Vault-13

PURPLE INNOVATION INC PRPL

COM · Common Stock · CUSIP 74640Y106 · ISIN US74640Y1064

70 institutional holders -6 vs Q4 2025
63,745,73763.7m shares reported held*
$42.1mreported value*
3 new 14 added 21 reduced 10 sold out net sold ≈ $547.6k (-828.2k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $0.66. Options: 2 managers hold calls ($8.5k notional), 0 hold puts (—).

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 114Q4 22: 120Q1 23: 111Q2 23: 111Q3 23: 100Q4 23: 89Q1 24: 78Q2 24: 86Q3 24: 88Q4 24: 86Q1 25: 85Q2 25: 80Q3 25: 85Q4 25: 76Q1 26: 7070Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 2022114
Q4 2022120
Q1 2023111
Q2 2023111
Q3 2023100
Q4 202389
Q1 202478
Q2 202486
Q3 202488
Q4 202486
Q1 202585
Q2 202580
Q3 202585
Q4 202576
Q1 202670

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 36 bought or addedQ2 24: 32 cut or sold outQ3 24: 35 bought or addedQ3 24: 30 cut or sold outQ3 24Q4 24: 37 bought or addedQ4 24: 26 cut or sold outQ1 25: 21 bought or addedQ1 25: 38 cut or sold outQ1 25Q2 25: 31 bought or addedQ2 25: 52 cut or sold outQ3 25: 30 bought or addedQ3 25: 42 cut or sold outQ3 25Q4 25: 20 bought or addedQ4 25: 37 cut or sold outQ1 26: 17 bought or addedQ1 26: 31 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20243632
Q3 20243530
Q4 20243726
Q1 20252138
Q2 20253152
Q3 20253042
Q4 20252037
Q1 20261731

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$50k$100k$150k$200kQ2 25 calls: $149.3kQ2 25 puts: $47.3kQ2 25P/C 0.32Q3 25 calls: $195.4kQ3 25 puts: $138.0kQ3 25P/C 0.71Q4 25 calls: $29.5kQ4 25 puts: $690Q4 25P/C 0.02Q1 26 calls: $8.5kQ1 26 puts: $0Q1 26P/C 0.00
Numbers
QuarterCallsPutsP/C
Q2 2025$149.3k$47.3k0.32
Q3 2025$195.4k$138.0k0.71
Q4 2025$29.5k$6900.02
Q1 2026$8.5k$00.00

Biggest buyers

Anson Funds Management LP Added +300,000+300.0k
GEODE CAPITAL MANAGEMENT, LLC Added +50,936+50.9k
UBS Group AG Added +37,188+37.2k
SIMPLEX TRADING, LLC Added +34,716+34.7k
GOLDMAN SACHS GROUP INC Added +24,362+24.4k
LPL Financial LLC Added +23,002+23.0k
Virtu Financial LLC Added +19,286+19.3k
Crumly & Associates Inc. Added +16,450+16.4k
Legacy Wealth Managment, LLC/ID Added +13,992+14.0k
Plan Group Financial, LLC New +13,000+13.0k

Biggest sellers

JPMORGAN CHASE & CO Reduced -255,093-255.1k
JACOBS LEVY EQUITY MANAGEMENT, INC Reduced -185,525-185.5k
Invenomic Capital Management LP Reduced -125,646-125.6k
Corient Private Wealth LP Reduced -103,500-103.5k
FIFTH LANE CAPITAL, LP Sold out -100,000-100.0k
RENAISSANCE TECHNOLOGIES LLC Reduced -90,841-90.8k
MILLENNIUM MANAGEMENT LLC Reduced -88,923-88.9k
JANE STREET GROUP, LLC Reduced -85,774-85.8k
TWO SIGMA ADVISERS, LP Sold out -72,300-72.3k
CITADEL ADVISORS LLC Reduced -68,020-68.0k

Biggest calls

CITADEL ADVISORS LLC New $7.7k11.6k shares
GROUP ONE TRADING LLC Reduced $8601.3k shares

