SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($880.4m this quarter). Holder counts are more reliable. Shares outstanding: 952.0m as of 2025-08-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $237.13. Options: 85 managers hold calls ($7.2bn notional), 78 hold puts ($5.9bn).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
| Q4 2023 | 2,600 |
| Q1 2024 | 2,768 |
| Q2 2024 | 2,630 |
| Q3 2024 | 2,656 |
| Q4 2024 | 3,110 |
| Q1 2025 | 2,956 |
| Q2 2025 | 2,960 |
| Q3 2025 | 2,815 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 1,225 | 1,007 |
| Q1 2024 | 1,379 | 1,130 |
| Q2 2024 | 1,379 | 1,250 |
| Q3 2024 | 1,315 | 1,172 |
| Q4 2024 | 1,508 | 1,116 |
| Q1 2025 | 1,643 | 1,292 |
| Q2 2025 | 1,601 | 1,232 |
| Q3 2025 | 1,328 | 1,513 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $7.3bn | $7.4bn | 1.01 |
| Q1 2025 | $6.1bn | $4.9bn | 0.80 |
| Q2 2025 | $6.4bn | $5.5bn | 0.85 |
| Q3 2025 | $7.2bn | $5.9bn | 0.82 |
Biggest buyers
| Capital World Investors | Added | +10.6m |
| JPMORGAN CHASE & CO | Added | +8.3m |
| Lombard Odier Asset Management (Europe) Ltd | New | +6.1m |
| Rockefeller Capital Management L.P. | Added | +4.1m |
| HARRIS ASSOCIATES L P | Added | +4.1m |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC | New | +2.0m |
| Alyeska Investment Group, L.P. | Added | +1.8m |
| D. E. Shaw & Co., Inc. | Added | +1.8m |
| GENERATION INVESTMENT MANAGEMENT LLP | New | +1.8m |
| Capital International Investors | Added | +1.7m |
Biggest sellers
| ROYAL BANK OF CANADA | Reduced | -8.6m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -5.3m |
| FRANKLIN RESOURCES INC | Reduced | -3.8m |
| FMR LLC | Reduced | -2.6m |
| Capital Research Global Investors | Reduced | -2.1m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Reduced | -2.1m |
| Nuveen, LLC | Reduced | -1.9m |
| Qube Research & Technologies Ltd | Reduced | -1.9m |
| LONE PINE CAPITAL LLC | Sold out | -1.9m |
| JENNISON ASSOCIATES LLC | Reduced | -1.7m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.5bn6.4m shares |
| CITADEL ADVISORS LLC | Added | $878.7m3.7m shares |
| PEAK6 LLC | Reduced | $524.2m2.2m shares |
| IMC-Chicago, LLC | Added | $429.7m1.8m shares |
| JANE STREET GROUP, LLC | Added | $395.0m1.7m shares |
| JPMORGAN CHASE & CO | Added | $333.1m1.4m shares |
| ALKEON CAPITAL MANAGEMENT LLC | Unchanged | $331.8m1.4m shares |
| WOLVERINE TRADING, LLC | Added | $256.6m1.0m shares |
| Aptus Capital Advisors, LLC | New | $237.0m1.0m shares |
| SIMPLEX TRADING, LLC | Added | $215.8m910.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.2bn5.2m shares |
| JANE STREET GROUP, LLC | Added | $624.4m2.6m shares |
| CITADEL ADVISORS LLC | Added | $582.9m2.5m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $360.7m1.5m shares |
| IMC-Chicago, LLC | Added | $330.4m1.4m shares |
| D. E. Shaw & Co., Inc. | Added | $247.4m1.0m shares |
| UBS Group AG | Added | $197.9m835.1k shares |
| Squarepoint Ops LLC | Added | $183.6m774.5k shares |
| Qube Research & Technologies Ltd | Reduced | $160.5m677.4k shares |
