SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($584.9m this quarter). Holder counts are more reliable. Shares outstanding: 923.0m as of 2026-02-25, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $186.86. Options: 99 managers hold calls ($8.3bn notional), 78 hold puts ($7.9bn).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
| Q4 2023 | 2,600 |
| Q1 2024 | 2,768 |
| Q2 2024 | 2,630 |
| Q3 2024 | 2,656 |
| Q4 2024 | 3,110 |
| Q1 2025 | 2,956 |
| Q2 2025 | 2,960 |
| Q3 2025 | 2,815 |
| Q4 2025 | 2,952 |
| Q1 2026 | 2,688 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 1,379 | 1,250 |
| Q3 2024 | 1,315 | 1,172 |
| Q4 2024 | 1,508 | 1,116 |
| Q1 2025 | 1,643 | 1,292 |
| Q2 2025 | 1,601 | 1,232 |
| Q3 2025 | 1,328 | 1,513 |
| Q4 2025 | 1,273 | 1,441 |
| Q1 2026 | 1,263 | 1,629 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $6.4bn | $5.5bn | 0.85 |
| Q3 2025 | $7.2bn | $5.9bn | 0.82 |
| Q4 2025 | $7.3bn | $6.2bn | 0.86 |
| Q1 2026 | $8.3bn | $7.9bn | 0.95 |
Biggest buyers
| MORGAN STANLEY | Added | +12.7m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +7.2m |
| HARRIS ASSOCIATES L P | Added | +5.1m |
| Capital Research Global Investors | Added | +4.2m |
| Independent Franchise Partners LLP | Added | +3.5m |
| BANK OF AMERICA CORP /DE/ | Added | +2.6m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Added | +2.0m |
| UBS Group AG | Added | +1.9m |
| First Eagle Investment Management, LLC | Added | +1.8m |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +1.5m |
Biggest sellers
| J. Stern & Co. LLP | Reduced | -47.2m |
| Capital International Investors | Reduced | -10.1m |
| Capital World Investors | Reduced | -3.0m |
| T. Rowe Price Investment Management, Inc. | Reduced | -2.9m |
| GENERATION INVESTMENT MANAGEMENT LLP | Sold out | -2.8m |
| HSBC HOLDINGS PLC | Reduced | -2.4m |
| Clearbridge Investments, LLC | Sold out | -2.0m |
| Bridgewater Associates, LP | Sold out | -1.9m |
| DNB Asset Management AS | Reduced | -1.7m |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. | Reduced | -1.6m |
Biggest calls
| JANE STREET GROUP, LLC | Added | $2.5bn13.2m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.7bn9.2m shares |
| CITADEL ADVISORS LLC | Added | $1.1bn5.7m shares |
| IMC-Chicago, LLC | Added | $511.0m2.7m shares |
| GOLDMAN SACHS GROUP INC | Added | $243.2m1.3m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $157.7m845.0k shares |
| Optiver Holding B.V. | Added | $150.0m803.7k shares |
| PEAK6 LLC | Reduced | $148.4m795.1k shares |
| Walleye Trading LLC | Added | $136.0m728.5k shares |
| Squarepoint Ops LLC | Added | $126.8m679.4k shares |
Biggest puts
| JANE STREET GROUP, LLC | Added | $2.1bn11.1m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.2bn6.5m shares |
| CITADEL ADVISORS LLC | Added | $738.5m4.0m shares |
| JPMORGAN CHASE & CO | Added | $491.3m2.7m shares |
| IMC-Chicago, LLC | Added | $352.2m1.9m shares |
| PEAK6 LLC | Added | $226.3m1.2m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $205.6m1.1m shares |
| Optiver Holding B.V. | Added | $188.4m1.0m shares |
| GOLDMAN SACHS GROUP INC | Added | $173.6m930.2k shares |
