SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($768.7m this quarter). Holder counts are more reliable. Shares outstanding: 937.0m as of 2025-11-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $249.33. Options: 80 managers hold calls ($7.3bn notional), 75 hold puts ($6.2bn).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
| Q4 2023 | 2,600 |
| Q1 2024 | 2,768 |
| Q2 2024 | 2,630 |
| Q3 2024 | 2,656 |
| Q4 2024 | 3,110 |
| Q1 2025 | 2,956 |
| Q2 2025 | 2,960 |
| Q3 2025 | 2,815 |
| Q4 2025 | 2,952 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 1,379 | 1,130 |
| Q2 2024 | 1,379 | 1,250 |
| Q3 2024 | 1,315 | 1,172 |
| Q4 2024 | 1,508 | 1,116 |
| Q1 2025 | 1,643 | 1,292 |
| Q2 2025 | 1,601 | 1,232 |
| Q3 2025 | 1,328 | 1,513 |
| Q4 2025 | 1,273 | 1,441 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $6.1bn | $4.9bn | 0.80 |
| Q2 2025 | $6.4bn | $5.5bn | 0.85 |
| Q3 2025 | $7.2bn | $5.9bn | 0.82 |
| Q4 2025 | $7.3bn | $6.2bn | 0.86 |
Biggest buyers
| J. Stern & Co. LLP | Added | +47.2m |
| Sanders Capital, LLC | New | +8.6m |
| AMERIPRISE FINANCIAL INC | Added | +3.9m |
| HARRIS ASSOCIATES L P | Added | +2.7m |
| Capital International Investors | Added | +2.7m |
| Capital World Investors | Added | +2.3m |
| HSBC HOLDINGS PLC | Added | +2.1m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +1.9m |
| T. Rowe Price Investment Management, Inc. | Added | +1.5m |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | New | +1.2m |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -19.6m |
| Lombard Odier Asset Management (Europe) Ltd | Sold out | -6.1m |
| Rockefeller Capital Management L.P. | Reduced | -4.6m |
| Alyeska Investment Group, L.P. | Sold out | -2.5m |
| Invesco Ltd. | Reduced | -1.9m |
| D. E. Shaw & Co., Inc. | Reduced | -1.9m |
| Amundi | Reduced | -1.9m |
| Assenagon Asset Management S.A. | Reduced | -1.3m |
| MACQUARIE GROUP LTD | Reduced | -1.3m |
| TWO SIGMA ADVISERS, LP | Reduced | -1.2m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.8bn6.7m shares |
| CITADEL ADVISORS LLC | Added | $1.0bn3.8m shares |
| JANE STREET GROUP, LLC | Added | $617.2m2.3m shares |
| PEAK6 LLC | Reduced | $530.5m2.0m shares |
| IMC-Chicago, LLC | Reduced | $469.3m1.8m shares |
| ALKEON CAPITAL MANAGEMENT LLC | Unchanged | $370.9m1.4m shares |
| Aptus Capital Advisors, LLC | Reduced | $198.7m750.0k shares |
| JPMORGAN CHASE & CO | Reduced | $185.7m701.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $181.3m684.3k shares |
| UBS Group AG | Reduced | $162.2m612.4k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.4bn5.3m shares |
| JANE STREET GROUP, LLC | Reduced | $682.5m2.6m shares |
| CITADEL ADVISORS LLC | Reduced | $636.5m2.4m shares |
| IMC-Chicago, LLC | Added | $383.2m1.4m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $355.3m1.3m shares |
| D. E. Shaw & Co., Inc. | Reduced | $261.8m988.2k shares |
| Qube Research & Technologies Ltd | Added | $240.6m908.1k shares |
| UBS Group AG | Reduced | $218.3m823.9k shares |
| SIMPLEX TRADING, LLC | Added | $145.4m549.0k shares |
| PEAK6 LLC | Reduced | $140.3m529.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 0 | — | 6 | $405.0m | $404.0m |
| Q2 2024 | 2 | $100.3m | 8 | $266.3m | $259.0m |
| Q3 2024 | 0 | — | 9 | $24.4m | $21.7m |
| Q4 2024 | 0 | — | 10 | $565.3m | $103.4m |
| Q1 2025 | 1 | $499.4k | 8 | $23.4m | $16.9m |
| Q2 2025 | 1 | $998.8k | 7 | $10.1m | $2.3m |
| Q3 2025 | 1 | $865.8k | 1 | $36.3m | $36.3m |
| Q4 2025 | 2 | $25.5m | 2 | $44.5m | $44.5m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-12-17 | Kirk David Blair Director | Bought | $500.7k1.9k shares |
| 2025-12-05 | Morfit G Mason +7 Director · See footnotes | Bought | $25.0m96.0k shares |