| PEAK6 LLC | Added | $154.4m651.6k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 0 | — | 6 | $468.0m | $437.9m |
| Q1 2024 | 0 | — | 6 | $405.0m | $404.0m |
| Q2 2024 | 2 | $100.3m | 8 | $266.3m | $259.0m |
| Q3 2024 | 0 | — | 9 | $24.4m | $21.7m |
| Q4 2024 | 0 | — | 10 | $565.3m | $103.4m |
| Q1 2025 | 1 | $499.4k | 8 | $23.4m | $16.9m |
| Q2 2025 | 1 | $998.8k | 7 | $10.1m | $2.3m |
| Q3 2025 | 1 | $865.8k | 1 | $36.3m | $36.3m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-09-30 | Benioff Marc Chair and CEO, director | Sold plan | $535.9k2.2k shares |
| 2025-09-29 | Benioff Marc Chair and CEO, director | Sold plan | $550.2k2.2k shares |
| 2025-09-26 | Benioff Marc Chair and CEO, director | Sold plan | $546.5k2.2k shares |
| 2025-09-25 | Benioff Marc Chair and CEO, director | Sold plan | $543.5k2.2k shares |
| 2025-09-24 | Benioff Marc Chair and CEO, director | Sold plan | $553.2k2.2k shares |
| 2025-09-23 | Benioff Marc Chair and CEO, director | Sold plan | $555.0k2.2k shares |
| 2025-09-22 | Benioff Marc Chair and CEO, director | Sold plan | $558.4k2.2k shares |
| 2025-09-19 | Benioff Marc Chair and CEO, director | Sold plan | $552.8k2.2k shares |
| 2025-09-18 | Benioff Marc Chair and CEO, director | Sold plan | $551.5k2.2k shares |
| 2025-09-17 | Benioff Marc Chair and CEO, director | Sold plan | $543.0k2.2k shares |
| 2025-09-16 | Benioff Marc Chair and CEO, director | Sold plan | $539.3k2.2k shares |
| 2025-09-15 | Benioff Marc Chair and CEO, director | Sold plan | $545.4k2.2k shares |
| 2025-09-12 | Benioff Marc Chair and CEO, director | Sold plan | $548.8k2.2k shares |
| 2025-09-11 | Benioff Marc Chair and CEO, director | Sold plan | $553.1k2.2k shares |
| 2025-09-10 | Benioff Marc Chair and CEO, director | Sold plan | $555.0k2.2k shares |
| 2025-09-09 | Kirk David Blair Director | Bought | $865.8k3.4k shares |
| 2025-09-09 | Benioff Marc Chair and CEO, director | Sold plan | $568.8k2.2k shares |
| 2025-09-08 | Benioff Marc Chair and CEO, director | Sold plan | $565.0k2.2k shares |
| 2025-09-05 | Benioff Marc Chair and CEO, director | Sold plan | $560.7k2.2k shares |
| 2025-09-04 | Benioff Marc Chair and CEO, director | Sold plan | $543.4k2.2k shares |
| 2025-09-03 | Benioff Marc Chair and CEO, director | Sold plan | $572.8k2.2k shares |
| 2025-09-02 | Benioff Marc Chair and CEO, director | Sold plan | $566.2k2.2k shares |
| 2025-08-29 | Benioff Marc Chair and CEO, director | Sold plan | $574.4k2.2k shares |
| 2025-08-28 | Benioff Marc Chair and CEO, director | Sold plan | $571.2k2.2k shares |
| 2025-08-27 | Benioff Marc Chair and CEO, director | Sold plan | $559.3k2.2k shares |
| 2025-08-26 | Benioff Marc Chair and CEO, director | Sold plan | $550.5k2.2k shares |
| 2025-08-25 | Benioff Marc Chair and CEO, director | Sold plan | $557.0k2.2k shares |
| 2025-08-22 | Benioff Marc Chair and CEO, director | Sold plan | $557.3k2.2k shares |
| 2025-08-21 | Benioff Marc Chair and CEO, director | Sold plan | $549.6k2.2k shares |
| 2025-08-20 | Benioff Marc Chair and CEO, director | Sold plan | $553.7k2.2k shares |
The latest 30 of 65 trades.
