SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.1bn this quarter). Holder counts are more reliable. Shares outstanding: 973.0m as of 2023-08-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $203.05. Options: 76 managers hold calls ($3.3bn notional), 75 hold puts ($4.9bn).
Trends to Q3 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 734 | 1,216 |
| Q1 2023 | 1,140 | 945 |
| Q2 2023 | 1,084 | 1,033 |
| Q3 2023 | 1,067 | 1,011 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2022 | $2.9bn | $3.1bn | 1.04 |
| Q1 2023 | $5.2bn | $5.3bn | 1.02 |
| Q2 2023 | $3.6bn | $4.9bn | 1.38 |
| Q3 2023 | $3.3bn | $4.9bn | 1.49 |
Biggest buyers
| JPMORGAN CHASE & CO | Added | +1.2m |
| Man Group plc | New | +952.0k |
| LONE PINE CAPITAL LLC | Added | +804.6k |
| Qube Research & Technologies Ltd | Added | +793.4k |
| D. E. Shaw & Co., Inc. | Added | +768.4k |
| Assenagon Asset Management S.A. | Added | +718.2k |
| Capital International Investors | Added | +655.4k |
| MILLENNIUM MANAGEMENT LLC | Added | +613.0k |
| Point72 Asset Management, L.P. | Added | +606.6k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. | Added | +581.3k |
Biggest sellers
| CIBC Private Wealth Group LLC | Reduced | -2.1m |
| MORGAN STANLEY | Reduced | -1.9m |
| FMR LLC | Reduced | -1.8m |
| STATE STREET CORP | Reduced | -1.5m |
| Invesco Ltd. | Reduced | -1.3m |
| DNB Asset Management AS | Reduced | -1.1m |
| EP Wealth Advisors, LLC | Reduced | -1.0m |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -974.4k |
| Trivest Advisors Ltd | Sold out | -952.0k |
| Deccan Value Investors L.P. | Sold out | -934.6k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $676.1m3.3m shares |
| CITADEL ADVISORS LLC | Reduced | $475.8m2.3m shares |
| SIMPLEX TRADING, LLC | Added | $182.4m899.6k shares |
| JANE STREET GROUP, LLC | Reduced | $168.5m831.1k shares |
| IMC-Chicago, LLC | Reduced | $137.4m677.7k shares |
| Optiver Holding B.V. | Added | $122.3m602.9k shares |
| GTS SECURITIES LLC | New | $95.3m469.8k shares |
| CITIGROUP INC | Added | $95.0m468.4k shares |
| BANK OF AMERICA CORP /DE/ | Added | $95.0m468.3k shares |
| CAPITAL FUND MANAGEMENT S.A. | Added | $92.9m458.3k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $656.1m3.2m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $440.6m2.2m shares |
| CITADEL ADVISORS LLC | Reduced | $426.8m2.1m shares |
| JANE STREET GROUP, LLC | Added | $410.4m2.0m shares |
| UBS Group AG | Added | $352.6m1.7m shares |
| SIMPLEX TRADING, LLC | Reduced | $243.1m1.2m shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $150.8m743.9k shares |
| GTS SECURITIES LLC | New | $146.9m724.2k shares |
| Optiver Holding B.V. | Added | $146.2m721.0k shares |
| IMC-Chicago, LLC | Added | $138.2m681.6k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2021 | 0 | — | 7 | $202.7m | — |
| Q1 2022 | 0 | — | 7 | $49.8m | — |
| Q2 2022 | 0 | — | 7 | $136.4m | — |
| Q3 2022 | 0 | — | 8 | $26.0m | — |
| Q4 2022 | 0 | — | 8 | $45.5m | — |
| Q1 2023 | 0 | — | 9 | $13.3m | — |
| Q2 2023 | 0 | — | 7 | $167.8m | $26.3m |
| Q3 2023 | 0 | — | 7 | $268.8m | $248.8m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-09-29 | Benioff Marc Chair and CEO, director | Sold plan | $3.1m15.0k shares |
| 2023-09-28 | Benioff Marc Chair and CEO, director | Sold plan | $3.0m15.0k shares |
| 2023-09-27 | Benioff Marc Chair and CEO, director | Sold plan | $3.0m15.0k shares |
| 2023-09-26 | Benioff Marc Chair and CEO, director | Sold plan | $3.0m15.0k shares |
| 2023-09-26 | Millham Brian President and COO | Sold plan | $341.7k1.7k shares |
| 2023-09-26 | Harris Parker Co-Founder and CTO, director | Sold | $256.8k1.2k shares |
