UPBOUND GROUP INC UPBD
COM · Common Stock · CUSIP 76009N100
American furniture and electronics rent-to-own company
- SectorIndustrials
- IndustryServices-Equipment Rental & Leasing, NEC
- HeadquartersPlano, TX
- Founded1986
- Websiterentacenter.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.3m this quarter). Holder counts are more reliable. Shares outstanding: 58.1m as of 2026-02-13, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $17.60. Options: 6 managers hold calls ($1.9m notional), 4 hold puts ($1.4m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 217 |
| Q4 2022 | 207 |
| Q1 2023 | 206 |
| Q2 2023 | 222 |
| Q3 2023 | 217 |
| Q4 2023 | 235 |
| Q1 2024 | 244 |
| Q2 2024 | 250 |
| Q3 2024 | 248 |
| Q4 2024 | 243 |
| Q1 2025 | 245 |
| Q2 2025 | 257 |
| Q3 2025 | 263 |
| Q4 2025 | 240 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 115 | 119 |
| Q2 2024 | 137 | 111 |
| Q3 2024 | 131 | 111 |
| Q4 2024 | 117 | 114 |
| Q1 2025 | 136 | 107 |
| Q2 2025 | 158 | 96 |
| Q3 2025 | 132 | 131 |
| Q4 2025 | 123 | 138 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $2.2m | $953.1k | 0.44 |
| Q2 2025 | $3.8m | $2.1m | 0.56 |
| Q3 2025 | $5.2m | $3.1m | 0.61 |
| Q4 2025 | $1.9m | $1.4m | 0.74 |
Biggest buyers
| Huber Capital Management LLC | Added | +773.8k |
| MILLENNIUM MANAGEMENT LLC | Added | +303.3k |
| FMR LLC | Added | +269.5k |
| GOLDMAN SACHS GROUP INC | Added | +258.3k |
| STATE STREET CORP | Added | +246.1k |
| VANGUARD GROUP INC | Added | +231.3k |
| Balyasny Asset Management L.P. | Added | +208.9k |
| D. E. Shaw & Co., Inc. | Added | +184.5k |
| BlackRock, Inc. | Added | +150.9k |
| Sepio Capital, LP | New | +148.3k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -435.8k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Sold out | -384.1k |
| BANK OF AMERICA CORP /DE/ | Reduced | -215.3k |
| TrueMark Investments, LLC | Reduced | -190.2k |
| Nuveen, LLC | Reduced | -184.1k |
| Brandywine Global Investment Management, LLC | Sold out | -149.5k |
| CITADEL ADVISORS LLC | Reduced | -145.6k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Sold out | -128.0k |
| Bridgewater Associates, LP | Sold out | -123.3k |
| Qube Research & Technologies Ltd | Reduced | -112.1k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $997.4k56.8k shares |
| CITADEL ADVISORS LLC | Reduced | $465.3k26.5k shares |
| JANE STREET GROUP, LLC | Reduced | $191.4k10.9k shares |
| D. E. Shaw & Co., Inc. | Reduced | $189.6k10.8k shares |
| GROUP ONE TRADING LLC | Reduced | $59.7k3.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $21.1k1.2k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $702.4k40.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $537.3k30.6k shares |
| SIMPLEX TRADING, LLC | Added | $124.7k7.1k shares |
| GROUP ONE TRADING LLC | Reduced | $59.7k3.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-28 | 13.7% |
| IEQ CAPITAL, LLC 13G · institution new · filed 2025-08-14 | 7.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.0% |
| FMR LLC 13G · institution -3.3 pts · filed 2026-08-06 | 5.7% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2026-10-08 | 5.4% |
Fell to 5% or below in the last year: Allred Aaron R (3.1%, 2026-07-22), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 1 | $30.0k | 2 | $1.4m | — |
| Q2 2024 | 1 | $30.4k | 0 | — | — |
| Q3 2024 | 1 | $30.7k | 3 | $1.1m | — |
| Q4 2024 | 1 | $31.2k | 0 | — | — |
| Q1 2025 | 2 | $330.2k | 0 | — | — |
| Q2 2025 | 1 | $549.8k | 0 | — | — |
| Q3 2025 | 1 | $42.8k | 2 | $234.1k | — |
| Q4 2025 | 1 | $43.4k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-10-21 | BROWN JEFFREY J Director · by Brown Equity Partners, LLC | Bought | $34.9k1.6k shares |
| 2025-10-21 | BROWN JEFFREY J Director · by the Jeffrey J Brown Living Trust | Bought | $8.6k386 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 8.1m $142.9m | Added +150.9k |
| VANGUARD GROUP INC 0.00% of their portfolio | 7.1m $125.2m | Added +231.3k |
| FMR LLC 0.00% of their portfolio | 5.2m $91.3m | Added +269.5k |