Biggest puts

None

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Coliseum Capital Management, LLC 13D · may seek influence no change · filed 2025-05-06
Stated purposeItem 4 is hereby amended and supplemented as follows: Amended and Restated Credit Agreement and Incremental Warrants On May 2, 2025, the Issuer and certain of its subsidiaries (collectively, the "Loan Parties") entered into an amendment (the "Credit Agreement Amendment") to the Amended and Restated Credit Agreement, dated as of January 23, 2024, as amended by the First Amendment to Amended and Restated Credit Agreement, dated as of March 12, 2025 (the "Amended and Restated Credit Agreement"), with the Second Amendment Term Loan Lenders (as defined in the Credit Agreement Amendment) which amends the Amended and Restated Credit Agreement. The Credit Agreement Amendment, among other things, provides for an increase in the principal amount of the senior secured term loan facility by $20.0 mi… Full filing
49.9% no change 61.1m≈ $21.8m 2025-05-06
SOMNIGROUP INTERNATIONAL INC. 13G · passive investor new · filed 2025-08-14 6.9% new 8.0m≈ $2.9m 2025-08-14

Insider purchases and sales in Q1 2026

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
101Q2 24: 1 buyingQ2 24: 0 sellingQ3 24: 0 buyingQ3 24: 0 sellingQ3 24Q4 24: 0 buyingQ4 24: 0 sellingQ1 25: 0 buyingQ1 25: 0 sellingQ1 25Q2 25: 0 buyingQ2 25: 0 sellingQ3 25: 0 buyingQ3 25: 0 sellingQ3 25Q4 25: 0 buyingQ4 25: 0 sellingQ1 26: 0 buyingQ1 26: 0 sellingQ1 26
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q2 20241$203.2k0——
Q3 20240—0——
Q4 20240—0——
Q1 20250—0——
Q2 20250—0——
Q3 20250—0——
Q4 20250—0——
Q1 20260—0——

None reported in Q1 2026.

