SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.2bn this quarter). Holder counts are more reliable. Shares outstanding: 956.0m as of 2025-05-22, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $272.40. Options: 83 managers hold calls ($6.4bn notional), 79 hold puts ($5.5bn).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
| Q4 2023 | 2,600 |
| Q1 2024 | 2,768 |
| Q2 2024 | 2,630 |
| Q3 2024 | 2,656 |
| Q4 2024 | 3,110 |
| Q1 2025 | 2,956 |
| Q2 2025 | 2,960 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 1,067 | 1,011 |
| Q4 2023 | 1,225 | 1,007 |
| Q1 2024 | 1,379 | 1,130 |
| Q2 2024 | 1,379 | 1,250 |
| Q3 2024 | 1,315 | 1,172 |
| Q4 2024 | 1,508 | 1,116 |
| Q1 2025 | 1,643 | 1,292 |
| Q2 2025 | 1,601 | 1,232 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $5.5bn | $5.5bn | 1.00 |
| Q4 2024 | $7.3bn | $7.4bn | 1.01 |
| Q1 2025 | $6.1bn | $4.9bn | 0.80 |
| Q2 2025 | $6.4bn | $5.5bn | 0.85 |
Biggest buyers
| ROYAL BANK OF CANADA | Added | +6.1m |
| Capital International Investors | Added | +4.7m |
| HARRIS ASSOCIATES L P | Added | +2.7m |
| VICTORY CAPITAL MANAGEMENT INC | Added | +1.9m |
| ACADIAN ASSET MANAGEMENT LLC | Added | +1.9m |
| Amundi | Added | +1.6m |
| FIL Ltd | Added | +1.6m |
| BlackRock, Inc. | Added | +1.5m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +1.3m |
| SCHRODER INVESTMENT MANAGEMENT GROUP | Added | +1.2m |
Biggest sellers
| Capital Research Global Investors | Reduced | -9.4m |
| JPMORGAN CHASE & CO | Reduced | -5.3m |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -5.1m |
| FMR LLC | Reduced | -4.9m |
| Rockefeller Capital Management L.P. | Reduced | -4.3m |
| Fisher Asset Management, LLC | Reduced | -3.8m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -2.1m |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Reduced | -1.9m |
| CITADEL ADVISORS LLC | Reduced | -1.8m |
| JENNISON ASSOCIATES LLC | Reduced | -1.6m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.0bn3.8m shares |
| PEAK6 LLC | Added | $925.8m3.4m shares |
| CITADEL ADVISORS LLC | Added | $766.5m2.8m shares |
| IMC-Chicago, LLC | Added | $386.7m1.4m shares |
| ALKEON CAPITAL MANAGEMENT LLC | Added | $381.8m1.4m shares |
| JANE STREET GROUP, LLC | Added | $278.7m1.0m shares |
| WOLVERINE TRADING, LLC | Added | $211.0m771.7k shares |
| JPMORGAN CHASE & CO | Added | $201.8m740.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $197.3m723.7k shares |
| BANK OF AMERICA CORP /DE/ | Reduced | $178.3m653.9k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.1bn4.0m shares |
| CITADEL ADVISORS LLC | Added | $668.5m2.5m shares |
| JANE STREET GROUP, LLC | Reduced | $427.3m1.6m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $276.6m1.0m shares |
| IMC-Chicago, LLC | Added | $260.8m956.3k shares |
| GOLDMAN SACHS GROUP INC | Added | $198.6m728.3k shares |
| Qube Research & Technologies Ltd | Reduced | $191.6m702.7k shares |
| BANK OF AMERICA CORP /DE/ | Reduced | $185.6m680.7k shares |
| UBS Group AG | Reduced | $164.0m601.3k shares |
| SIMPLEX TRADING, LLC | Added | $141.9m520.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 7 | $268.8m | $248.8m |
| Q4 2023 | 0 | — | 6 | $468.0m | $437.9m |
| Q1 2024 | 0 | — | 6 | $405.0m | $404.0m |
| Q2 2024 | 2 | $100.3m | 8 | $266.3m | $259.0m |
| Q3 2024 | 0 | — | 9 | $24.4m | $21.7m |
| Q4 2024 | 0 | — | 10 | $565.3m | $103.4m |
| Q1 2025 | 1 | $499.4k | 8 | $23.4m | $16.9m |
| Q2 2025 | 1 | $998.8k | 7 | $10.1m | $2.3m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-23 | Tallapragada Srinivas Chief Eng/Cust Success Officer | Sold | $332.9k1.3k shares |