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.32% of their portfolio | 89.6m $21.2bn | Added +748.8k |
| BlackRock, Inc. 0.34% of their portfolio | 81.2m $19.2bn | Reduced -452.1k |
| STATE STREET CORP 0.41% of their portfolio | 49.4m $11.7bn | Added +159.7k |
| JPMORGAN CHASE & CO 0.20% of their portfolio | 26.1m $6.2bn | Added +8.3m |
| GEODE CAPITAL MANAGEMENT, LLC 0.32% of their portfolio | 21.0m $5.0bn | Added +117.3k |
| Capital International Investors 0.77% of their portfolio | 20.1m $4.8bn | Added +1.7m |
| MORGAN STANLEY 0.28% of their portfolio | 19.2m $4.5bn | Reduced -1.3m |
| Capital World Investors 0.56% of their portfolio | 17.3m $4.1bn | Added +10.6m |
| NORTHERN TRUST CORP 0.32% of their portfolio | 10.6m $2.5bn | Reduced -139.7k |
| FMR LLC 0.12% of their portfolio | 9.9m $2.3bn | Reduced -2.6m |
| Capital Research Global Investors 0.41% of their portfolio | 9.2m $2.2bn | Reduced -2.1m |
| BANK OF AMERICA CORP /DE/ 0.16% of their portfolio | 9.0m $2.1bn | Reduced -830.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.44% of their portfolio | 8.5m $2.0bn | Reduced -2.1m |
| GOLDMAN SACHS GROUP INC 0.27% of their portfolio | 8.0m $1.9bn | Reduced -359.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.18% of their portfolio | 7.3m $1.7bn | Reduced -886.6k |
| Invesco Ltd. 0.27% of their portfolio | 7.2m $1.7bn | Added +754.1k |
| HARRIS ASSOCIATES L P 2.68% of their portfolio | 7.0m $1.7bn | Added +4.1m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.25% of their portfolio | 6.7m $1.6bn | Added +253.8k |
| Legal & General Group Plc 0.35% of their portfolio | 6.6m $1.6bn | Reduced -20.4k |
| Amundi 0.50% of their portfolio | 6.3m $1.6bn | Reduced -1.4m |
| LOOMIS SAYLES & CO L P 1.76% of their portfolio | 6.3m $1.5bn | Reduced -14.4k |
| Lombard Odier Asset Management (Europe) Ltd 0.28% of their portfolio | 6.1m $5.4m | New |
| UBS Group AG 0.27% of their portfolio | 5.9m $1.4bn | Reduced -290.5k |
| Bank of New York Mellon Corp 0.24% of their portfolio | 5.7m $1.3bn | Reduced -136.5k |
| Rockefeller Capital Management L.P. 2.55% of their portfolio | 5.5m $1.3bn | Added +4.1m |
| AMERIPRISE FINANCIAL INC 0.27% of their portfolio | 4.9m $1.2bn | Reduced -126.7k |
| WELLS FARGO & COMPANY/MN 0.23% of their portfolio | 4.7m $1.1bn | Added +741.7k |
| Fisher Asset Management, LLC 0.37% of their portfolio | 4.3m $1.0bn | Added +101.2k |
| Nuveen, LLC 0.27% of their portfolio | 4.3m $1.0bn | Reduced -1.9m |
| DIMENSIONAL FUND ADVISORS LP 0.22% of their portfolio | 4.2m $1.0bn | Added +155.0k |
| BARCLAYS PLC 0.36% of their portfolio | 4.2m $990.1m | Added +284.4k |
| FIL Ltd 0.77% of their portfolio | 4.1m $981.5m | Added +1.6m |
| DEUTSCHE BANK AG\ 0.32% of their portfolio | 4.0m $954.7m | Added +23.2k |
| ROYAL BANK OF CANADA 0.17% of their portfolio | 4.0m $944.3m | Reduced -8.6m |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.73% of their portfolio | 3.9m $929.8m | Reduced -8.7k |