| 2025-12-02 | Harris Parker Co-Founder and CTO, Slack, director | Sold plan | $31.6m134.7k shares |
| 2025-11-03 | Benioff Marc Chair and CEO, director | Sold plan | $31.6k122 shares |
| 2025-10-31 | Benioff Marc Chair and CEO, director | Sold plan | $580.9k2.2k shares |
| 2025-10-30 | Benioff Marc Chair and CEO, director | Sold plan | $577.8k2.2k shares |
| 2025-10-29 | Benioff Marc Chair and CEO, director | Sold plan | $567.1k2.2k shares |
| 2025-10-28 | Benioff Marc Chair and CEO, director | Sold plan | $578.4k2.2k shares |
| 2025-10-27 | Benioff Marc Chair and CEO, director | Sold plan | $576.3k2.2k shares |
| 2025-10-24 | Benioff Marc Chair and CEO, director | Sold plan | $575.0k2.2k shares |
| 2025-10-23 | Benioff Marc Chair and CEO, director | Sold plan | $575.1k2.2k shares |
| 2025-10-22 | Benioff Marc Chair and CEO, director | Sold plan | $582.8k2.2k shares |
| 2025-10-21 | Benioff Marc Chair and CEO, director | Sold plan | $590.1k2.2k shares |
| 2025-10-20 | Benioff Marc Chair and CEO, director | Sold plan | $567.6k2.2k shares |
| 2025-10-17 | Benioff Marc Chair and CEO, director | Sold plan | $550.4k2.2k shares |
| 2025-10-16 | Benioff Marc Chair and CEO, director | Sold plan | $558.8k2.2k shares |
| 2025-10-15 | Benioff Marc Chair and CEO, director | Sold plan | $536.3k2.2k shares |
| 2025-10-14 | Benioff Marc Chair and CEO, director | Sold plan | $548.8k2.2k shares |
| 2025-10-13 | Benioff Marc Chair and CEO, director | Sold plan | $553.3k2.2k shares |
| 2025-10-10 | Benioff Marc Chair and CEO, director | Sold plan | $548.1k2.2k shares |
| 2025-10-09 | Benioff Marc Chair and CEO, director | Sold plan | $547.3k2.2k shares |
| 2025-10-08 | Benioff Marc Chair and CEO, director | Sold plan | $539.5k2.2k shares |
| 2025-10-07 | Benioff Marc Chair and CEO, director | Sold plan | $540.5k2.2k shares |
| 2025-10-06 | Benioff Marc Chair and CEO, director | Sold plan | $543.0k2.2k shares |
| 2025-10-03 | Benioff Marc Chair and CEO, director | Sold plan | $541.7k2.2k shares |
| 2025-10-02 | Benioff Marc Chair and CEO, director | Sold plan | $534.7k2.2k shares |
| 2025-10-01 | Benioff Marc Chair and CEO, director | Sold plan | $531.9k2.2k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.35% of their portfolio | 89.8m $23.8bn | Added +270.9k |
| BlackRock, Inc. 0.36% of their portfolio | 80.7m $21.4bn | Reduced -490.1k |
| STATE STREET CORP 0.45% of their portfolio | 50.1m $13.3bn | Added +659.6k |
| J. Stern & Co. LLP 4.04% of their portfolio | 47.4m $47.4m | Added +47.2m |
| Capital International Investors 0.94% of their portfolio | 22.7m $6.0bn | Added +2.7m |
| GEODE CAPITAL MANAGEMENT, LLC 0.35% of their portfolio | 21.8m $5.8bn | Added +791.3k |
| Capital World Investors 0.71% of their portfolio | 19.7m $5.2bn | Added +2.3m |
| MORGAN STANLEY 0.30% of their portfolio | 19.0m $5.0bn | Reduced -180.8k |
| NORGES BANK 0.34% of their portfolio | 12.0m $3.2bn | Not comparable |
| NORTHERN TRUST CORP 0.35% of their portfolio | 10.5m $2.8bn | Reduced -65.5k |
| FMR LLC 0.14% of their portfolio | 10.3m $2.7bn | Added +379.9k |
| HARRIS ASSOCIATES L P 3.29% of their portfolio | 9.8m $2.6bn | Added +2.7m |
| Capital Research Global Investors 0.46% of their portfolio | 9.5m $2.5bn | Added +226.0k |
| BANK OF AMERICA CORP /DE/ 0.18% of their portfolio | 9.2m $2.4bn | Added +203.2k |
| AMERIPRISE FINANCIAL INC 0.53% of their portfolio | 8.8m $2.3bn | Added +3.9m |
| Sanders Capital, LLC 2.63% of their portfolio | 8.6m $2.3bn | New |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.47% of their portfolio | 8.4m $2.2bn | Reduced -58.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.22% of their portfolio | 7.8m $2.1bn | Added +582.3k |