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Coliseum Capital Management, LLC 2.54% of their portfolio Rowayton, CT 46,855,29146.9m $31.0m $31.0m 2.54% Unchanged
2 WASATCH ADVISORS LP 0.02% of their portfolio SALT LAKE CITY, UT 5,071,4445.1m $3.4m $3.4m 0.02% Reduced -45.2k -45,241
3 VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio MALVERN, PA 2,254,8892.3m $1.5m $1.5m 0.00% First filing
4 BlackRock, Inc. 0.00% of their portfolio New York, NY 1,045,4741.0m $691.3k $691.3k 0.00% Reduced -4.7k -4,728
5 MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 848,774848.8k $561.2k $561.2k 0.00% Reduced -88.9k -88,923
6 Dynamic Advisor Solutions LLC 0.02% of their portfolio PHOENIX, AZ 752,200752.2k $497.4k $497.4k 0.02% Unchanged
7 RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio NEW YORK, NY 677,654677.7k $448.1k $448.1k 0.00% Reduced -90.8k -90,841
8 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 676,083676.1k $447.1k $447.1k 0.00% Added +50.9k +50,936
9 JACOBS LEVY EQUITY MANAGEMENT, INC 0.00% of their portfolio FLORHAM PARK, NJ 608,180608.2k $402.1k $402.1k 0.00% Reduced -185.5k -185,525
10 Anson Funds Management LP 0.03% of their portfolio DALLAS, TX 600,000600.0k $396.7k $396.7k 0.03% Added +300.0k +300,000
11 Invenomic Capital Management LP 0.02% of their portfolio BOSTON, MA 500,000500.0k $330.6k $330.6k 0.02% Reduced -125.6k -125,646
12 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 328,635328.6k $213.1k $213.1k 0.00% Reduced -255.1k -255,093
13 VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio MALVERN, PA 308,521308.5k $203.9k $203.9k 0.00% First filing
14 Crumly & Associates Inc. 0.04% of their portfolio SPRINGFIELD, IL 292,063292.1k $193.1k $193.1k 0.04% Added +16.4k +16,450
15 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio SAN FRANCISCO, CA 287,012287.0k $189.8k $189.8k 0.00% Added +3.1k +3,092
16 Stratos Wealth Partners, LTD. 0.00% of their portfolio BEACHWOOD, OH 273,161273.2k $180.6k $180.6k 0.00% Unchanged
17 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 259,838259.8k $171.8k $171.8k 0.00% Unchanged
18 TUDOR INVESTMENT CORP ET AL 0.00% of their portfolio STAMFORD, CT 150,649150.6k $99.6k $99.6k 0.00% Unchanged
19 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 146,277146.3k $96.7k $96.7k 0.00% Added +24.4k +24,362
20 Divisadero Street Capital Management, LP 0.00% of their portfolio MIAMI, FL 138,605138.6k $91.6k $91.6k 0.00% Unchanged
21 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 131,951132.0k $87.2k $87.2k 0.00% Added +10.0k +9,997
22 Shay Capital LLC 0.01% of their portfolio NEW YORK, NY 124,122124.1k $82.1k $82.1k 0.01% Unchanged
23 XTX Topco Ltd 0.00% of their portfolio LONDON, X0 116,224116.2k $76.8k $76.8k 0.00% Added +867 +867
24 Midwest Financial Group LLC 0.03% of their portfolio Overland Park, KS 115,000115.0k $76.0k $76.0k 0.03% Unchanged
25 Corient Private Wealth LP 0.00% of their portfolio MIAMI, FL 103,500103.5k $68.4k $68.4k 0.00% Reduced -103.5k -103,500
26 B.O.S.S. Retirement Advisors, LLC 0.02% of their portfolio Lehi, UT 100,000100.0k $66.1k $66.1k 0.02% Unchanged
27 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 97,22797.2k $64.3k $64.3k 0.00% Unchanged
28 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 76,49876.5k $50.6k $50.6k 0.00% Added +23.0k +23,002
29 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% of their portfolio HOUSTON, TX 75,00075.0k $49.6k $49.6k 0.00% Unchanged
30 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 64,82264.8k $42.9k $42.9k 0.00% Reduced -68.0k -68,020
31 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 64,42364.4k $42.6k $42.6k 0.00% Reduced -85.8k -85,774
32 Legacy Wealth Managment, LLC/ID 0.02% of their portfolio BOISE, ID 57,61257.6k $38.1k $38.1k 0.02% Added +14.0k +13,992
33 UBS Group AG 0.00% of their portfolio ZURICH, V8 57,51157.5k $38.0k $38.0k 0.00% Added +37.2k +37,188
34 ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio Boston, MA 50,01850.0k $32.0k $32.0k 0.00% Reduced -57.8k -57,802
35 MAI Capital Management 0.00% of their portfolio INDEPENDENCE, OH 50,00050.0k $33.1k $33.1k 0.00% Unchanged
36 SIMPLEX TRADING, LLC 0.00% of their portfolio CHICAGO, IL 46,80546.8k $30.9k $30.9k 0.00% Added +34.7k +34,716
37 Virtu Financial LLC 0.00% of their portfolio New York, NY 32,86532.9k $22.0k $22.0k 0.00% Added +19.3k +19,286
38 WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC 0.00% of their portfolio INDIANAPOLIS, IN 30,48030.5k $20.2k $20.2k 0.00% Unchanged
39 Vanguard Global Advisers, LLC 0.00% of their portfolio MALVERN, PA 30,04030.0k $19.9k $19.9k 0.00% First filing
40 SHARPEPOINT LLC 0.01% of their portfolio PHOENIX, AZ 28,83528.8k $19.1k $19.1k 0.01% Unchanged
41 Caprock Group, LLC 0.00% of their portfolio BOISE, ID 27,42027.4k $18.1k $18.1k 0.00% