SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.2bn this quarter). Holder counts are more reliable. Shares outstanding: 968.0m as of 2023-11-27, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $261.76. Options: 81 managers hold calls ($5.1bn notional), 76 hold puts ($7.0bn).
Trends to Q4 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
| Q4 2023 | 2,600 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 734 | 1,216 |
| Q1 2023 | 1,140 | 945 |
| Q2 2023 | 1,084 | 1,033 |
| Q3 2023 | 1,067 | 1,011 |
| Q4 2023 | 1,225 | 1,007 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2023 | $5.2bn | $5.3bn | 1.02 |
| Q2 2023 | $3.6bn | $4.9bn | 1.38 |
| Q3 2023 | $3.3bn | $4.9bn | 1.49 |
| Q4 2023 | $5.1bn | $7.0bn | 1.37 |
Biggest buyers
| MORGAN STANLEY | Added | +22.7m |
| JPMORGAN CHASE & CO | Added | +11.8m |
| Capital International Investors | Added | +5.9m |
| Cerity Partners LLC | Added | +3.2m |
| COATUE MANAGEMENT LLC | New | +2.1m |
| STATE STREET CORP | Added | +1.9m |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Added | +1.8m |
| BlackRock Inc. | Added | +1.7m |
| VANGUARD GROUP INC | Added | +1.2m |
| AXA S.A. | Added | +1.2m |
Biggest sellers
| Nuveen Asset Management, LLC | Reduced | -2.0m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -1.8m |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | Reduced | -1.8m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -1.7m |
| Man Group plc | Sold out | -952.0k |
| BlueSpruce Investments, LP | Reduced | -800.2k |
| HARRIS ASSOCIATES L P | Reduced | -767.3k |
| Independent Franchise Partners LLP | Reduced | -755.4k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. | Reduced | -599.9k |
| NORTHERN TRUST CORP | Reduced | -592.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $892.9m3.4m shares |
| CITADEL ADVISORS LLC | Added | $632.9m2.4m shares |
| JANE STREET GROUP, LLC | Added | $296.1m1.1m shares |
| SIMPLEX TRADING, LLC | Reduced | $207.9m790.0k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $196.9m748.2k shares |
| IMC-Chicago, LLC | Added | $187.3m711.7k shares |
| BANK OF AMERICA CORP /DE/ | Added | $181.8m690.7k shares |
| CITIGROUP INC | Added | $170.8m648.9k shares |
| BANK OF MONTREAL /CAN/ | Added | $139.7m525.3k shares |
| CTC LLC | Added | $138.3m5.3k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $929.7m3.5m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $623.3m2.4m shares |
| UBS Group AG | Added | $562.7m2.1m shares |
| JANE STREET GROUP, LLC | Reduced | $523.0m2.0m shares |
| CITADEL ADVISORS LLC | Reduced | $506.2m1.9m shares |
| SIMPLEX TRADING, LLC | Reduced | $291.1m1.1m shares |
| IMC-Chicago, LLC | Added | $241.4m917.4k shares |
| D. E. Shaw & Co., Inc. | Added | $217.0m824.5k shares |
| Walleye Trading LLC | Added | $203.9m775.0k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $174.7m663.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q4 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2022 | 0 | — | 7 | $49.8m | — |
| Q2 2022 | 0 | — | 7 | $136.4m | — |
| Q3 2022 | 0 | — | 8 | $26.0m | — |
| Q4 2022 | 0 | — | 8 | $45.5m | — |
| Q1 2023 | 0 | — | 9 | $13.3m | — |
| Q2 2023 | 0 | — | 7 | $167.8m | $26.3m |
| Q3 2023 | 0 | — | 7 | $268.8m | $248.8m |
| Q4 2023 | 0 | — | 6 | $468.0m | $437.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-12-29 | Benioff Marc Chair and CEO, director | Sold plan | $69.8m265.0k shares |
| 2023-12-29 | Weaver Amy E President and CFO | Sold plan | $3.2m12.2k shares |
| 2023-12-28 | Benioff Marc Chair and CEO, director | Sold plan | $70.5m265.0k shares |
| 2023-12-27 | Benioff Marc Chair and CEO, director | Sold plan | $4.0m15.0k shares |