| 2025-06-23 | Harris Parker Co-Founder and CTO, Slack, director | Sold | $299.6k1.1k shares |
| 2025-06-23 | Niles Sabastian President and CLO | Sold | $149.3k569 shares |
| 2025-06-23 | Milano Miguel President and CRO | Sold | $106.3k405 shares |
| 2025-06-23 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $68.5k261 shares |
| 2025-05-27 | Niles Sabastian President and CLO | Sold plan | $149.2k547 shares |
| 2025-05-23 | Niles Sabastian President and CLO | Sold | $260.7k933 shares |
| 2025-05-23 | Milano Miguel President and CRO | Sold | $197.0k705 shares |
| 2025-05-14 | Tallapragada Srinivas Chief Eng/Cust Success Officer | Sold plan | $2.0m6.7k shares |
| 2025-05-02 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold plan | $137.5k500 shares |
| 2025-04-23 | SCHMAIER R DAVID Chief Product & Impact Officer | Sold | $1.2m4.6k shares |
| 2025-04-23 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $386.8k1.5k shares |
| 2025-04-23 | Millham Brian Advisor to CEO | Sold | $248.3k979 shares |
| 2025-04-23 | Harris Parker Co-Founder and CTO, Slack, director | Sold | $227.5k897 shares |
| 2025-04-23 | Tallapragada Srinivas Chief Eng/Cust Success Officer | Sold | $227.5k897 shares |
| 2025-04-16 | Tallapragada Srinivas Chief Eng/Cust Success Officer | Sold | $2.5m9.7k shares |
| 2025-04-16 | Harris Parker Co-Founder and CTO, Slack, director | Sold | $2.5m9.7k shares |
| 2025-04-16 | SCHMAIER R DAVID Chief Product & Impact Officer | Sold | $1.8m7.0k shares |
| 2025-04-16 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $318.2k1.3k shares |
| 2025-04-03 | MUNOZ OSCAR Director | Bought | $998.8k3.9k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.39% of their portfolio | 88.8m $24.2bn | Added +909.9k |
| BlackRock, Inc. 0.43% of their portfolio | 81.6m $22.3bn | Added +1.5m |
| STATE STREET CORP 0.50% of their portfolio | 49.3m $13.5bn | Added +776.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.40% of their portfolio | 20.9m $5.7bn | Added +114.5k |
| MORGAN STANLEY 0.36% of their portfolio | 20.5m $5.6bn | Added +195.9k |
| Capital International Investors 0.86% of their portfolio | 18.3m $5.0bn | Added +4.7m |
| JPMORGAN CHASE & CO 0.33% of their portfolio | 17.8m $4.9bn | Reduced -5.3m |
| ROYAL BANK OF CANADA 0.34% of their portfolio | 12.6m $3.4bn | Added +6.1m |
| FMR LLC 0.19% of their portfolio | 12.5m $3.4bn | Reduced -4.9m |
| Capital Research Global Investors 0.62% of their portfolio | 11.4m $3.1bn | Reduced -9.4m |
| NORTHERN TRUST CORP 0.40% of their portfolio | 10.7m $2.9bn | Reduced -249.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.58% of their portfolio | 10.5m $2.9bn | Added +1.3m |
| NORGES BANK 0.35% of their portfolio | 10.4m $2.8bn | Reduced -931.6k |
| BANK OF AMERICA CORP /DE/ 0.22% of their portfolio | 9.8m $2.7bn | Reduced -647.2k |
| GOLDMAN SACHS GROUP INC 0.37% of their portfolio | 8.3m $2.3bn | Added +79.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.25% of their portfolio | 8.1m $2.2bn | Added +834.1k |
| Amundi 0.72% of their portfolio | 7.8m $2.1bn | Added +1.6m |
| FRANKLIN RESOURCES INC 0.51% of their portfolio | 7.0m $1.9bn | Added +918.1k |
| Capital World Investors 0.27% of their portfolio | 6.7m $1.8bn | Reduced -245.3k |
| Legal & General Group Plc 0.45% of their portfolio | 6.6m $1.8bn | Added +66.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.31% of their portfolio | 6.5m $1.8bn | Added +141.9k |