| IEQ CAPITAL, LLC 0.22% of their portfolio | 4.1m $72.0m | Reduced -21.9k |
| LSV ASSET MANAGEMENT 0.10% of their portfolio | 2.5m $44.2m | Reduced -17.7k |
| STATE STREET CORP 0.00% of their portfolio | 2.4m $43.2m | Added +246.1k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.1m $36.3m | Reduced -73.2k |
| Huber Capital Management LLC 4.50% of their portfolio | 1.7m $30.5m | Added +773.8k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 1.3m $23.1m | Added +59.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.3m $22.5m | Reduced -17.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.2m $21.7m | Added +91.2k |
| Bragg Financial Advisors, Inc 0.63% of their portfolio | 1.1m $19.4m | Added +119.2k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 869.8k $15.3m | Added +95.1k |
| MORGAN STANLEY 0.00% of their portfolio | 808.4k $14.2m | Added +39.9k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 726.9k $12.8m | Added +258.3k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.25% of their portfolio | 672.3k $11.8m | Added +80.0k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 595.0k $10.4m | Reduced -27.0k |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 550.7k $9.7m | Reduced -112.1k |
| Invesco Ltd. 0.00% of their portfolio | 548.6k $9.6m | Added +120.3k |
| Nuveen, LLC 0.00% of their portfolio | 514.6k $9.0m | Reduced -184.1k |
| Balyasny Asset Management L.P. 0.01% of their portfolio | 441.4k $7.8m | Added +208.9k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 440.4k $7.7m | Added +184.5k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 391.6k $6.9m | Added +303.3k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 362.6k $6.4m | Added +23.5k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.13% of their portfolio | 347.9k $6.1m | Added +18.6k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 333.4k $5.9m | Added +54.4k |
| PANAGORA ASSET MANAGEMENT INC 0.02% of their portfolio | 328.8k $5.8m | Added +12.3k |
| Lido Advisors, LLC 0.03% of their portfolio | 306.8k $6.6m | Reduced -57.6k |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 301.9k $5.3m | Reduced -60.7k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 296.7k $5.2m | Added +108.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 295.1k $5.2m | Reduced -145.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 282.3k $5.0m | Unchanged |
| ALGERT GLOBAL LLC 0.08% of their portfolio | 274.9k $4.8m | Added +125.6k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 268.4k $4.7m | Reduced -85.3k |
| CSM Advisors, LLC 0.12% of their portfolio | 252.0k $4.4m | Added +46.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 248.7k $4.4m | Reduced -3.0k |
| Empowered Funds, LLC 0.06% of their portfolio | 214.9k $3.8m | Added +18.6k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 180.6k $3.2m | Reduced -22.7k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 176.1k $3.1m | Reduced -215.3k |
| INTECH INVESTMENT MANAGEMENT LLC 0.03% of their portfolio | 169.9k $3.0m | Reduced -76.6k |
| Advisors Asset Management, Inc. 0.05% of their portfolio | 162.2k $2.8m | Added +103.3k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 161.7k $2.8m | Added +2.7k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 150.1k $2.6m | Added +109.1k |
| Sepio Capital, LP 0.14% of their portfolio | 148.3k $2.6m | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 146.0k $2.6m | Reduced -9.2k |
| Legal & General Group Plc 0.00% of their portfolio | 136.6k $2.4m | Reduced -3.5k |
| Inspire Advisors, LLC 0.22% of their portfolio | 133.1k $2.3m | Added +22.4k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 126.3k $2.2m | Added +16.5k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 124.9k $2.2m | Added +20.9k |
| BARCLAYS PLC 0.00% of their portfolio | 121.5k $2.1m | Added +16.2k |
| Mitsubishi UFJ Trust & Banking Corp 0.00% of their portfolio | 119.2k $2.1m | Reduced -6.1k |