| 2023-12-27 | Millham Brian President and COO | Sold plan | $442.0k1.7k shares |
| 2023-12-26 | Benioff Marc Chair and CEO, director | Sold plan | $4.0m15.0k shares |
| 2023-12-26 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $2.7m10.0k shares |
| 2023-12-26 | Millham Brian President and COO | Sold plan | $445.3k1.7k shares |
| 2023-12-26 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold | $250.0k942 shares |
| 2023-12-26 | Weaver Amy E President and CFO | Sold plan | $250.0k942 shares |
| 2023-12-26 | Harris Parker Co-Founder and CTO, director | Sold | $250.0k942 shares |
| 2023-12-26 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $14.9k56 shares |
| 2023-12-22 | Benioff Marc Chair and CEO, director | Sold plan | $4.0m15.0k shares |
| 2023-12-22 | Millham Brian President and COO | Sold plan | $1.6m5.9k shares |
| 2023-12-22 | Weaver Amy E President and CFO | Sold plan | $701.4k2.6k shares |
| 2023-12-21 | Benioff Marc Chair and CEO, director | Sold plan | $4.0m15.0k shares |
| 2023-12-20 | Benioff Marc Chair and CEO, director | Sold plan | $3.9m15.0k shares |
| 2023-12-19 | Benioff Marc Chair and CEO, director | Sold plan | $4.0m15.0k shares |
| 2023-12-18 | Benioff Marc Chair and CEO, director | Sold plan | $4.0m15.0k shares |
| 2023-12-18 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $2.6m10.0k shares |
| 2023-12-15 | Benioff Marc Chair and CEO, director | Sold plan | $3.9m15.0k shares |
| 2023-12-15 | Weaver Amy E President and CFO | Sold plan | $2.6m10.0k shares |
| 2023-12-14 | Benioff Marc Chair and CEO, director | Sold plan | $3.8m15.0k shares |
| 2023-12-13 | Benioff Marc Chair and CEO, director | Sold plan | $3.9m15.0k shares |
| 2023-12-12 | Benioff Marc Chair and CEO, director | Sold plan | $3.8m15.0k shares |
| 2023-12-11 | Benioff Marc Chair and CEO, director | Sold plan | $3.8m15.0k shares |
| 2023-12-11 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $2.5m10.0k shares |
| 2023-12-08 | Benioff Marc Chair and CEO, director | Sold plan | $3.8m15.0k shares |
| 2023-12-07 | Benioff Marc Chair and CEO, director | Sold plan | $3.7m15.0k shares |
| 2023-12-06 | Benioff Marc Chair and CEO, director | Sold plan | $3.8m15.0k shares |
The latest 30 of 109 trades.
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.48% of their portfolio | 83.6m $22.0bn | Added +1.2m |
| BlackRock Inc. 0.49% of their portfolio | 72.5m $19.1bn | Added +1.7m |
| STATE STREET CORP 0.59% of their portfolio | 46.0m $12.1bn | Added +1.9m |
| MORGAN STANLEY 0.47% of their portfolio | 40.4m $10.6bn | Added +22.7m |
| FMR LLC 0.73% of their portfolio | 36.2m $9.5bn | Added +158.8k |
| JPMORGAN CHASE & CO 0.36% of their portfolio | 26.5m $7.0bn | Added +11.8m |
| Capital World Investors 0.92% of their portfolio | 19.6m $5.1bn | Added +457.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.51% of their portfolio | 18.5m $4.9bn | Added +399.8k |
| Fisher Asset Management, LLC 2.07% of their portfolio | 14.9m $3.9bn | Added +737.0k |
| Capital International Investors 0.81% of their portfolio | 13.7m $3.6bn | Added +5.9m |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.48% of their portfolio | 13.7m $3.6bn | Reduced -1.7m |
| Capital Research Global Investors 0.73% of their portfolio | 11.3m $3.0bn | Added +4.8k |
| NORTHERN TRUST CORP 0.51% of their portfolio | 10.6m $2.8bn | Reduced -592.2k |
| NORGES BANK 0.48% of their portfolio | 10.5m $2.8bn | Reduced -444.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.51% of their portfolio | 10.5m $2.8bn | Reduced -1.8m |
| BANK OF AMERICA CORP /DE/ 0.27% of their portfolio | 8.9m $2.3bn | Reduced -7.7k |
| JENNISON ASSOCIATES LLC 1.69% of their portfolio | 8.6m $2.3bn | Reduced -230.0k |
| Nuveen Asset Management, LLC 0.71% of their portfolio | 8.4m $2.2bn | Reduced -2.0m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.80% of their portfolio | 7.7m $2.0bn | Added +40.3k |
| Bank of New York Mellon Corp 0.40% of their portfolio | 7.5m $2.0bn | Reduced -223.1k |
| POLEN CAPITAL MANAGEMENT LLC 4.61% of their portfolio | 7.3m $1.9bn | Reduced -385.0k |
| LOOMIS SAYLES & CO L P 2.93% of their portfolio | 7.3m $1.9bn | Reduced -113.4k |
| ROYAL BANK OF CANADA 0.46% of their portfolio | 7.1m $1.9bn | Added +667.8k |
| GOLDMAN SACHS GROUP INC 0.39% of their portfolio | 6.8m $1.8bn | Added +885.2k |
| Legal & General Group Plc 0.53% of their portfolio | 6.4m $1.7bn | Added +111.1k |
| PARNASSUS INVESTMENTS, LLC 3.48% of their portfolio | 6.0m $1.6bn | Added +18.4k |
| Amundi 0.70% of their portfolio | 5.9m $1.5bn | Added +542.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.36% of their portfolio | 5.4m $1.4bn | Added +145.6k |
| AMERICAN CENTURY COMPANIES INC 0.79% of their portfolio | 4.4m $1.1bn | Added +1.2m |
| HARRIS ASSOCIATES L P 1.78% of their portfolio | 3.9m $1.0bn | Reduced -767.3k |
| UBS Group AG 0.41% of their portfolio | 3.9m $1.0bn | Added +297.1k |
| DEUTSCHE BANK AG\ 0.50% of their portfolio | 3.7m $975.0m | Added +804.1k |
| T. Rowe Price Investment Management, Inc. 0.63% of their portfolio | 3.7m $974.1m | Added +943.4k |
| FRANKLIN RESOURCES INC 0.44% of their portfolio | 3.6m $944.2m | Reduced -431.8k |
| ValueAct Holdings, L.P. 18.36% of their portfolio | 3.5m $917.4m | Unchanged |
| Cerity Partners LLC 0.28% of their portfolio | 3.5m $84.6m | Added +3.2m |
| Invesco Ltd. 0.22% of their portfolio | 3.5m $915.1m | Added +106.3k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.18% of their portfolio | 3.4m $894.1m | Added +1.8m |
| WELLS FARGO & COMPANY/MN 0.25% of their portfolio | 3.4m $893.2m | Added +47.2k |
| AMERIPRISE FINANCIAL INC 0.27% of their portfolio | 3.4m $889.7m | Added +291.9k |
| FIL Ltd 0.89% of their portfolio | 3.2m $845.5m | Reduced -33.1k |
| Clearbridge Investments, LLC 0.71% of their portfolio | 3.1m $821.0m | Reduced -447.4k |
| Pictet Asset Management Holding SA 0.90% of their portfolio | 3.1m $819.1m | Reduced -83.8k |
| Swiss National Bank 0.59% of their portfolio | 3.0m $800.6m | Reduced -90.3k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.46% of their portfolio | 2.9m $762.7m | Reduced -1.8m |
| BARCLAYS PLC 0.39% of their portfolio | 2.8m $748.4m | Reduced -21.4k |
| BANK OF MONTREAL /CAN/ 0.24% of their portfolio | 2.8m $753.4m | Added +589.8k |
| VOYA INVESTMENT MANAGEMENT LLC 0.76% of their portfolio | 2.8m $742.6m | Added +143.5k |
| Sumitomo Mitsui Trust Group, Inc. 0.55% of their portfolio | 2.8m $737.8m | Reduced -65.2k |
| HSBC HOLDINGS PLC 0.65% of their portfolio | 2.7m $707.4m | Added +122.9k |
| PUBLIC INVESTMENT FUND 1.98% of their portfolio | 2.7m $697.4m | Unchanged |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.72% of their portfolio | 2.6m $684.0m | Added +317.2k |
| DIMENSIONAL FUND ADVISORS LP 0.20% of their portfolio | 2.6m $678.2m | Reduced -319.9k |
| LONE PINE CAPITAL LLC 5.69% of their portfolio | 2.5m $657.8m | Unchanged |
| Sustainable Growth Advisers, LP 2.95% of their portfolio | 2.5m $647.7m | Reduced -136.4k |
| California Public Employees Retirement System 0.49% of their portfolio | 2.4m $639.9m | Added +420.2k |
| AXA S.A. 1.00% of their portfolio | 2.3m $617.9m | Added +1.2m |
| Winslow Capital Management, LLC 2.49% of their portfolio | 2.3m $600.2m | Reduced -92.1k |
| RAYMOND JAMES & ASSOCIATES 0.44% of their portfolio | 2.2m $587.5m | Added +27.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.18% of their portfolio | 2.2m $569.5m | Reduced -4.9k |
| BlueSpruce Investments, LP 10.82% of their portfolio | 2.2m $566.5m | Reduced -800.2k |
| COATUE MANAGEMENT LLC 2.37% of their portfolio | 2.1m $564.2m | New |
| Independent Franchise Partners LLP 4.73% of their portfolio | 2.1m $556.9m | Reduced -755.4k |
| CREDIT SUISSE AG/ 0.52% of their portfolio | 2.1m $540.4m | Added +11.9k |
| PUTNAM INVESTMENTS LLC 0.71% of their portfolio | 2.0m $538.6m | Reduced -204.9k |
| GENERATION INVESTMENT MANAGEMENT LLP 2.41% of their portfolio | 2.0m $531.9m | Added +279.6k |
| First Eagle Investment Management, LLC 1.22% of their portfolio | 1.9m $509.0m | Reduced -7.5k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 3.17% of their portfolio | 1.9m $506.7m | Reduced -599.9k |
| RHUMBLINE ADVISERS 0.50% of their portfolio | 1.8m $479.6m | Reduced -23.4k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.62% of their portfolio | 1.8m $479.2m | Added +242.1k |
| NEUBERGER BERMAN GROUP LLC 0.41% of their portfolio | 1.8m $475.2m | Reduced -404.0k |
| LAZARD ASSET MANAGEMENT LLC 0.58% of their portfolio | 1.7m $454.8m | Reduced -236.7k |
| CITADEL ADVISORS LLC 0.45% of their portfolio | 1.7m $451.9m | Added +198.0k |
| CIBC Private Wealth Group LLC 0.95% of their portfolio | 1.7m $449.8m | Reduced -282.9k |
| ALLIANCEBERNSTEIN L.P. 0.17% of their portfolio | 1.7m $445.5m | Added +91.9k |
| Grantham, Mayo, Van Otterloo & Co. LLC 1.94% of their portfolio | 1.7m $440.7m | Added +214.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.28% of their portfolio | 1.7m $438.2m | Added +102.9k |
| National Pension Service 0.60% of their portfolio | 1.6m $429.0m | Added +32.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.54% of their portfolio | 1.6m $428.7m | Added +28.3k |
| Vulcan Value Partners, LLC 6.16% of their portfolio | 1.6m $420.1m | Reduced -237.2k |
| PRUDENTIAL FINANCIAL INC 0.63% of their portfolio | 1.6m $415.3m | Reduced -150.3k |
| MACQUARIE GROUP LTD 0.48% of their portfolio | 1.6m $416.8m | Added +97.0k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.56% of their portfolio | 1.6m $408.8m | Added +12.5k |
| Starboard Value LP 8.43% of their portfolio | 1.5m $404.3m | Reduced -194.0k |
| MILLENNIUM MANAGEMENT LLC 0.38% of their portfolio | 1.5m $399.9m | Added +533.2k |
| FIRST TRUST ADVISORS LP 0.43% of their portfolio | 1.5m $391.3m | Reduced -242.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.16% of their portfolio | 1.5m $390.9m | Added +24.8k |
| ONTARIO TEACHERS PENSION PLAN BOARD 3.88% of their portfolio | 1.5m $388.8m | Reduced -240.9k |
| VAN ECK ASSOCIATES CORP 0.69% of their portfolio | 1.4m $378.8m | Added +54.8k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.52% of their portfolio | 1.4m $375.2m | Reduced -83.0k |
| KBC Group NV 1.30% of their portfolio | 1.4m $366.7m | Reduced -6.1k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 1.34% of their portfolio | 1.4m $359.6m | Added +368.6k |
| STIFEL FINANCIAL CORP 0.45% of their portfolio | 1.4m $358.1m | Reduced -753 |
| CITIGROUP INC 0.47% of their portfolio | 1.3m $353.9m | Added +46.1k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.96% of their portfolio | 1.3m $329.1m | Added +25.8k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.41% of their portfolio | 1.2m $326.1m | Reduced -205.5k |
| PUBLIC EMPLOYEES RETIREMENT ASSOCIATION OF COLORADO 1.46% of their portfolio | 1.2m $315.7m | Added +60.7k |
| NATIXIS ADVISORS, LLC 0.80% of their portfolio | 1.2m $304.5m | Added +19.9k |
| DekaBank Deutsche Girozentrale 0.61% of their portfolio | 1.1m $297.7m | Reduced -41.3k |
| AustralianSuper Pty Ltd 1.75% of their portfolio | 1.1m $291.7m | Added +170.7k |