UPBOUND GROUP INC UPBD
COM · Common Stock · CUSIP 76009N100
American furniture and electronics rent-to-own company
- SectorIndustrials
- IndustryServices-Equipment Rental & Leasing, NEC
- HeadquartersPlano, TX
- Founded1986
- Websiterentacenter.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.1m this quarter). Holder counts are more reliable. Shares outstanding: 57.9m as of 2025-07-24, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $25.12. Options: 8 managers hold calls ($3.8m notional), 7 hold puts ($2.1m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 217 |
| Q4 2022 | 207 |
| Q1 2023 | 206 |
| Q2 2023 | 222 |
| Q3 2023 | 217 |
| Q4 2023 | 235 |
| Q1 2024 | 244 |
| Q2 2024 | 250 |
| Q3 2024 | 248 |
| Q4 2024 | 243 |
| Q1 2025 | 245 |
| Q2 2025 | 257 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 97 | 114 |
| Q4 2023 | 98 | 116 |
| Q1 2024 | 115 | 119 |
| Q2 2024 | 137 | 111 |
| Q3 2024 | 131 | 111 |
| Q4 2024 | 117 | 114 |
| Q1 2025 | 136 | 107 |
| Q2 2025 | 158 | 96 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $2.9m | $1.3m | 0.46 |
| Q4 2024 | $2.3m | $309.2k | 0.13 |
| Q1 2025 | $2.2m | $953.1k | 0.44 |
| Q2 2025 | $3.8m | $2.1m | 0.56 |
Biggest buyers
| IEQ CAPITAL, LLC | Added | +3.8m |
| Azora Capital LP | New | +755.4k |
| Nuveen, LLC | Added | +513.5k |
| LSV ASSET MANAGEMENT | Added | +352.3k |
| MORGAN STANLEY | Added | +270.9k |
| MILLENNIUM MANAGEMENT LLC | Added | +270.4k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +227.0k |
| Connor, Clark & Lunn Investment Management Ltd. | Added | +213.0k |
| Qube Research & Technologies Ltd | Added | +168.1k |
| AQR CAPITAL MANAGEMENT LLC | Added | +167.8k |
Biggest sellers
| BlackRock, Inc. | Reduced | -805.1k |
| LIGHTSPEED MANAGEMENT COMPANY, L.L.C. | Sold out | -384.2k |
| Huber Capital Management LLC | Reduced | -374.1k |
| KENNEDY CAPITAL MANAGEMENT LLC | Reduced | -331.6k |
| FEDERATED HERMES, INC. | Reduced | -210.9k |
| JPMORGAN CHASE & CO | Reduced | -200.4k |
| Balyasny Asset Management L.P. | Sold out | -171.2k |
| VANGUARD GROUP INC | Reduced | -167.8k |
| Verition Fund Management LLC | Reduced | -148.3k |
| D. E. Shaw & Co., Inc. | Reduced | -122.6k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $1.4m54.2k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $753.0k30.0k shares |
| WOLVERINE TRADING, LLC | New | $420.4k16.5k shares |
| SIMPLEX TRADING, LLC | Added | $376.0k15.0k shares |
| Walleye Trading LLC | Added | $346.4k13.8k shares |
| JANE STREET GROUP, LLC | New | $318.8k12.7k shares |
| GROUP ONE TRADING LLC | Added | $218.4k8.7k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $833.3k33.2k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $805.7k32.1k shares |
| WOLVERINE TRADING, LLC | New | $201.3k7.9k shares |
| SIMPLEX TRADING, LLC | Added | $183.0k7.3k shares |
| Walleye Trading LLC | New | $92.9k3.7k shares |
| GROUP ONE TRADING LLC | Unchanged | $7.5k300 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-28 | 13.7% |
| IEQ CAPITAL, LLC 13G · institution new · filed 2025-08-14 | 7.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.0% |
| FMR LLC 13G · institution -3.3 pts · filed 2026-08-06 | 5.7% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2026-10-08 | 5.4% |
Fell to 5% or below in the last year: Allred Aaron R (3.1%, 2026-07-22), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 1 | $27.0k | 2 | $982.4k | — |
| Q4 2023 | 1 | $27.3k | 0 | — | — |
| Q1 2024 | 1 | $30.0k | 2 | $1.4m | — |
| Q2 2024 | 1 | $30.4k | 0 | — | — |
| Q3 2024 | 1 | $30.7k | 3 | $1.1m | — |
| Q4 2024 | 1 | $31.2k | 0 | — | — |
| Q1 2025 | 2 | $330.2k | 0 | — | — |
| Q2 2025 | 1 | $549.8k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-05-06 | BROWN JEFFREY J Director · by the Jeffrey J Brown Living Trust | Bought | $516.1k21.7k shares |
| 2025-04-22 | BROWN JEFFREY J Director | Bought | $33.7k1.7k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 8.2m $205.2m | Reduced -805.1k |
| VANGUARD GROUP INC 0.00% of their portfolio | 6.9m $172.1m | Reduced -167.8k |
| FMR LLC 0.01% of their portfolio | 4.6m $115.9m | Reduced -52.3k |
| IEQ CAPITAL, LLC 0.70% of their portfolio | 4.5m $113.8m | Added +3.8m |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.2m $54.5m | Reduced -40.9k |
| STATE STREET CORP 0.00% of their portfolio | 2.1m $53.2m | Reduced -79.5k |
| LSV ASSET MANAGEMENT 0.12% of their portfolio | 2.0m $51.2m | Added +352.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.3m $33.7m | Added +27.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.1m $27.4m | Added +39.0k |
| Nuveen, LLC 0.01% of their portfolio | 931.8k $23.4m | Added +513.5k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.08% of their portfolio | 905.7k $22.7m | Added +103.2k |
| Bragg Financial Advisors, Inc 0.80% of their portfolio | 889.6k $22.3m | Added +165.4k |
| MORGAN STANLEY 0.00% of their portfolio | 804.5k $20.2m | Added +270.9k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 791.6k $19.9m | Added +10.6k |
| Qube Research & Technologies Ltd 0.03% of their portfolio | 784.0k $19.7m | Added +168.1k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 783.3k $19.7m | Added +227.0k |
| Azora Capital LP 0.86% of their portfolio | 755.4k $19.0m | New |
| MARSHALL WACE, LLP 0.02% of their portfolio | 685.0k $17.2m | Added +30.4k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 631.2k $15.8m | Reduced -16.4k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.35% of their portfolio | 586.9k $14.7m | Reduced -331.6k |
| Huber Capital Management LLC 2.46% of their portfolio | 574.9k $14.4m | Reduced -374.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 478.8k $12.0m | Reduced -54.0k |
| Invesco Ltd. 0.00% of their portfolio | 408.8k $10.3m | Reduced -45.3k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 407.1k $10.2m | Added +270.4k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 382.7k $9.6m | Reduced -122.6k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 345.4k $8.7m | Added +139.2k |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 329.7k $8.3m | Added +49.9k |
| Connor, Clark & Lunn Investment Management Ltd. 0.03% of their portfolio | 325.6k $8.2m | Added +213.0k |
| PANAGORA ASSET MANAGEMENT INC 0.04% of their portfolio | 313.9k $7.9m | Added +15.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 255.3k $6.4m | Added +59 |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 244.4k $6.1m | Added +494 |
| INTECH INVESTMENT MANAGEMENT LLC 0.06% of their portfolio | 237.0k $5.9m | Added +14.7k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 216.1k $5.4m | Added +167.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 193.8k $4.9m | Added +55.2k |
| Public Sector Pension Investment Board 0.02% of their portfolio | 175.5k $4.4m | Added +13.5k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 169.1k $4.2m | Added +124.9k |
| AXA S.A. 0.01% of their portfolio | 165.2k $4.1m | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 162.9k $4.1m | Added +35.6k |
| CSM Advisors, LLC 0.12% of their portfolio | 160.2k $4.0m | New |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 157.6k $4.0m | Added +4.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 156.5k $3.9m | Added +7.5k |
| Brandywine Global Investment Management, LLC 0.03% of their portfolio | 155.1k $3.9m | Reduced -6.0k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 143.8k $3.6m | Added +24.9k |
| Legal & General Group Plc 0.00% of their portfolio | 142.0k $3.6m | Added +3.6k |
| Mitsubishi UFJ Trust & Banking Corp 0.01% of their portfolio | 141.8k $3.6m | Added +21.2k |
| Cubist Systematic Strategies, LLC 0.04% of their portfolio | 130.7k $3.3m | Added +121.3k |
| BARCLAYS PLC 0.00% of their portfolio | 125.8k $3.2m | Added +4.1k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 119.5k $3.0m | Added +5.8k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 117.2k $2.9m | Added +30.7k |
| Inspire Advisors, LLC 0.30% of their portfolio | 115.9k $2.9m | New |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 107.6k $2.7m | Added +28.5k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 107.2k $2.7m | Added +17.4k |
| UBS Group AG 0.00% of their portfolio | 105.5k $2.6m | Reduced -3.5k |
| Engineers Gate Manager LP 0.03% of their portfolio | 103.6k $2.6m | Added +73.6k |
| Swiss National Bank 0.00% of their portfolio | 98.7k $2.5m | Added +8.6k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 95.2k $2.4m | Added +79 |
| Kendall Capital Management 0.62% of their portfolio | 93.9k $2.4m | Added +1.9k |
| FEDERATED HERMES, INC. 0.00% of their portfolio | 91.2k $2.3m | Reduced -210.9k |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.02% of their portfolio | 87.4k $2.2m | Added +38.2k |
| SEGALL BRYANT & HAMILL, LLC 0.03% of their portfolio | 87.3k $2.2m | Reduced -8.2k |
| Amundi 0.00% of their portfolio | 86.4k $2.3m | Reduced -18.1k |
| Interval Partners, LP 0.05% of their portfolio | 85.7k $2.2m | Added +25.9k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 84.6k $2.1m | Added +621 |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 81.4k $2.0m | Added +207 |
| ALGERT GLOBAL LLC 0.04% of their portfolio | 79.9k $2.0m | Reduced -74.0k |
| CLARK ESTATES INC/NY 0.43% of their portfolio | 77.0k $1.9m | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 74.4k $1.9m | Reduced -200.4k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 71.5k $1.8m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 68.3k $1.7m | Reduced -12.1k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.01% of their portfolio | 67.3k $1.7m | Added +52.9k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 63.4k $1.6m | Reduced -59.4k |
| Schonfeld Strategic Advisors LLC 0.01% of their portfolio | 60.1k $1.5m | Added +23.7k |
| Squarepoint Ops LLC 0.00% of their portfolio | 58.3k $1.5m | New |
| Graham Capital Management, L.P. 0.04% of their portfolio | 56.9k $1.4m | Reduced -7.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 56.0k $1.4m | Added +7.5k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 53.2k $1.7m | Added +2.9k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 51.4k $1.3m | Added +2.7k |
| CITIGROUP INC 0.00% of their portfolio | 51.4k $1.3m | Reduced -29.7k |
| CAXTON ASSOCIATES LLP 0.03% of their portfolio | 44.2k $1.1m | New |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 43.3k $1.1m | Reduced -644 |
| Brevan Howard Capital Management LP 0.01% of their portfolio | 42.9k $1.1m | Added +29.4k |
| LPL Financial LLC 0.00% of their portfolio | 42.8k $1.1m | Added +16.5k |
| Summit Global Investments 0.06% of their portfolio | 42.1k $1.1m | New |
| Y-Intercept (Hong Kong) Ltd 0.03% of their portfolio | 42.1k $1.1m | New |
| Tidal Investments LLC 0.01% of their portfolio | 41.8k $1.0m | Added +14.6k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 41.3k $1.0m | Reduced -5.7k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 41.1k $1.0m | Added +21.1k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 40.0k $1.0m | Added +35.8k |
| Nebula Research & Development LLC 0.09% of their portfolio | 40.0k $1.0m | Added +16.0k |
| Canaan Partners XI LLC 0.57% of their portfolio | 38.8k $974.5k | Unchanged |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 38.4k $963.5k | New |
| BANCO BILBAO VIZCAYA ARGENTARIA, S.A. 0.01% of their portfolio | 38.2k $961.0k | Reduced -6.5k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 37.8k $950.0k | Added +326 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 37.7k $945.4k | Added +9.0k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 37.4k $938.8k | Added +1.9k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 36.2k $907.9k | Reduced -36.7k |
| Mork Capital Management, LLC 0.63% of their portfolio | 34.2k $858.4k | Unchanged |
| MetLife Investment Management, LLC 0.00% of their portfolio | 32.3k $810.5k | Unchanged |
| Headlands Technologies LLC 0.09% of their portfolio | 31.4k $787.1k | Added +2.9k |
| State of Alaska, Department of Revenue 0.01% of their portfolio | 30.7k $769.0k | Added +2.4k |