| 2023-09-25 | Benioff Marc Chair and CEO, director | Sold plan | $3.1m15.0k shares |
| 2023-09-25 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $2.1m10.0k shares |
| 2023-09-25 | Millham Brian President and COO | Sold plan | $344.6k1.7k shares |
| 2023-09-25 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold | $193.3k942 shares |
| 2023-09-25 | Weaver Amy E President and CFO | Sold | $193.3k942 shares |
| 2023-09-25 | Harris Parker Co-Founder and CTO, director | Sold | $193.3k942 shares |
| 2023-09-25 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $11.5k56 shares |
| 2023-09-22 | Benioff Marc Chair and CEO, director | Sold plan | $3.1m15.0k shares |
| 2023-09-22 | Millham Brian President and COO | Sold plan | $365.6k1.7k shares |
| 2023-09-21 | Benioff Marc Chair and CEO, director | Sold plan | $3.1m15.0k shares |
| 2023-09-20 | Benioff Marc Chair and CEO, director | Sold plan | $3.2m15.0k shares |
| 2023-09-19 | Benioff Marc Chair and CEO, director | Sold plan | $3.2m15.0k shares |
| 2023-09-19 | Harris Parker Co-Founder and CTO, director | Sold | $268.0k1.2k shares |
| 2023-09-18 | Benioff Marc Chair and CEO, director | Sold plan | $3.2m15.0k shares |
| 2023-09-18 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $2.2m10.0k shares |
| 2023-09-15 | Benioff Marc Chair and CEO, director | Sold plan | $3.2m15.0k shares |
| 2023-09-14 | Benioff Marc Chair and CEO, director | Sold plan | $3.3m15.0k shares |
| 2023-09-13 | Benioff Marc Chair and CEO, director | Sold plan | $3.3m15.0k shares |
| 2023-09-12 | Benioff Marc Chair and CEO, director | Sold plan | $3.3m15.0k shares |
| 2023-09-12 | Harris Parker Co-Founder and CTO, director | Sold | $278.9k1.2k shares |
| 2023-09-11 | Weaver Amy E President and CFO | Sold plan | $3.7m16.3k shares |
| 2023-09-11 | Benioff Marc Chair and CEO, director | Sold plan | $3.4m15.0k shares |
| 2023-09-11 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $2.3m10.0k shares |
| 2023-09-08 | Benioff Marc Chair and CEO, director | Sold plan | $3.4m15.0k shares |
The latest 30 of 115 trades.
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.41% of their portfolio | 82.4m $16.7bn | Reduced -813.3k |
| BlackRock Inc. 0.41% of their portfolio | 70.8m $14.4bn | Added +173.1k |
| STATE STREET CORP 0.50% of their portfolio | 44.2m $9.0bn | Reduced -1.5m |
| FMR LLC 0.63% of their portfolio | 36.1m $7.3bn | Reduced -1.8m |
| Capital World Investors 0.77% of their portfolio | 19.1m $3.9bn | Reduced -138.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.44% of their portfolio | 18.1m $3.7bn | Added +313.2k |
| MORGAN STANLEY 0.37% of their portfolio | 17.7m $3.6bn | Reduced -1.9m |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.46% of their portfolio | 15.4m $3.1bn | Added +227.0k |
| JPMORGAN CHASE & CO 0.35% of their portfolio | 14.7m $3.0bn | Added +1.2m |
| Fisher Asset Management, LLC 1.63% of their portfolio | 14.2m $2.9bn | Added +279.3k |
| WELLINGTON MANAGEMENT GROUP LLP 0.50% of their portfolio | 12.3m $2.5bn | Reduced -126.8k |
| Capital Research Global Investors 0.63% of their portfolio | 11.3m $2.3bn | Added +21.1k |
| NORTHERN TRUST CORP 0.44% of their portfolio | 11.2m $2.3bn | Added +121.4k |
| NORGES BANK 0.45% of their portfolio | 10.9m $2.2bn | Reduced -318.1k |
| Nuveen Asset Management, LLC 0.74% of their portfolio | 10.4m $2.1bn | Added +506.1k |
| BANK OF AMERICA CORP /DE/ 0.22% of their portfolio | 8.9m $1.8bn | Added +63.7k |
| JENNISON ASSOCIATES LLC 1.52% of their portfolio | 8.8m $1.8bn | Reduced -227.1k |
| Capital International Investors 0.40% of their portfolio | 7.8m $1.6bn | Added +655.4k |