| Invesco Ltd. 0.30% of their portfolio | 6.4m $1.7bn | Reduced -1.2m |
| LOOMIS SAYLES & CO L P 2.14% of their portfolio | 6.3m $1.7bn | Added +16.0k |
| Nuveen, LLC 0.47% of their portfolio | 6.3m $1.7bn | Reduced -1.3m |
| WELLINGTON MANAGEMENT GROUP LLP 0.31% of their portfolio | 6.2m $1.7bn | Reduced -1.4m |
| UBS Group AG 0.35% of their portfolio | 6.2m $1.7bn | Added +202.1k |
| Bank of New York Mellon Corp 0.30% of their portfolio | 5.8m $1.6bn | Reduced -375.5k |
| AMERIPRISE FINANCIAL INC 0.34% of their portfolio | 5.0m $1.4bn | Added +140.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.37% of their portfolio | 4.3m $1.2bn | Reduced -2.1m |
| Fisher Asset Management, LLC 0.46% of their portfolio | 4.2m $1.2bn | Reduced -3.8m |
| DIMENSIONAL FUND ADVISORS LP 0.26% of their portfolio | 4.1m $1.1bn | Reduced -98.3k |
| WELLS FARGO & COMPANY/MN 0.24% of their portfolio | 4.0m $1.1bn | Added +650.2k |
| DEUTSCHE BANK AG\ 0.40% of their portfolio | 4.0m $1.1bn | Reduced -131.4k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.91% of their portfolio | 3.9m $1.1bn | Added +1.2m |
| BARCLAYS PLC 0.42% of their portfolio | 3.9m $1.1bn | Added +90.6k |
| Pictet Asset Management Holding SA 1.05% of their portfolio | 3.8m $1.0bn | Added +345.0k |
| RAYMOND JAMES FINANCIAL INC 0.35% of their portfolio | 3.8m $1.0bn | Added +18.8k |
| HSBC HOLDINGS PLC 0.58% of their portfolio | 3.3m $903.9m | Added +475.4k |
| Qube Research & Technologies Ltd 1.26% of their portfolio | 3.3m $904.2m | Added +865.9k |
| First Eagle Investment Management, LLC 1.75% of their portfolio | 3.2m $876.8m | Added +845.4k |
| Swedbank AB 0.93% of their portfolio | 3.0m $824.8m | First filing |
| HARRIS ASSOCIATES L P 1.33% of their portfolio | 3.0m $816.0m | Added +2.7m |
| ALLIANCEBERNSTEIN L.P. 0.27% of their portfolio | 3.0m $815.4m | Added +145.9k |
| Grantham, Mayo, Van Otterloo & Co. LLC 2.44% of their portfolio | 3.0m $806.5m | Added +290.7k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.72% of their portfolio | 2.9m $803.3m | Added +342.1k |
| Swiss National Bank 0.48% of their portfolio | 2.9m $793.2m | Added +209.9k |
| ValueAct Holdings, L.P. 14.12% of their portfolio | 2.9m $790.4m | Unchanged |
| Clearbridge Investments, LLC 0.64% of their portfolio | 2.9m $788.5m | Reduced -463.0k |
| AMERICAN CENTURY COMPANIES INC 0.41% of their portfolio | 2.8m $761.1m | Reduced -753.4k |
| Sumitomo Mitsui Trust Group, Inc. 0.46% of their portfolio | 2.7m $742.9m | Added +173.4k |
| FIRST TRUST ADVISORS LP 0.59% of their portfolio | 2.7m $729.0m | Added +52.0k |
| FIL Ltd 0.59% of their portfolio | 2.5m $689.6m | Added +1.6m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.48% of their portfolio | 2.5m $676.3m | Added +894.5k |
| PARNASSUS INVESTMENTS, LLC 1.56% of their portfolio | 2.5m $674.9m | Reduced -26.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.42% of their portfolio | 2.4m $657.2m | Added +1.9m |
| NORDEA INVESTMENT MANAGEMENT AB 0.58% of their portfolio | 2.3m $621.1m | Added +126.1k |
| National Pension Service 0.51% of their portfolio | 2.2m $587.8m | Added +3.8k |
| TWO SIGMA ADVISERS, LP 1.20% of their portfolio | 2.2m $587.5m | Added +524.3k |
| Sustainable Growth Advisers, LP 2.98% of their portfolio | 2.1m $577.1m | Added +489.1k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 2.62% of their portfolio | 2.1m $575.1m | Added +142.0k |
| T. Rowe Price Investment Management, Inc. 0.36% of their portfolio | 2.1m $568.6m | Added +397.4k |
