SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($470.8m this quarter). Holder counts are more reliable. Shares outstanding: 819.0m as of 2026-05-21, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $156.38. Options: 105 managers hold calls ($8.0bn notional), 87 hold puts ($7.1bn).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
| Q4 2023 | 2,600 |
| Q1 2024 | 2,768 |
| Q2 2024 | 2,630 |
| Q3 2024 | 2,656 |
| Q4 2024 | 3,110 |
| Q1 2025 | 2,956 |
| Q2 2025 | 2,960 |
| Q3 2025 | 2,815 |
| Q4 2025 | 2,952 |
| Q1 2026 | 2,688 |
| Q2 2026 | 2,475 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 1,315 | 1,172 |
| Q4 2024 | 1,508 | 1,116 |
| Q1 2025 | 1,643 | 1,292 |
| Q2 2025 | 1,601 | 1,232 |
| Q3 2025 | 1,328 | 1,513 |
| Q4 2025 | 1,273 | 1,441 |
| Q1 2026 | 1,263 | 1,629 |
| Q2 2026 | 969 | 1,630 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $7.2bn | $5.9bn | 0.82 |
| Q4 2025 | $7.3bn | $6.2bn | 0.86 |
| Q1 2026 | $8.3bn | $7.9bn | 0.95 |
| Q2 2026 | $8.0bn | $7.1bn | 0.89 |
Biggest buyers
| First Eagle Investment Management, LLC | Added | +8.5m |
| JPMORGAN CHASE & CO | Added | +5.4m |
| Alyeska Investment Group, L.P. | New | +4.7m |
| Qube Research & Technologies Ltd | Added | +3.3m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +3.1m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +2.8m |
| CROSSLINK CAPITAL INC | Added | +2.2m |
| Independent Franchise Partners LLP | Added | +1.8m |
| JANE STREET GROUP, LLC | Added | +1.5m |
| MARSHALL WACE, LLP | Added | +1.5m |
Biggest sellers
| MORGAN STANLEY | Reduced | -8.4m |
| Capital World Investors | Reduced | -8.0m |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | -7.3m |
| BlackRock, Inc. | Reduced | -6.9m |
| Capital International Investors | Reduced | -4.5m |
| STATE STREET CORP | Reduced | -4.1m |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Reduced | -3.3m |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | -2.4m |
| Veritas Asset Management LLP | Reduced | -2.2m |
| Capital Research Global Investors | Reduced | -2.0m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.9bn11.9m shares |
| JANE STREET GROUP, LLC | Reduced | $1.4bn9.2m shares |
| CITADEL ADVISORS LLC | Added | $1.1bn7.1m shares |
| IMC-Chicago, LLC | Added | $498.6m3.2m shares |
| Optiver Holding B.V. | Added | $304.2m1.9m shares |
| TUDOR INVESTMENT CORP ET AL | Added | $219.1m1.4m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $209.8m1.3m shares |
| Walleye Trading LLC | Added | $178.2m1.1m shares |
| JPMORGAN CHASE & CO | Added | $158.1m1.0m shares |
| UBS Group AG | Added | $152.8m975.2k shares |
Biggest puts
| JANE STREET GROUP, LLC | Reduced | $1.6bn10.4m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.2bn7.7m shares |
| CITADEL ADVISORS LLC | Added | $798.6m5.1m shares |
| JPMORGAN CHASE & CO | Added | $778.5m4.9m shares |
| IMC-Chicago, LLC | Added | $377.3m2.4m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $270.8m1.7m shares |
| Optiver Holding B.V. | Added | $200.4m1.3m shares |
| PEAK6 LLC | Reduced | $176.3m1.1m shares |
| Walleye Trading LLC | Added | $154.0m983.1k shares |