| GOLDMAN SACHS GROUP INC 0.29% of their portfolio | 7.6m $2.0bn | Reduced -360.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.28% of their portfolio | 6.9m $1.8bn | Added +170.6k |
| Legal & General Group Plc 0.39% of their portfolio | 6.6m $1.7bn | Reduced -31.7k |
| JPMORGAN CHASE & CO 0.12% of their portfolio | 6.6m $1.7bn | Reduced -19.6m |
| Bank of New York Mellon Corp 0.29% of their portfolio | 6.2m $1.6bn | Added +505.5k |
| LOOMIS SAYLES & CO L P 1.94% of their portfolio | 6.1m $1.6bn | Reduced -189.7k |
| HSBC HOLDINGS PLC 0.41% of their portfolio | 5.5m $1.5bn | Added +2.1m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.85% of their portfolio | 5.5m $1.5bn | Added +1.9m |
| Invesco Ltd. 0.13% of their portfolio | 5.2m $1.4bn | Reduced -1.9m |
| UBS Group AG 0.26% of their portfolio | 4.9m $1.3bn | Reduced -973.3k |
| FIL Ltd 0.91% of their portfolio | 4.6m $1.2bn | Added +446.7k |
| Amundi 0.32% of their portfolio | 4.5m $1.2bn | Reduced -1.9m |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.90% of their portfolio | 4.5m $1.2bn | Added +557.2k |
| First Eagle Investment Management, LLC 2.01% of their portfolio | 4.3m $1.1bn | Added +628.4k |
| Fisher Asset Management, LLC 0.39% of their portfolio | 4.3m $1.1bn | Reduced -49.8k |
| WELLS FARGO & COMPANY/MN 0.22% of their portfolio | 4.3m $1.1bn | Reduced -473.2k |
| Grantham, Mayo, Van Otterloo & Co. LLC 2.78% of their portfolio | 4.1m $1.1bn | Added +293.4k |
| DIMENSIONAL FUND ADVISORS LP 0.22% of their portfolio | 4.0m $1.1bn | Reduced -201.6k |
| Pictet Asset Management Holding SA 1.01% of their portfolio | 3.9m $1.0bn | Added +288.5k |
| DEUTSCHE BANK AG\ 0.34% of their portfolio | 3.9m $1.0bn | Reduced -119.8k |
| ROYAL BANK OF CANADA 0.17% of their portfolio | 3.7m $988.6m | Reduced -252.5k |
| RAYMOND JAMES FINANCIAL INC 0.31% of their portfolio | 3.7m $988.4m | Reduced -160.7k |
| Nuveen, LLC 0.24% of their portfolio | 3.5m $933.0m | Reduced -782.0k |
| FIRST TRUST ADVISORS LP 0.65% of their portfolio | 3.4m $888.7m | Reduced -7.8k |
| ALLIANCEBERNSTEIN L.P. 0.27% of their portfolio | 3.2m $854.7m | Reduced -106.9k |
| BARCLAYS PLC 0.32% of their portfolio | 3.0m $798.6m | Reduced -1.2m |
| ValueAct Holdings, L.P. 11.29% of their portfolio | 3.0m $793.3m | Added +96.0k |
| Veritas Asset Management LLP 8.04% of their portfolio | 3.0m $785.5m | Reduced -74.5k |
| California Public Employees Retirement System 0.44% of their portfolio | 2.9m $765.6m | Added +387.8k |
| T. Rowe Price Investment Management, Inc. 0.30% of their portfolio | 2.9m $756.4m | Added +1.5m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.24% of their portfolio | 2.8m $753.5m | Reduced -1.0m |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 2.22% of their portfolio | 2.8m $742.9m | Added +758.5k |
| GENERATION INVESTMENT MANAGEMENT LLP 5.10% of their portfolio | 2.8m $734.6m | Added +953.6k |
| FIRST MANHATTAN CO. LLC. 1.86% of their portfolio | 2.7m $707.7m | Added +437.3k |
| Swiss National Bank 0.41% of their portfolio | 2.6m $691.1m | Reduced -146.9k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.56% of their portfolio | 2.6m $685.5m | Reduced -37.4k |
| PARNASSUS INVESTMENTS, LLC 1.77% of their portfolio | 2.6m $681.1m | Reduced -1.1m |
| Sumitomo Mitsui Trust Group, Inc. 0.39% of their portfolio | 2.5m $656.7m | Reduced -234.1k |
| NORDEA INVESTMENT MANAGEMENT AB 0.54% of their portfolio | 2.4m $624.1m | Added +55.7k |
| FRANKLIN RESOURCES INC 0.15% of their portfolio | 2.3m $621.4m | Reduced -869.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.32% of their portfolio | 2.2m $571.4m | Reduced -109.0k |