| Bank of New York Mellon Corp 0.34% of their portfolio | 7.7m $1.6bn | Reduced -799.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.70% of their portfolio | 7.7m $1.6bn | Added +54.1k |
| POLEN CAPITAL MANAGEMENT LLC 4.08% of their portfolio | 7.7m $1.6bn | Reduced -252.1k |
| LOOMIS SAYLES & CO L P 2.57% of their portfolio | 7.4m $1.5bn | Reduced -394.2k |
| ROYAL BANK OF CANADA 0.38% of their portfolio | 6.4m $1.3bn | Added +156.8k |
| Legal & General Group Plc 0.45% of their portfolio | 6.3m $1.3bn | Reduced -265.0k |
| PARNASSUS INVESTMENTS, LLC 2.94% of their portfolio | 5.9m $1.2bn | Reduced -106.0k |
| GOLDMAN SACHS GROUP INC 0.30% of their portfolio | 5.9m $1.2bn | Reduced -83.7k |
| Amundi 0.54% of their portfolio | 5.4m $1.1bn | Added +542.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.30% of their portfolio | 5.3m $1.1bn | Added +19.9k |
| HARRIS ASSOCIATES L P 1.86% of their portfolio | 4.7m $952.0m | Reduced -361.8k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.55% of their portfolio | 4.7m $948.7m | Added +309.9k |
| FRANKLIN RESOURCES INC 0.41% of their portfolio | 4.0m $815.2m | Reduced -516.3k |
| Clearbridge Investments, LLC 0.70% of their portfolio | 3.6m $723.4m | Reduced -60.3k |
| UBS Group AG 0.33% of their portfolio | 3.6m $722.7m | Reduced -503.3k |
| ValueAct Holdings, L.P. 15.88% of their portfolio | 3.5m $707.0m | Unchanged |
| Invesco Ltd. 0.18% of their portfolio | 3.4m $683.6m | Reduced -1.3m |
| WELLS FARGO & COMPANY/MN 0.21% of their portfolio | 3.3m $678.7m | Reduced -85.2k |
| FIL Ltd 0.78% of their portfolio | 3.2m $658.3m | Added +226.8k |
| AMERICAN CENTURY COMPANIES INC 0.50% of their portfolio | 3.2m $648.6m | Added +444.7k |
| Pictet Asset Management Holding SA 0.80% of their portfolio | 3.2m $648.2m | First filing |
| Swiss National Bank 0.50% of their portfolio | 3.1m $635.3m | Reduced -478.8k |
| AMERIPRISE FINANCIAL INC 0.21% of their portfolio | 3.1m $626.5m | Added +402.2k |
| BlueSpruce Investments, LP 10.91% of their portfolio | 3.0m $598.8m | Added +243.8k |
| DEUTSCHE BANK AG\ 0.38% of their portfolio | 2.9m $588.3m | Reduced -786.9k |
| DIMENSIONAL FUND ADVISORS LP 0.19% of their portfolio | 2.9m $587.5m | Added +115.9k |
| Independent Franchise Partners LLP 5.05% of their portfolio | 2.9m $582.3m | Reduced -21.1k |
| Sumitomo Mitsui Trust Group, Inc. 0.48% of their portfolio | 2.9m $581.8m | Reduced -91.6k |
| BARCLAYS PLC 0.38% of their portfolio | 2.9m $581.1m | Reduced -331.3k |
| T. Rowe Price Investment Management, Inc. 0.40% of their portfolio | 2.8m $559.4m | Reduced -410.5k |
| VOYA INVESTMENT MANAGEMENT LLC 0.60% of their portfolio | 2.7m $543.5m | Reduced -974.4k |
| PUBLIC INVESTMENT FUND 1.47% of their portfolio | 2.7m $537.4m | Unchanged |
| Sustainable Growth Advisers, LP 2.68% of their portfolio | 2.6m $526.8m | Reduced -133.9k |
| HSBC HOLDINGS PLC 0.58% of their portfolio | 2.6m $520.6m | Added +249.4k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 2.89% of their portfolio | 2.5m $512.1m | Added +581.3k |
| LONE PINE CAPITAL LLC 4.89% of their portfolio | 2.5m $506.9m | Added +804.6k |
| Winslow Capital Management, LLC 2.29% of their portfolio | 2.4m $481.2m | Added +23.3k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.56% of their portfolio | 2.3m $462.8m | Added +197.2k |
| PUTNAM INVESTMENTS LLC 0.69% of their portfolio | 2.3m $456.6m | Added +13.2k |
| BANK OF MONTREAL /CAN/ 0.18% of their portfolio | 2.2m $502.2m | Added +2.8k |
| NEUBERGER BERMAN GROUP LLC 0.41% of their portfolio | 2.2m $448.2m | Added +307.9k |