| Veritas Asset Management LLP 5.63% of their portfolio | 2.1m $562.8m | Reduced -76.8k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.48% of their portfolio | 2.1m $560.2m | Added +150.1k |
| CITIGROUP INC 0.38% of their portfolio | 2.0m $548.4m | Added +89.4k |
| JENNISON ASSOCIATES LLC 0.32% of their portfolio | 2.0m $545.1m | Reduced -1.6m |
| California Public Employees Retirement System 0.34% of their portfolio | 2.0m $539.4m | Added +197.1k |
| ACADIAN ASSET MANAGEMENT LLC 1.11% of their portfolio | 2.0m $538.0m | Added +1.9m |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.43% of their portfolio | 2.0m $533.0m | Added +134.6k |
| CIBC Private Wealth Group LLC 0.92% of their portfolio | 1.9m $517.7m | Added +31.9k |
| FIRST MANHATTAN CO. LLC. 1.45% of their portfolio | 1.9m $512.7m | Added +336.5k |
| LONE PINE CAPITAL LLC 3.68% of their portfolio | 1.9m $508.1m | Added +131.5k |
| MARSHALL WACE, LLP 0.59% of their portfolio | 1.8m $498.8m | Reduced -98.9k |
| Robeco Institutional Asset Management B.V. 0.80% of their portfolio | 1.8m $496.9m | Added +345.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.37% of their portfolio | 1.7m $475.3m | Reduced -526.0k |
| PRINCIPAL FINANCIAL GROUP INC 0.24% of their portfolio | 1.7m $459.3m | Reduced -456.6k |
| RHUMBLINE ADVISERS 0.39% of their portfolio | 1.7m $453.9m | Reduced -104.6k |
| Longview Partners (Guernsey) LTD 3.86% of their portfolio | 1.6m $448.0m | Reduced -101.0k |
| Bridgewater Associates, LP 1.80% of their portfolio | 1.6m $447.1m | Added +597.7k |
| Pacer Advisors, Inc. 1.11% of their portfolio | 1.6m $438.8m | Reduced -211.0k |
| Russell Investments Group, Ltd. 0.55% of their portfolio | 1.6m $435.0m | Added +486.6k |
| MACQUARIE GROUP LTD 0.51% of their portfolio | 1.5m $412.0m | Reduced -223.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.12% of their portfolio | 1.5m $410.5m | Reduced -84.1k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.88% of their portfolio | 1.5m $408.4m | Added +211.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.45% of their portfolio | 1.5m $407.9m | Added +17.6k |
| Assenagon Asset Management S.A. 0.63% of their portfolio | 1.5m $397.9m | Added +1.1m |
| AMF Tjanstepension AB 2.63% of their portfolio | 1.4m $394.9m | Added +37.7k |
| FERNBRIDGE CAPITAL MANAGEMENT LP 18.66% of their portfolio | 1.4m $391.8m | Added +709.0k |
| NATIONAL BANK OF CANADA /FI/ 0.42% of their portfolio | 1.4m $387.9m | Reduced -762.3k |
| BANK OF MONTREAL /CAN/ 0.19% of their portfolio | 1.4m $384.9m | Reduced -42.5k |
| VOYA INVESTMENT MANAGEMENT LLC 0.38% of their portfolio | 1.4m $381.9m | Reduced -5.1m |
| Rockefeller Capital Management L.P. 0.44% of their portfolio | 1.4m $375.2m | Reduced -4.3m |
| LPL Financial LLC 0.12% of their portfolio | 1.4m $369.0m | Added +70.8k |
| LAZARD ASSET MANAGEMENT LLC 0.49% of their portfolio | 1.3m $359.1m | Added +54.1k |
| PRUDENTIAL FINANCIAL INC 0.46% of their portfolio | 1.3m $354.8m | Added +126.9k |
| Man Group plc 0.76% of their portfolio | 1.3m $353.1m | Added +944.8k |
| STIFEL FINANCIAL CORP 0.34% of their portfolio | 1.3m $353.0m | Reduced -21.0k |
| Starboard Value LP 5.92% of their portfolio | 1.3m $341.5m | Added +402.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.60% of their portfolio | 1.2m $339.4m | Added +58.2k |
| DekaBank Deutsche Girozentrale 0.61% of their portfolio | 1.2m $341.5m | Added +10.3k |
| AXA S.A. 0.97% of their portfolio | 1.2m $336.2m | Reduced -252.7k |