +1.6k |
| AMERIPRISE FINANCIAL INC 0.15% of their portfolio | 805.6k $450.3m | Reduced -91.4k |
| Amundi 0.21% of their portfolio | 791.7k $435.2m | Added +63.5k |
| GOLDMAN SACHS GROUP INC 0.11% of their portfolio | 766.9k $428.6m | Reduced -617.4k |
| AXIOM INVESTORS LLC /DE 6.12% of their portfolio | 760.9k $425.3m | Added +33.2k |
| TD Asset Management Inc 0.48% of their portfolio | 710.5k $397.1m | Reduced -72.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.18% of their portfolio | 710.1k $396.9m | Added +153.1k |
| 1832 Asset Management L.P. 0.80% of their portfolio | 686.0k $383.4m | Reduced -61.6k |
| Sustainable Growth Advisers, LP 1.92% of their portfolio | 675.5k $377.6m | Reduced -2.3k |
| DEUTSCHE BANK AG\ 0.24% of their portfolio | 671.6k $375.4m | Added +22.1k |
| Swiss National Bank 0.29% of their portfolio | 655.2k $366.2m | Reduced -80.7k |
| TIGER GLOBAL MANAGEMENT LLC 2.45% of their portfolio | 594.5k $332.3m | Reduced -26.1k |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST 4.25% of their portfolio | 572.5k $320.0m | Unchanged |
| AMERICAN CENTURY COMPANIES INC 0.25% of their portfolio | 568.2k $317.6m | Added +119.9k |
| Sumitomo Mitsui Trust Group, Inc. 0.25% of their portfolio | 553.3k $309.3m | Reduced -7.5k |
| Ensign Peak Advisors, Inc 0.65% of their portfolio | 543.9k $304.0m | Reduced -6.5k |
| SEI INVESTMENTS CO 0.54% of their portfolio | 541.7k $302.8m | Reduced -4.9k |
| JANUS HENDERSON GROUP PLC 0.20% of their portfolio | 540.4k $302.1m | Reduced -102.4k |
| TCW GROUP INC 3.64% of their portfolio | 518.6k $289.9m | Reduced -45.7k |
| VONTOBEL ASSET MANAGEMENT INC 1.98% of their portfolio | 509.5k $305.1m | Reduced -122.3k |
| Hyperion Asset Management Ltd 13.62% of their portfolio | 506.3k $283.0m | Reduced -27.3k |
| CREDIT SUISSE AG/ 0.29% of their portfolio | 498.9k $278.9m | Reduced -8.2k |
| UBS Group AG 0.12% of their portfolio | 487.9k $272.7m | Added +20.0k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 1.51% of their portfolio | 477.6k $266.9m | Reduced -19.5k |
| Clearbridge Investments, LLC 0.25% of their portfolio | 466.0k $260.5m | Added +195.5k |
| NORDEA INVESTMENT MANAGEMENT AB 0.34% of their portfolio | 437.0k $246.6m | Added +4.5k |
| LORD, ABBETT & CO. LLC 0.44% of their portfolio | 423.1k $236.5m | Reduced -3.8k |
| STIFEL FINANCIAL CORP 0.33% of their portfolio | 423.1k $236.5m | Added +6.1k |
| PRUDENTIAL FINANCIAL INC 0.37% of their portfolio | 423.0k $236.5m | Added +69.6k |
| AXA S.A. 0.82% of their portfolio | 418.4k $233.9m | Reduced -11.8k |
| MILLENNIUM MANAGEMENT LLC 0.24% of their portfolio | 415.5k $232.2m | Added +301.9k |
| HSBC HOLDINGS PLC 0.25% of their portfolio | 407.2k $227.9m | Added +21.9k |
| DekaBank Deutsche Girozentrale 0.49% of their portfolio | 387.3k $214.5m | Reduced -14.1k |
| RHUMBLINE ADVISERS 0.25% of their portfolio | 381.7k $213.3m | Reduced -293 |
| California Public Employees Retirement System 0.18% of their portfolio | 380.3k $212.6m | Added +6.3k |
| STRS OHIO 0.88% of their portfolio | 354.1k $197.9m | Reduced -9.2k |
| Allspring Global Investments Holdings, LLC 0.35% of their portfolio | 350.9k $196.2m | Reduced -38.4k |
| Thrivent Financial for Lutherans 0.47% of their portfolio | 350.8k $196.1m | Added +6.5k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.65% of their portfolio | 347.7k $194.3m | Added +91.3k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.80% of their portfolio | 338.0k $188.9m | Reduced -23.9k |
| Polar Capital Holdings Plc 1.36% of their portfolio | 328.7k $183.7m | Added +21.7k |
| BANK OF MONTREAL /CAN/ 0.07% of their portfolio | 327.0k $190.5m | Added +29.5k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.28% of their portfolio | 321.5k $179.7m | Reduced -14.5k |
| National Pension Service 0.28% of their portfolio | 319.7k $174.1m | Added +2.8k |
| RAYMOND JAMES & ASSOCIATES 0.15% of their portfolio | 313.0k $174.9m | Added +28.7k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.25% of their portfolio | 312.8k $174.8m | Reduced -27.5k |
| BLAIR WILLIAM & CO/IL 0.67% of their portfolio | 311.5k $174.1m | Added +4.5k |
| TORONTO DOMINION BANK 0.14% of their portfolio | 311.4k $174.1m | Reduced -80.1k |
| BESSEMER GROUP INC 0.38% of their portfolio | 311.3k $174.0m | Reduced -3.6k |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA 2.07% of their portfolio | 309.1k $185.3m | Reduced -5.5k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 1.16% of their portfolio | 303.6k $169.7m | Reduced -7.8k |
| Russell Investments Group, Ltd. 0.33% of their portfolio | 302.4k $168.9m | Reduced -6.5k |
| Manning & Napier Group, LLC 2.07% of their portfolio | 299.4k $167.3m | Reduced -12.7k |
| Stockbridge Partners LLC 3.71% of their portfolio | 298.4k $166.8m | Reduced -76.4k |
| Railway Pension Investments Ltd 1.73% of their portfolio | 286.6k $160.2m | Reduced -78.0k |
| Harding Loevner LP 1.02% of their portfolio | 275.7k $154.1m | Reduced -38.9k |
| Balyasny Asset Management L.P. 0.42% of their portfolio | 269.8k $150.8m | Added +164.6k |
| PRINCIPAL FINANCIAL GROUP INC 0.11% of their portfolio | 265.3k $148.3m | Reduced -26.0k |
| RGM Capital, LLC 6.75% of their portfolio | 264.5k $147.8m | Reduced -34.0k |
| CI INVESTMENTS INC. 0.82% of their portfolio | 264.2k $147.7m | Reduced -38.7k |
| KBC Group NV 0.59% of their portfolio | 257.7k $144.1m | Reduced -6.6k |
| Mariner, LLC 0.38% of their portfolio | 255.4k $142.8m | Added +19.8k |