| RAYMOND JAMES FINANCIAL INC 0.30% of their portfolio | 3.9m $922.3m | Added +130.2k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.28% of their portfolio | 3.9m $918.4m | Reduced -441.4k |
| Grantham, Mayo, Van Otterloo & Co. LLC 2.55% of their portfolio | 3.8m $903.1m | Added +853.2k |
| First Eagle Investment Management, LLC 1.59% of their portfolio | 3.7m $874.7m | Added +475.5k |
| PARNASSUS INVESTMENTS, LLC 2.01% of their portfolio | 3.7m $871.7m | Added +1.2m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.54% of their portfolio | 3.6m $863.9m | Added +1.2m |
| Pictet Asset Management Holding SA 0.83% of their portfolio | 3.6m $860.7m | Reduced -141.8k |
| HSBC HOLDINGS PLC 0.48% of their portfolio | 3.5m $818.0m | Added +133.3k |
| FIRST TRUST ADVISORS LP 0.59% of their portfolio | 3.4m $796.9m | Added +689.0k |
| ALLIANCEBERNSTEIN L.P. 0.25% of their portfolio | 3.3m $790.0m | Added +343.0k |
| FRANKLIN RESOURCES INC 0.19% of their portfolio | 3.2m $762.0m | Reduced -3.8m |
| Veritas Asset Management LLP 7.70% of their portfolio | 3.0m $720.4m | Added +975.7k |
| ValueAct Holdings, L.P. 11.59% of their portfolio | 2.9m $686.9m | Unchanged |
| Swiss National Bank 0.38% of their portfolio | 2.8m $653.1m | Reduced -153.2k |
| Sumitomo Mitsui Trust Group, Inc. 0.37% of their portfolio | 2.7m $643.0m | Reduced -11.4k |
| D. E. Shaw & Co., Inc. 0.51% of their portfolio | 2.7m $637.8m | Added +1.8m |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.51% of their portfolio | 2.6m $622.0m | Reduced -321.0k |
| Swedbank AB 0.62% of their portfolio | 2.6m $615.4m | Reduced -428.1k |
| AMERICAN CENTURY COMPANIES INC 0.31% of their portfolio | 2.5m $600.6m | Reduced -256.9k |
| California Public Employees Retirement System 0.36% of their portfolio | 2.5m $593.0m | Added +524.3k |
| Alyeska Investment Group, L.P. 1.79% of their portfolio | 2.5m $589.6m | Added +1.8m |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 3.30% of their portfolio | 2.5m $583.6m | Added +353.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.48% of their portfolio | 2.3m $546.5m | Added +28.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.32% of their portfolio | 2.3m $551.9m | Reduced -148.9k |
| FIRST MANHATTAN CO. LLC. 1.40% of their portfolio | 2.2m $529.3m | Added +352.7k |
| National Pension Service 0.41% of their portfolio | 2.2m $523.1m | Added +51.5k |
| NATIONAL BANK OF CANADA /FI/ 0.59% of their portfolio | 2.2m $522.7m | Added +783.1k |
| BNP PARIBAS FINANCIAL MARKETS 0.39% of their portfolio | 2.1m $500.3m | Added +367.9k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.34% of their portfolio | 2.1m $486.8m | Unchanged |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 1.50% of their portfolio | 2.0m $484.9m | New |
| Sustainable Growth Advisers, LP 2.82% of their portfolio | 2.0m $482.1m | Reduced -81.9k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.35% of their portfolio | 2.0m $481.0m | Added +75.1k |