| BNP PARIBAS FINANCIAL MARKETS | Added | $154.9m8.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 2 | $100.3m | 8 | $266.3m | $259.0m |
| Q3 2024 | 0 | — | 9 | $24.4m | $21.7m |
| Q4 2024 | 0 | — | 10 | $565.3m | $103.4m |
| Q1 2025 | 1 | $499.4k | 8 | $23.4m | $16.9m |
| Q2 2025 | 1 | $998.8k | 7 | $10.1m | $2.3m |
| Q3 2025 | 1 | $865.8k | 1 | $36.3m | $36.3m |
| Q4 2025 | 2 | $25.5m | 2 | $44.5m | $44.5m |
| Q1 2026 | 2 | $1.0m | 1 | $929.3k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-19 | ALBER LAURA Director | Bought | $500.3k2.6k shares |
| 2026-03-18 | Kirk David Blair Director | Bought | $500.2k2.6k shares |
| 2026-01-14 | KROES NEELIE Director | Sold | $929.3k3.9k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.26% of their portfolio | 79.7m $14.9bn | Reduced -994.6k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.27% of their portfolio | 59.3m $11.1bn | First filing |
| STATE STREET CORP 0.32% of their portfolio | 49.0m $9.1bn | Reduced -1.1m |
| MORGAN STANLEY 0.36% of their portfolio | 31.7m $5.9bn | Added +12.7m |
| GEODE CAPITAL MANAGEMENT, LLC 0.26% of their portfolio | 22.2m $4.1bn | Added +442.6k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.19% of their portfolio | 19.4m $3.6bn | First filing |
| Capital World Investors 0.43% of their portfolio | 16.7m $3.1bn | Reduced -3.0m |
| HARRIS ASSOCIATES L P 3.72% of their portfolio | 14.9m $2.8bn | Added +5.1m |
| Capital Research Global Investors 0.40% of their portfolio | 13.7m $2.6bn | Added +4.2m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 1.28% of their portfolio | 12.7m $2.4bn | Added +7.2m |
| Capital International Investors 0.55% of their portfolio | 12.6m $2.4bn | Reduced -10.1m |
| BANK OF AMERICA CORP /DE/ 0.16% of their portfolio | 11.7m $2.2bn | Added +2.6m |
| NORTHERN TRUST CORP 0.25% of their portfolio | 10.2m $1.9bn | Reduced -259.2k |
| FMR LLC 0.10% of their portfolio | 9.9m $1.8bn | Reduced -364.1k |
| Sanders Capital, LLC 2.12% of their portfolio | 9.5m $1.8bn | Added +916.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.34% of their portfolio | 8.9m $1.7bn | Added +476.2k |
| AMERIPRISE FINANCIAL INC 0.34% of their portfolio | 7.9m $1.5bn | Reduced -944.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.20% of their portfolio | 7.0m $1.3bn | Added +98.4k |
| GOLDMAN SACHS GROUP INC 0.17% of their portfolio | 6.9m $1.3bn | Reduced -685.2k |
| UBS Group AG 0.23% of their portfolio | 6.8m $1.3bn | Added +1.9m |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.14% of their portfolio | 6.6m $1.2bn | Reduced -1.2m |
| Legal & General Group Plc 0.27% of their portfolio | 6.4m $1.2bn | Reduced -208.5k |
| First Eagle Investment Management, LLC 1.94% of their portfolio | 6.1m $1.1bn | Added +1.8m |
| LOOMIS SAYLES & CO L P 1.52% of their portfolio | 6.1m $1.1bn | Reduced -12.6k |
| Bank of New York Mellon Corp 0.21% of their portfolio | 6.0m $1.1bn | Reduced -198.6k |
| FIL Ltd 0.77% of their portfolio | 5.3m $987.3m | Added +701.1k |
| VANGUARD FIDUCIARY TRUST CO 0.25% of their portfolio | 5.2m $976.0m | First filing |
| JPMORGAN CHASE & CO 0.06% of their portfolio | 5.0m $929.2m | Reduced -1.5m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.31% of their portfolio | 4.9m $933.0m | Added +2.0m |
