PURPLE INNOVATION INC PRPL
COM · Common Stock · CUSIP 74640Y106 · ISIN US74640Y1064
- SectorConsumer discretionary
- IndustryHousehold Furniture
- HeadquartersLehi, UT
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $0.66. Options: 2 managers hold calls ($8.5k notional), 0 hold puts (—).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 114 |
| Q4 2022 | 120 |
| Q1 2023 | 111 |
| Q2 2023 | 111 |
| Q3 2023 | 100 |
| Q4 2023 | 89 |
| Q1 2024 | 78 |
| Q2 2024 | 86 |
| Q3 2024 | 88 |
| Q4 2024 | 86 |
| Q1 2025 | 85 |
| Q2 2025 | 80 |
| Q3 2025 | 85 |
| Q4 2025 | 76 |
| Q1 2026 | 70 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 36 | 32 |
| Q3 2024 | 35 | 30 |
| Q4 2024 | 37 | 26 |
| Q1 2025 | 21 | 38 |
| Q2 2025 | 31 | 52 |
| Q3 2025 | 30 | 42 |
| Q4 2025 | 20 | 37 |
| Q1 2026 | 17 | 31 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $149.3k | $47.3k | 0.32 |
| Q3 2025 | $195.4k | $138.0k | 0.71 |
| Q4 2025 | $29.5k | $690 | 0.02 |
| Q1 2026 | $8.5k | $0 | 0.00 |
Biggest buyers
| Anson Funds Management LP | Added | +300.0k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +50.9k |
| UBS Group AG | Added | +37.2k |
| SIMPLEX TRADING, LLC | Added | +34.7k |
| GOLDMAN SACHS GROUP INC | Added | +24.4k |
| LPL Financial LLC | Added | +23.0k |
| Virtu Financial LLC | Added | +19.3k |
| Crumly & Associates Inc. | Added | +16.4k |
| Legacy Wealth Managment, LLC/ID | Added | +14.0k |
| Plan Group Financial, LLC | New | +13.0k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -255.1k |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Reduced | -185.5k |
| Invenomic Capital Management LP | Reduced | -125.6k |
| Corient Private Wealth LP | Reduced | -103.5k |
| FIFTH LANE CAPITAL, LP | Sold out | -100.0k |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -90.8k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -88.9k |
| JANE STREET GROUP, LLC | Reduced | -85.8k |
| TWO SIGMA ADVISERS, LP | Sold out | -72.3k |
| CITADEL ADVISORS LLC | Reduced | -68.0k |
Biggest calls
| CITADEL ADVISORS LLC | New | $7.7k11.6k shares |
| GROUP ONE TRADING LLC | Reduced | $8601.3k shares |
Biggest puts
| None |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Coliseum Capital Management, LLC
13D · may seek influence
no change · filed 2025-05-06
Stated purposeItem 4 is hereby amended and supplemented as follows: Amended and Restated Credit Agreement and Incremental Warrants On May 2, 2025, the Issuer and certain of its subsidiaries (collectively, the "Loan Parties") entered into an amendment (the "Credit Agreement Amendment") to the Amended and Restated Credit Agreement, dated as of January 23, 2024, as amended by the First Amendment to Amended and Restated Credit Agreement, dated as of March 12, 2025 (the "Amended and Restated Credit Agreement"), with the Second Amendment Term Loan Lenders (as defined in the Credit Agreement Amendment) which amends the Amended and Restated Credit Agreement. The Credit Agreement Amendment, among other things, provides for an increase in the principal amount of the senior secured term loan facility by $20.0 mi… Full filing |
49.9% |
| SOMNIGROUP INTERNATIONAL INC. 13G · passive investor new · filed 2025-08-14 | 6.9% |
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 1 | $203.2k | 0 | — | — |
| Q3 2024 | 0 | — | 0 | — | — |
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 0 | — | 0 | — | — |
| Q1 2026 | 0 | — | 0 | — | — |
None reported in Q1 2026.
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Coliseum Capital Management, LLC 2.54% of their portfolio | 46.9m $31.0m | Unchanged |
| WASATCH ADVISORS LP 0.02% of their portfolio | 5.1m $3.4m | Reduced -45.2k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 2.3m $1.5m | First filing |
| BlackRock, Inc. 0.00% of their portfolio | 1.0m $691.3k | Reduced -4.7k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 848.8k $561.2k | Reduced -88.9k |
| Dynamic Advisor Solutions LLC 0.02% of their portfolio | 752.2k $497.4k | Unchanged |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 677.7k $448.1k | Reduced -90.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 676.1k $447.1k | Added +50.9k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.00% of their portfolio | 608.2k $402.1k | Reduced -185.5k |
| Anson Funds Management LP 0.03% of their portfolio | 600.0k $396.7k | Added +300.0k |
| Invenomic Capital Management LP 0.02% of their portfolio | 500.0k $330.6k | Reduced -125.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 328.6k $213.1k | Reduced -255.1k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 308.5k $203.9k | First filing |
| Crumly & Associates Inc. 0.04% of their portfolio | 292.1k $193.1k | Added +16.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 287.0k $189.8k | Added +3.1k |
| Stratos Wealth Partners, LTD. 0.00% of their portfolio | 273.2k $180.6k | Unchanged |
| STATE STREET CORP 0.00% of their portfolio | 259.8k $171.8k | Unchanged |
| TUDOR INVESTMENT CORP ET AL 0.00% of their portfolio | 150.6k $99.6k | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 146.3k $96.7k | Added +24.4k |
| Divisadero Street Capital Management, LP 0.00% of their portfolio | 138.6k $91.6k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 132.0k $87.2k | Added +10.0k |
| Shay Capital LLC 0.01% of their portfolio | 124.1k $82.1k | Unchanged |
| XTX Topco Ltd 0.00% of their portfolio | 116.2k $76.8k | Added +867 |
| Midwest Financial Group LLC 0.03% of their portfolio | 115.0k $76.0k | Unchanged |
| Corient Private Wealth LP 0.00% of their portfolio | 103.5k $68.4k | Reduced -103.5k |
| B.O.S.S. Retirement Advisors, LLC 0.02% of their portfolio | 100.0k $66.1k | Unchanged |
| NORTHERN TRUST CORP 0.00% of their portfolio | 97.2k $64.3k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 76.5k $50.6k | Added +23.0k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 75.0k $49.6k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 64.8k $42.9k | Reduced -68.0k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 64.4k $42.6k | Reduced -85.8k |
| Legacy Wealth Managment, LLC/ID 0.02% of their portfolio | 57.6k $38.1k | Added +14.0k |
| UBS Group AG 0.00% of their portfolio | 57.5k $38.0k | Added +37.2k |
| ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio | 50.0k $32.0k | Reduced -57.8k |
| MAI Capital Management 0.00% of their portfolio | 50.0k $33.1k | Unchanged |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 46.8k $30.9k | Added +34.7k |
| Virtu Financial LLC 0.00% of their portfolio | 32.9k $22.0k | Added +19.3k |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC 0.00% of their portfolio | 30.5k $20.2k | Unchanged |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 30.0k $19.9k | First filing |
| SHARPEPOINT LLC 0.01% of their portfolio | 28.8k $19.1k | Unchanged |
| Caprock Group, LLC 0.00% of their portfolio | 27.4k $18.1k | Unchanged |
| DAVENPORT & Co LLC 0.00% of their portfolio | 25.0k $16.5k | Unchanged |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 24.5k $16.2k | Reduced -1.9k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 19.8k $13.0k | Unchanged |
| Cottage Street Advisors LLC 0.00% of their portfolio | 14.3k $9.5k | Unchanged |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 13.6k $9.0k | Reduced -7.8k |
| Plan Group Financial, LLC 0.00% of their portfolio | 13.0k $8.6k | New |
| GROUP ONE TRADING LLC 0.00% of their portfolio | 11.7k $7.7k | Reduced -4.6k |
| HRT FINANCIAL LP 0.00% of their portfolio | 11.0k $7.0k | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 10.5k $6.9k | Reduced -900 |
| Kesler, Norman & Wride, LLC 0.00% of their portfolio | 10.0k $6.6k | Unchanged |
| Sterling Investment Counsel, LLC 0.00% of their portfolio | 10.0k $6.6k | Unchanged |
| Seros Financial, LLC 0.00% of their portfolio | 10.0k $6.6k | Unchanged |
| Crewe Advisors LLC 0.00% of their portfolio | 8.8k $5.9k | Unchanged |
| JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio | 2.0k $1.4k | Unchanged |
| Optiver Holding B.V. 0.00% of their portfolio | 1.6k $1.1k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 1.5k $984 | Added +16 |
| FMR LLC 0.00% of their portfolio | 928 $614 | Reduced -4.3k |
| IFP Advisors, Inc 0.00% of their portfolio | 844 $558 | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 413 $273 | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 395 $0 | Reduced -6 |
| Larson Financial Group LLC 0.00% of their portfolio | 293 $194 | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 188 $124 | Added +14 |
| IFS Advisors, LLC 0.00% of their portfolio | 140 $92 | Unchanged |
| CWM, LLC 0.00% of their portfolio | 32 $21 | Reduced -38 |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 30 $20 | Reduced -5.0k |
| SBI Securities Co., Ltd. 0.00% of their portfolio | 10 $7 | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1 $1 | Reduced -1 |
| Arax Advisory Partners 0.00% of their portfolio | 1 $4 | Reduced -4 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1 $1 | New |