| GOLDMAN SACHS GROUP INC | Added | $151.1m964.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 10 | $565.3m | $103.4m |
| Q1 2025 | 1 | $499.4k | 8 | $23.4m | $16.9m |
| Q2 2025 | 1 | $998.8k | 7 | $10.1m | $2.3m |
| Q3 2025 | 1 | $865.8k | 1 | $36.3m | $36.3m |
| Q4 2025 | 2 | $25.5m | 2 | $44.5m | $44.5m |
| Q1 2026 | 2 | $1.0m | 1 | $929.3k | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 1 | $999.4k | 1 | $1.2m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-18 | Kirk David Blair Director | Bought | $999.4k4.2k shares |
| 2026-09-04 | Conway Craig Director | Sold | $1.2m4.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.17% of their portfolio | 72.7m $11.4bn | Reduced -6.9m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.17% of their portfolio | 52.1m $8.2bn | Reduced -7.3m |
| STATE STREET CORP 0.21% of their portfolio | 44.9m $7.1bn | Reduced -4.1m |
| MORGAN STANLEY 0.19% of their portfolio | 23.3m $3.7bn | Reduced -8.4m |
| GEODE CAPITAL MANAGEMENT, LLC 0.17% of their portfolio | 19.8m $3.1bn | Reduced -2.4m |
| HARRIS ASSOCIATES L P 3.37% of their portfolio | 16.2m $2.5bn | Added +1.2m |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.11% of their portfolio | 16.1m $2.5bn | Reduced -3.3m |
| First Eagle Investment Management, LLC 1.90% of their portfolio | 14.6m $2.3bn | Added +8.5m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.92% of their portfolio | 13.3m $2.1bn | Added +619.4k |
| BANK OF AMERICA CORP /DE/ 0.12% of their portfolio | 12.2m $1.9bn | Added +493.3k |
| Capital Research Global Investors 0.26% of their portfolio | 11.7m $1.8bn | Reduced -2.0m |
| JPMORGAN CHASE & CO 0.10% of their portfolio | 10.4m $1.6bn | Added +5.4m |
| Sanders Capital, LLC 1.51% of their portfolio | 9.6m $1.5bn | Added +83.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.15% of their portfolio | 9.4m $1.5bn | Added +2.8m |
| FMR LLC 0.06% of their portfolio | 9.4m $1.5bn | Reduced -504.7k |
| NORTHERN TRUST CORP 0.16% of their portfolio | 9.0m $1.4bn | Reduced -1.2m |
| NORGES BANK 0.14% of their portfolio | 8.8m $1.4bn | Not comparable |
| Capital World Investors 0.16% of their portfolio | 8.7m $1.4bn | Reduced -8.0m |
| Capital International Investors 0.26% of their portfolio | 8.2m $1.3bn | Reduced -4.5m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.23% of their portfolio | 8.0m $1.2bn | Reduced -917.3k |
| AMERIPRISE FINANCIAL INC 0.21% of their portfolio | 6.7m $1.1bn | Reduced -1.1m |
| GOLDMAN SACHS GROUP INC 0.11% of their portfolio | 6.7m $1.1bn | Reduced -201.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.14% of their portfolio | 6.6m $1.0bn | Reduced -400.9k |
| LOOMIS SAYLES & CO L P 1.27% of their portfolio | 6.5m $1.0bn | Added +395.7k |
| UBS Group AG 0.15% of their portfolio | 6.1m $953.4m | Reduced -727.8k |
| Legal & General Group Plc 0.19% of their portfolio | 5.9m $927.3m | Reduced -431.5k |
| FIL Ltd 0.66% of their portfolio | 5.9m $920.8m | Added +588.7k |
| Independent Franchise Partners LLP 5.98% of their portfolio | 5.8m $911.6m | Added +1.8m |
| Bank of New York Mellon Corp 0.14% of their portfolio | 5.4m $844.9m | Reduced -594.9k |