| Grantham, Mayo, Van Otterloo & Co. LLC 2.11% of their portfolio | 4.4m $826.1m | Added +321.5k |
| Pictet Asset Management Holding SA 0.87% of their portfolio | 4.4m $824.9m | Added +499.9k |
| Independent Franchise Partners LLP 5.27% of their portfolio | 4.0m $753.2m | Added +3.5m |
| DIMENSIONAL FUND ADVISORS LP 0.15% of their portfolio | 4.0m $743.7m | Reduced -53.4k |
| Fisher Asset Management, LLC 0.25% of their portfolio | 3.9m $726.5m | Reduced -386.8k |
| WELLS FARGO & COMPANY/MN 0.14% of their portfolio | 3.9m $719.9m | Reduced -419.7k |
| FIRST TRUST ADVISORS LP 0.50% of their portfolio | 3.7m $693.1m | Added +358.2k |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 2.13% of their portfolio | 3.7m $689.6m | Added +889.8k |
| Amundi 0.19% of their portfolio | 3.7m $684.4m | Reduced -824.5k |
| Invesco Ltd. 0.07% of their portfolio | 3.6m $680.5m | Reduced -1.6m |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.56% of their portfolio | 3.6m $678.1m | Reduced -847.6k |
| RAYMOND JAMES FINANCIAL INC 0.21% of their portfolio | 3.6m $669.0m | Reduced -146.6k |
| DEUTSCHE BANK AG\ 0.22% of their portfolio | 3.5m $654.5m | Reduced -402.4k |
| Nuveen, LLC 0.17% of their portfolio | 3.5m $646.1m | Reduced -60.5k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.55% of their portfolio | 3.4m $634.1m | Added +809.9k |
| BARCLAYS PLC 0.22% of their portfolio | 3.3m $614.8m | Added +278.8k |
| HSBC HOLDINGS PLC 0.35% of their portfolio | 3.1m $579.0m | Reduced -2.4m |
| ValueAct Holdings, L.P. 9.79% of their portfolio | 3.0m $559.0m | Unchanged |
| ROYAL BANK OF CANADA 0.10% of their portfolio | 2.9m $545.0m | Reduced -812.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.10% of their portfolio | 2.9m $534.6m | Added +1.5m |
| Swiss National Bank 0.30% of their portfolio | 2.7m $513.3m | Added +140.9k |
| FRANKLIN RESOURCES INC 0.13% of their portfolio | 2.7m $513.3m | Added +404.2k |
| BNP PARIBAS FINANCIAL MARKETS 0.33% of their portfolio | 2.7m $501.6m | Added +716.8k |
| AQR CAPITAL MANAGEMENT LLC 0.23% of their portfolio | 2.7m $494.8m | Added +1.2m |
| FIRST MANHATTAN CO. LLC. 1.37% of their portfolio | 2.6m $493.8m | Reduced -22.1k |
| ALLIANCEBERNSTEIN L.P. 0.21% of their portfolio | 2.5m $652.8m | Reduced -762.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.29% of their portfolio | 2.5m $459.8m | Added +306.0k |
| CITIGROUP INC 0.29% of their portfolio | 2.4m $448.7m | Added +812.0k |
| NORDEA INVESTMENT MANAGEMENT AB 0.40% of their portfolio | 2.3m $434.1m | Reduced -14.7k |
| Sumitomo Mitsui Trust Group, Inc. 0.28% of their portfolio | 2.3m $430.5m | Reduced -172.7k |
| Veritas Asset Management LLP 7.13% of their portfolio | 2.3m $420.7m | Reduced -711.2k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.28% of their portfolio | 2.2m $417.6m | Added +113.2k |
| National Pension Service 0.31% of their portfolio | 2.2m $403.8m | Added +69.2k |
| California Public Employees Retirement System 0.25% of their portfolio | 2.1m $400.4m | Reduced -745.3k |
| Vanguard Global Advisers, LLC 0.21% of their portfolio | 2.1m $389.2m | First filing |
| Pacer Advisors, Inc. 1.07% of their portfolio | 2.0m $371.8m | Added +486.4k |
