UPBOUND GROUP INC UPBD
COM · Common Stock · CUSIP 76009N100
American furniture and electronics rent-to-own company
- SectorIndustrials
- IndustryServices-Equipment Rental & Leasing, NEC
- HeadquartersPlano, TX
- Founded1986
- Websiterentacenter.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.8m this quarter). Holder counts are more reliable. Shares outstanding: 57.9m as of 2025-10-23, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $23.65. Options: 8 managers hold calls ($5.2m notional), 5 hold puts ($3.1m).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 217 |
| Q4 2022 | 207 |
| Q1 2023 | 206 |
| Q2 2023 | 222 |
| Q3 2023 | 217 |
| Q4 2023 | 235 |
| Q1 2024 | 244 |
| Q2 2024 | 250 |
| Q3 2024 | 248 |
| Q4 2024 | 243 |
| Q1 2025 | 245 |
| Q2 2025 | 257 |
| Q3 2025 | 263 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 98 | 116 |
| Q1 2024 | 115 | 119 |
| Q2 2024 | 137 | 111 |
| Q3 2024 | 131 | 111 |
| Q4 2024 | 117 | 114 |
| Q1 2025 | 136 | 107 |
| Q2 2025 | 158 | 96 |
| Q3 2025 | 132 | 131 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $2.3m | $309.2k | 0.13 |
| Q1 2025 | $2.2m | $953.1k | 0.44 |
| Q2 2025 | $3.8m | $2.1m | 0.56 |
| Q3 2025 | $5.2m | $3.1m | 0.61 |
Biggest buyers
| LSV ASSET MANAGEMENT | Added | +491.5k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +472.6k |
| JPMORGAN CHASE & CO | Added | +459.7k |
| Huber Capital Management LLC | Added | +390.3k |
| Lido Advisors, LLC | New | +364.4k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | New | +329.3k |
| FMR LLC | Added | +311.7k |
| CITADEL ADVISORS LLC | Added | +277.8k |
| AMERICAN CENTURY COMPANIES INC | Added | +246.5k |
| Balyasny Asset Management L.P. | New | +232.5k |
Biggest sellers
| Azora Capital LP | Sold out | -755.4k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Reduced | -521.7k |
| MARSHALL WACE, LLP | Reduced | -506.0k |
| IEQ CAPITAL, LLC | Reduced | -412.0k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -318.8k |
| Nuveen, LLC | Reduced | -233.1k |
| BlackRock, Inc. | Reduced | -189.6k |
| AXA S.A. | Sold out | -165.2k |
| DEUTSCHE BANK AG\ | Reduced | -128.0k |
| D. E. Shaw & Co., Inc. | Reduced | -126.9k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.7m70.1k shares |
| CITADEL ADVISORS LLC | Reduced | $1.3m53.9k shares |
| D. E. Shaw & Co., Inc. | New | $628.6k26.6k shares |
| GROUP ONE TRADING LLC | Added | $512.8k21.7k shares |
| WOLVERINE TRADING, LLC | Added | $436.1k18.0k shares |
| JANE STREET GROUP, LLC | Added | $404.1k17.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $151.0k6.4k shares |
| Walleye Capital LLC | New | $99.2k4.2k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.0m83.0k shares |
| CITADEL ADVISORS LLC | Reduced | $595.5k25.2k shares |
| GROUP ONE TRADING LLC | Added | $300.1k12.7k shares |
| Walleye Capital LLC | New | $238.7k10.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $42.0k1.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-28 | 13.7% |
| IEQ CAPITAL, LLC 13G · institution new · filed 2025-08-14 | 7.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.0% |
| FMR LLC 13G · institution -3.3 pts · filed 2026-08-06 | 5.7% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2026-10-08 | 5.4% |
Fell to 5% or below in the last year: Allred Aaron R (3.1%, 2026-07-22), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 1 | $27.3k | 0 | — | — |
| Q1 2024 | 1 | $30.0k | 2 | $1.4m | — |
| Q2 2024 | 1 | $30.4k | 0 | — | — |
| Q3 2024 | 1 | $30.7k | 3 | $1.1m | — |
| Q4 2024 | 1 | $31.2k | 0 | — | — |
| Q1 2025 | 2 | $330.2k | 0 | — | — |
| Q2 2025 | 1 | $549.8k | 0 | — | — |
| Q3 2025 | 1 | $42.8k | 2 | $234.1k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-09-11 | Montrone Ralph T. EVP, Acima | Sold | $151.4k6.0k shares |
| 2025-08-21 | Blasquez Anthony J EVP-RAC | Sold | $82.7k3.5k shares |
| 2025-07-08 | BROWN JEFFREY J Director · by Brown Equity Partners, LLC | Bought | $34.3k1.3k shares |
| 2025-07-08 | BROWN JEFFREY J Director · by the Jeffrey J Brown Living Trust | Bought | $8.5k327 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 8.0m $188.7m | Reduced -189.6k |