| Squarepoint Ops LLC 0.00% of their portfolio | 116.9k $2.1m | Added +21.5k |
| CLARK ESTATES INC/NY 0.48% of their portfolio | 113.0k $2.0m | Added +27.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 105.2k $1.8m | Reduced -52.1k |
| Verition Fund Management LLC 0.01% of their portfolio | 103.9k $1.8m | Added +42.7k |
| Swiss National Bank 0.00% of their portfolio | 102.8k $1.8m | Added +1.9k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.00% of their portfolio | 102.3k $1.8m | Added +101.5k |
| Western Standard LLC 0.81% of their portfolio | 100.0k $1.8m | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 98.3k $1.7m | Reduced -435.8k |
| Y-Intercept (Hong Kong) Ltd 0.04% of their portfolio | 96.3k $1.7m | Added +37.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 93.3k $1.6m | Reduced -18.8k |
| SEGALL BRYANT & HAMILL, LLC 0.02% of their portfolio | 86.9k $1.5m | Unchanged |
| MARSHALL WACE, LLP 0.00% of their portfolio | 86.3k $1.5m | Reduced -92.7k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 82.6k $1.4m | Reduced -3.8k |
| Trexquant Investment LP 0.01% of their portfolio | 77.6k $1.4m | New |
| UBS Group AG 0.00% of their portfolio | 77.0k $1.4m | Reduced -43.7k |
| BEACON FINANCIAL GROUP 0.13% of their portfolio | 75.9k $1.3m | Added +41 |
| Range Financial Group LLC 0.46% of their portfolio | 75.9k $1.3m | New |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 72.4k $1.3m | Unchanged |
| SEI INVESTMENTS CO 0.00% of their portfolio | 70.2k $1.2m | Added +32.6k |
| Miller Value Partners, LLC 0.43% of their portfolio | 70.0k $1.2m | Added +50.0k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 66.7k $1.2m | Added +20.8k |
| Kendall Capital Management 0.24% of their portfolio | 64.9k $1.1m | Reduced -49.6k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 62.9k $1.1m | Reduced -76.8k |
| Mork Capital Management, LLC 0.67% of their portfolio | 62.6k $1.1m | Added +28.4k |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 62.0k $1.1m | New |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 60.0k $1.1m | Added +2.3k |
| Cerity Partners LLC 0.00% of their portfolio | 58.6k $1.0m | Added +47.7k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 57.9k $1.1m | Added +16.6k |
| Creative Planning 0.00% of their portfolio | 55.6k $977.2k | Added +33.6k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 53.8k $945.0k | Added +2.4k |
| GUGGENHEIM CAPITAL LLC 0.01% of their portfolio | 53.1k $932.0k | Added +33.8k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 52.8k $927.7k | Reduced -3.2k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 51.3k $991.9k | Added +6.7k |
| BANCO BILBAO VIZCAYA ARGENTARIA, S.A. 0.01% of their portfolio | 50.3k $883.6k | Reduced -9.0k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 48.5k $851.3k | Reduced -46 |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.00% of their portfolio | 46.6k $818.3k | Reduced -40.0k |
| LPL Financial LLC 0.00% of their portfolio | 46.3k $813.8k | Added +673 |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 45.3k $796.7k | New |
| GSA CAPITAL PARTNERS LLP 0.07% of their portfolio | 44.5k $782.0k | New |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 41.6k $731.4k | Reduced -15.3k |
| Summit Global Investments 0.04% of their portfolio | 39.1k $687.0k | Reduced -2.1k |
| CAPITAL FUND MANAGEMENT S.A. 0.01% of their portfolio | 38.0k $667.2k | New |
| Graham Capital Management, L.P. 0.02% of their portfolio | 36.9k $648.5k | Added +26.5k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 35.8k $629.0k | Reduced -1.8k |
| Horizon Investments, LLC 0.01% of their portfolio | 34.8k $610.5k | New |
| Vident Advisory, LLC 0.01% of their portfolio | 33.1k $581.4k | Added +8.3k |
| CITIGROUP INC 0.00% of their portfolio | 31.0k $545.1k | Added +16.8k |
| State of Alaska, Department of Revenue 0.01% of their portfolio | 29.7k $520.0k | Added +327 |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 29.7k $521.1k | Added +112 |