| Bridgewater Associates, LP 1.86% of their portfolio | 2.0m $475.7m | Added +367.4k |
| Clearbridge Investments, LLC 0.33% of their portfolio | 1.9m $442.8m | Reduced -1.0m |
| Assenagon Asset Management S.A. 0.65% of their portfolio | 1.9m $439.3m | Added +394.2k |
| GENERATION INVESTMENT MANAGEMENT LLP 2.86% of their portfolio | 1.8m $431.2m | New |
| FERNBRIDGE CAPITAL MANAGEMENT LP 20.32% of their portfolio | 1.8m $416.9m | Added +322.2k |
| MACQUARIE GROUP LTD 0.47% of their portfolio | 1.7m $404.7m | Added +196.8k |
| Longview Partners (Guernsey) LTD 4.23% of their portfolio | 1.7m $404.4m | Added +63.6k |
| JANE STREET GROUP, LLC 0.47% of their portfolio | 1.7m $401.7m | Added +1.3m |
| LAZARD ASSET MANAGEMENT LLC 0.54% of their portfolio | 1.7m $398.0m | Added +362.5k |
| Robeco Institutional Asset Management B.V. 0.57% of their portfolio | 1.7m $394.5m | Reduced -157.9k |
| DNB Asset Management AS 1.47% of their portfolio | 1.7m $393.0m | Added +899.4k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.86% of their portfolio | 1.7m $391.7m | Added +155.1k |
| CITIGROUP INC 0.27% of their portfolio | 1.6m $391.0m | Reduced -361.1k |
| Pacer Advisors, Inc. 1.00% of their portfolio | 1.6m $388.5m | Added +30.0k |
| RHUMBLINE ADVISERS 0.31% of their portfolio | 1.6m $387.4m | Reduced -29.7k |
| PRINCIPAL FINANCIAL GROUP INC 0.19% of their portfolio | 1.6m $383.7m | Reduced -65.5k |
| Vulcan Value Partners, LLC 6.73% of their portfolio | 1.6m $371.2m | Added +496.0k |
| ACADIAN ASSET MANAGEMENT LLC 0.62% of their portfolio | 1.5m $357.3m | Reduced -465.4k |
| AMF Tjanstepension AB 1.42% of their portfolio | 1.5m $356.7m | Added +57.3k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.36% of their portfolio | 1.5m $353.5m | Reduced -4.3k |
| Qube Research & Technologies Ltd 0.47% of their portfolio | 1.4m $330.7m | Reduced -1.9m |
| LPL Financial LLC 0.10% of their portfolio | 1.4m $327.7m | Added +29.5k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.53% of their portfolio | 1.4m $320.8m | Added +109.0k |
| Allianz Asset Management GmbH 0.39% of their portfolio | 1.3m $319.7m | Added +228.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.09% of their portfolio | 1.3m $319.5m | Reduced -157.4k |
| T. Rowe Price Investment Management, Inc. 0.19% of their portfolio | 1.3m $318.3m | Reduced -742.4k |
| Russell Investments Group, Ltd. 0.36% of their portfolio | 1.3m $316.0m | Reduced -266.7k |
| TWO SIGMA ADVISERS, LP 0.62% of their portfolio | 1.3m $311.5m | Reduced -840.0k |
| VAN ECK ASSOCIATES CORP 0.29% of their portfolio | 1.3m $308.0m | Added +106.1k |
| FEDERATED HERMES, INC. 0.54% of their portfolio | 1.3m $305.0m | Added +592.6k |
| DARLINGTON PARTNERS CAPITAL MANAGEMENT, LP 10.01% of their portfolio | 1.3m $296.7m | Added +225.0k |
| Starboard Value LP 5.54% of their portfolio | 1.2m $294.4m | Reduced -10.1k |
| DekaBank Deutsche Girozentrale 0.51% of their portfolio | 1.2m $303.2m | Unchanged |