| VANGUARD GROUP INC 0.00% of their portfolio | 6.9m $163.1m | Added +43.1k |
| FMR LLC 0.01% of their portfolio | 4.9m $116.4m | Added +311.7k |
| IEQ CAPITAL, LLC 0.30% of their portfolio | 4.1m $97.4m | Reduced -412.0k |
| LSV ASSET MANAGEMENT 0.13% of their portfolio | 2.5m $59.9m | Added +491.5k |
| STATE STREET CORP 0.00% of their portfolio | 2.2m $52.0m | Added +78.8k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.1m $50.6m | Reduced -29.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.3m $30.6m | Reduced -45.2k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 1.3m $29.7m | Added +472.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.1m $27.0m | Added +53.7k |
| Bragg Financial Advisors, Inc 0.77% of their portfolio | 985.9k $23.3m | Added +96.2k |
| Huber Capital Management LLC 3.61% of their portfolio | 965.3k $22.8m | Added +390.3k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 774.7k $18.3m | Reduced -17.0k |
| MORGAN STANLEY 0.00% of their portfolio | 768.5k $18.2m | Reduced -36.1k |
| Nuveen, LLC 0.00% of their portfolio | 698.7k $16.5m | Reduced -233.1k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 662.8k $15.7m | Reduced -121.2k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 622.1k $14.7m | Reduced -9.1k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.31% of their portfolio | 592.3k $14.0m | Added +5.4k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 534.1k $12.6m | Added +459.7k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 468.6k $11.1m | Reduced -10.2k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 440.7k $10.4m | Added +277.8k |
| Invesco Ltd. 0.00% of their portfolio | 428.3k $10.1m | Added +19.5k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 391.4k $9.2m | Added +45.9k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.03% of their portfolio | 384.1k $9.1m | Reduced -521.7k |
| Lido Advisors, LLC 0.04% of their portfolio | 364.4k $8.7m | New |
| Connor, Clark & Lunn Investment Management Ltd. 0.03% of their portfolio | 362.6k $8.6m | Added +37.0k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 353.7k $8.4m | Added +246.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 339.1k $8.0m | Added +9.5k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.17% of their portfolio | 329.3k $7.8m | New |
| PANAGORA ASSET MANAGEMENT INC 0.03% of their portfolio | 316.5k $7.5m | Added +2.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 282.3k $6.7m | Added +37.9k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 279.0k $6.6m | Added +63.0k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 255.8k $6.0m | Reduced -126.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 251.7k $5.9m | Reduced -3.6k |
| INTECH INVESTMENT MANAGEMENT LLC 0.05% of their portfolio | 246.6k $5.8m | Added +9.6k |
| Balyasny Asset Management L.P. 0.01% of their portfolio | 232.5k $5.5m | New |
| TrueMark Investments, LLC 0.85% of their portfolio | 205.8k $4.9m | New |
| CSM Advisors, LLC 0.14% of their portfolio | 205.7k $4.9m | Added +45.5k |
| Public Sector Pension Investment Board 0.02% of their portfolio | 203.3k $4.8m | Added +27.8k |
| Empowered Funds, LLC 0.05% of their portfolio | 196.3k $4.6m | New |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 188.1k $4.4m | Added +44.3k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 179.0k $4.2m | Reduced -506.0k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 159.1k $3.8m | Added +63.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 157.3k $3.7m | Reduced -308 |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 155.1k $3.7m | Reduced -1.3k |
| Brandywine Global Investment Management, LLC 0.02% of their portfolio | 149.5k $3.5m | Reduced -5.6k |
| ALGERT GLOBAL LLC 0.06% of their portfolio | 149.4k $3.5m | Added +69.5k |
| Legal & General Group Plc 0.00% of their portfolio | 140.1k $3.3m | Reduced -1.9k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 139.7k $3.3m | Added +22.5k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.01% of their portfolio | 128.0k $3.0m | New |