| Alyeska Investment Group, L.P. 1.88% of their portfolio | 4.7m $730.3m | New |
| Pictet Asset Management Holding SA 0.68% of their portfolio | 4.6m $713.5m | Added +135.1k |
| VANGUARD FIDUCIARY TRUST CO 0.16% of their portfolio | 4.5m $711.9m | Reduced -684.3k |
| FIRST TRUST ADVISORS LP 0.41% of their portfolio | 4.5m $702.5m | Added +771.3k |
| Grantham, Mayo, Van Otterloo & Co. LLC 1.56% of their portfolio | 4.4m $693.7m | Added +2.4k |
| DEUTSCHE BANK AG\ 0.18% of their portfolio | 4.0m $630.4m | Added +517.8k |
| BARCLAYS PLC 0.19% of their portfolio | 3.9m $608.6m | Added +591.3k |
| CITIGROUP INC 0.28% of their portfolio | 3.9m $607.2m | Added +1.5m |
| Fisher Asset Management, LLC 0.18% of their portfolio | 3.8m $600.4m | Reduced -59.4k |
| DIMENSIONAL FUND ADVISORS LP 0.11% of their portfolio | 3.8m $598.6m | Reduced -163.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.33% of their portfolio | 3.8m $594.3m | Added +1.3m |
| Invesco Ltd. 0.05% of their portfolio | 3.7m $580.3m | Added +58.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.51% of their portfolio | 3.7m $572.0m | Added +3.1m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.18% of their portfolio | 3.5m $559.0m | Reduced -1.3m |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 1.61% of their portfolio | 3.5m $552.3m | Reduced -168.3k |
| Qube Research & Technologies Ltd 0.60% of their portfolio | 3.5m $543.7m | Added +3.3m |
| Amundi 0.13% of their portfolio | 3.4m $528.3m | Reduced -294.2k |
| RAYMOND JAMES FINANCIAL INC 0.14% of their portfolio | 3.3m $509.8m | Reduced -329.9k |
| Nuveen, LLC 0.12% of their portfolio | 3.2m $504.8m | Reduced -239.0k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.38% of their portfolio | 3.1m $492.1m | Reduced -256.1k |
| WELLS FARGO & COMPANY/MN 0.08% of their portfolio | 3.1m $486.9m | Reduced -748.5k |
| HSBC HOLDINGS PLC 0.23% of their portfolio | 3.0m $476.3m | Reduced -51.7k |
| ValueAct Holdings, L.P. 8.33% of their portfolio | 3.0m $469.1m | Unchanged |
| FRANKLIN RESOURCES INC 0.09% of their portfolio | 2.7m $425.4m | Reduced -34.3k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.30% of their portfolio | 2.7m $422.3m | Reduced -937.0k |
| ROYAL BANK OF CANADA 0.07% of their portfolio | 2.6m $400.1m | Reduced -365.3k |
| JANE STREET GROUP, LLC 0.25% of their portfolio | 2.5m $390.5m | Added +1.5m |
| Assenagon Asset Management S.A. 0.25% of their portfolio | 2.4m $380.0m | Added +1.4m |
| CROSSLINK CAPITAL INC 2.29% of their portfolio | 2.3m $31.0m | Added +2.2m |
| LSV ASSET MANAGEMENT 0.66% of their portfolio | 2.3m $366.1m | Added +1.1m |
| NORDEA INVESTMENT MANAGEMENT AB 0.29% of their portfolio | 2.3m $358.6m | Reduced -24.2k |
| Swiss National Bank 0.18% of their portfolio | 2.2m $352.4m | Reduced -500.3k |
| WELLINGTON MANAGEMENT GROUP LLP 0.06% of their portfolio | 2.2m $344.2m | Reduced -666.9k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.18% of their portfolio | 2.1m $325.6m | Reduced -158.3k |
| Pacer Advisors, Inc. 0.84% of their portfolio | 2.1m $324.7m | Added +81.0k |
| MARSHALL WACE, LLP 0.27% of their portfolio | 2.1m $322.3m | Added +1.5m |