| Sustainable Growth Advisers, LP 3.93% of their portfolio | 2.1m $567.3m | Added +107.0k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.37% of their portfolio | 2.1m $538.6m | Added +94.0k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.37% of their portfolio | 2.1m $558.7m | Added +55.0k |
| Swedbank AB 0.54% of their portfolio | 2.1m $556.3m | Reduced -496.8k |
| National Pension Service 0.41% of their portfolio | 2.1m $554.8m | Reduced -113.0k |
| DNB Asset Management AS 1.92% of their portfolio | 2.1m $549.8m | Added +417.5k |
| Clearbridge Investments, LLC 0.43% of their portfolio | 2.0m $541.8m | Added +176.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.33% of their portfolio | 2.0m $522.0m | Reduced -140.5k |
| Bridgewater Associates, LP 1.87% of their portfolio | 1.9m $511.8m | Reduced -75.0k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.76% of their portfolio | 1.9m $501.6m | First filing |
| Robeco Institutional Asset Management B.V. 0.67% of their portfolio | 1.8m $467.3m | Added +99.6k |
| FERNBRIDGE CAPITAL MANAGEMENT LP 22.89% of their portfolio | 1.8m $466.0m | Unchanged |
| Longview Partners (Guernsey) LTD 4.66% of their portfolio | 1.7m $446.1m | Reduced -22.3k |
| AMERICAN CENTURY COMPANIES INC 0.22% of their portfolio | 1.6m $430.6m | Reduced -908.6k |
| RHUMBLINE ADVISERS 0.34% of their portfolio | 1.6m $426.2m | Reduced -25.7k |
| CITIGROUP INC 0.29% of their portfolio | 1.6m $421.6m | Reduced -58.4k |
| CITADEL ADVISORS LLC 0.29% of their portfolio | 1.6m $419.8m | Added +841.0k |
| Vulcan Value Partners, LLC 7.42% of their portfolio | 1.5m $411.1m | Reduced -14.5k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 2.08% of their portfolio | 1.5m $405.5m | Reduced -121.8k |
| Pacer Advisors, Inc. 1.04% of their portfolio | 1.5m $398.7m | Reduced -134.1k |
| SG Americas Securities, LLC 0.52% of their portfolio | 1.5m $393.3m | Added +689.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.39% of their portfolio | 1.5m $387.8m | Reduced -27.5k |
| AQR CAPITAL MANAGEMENT LLC 0.20% of their portfolio | 1.5m $384.6m | Added +298.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.19% of their portfolio | 1.4m $375.8m | Reduced -200.5k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.61% of their portfolio | 1.4m $375.6m | Added +63.8k |
| VAN ECK ASSOCIATES CORP 0.30% of their portfolio | 1.4m $363.3m | Added +71.8k |
| WELLINGTON MANAGEMENT GROUP LLP 0.06% of their portfolio | 1.3m $356.3m | Added +430.1k |
| LAZARD ASSET MANAGEMENT LLC 0.60% of their portfolio | 1.3m $355.8m | Reduced -336.1k |
| Russell Investments Group, Ltd. 0.38% of their portfolio | 1.3m $350.5m | Reduced -5.6k |
| LPL Financial LLC 0.09% of their portfolio | 1.3m $339.8m | Reduced -99.9k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 1.74% of their portfolio | 1.3m $334.1m | Reduced -1.2m |
| DARLINGTON PARTNERS CAPITAL MANAGEMENT, LP 13.27% of their portfolio | 1.3m $331.6m | Unchanged |
| DekaBank Deutsche Girozentrale 0.64% of their portfolio | 1.2m $372.6m | Unchanged |
| Corient Private Wealth LP 0.16% of their portfolio | 1.2m $231.4m | Added +795.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.09% of their portfolio | 1.2m $320.1m | Reduced -139.7k |
| Caisse de depot et placement du Quebec 0.54% of their portfolio | 1.2m $319.9m | Added +52.5k |
| Rathbones Group PLC 0.63% of their portfolio | 1.2m $319.8m | Added +405.5k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.36% of their portfolio | 1.2m $315.3m | New |
| JANE STREET GROUP, LLC 0.37% of their portfolio | 1.2m $310.9m | Reduced -521.1k |
| BANK OF MONTREAL /CAN/ 0.12% of their portfolio | 1.1m $303.6m | Added +87.1k |
| Contour Asset Management LLC 7.01% of their portfolio | 1.1m $300.5m | New |