| RAYMOND JAMES & ASSOCIATES 0.38% of their portfolio | 2.2m $447.2m | Added +63.9k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.15% of their portfolio | 2.2m $439.8m | Added +99.8k |
| CREDIT SUISSE AG/ 0.43% of their portfolio | 2.0m $414.0m | Reduced -24.6k |
| California Public Employees Retirement System 0.35% of their portfolio | 2.0m $407.9m | Added +17.3k |
| CIBC Private Wealth Group LLC 0.96% of their portfolio | 2.0m $404.0m | Reduced -2.1m |
| LAZARD ASSET MANAGEMENT LLC 0.54% of their portfolio | 2.0m $398.5m | Reduced -471.9k |
| First Eagle Investment Management, LLC 1.03% of their portfolio | 1.9m $393.8m | Reduced -42.5k |
| RHUMBLINE ADVISERS 0.43% of their portfolio | 1.8m $374.3m | Added +7.8k |
| Vulcan Value Partners, LLC 5.67% of their portfolio | 1.8m $372.1m | Reduced -273.1k |
| GENERATION INVESTMENT MANAGEMENT LLP 1.86% of their portfolio | 1.7m $353.2m | Reduced -9.5k |
| PRUDENTIAL FINANCIAL INC 0.55% of their portfolio | 1.7m $352.0m | Added +80.0k |
| Starboard Value LP 8.99% of their portfolio | 1.7m $350.9m | Reduced -277.6k |
| FIRST TRUST ADVISORS LP 0.42% of their portfolio | 1.7m $350.6m | Added +64.3k |
| ONTARIO TEACHERS PENSION PLAN BOARD 3.78% of their portfolio | 1.7m $348.5m | Added +49.8k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.49% of their portfolio | 1.6m $328.6m | Reduced -92.4k |
| ALLIANCEBERNSTEIN L.P. 0.14% of their portfolio | 1.6m $324.7m | Added +388.4k |
| National Pension Service 0.52% of their portfolio | 1.6m $323.6m | Reduced -1.6k |
| NORDEA INVESTMENT MANAGEMENT AB 0.46% of their portfolio | 1.6m $328.1m | Added +48.4k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.48% of their portfolio | 1.6m $320.2m | Added +69.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.23% of their portfolio | 1.6m $316.8m | Reduced -4.0k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.48% of their portfolio | 1.5m $312.5m | Reduced -93.0k |
| CITADEL ADVISORS LLC 0.33% of their portfolio | 1.5m $308.1m | Added +383.1k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.44% of their portfolio | 1.5m $305.9m | Reduced -96.0k |
| MACQUARIE GROUP LTD 0.38% of their portfolio | 1.5m $301.5m | Added +68.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.14% of their portfolio | 1.5m $296.2m | Added +340.6k |
| Grantham, Mayo, Van Otterloo & Co. LLC 1.40% of their portfolio | 1.5m $296.1m | Added +27.7k |
| Qube Research & Technologies Ltd 0.88% of their portfolio | 1.5m $295.5m | Added +793.4k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.43% of their portfolio | 1.4m $292.9m | Added +482.0k |
| KBC Group NV 1.16% of their portfolio | 1.4m $283.8m | Added +174.7k |
| VAN ECK ASSOCIATES CORP 0.62% of their portfolio | 1.4m $280.8m | Added +110.7k |
| STIFEL FINANCIAL CORP 0.39% of their portfolio | 1.4m $276.1m | Reduced -4.8k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.83% of their portfolio | 1.3m $271.1m | Added +204.2k |
| CITIGROUP INC 0.38% of their portfolio | 1.3m $263.4m | Added +399.1k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.83% of their portfolio | 1.2m $248.3m | Added +223.4k |
| DekaBank Deutsche Girozentrale 0.55% of their portfolio | 1.2m $237.4m | Added +74.2k |
| TORONTO DOMINION BANK 0.19% of their portfolio | 1.1m $233.0m | Reduced -104.0k |
| PUBLIC EMPLOYEES RETIREMENT ASSOCIATION OF COLORADO 1.18% of their portfolio | 1.1m $231.0m | Reduced -31.5k |
| NATIXIS ADVISORS, LLC 0.71% of their portfolio | 1.1m $230.7m | Added +17.8k |
| AXA S.A. 0.80% of their portfolio | 1.1m $226.5m | Added +18.6k |
| SEI INVESTMENTS CO 0.41% of their portfolio | 1.1m $225.6m | Added +24.2k |
| Meritage Group LP 5.76% of their portfolio | 1.0m $210.6m | Reduced -571.4k |