| CITADEL ADVISORS LLC 0.26% of their portfolio | 2.0m $364.3m | Added +366.7k |
| PARNASSUS INVESTMENTS, LLC 1.07% of their portfolio | 1.9m $364.0m | Reduced -621.4k |
| FERNBRIDGE CAPITAL MANAGEMENT LP 23.08% of their portfolio | 1.9m $360.2m | Added +170.4k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 2.10% of their portfolio | 1.8m $335.6m | Added +267.3k |
| Sustainable Growth Advisers, LP 3.06% of their portfolio | 1.7m $324.9m | Reduced -401.0k |
| Russell Investments Group, Ltd. 0.32% of their portfolio | 1.6m $297.9m | Added +275.7k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.25% of their portfolio | 1.6m $297.0m | First filing |
| CANADA PENSION PLAN INVESTMENT BOARD 0.19% of their portfolio | 1.6m $295.1m | Reduced -528.5k |
| DARLINGTON PARTNERS CAPITAL MANAGEMENT, LP 13.10% of their portfolio | 1.6m $291.6m | Added +310.0k |
| RHUMBLINE ADVISERS 0.25% of their portfolio | 1.6m $290.1m | Reduced -54.6k |
| Longview Partners (Guernsey) LTD 4.00% of their portfolio | 1.5m $282.5m | Reduced -170.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.49% of their portfolio | 1.5m $282.6m | Added +94.2k |
| PRINCIPAL FINANCIAL GROUP INC 0.14% of their portfolio | 1.4m $264.2m | Reduced -2.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.28% of their portfolio | 1.4m $262.8m | Reduced -56.2k |
| LPL Financial LLC 0.07% of their portfolio | 1.3m $248.2m | Added +46.9k |
| CIBC Bancorp USA Inc. 0.33% of their portfolio | 1.3m $245.9m | First filing |
| DekaBank Deutsche Girozentrale 0.38% of their portfolio | 1.2m $232.8m | Unchanged |
| LSV ASSET MANAGEMENT 0.50% of their portfolio | 1.2m $230.3m | Added +1.2m |
| KBC Group NV 0.57% of their portfolio | 1.2m $228.1m | Added +125.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.06% of their portfolio | 1.2m $221.5m | Reduced -21.5k |
| LAZARD ASSET MANAGEMENT LLC 0.36% of their portfolio | 1.2m $218.8m | Reduced -171.0k |
| Aberdeen Group plc 0.35% of their portfolio | 1.2m $215.9m | Added +28.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.29% of their portfolio | 1.1m $210.3m | Reduced -1.2k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.31% of their portfolio | 1.1m $203.4m | Added +30.0k |
| SG Americas Securities, LLC 0.22% of their portfolio | 1.1m $200.1m | Reduced -413.0k |
| Swedbank AB 0.21% of their portfolio | 1.1m $196.9m | Reduced -1.0m |
| Ensign Peak Advisors, Inc 0.36% of their portfolio | 1.0m $195.9m | Added +282.2k |
| DANSKE BANK A/S 0.47% of their portfolio | 1.0m $193.8m | Added +38.8k |
| JUPITER ASSET MANAGEMENT LTD 1.02% of their portfolio | 1.0m $191.4m | Added +940.8k |
| Assenagon Asset Management S.A. 0.31% of their portfolio | 1.0m $191.1m | Added +463.6k |
| STIFEL FINANCIAL CORP 0.17% of their portfolio | 1.0m $190.3m | Reduced -88.4k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.22% of their portfolio | 1.0m $190.1m | Reduced -171.6k |
| Carmignac Gestion 2.79% of their portfolio | 974.1k $181.8m | Reduced -34.0k |
| JANE STREET GROUP, LLC 0.19% of their portfolio | 971.9k $181.4m | Reduced -201.8k |
| BANK OF MONTREAL /CAN/ 0.07% of their portfolio | 951.8k $177.7m | Reduced -194.3k |