| National Pension Service 0.21% of their portfolio | 2.1m $322.3m | Reduced -106.3k |
| Sumitomo Mitsui Trust Group, Inc. 0.18% of their portfolio | 2.0m $314.2m | Reduced -300.7k |
| FERNBRIDGE CAPITAL MANAGEMENT LP 22.11% of their portfolio | 1.9m $302.1m | Reduced -891 |
| ALLIANCEBERNSTEIN L.P. 0.11% of their portfolio | 1.8m $341.2m | Reduced -636.4k |
| Vanguard Global Advisers, LLC 0.13% of their portfolio | 1.8m $281.6m | Reduced -287.4k |
| FIRST MANHATTAN CO. LLC. 0.70% of their portfolio | 1.7m $273.4m | Reduced -904.9k |
| California Public Employees Retirement System 0.14% of their portfolio | 1.6m $255.3m | Reduced -514.8k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.39% of their portfolio | 1.6m $252.0m | Added +92.3k |
| BNP PARIBAS FINANCIAL MARKETS 0.13% of their portfolio | 1.6m $248.4m | Reduced -1.1m |
| VANGUARD ASSET MANAGEMENT, Ltd 0.17% of their portfolio | 1.6m $247.6m | Reduced -10.8k |
| DARLINGTON PARTNERS CAPITAL MANAGEMENT, LP 10.80% of their portfolio | 1.6m $244.7m | Unchanged |
| Russell Investments Group, Ltd. 0.21% of their portfolio | 1.5m $239.2m | Reduced -73.2k |
| Sustainable Growth Advisers, LP 2.31% of their portfolio | 1.5m $235.7m | Reduced -235.7k |
| HRT FINANCIAL LP 0.54% of their portfolio | 1.4m $226.1m | Added +1.4m |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.76% of their portfolio | 1.4m $220.3m | Reduced -392.2k |
| RHUMBLINE ADVISERS 0.17% of their portfolio | 1.4m $219.4m | Reduced -153.7k |
| KBC Group NV 0.47% of their portfolio | 1.4m $218.8m | Added +174.4k |
| PRINCIPAL FINANCIAL GROUP INC 0.10% of their portfolio | 1.3m $206.0m | Reduced -100.5k |
| Aberdeen Group plc 0.28% of their portfolio | 1.3m $200.5m | Added +122.9k |
| DekaBank Deutsche Girozentrale 0.39% of their portfolio | 1.2m $228.0m | Unchanged |
| LPL Financial LLC 0.04% of their portfolio | 1.2m $192.3m | Reduced -102.2k |
| JUPITER ASSET MANAGEMENT LTD 0.95% of their portfolio | 1.2m $190.7m | Added +192.0k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.17% of their portfolio | 1.2m $188.1m | Reduced -207.2k |
| Longview Partners (Guernsey) LTD 3.03% of their portfolio | 1.2m $186.9m | Reduced -320.7k |
| CIBC Bancorp USA Inc. 0.23% of their portfolio | 1.2m $184.1m | Reduced -143.5k |
| DANSKE BANK A/S 0.32% of their portfolio | 1.0m $161.2m | Reduced -9.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.04% of their portfolio | 1.0m $156.9m | Reduced -184.9k |
| MILLENNIUM MANAGEMENT LLC 0.11% of their portfolio | 1.0m $156.9m | Added +806.4k |
| Focus Partners Wealth 0.16% of their portfolio | 997.4k $156.3m | Added +50.4k |
| Swedbank AB 0.13% of their portfolio | 994.0k $155.7m | Reduced -60.9k |
| STIFEL FINANCIAL CORP 0.13% of their portfolio | 964.6k $151.1m | Reduced -54.9k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.18% of their portfolio | 949.5k $148.8m | Added +41.6k |
| AMF Tjanstepension AB 0.86% of their portfolio | 931.1k $145.9m | Reduced -10.1k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.18% of their portfolio | 929.6k $145.6m | Reduced -196.8k |
| BANK OF MONTREAL /CAN/ 0.05% of their portfolio | 928.3k $145.4m | Reduced -23.5k |