| Mitsubishi UFJ Trust & Banking Corp 0.01% of their portfolio | 125.3k $3.0m | Reduced -16.6k |
| Bridgewater Associates, LP 0.01% of their portfolio | 123.3k $2.9m | New |
| UBS Group AG 0.00% of their portfolio | 120.7k $2.9m | Added +15.2k |
| Engineers Gate Manager LP 0.03% of their portfolio | 118.6k $2.8m | Added +15.0k |
| Kendall Capital Management 0.61% of their portfolio | 114.5k $2.7m | Added +20.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 112.2k $2.7m | Reduced -7.3k |
| Inspire Advisors, LLC 0.25% of their portfolio | 110.6k $2.6m | Reduced -5.3k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 109.8k $2.6m | Reduced -84.0k |
| BARCLAYS PLC 0.00% of their portfolio | 105.4k $2.5m | Reduced -20.5k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 104.0k $2.5m | Reduced -3.6k |
| AXA Investment Managers S.A. 0.01% of their portfolio | 101.4k $2.4m | First filing |
| Swiss National Bank 0.00% of their portfolio | 100.9k $2.4m | Added +2.2k |
| Squarepoint Ops LLC 0.00% of their portfolio | 95.4k $2.3m | Added +37.1k |
| Cubist Systematic Strategies, LLC 0.03% of their portfolio | 95.2k $2.3m | Reduced -35.5k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 88.3k $2.1m | Reduced -318.8k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 87.6k $2.1m | Added +3.1k |
| SEGALL BRYANT & HAMILL, LLC 0.03% of their portfolio | 86.9k $2.1m | Reduced -425 |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.01% of their portfolio | 86.6k $2.0m | Reduced -800 |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 86.3k $2.0m | Added +5.0k |
| CLARK ESTATES INC/NY 0.46% of their portfolio | 85.5k $2.0m | Added +8.5k |
| BEACON FINANCIAL GROUP 0.18% of their portfolio | 75.9k $1.8m | New |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 72.4k $1.7m | Added +900 |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.01% of their portfolio | 70.9k $1.7m | Added +3.6k |
| FEDERATED HERMES, INC. 0.00% of their portfolio | 70.5k $1.7m | Reduced -20.8k |
| CAXTON ASSOCIATES LLP 0.04% of their portfolio | 62.4k $1.5m | Added +18.1k |
| Verition Fund Management LLC 0.01% of their portfolio | 61.2k $1.4m | Added +39.3k |
| BANCO BILBAO VIZCAYA ARGENTARIA, S.A. 0.01% of their portfolio | 59.3k $1.4m | Added +21.2k |
| Advisors Asset Management, Inc. 0.02% of their portfolio | 58.9k $1.4m | Added +54.3k |
| Y-Intercept (Hong Kong) Ltd 0.03% of their portfolio | 58.6k $1.4m | Added +16.5k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 58.5k $1.5m | Added +44.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 57.7k $1.4m | Added +1.7k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 56.9k $1.3m | Added +19.5k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 56.1k $1.3m | Added +2.8k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 51.4k $1.2m | Reduced -9 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 48.5k $1.1m | Added +5.2k |
| New Century Financial Group, LLC 1.97% of their portfolio | 47.0k $1.1m | New |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 45.9k $1.1m | Added +8.2k |
| LPL Financial LLC 0.00% of their portfolio | 45.7k $1.1m | Added +2.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 45.2k $1.1m | Reduced -23.1k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 44.6k $1.1m | Added +6.2k |
| Tidal Investments LLC 0.00% of their portfolio | 43.6k $1.0m | Added +1.9k |
| Summit Global Investments 0.06% of their portfolio | 41.3k $975.0k | Reduced -877 |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 41.3k $974.9k | Unchanged |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 41.0k $969.3k | Reduced -128.0k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 37.6k $888.0k | Reduced -252 |
| SEI INVESTMENTS CO 0.00% of their portfolio | 37.6k $887.5k | Reduced -3.6k |
| Mork Capital Management, LLC 0.56% of their portfolio | 34.2k $808.1k | Unchanged |
| Interval Partners, LP 0.02% of their portfolio | 33.3k $786.3k | Reduced -52.4k |
| MetLife Investment Management, LLC 0.00% of their portfolio | 32.3k $763.0k | Unchanged |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 29.6k $698.6k | Reduced -6.6k |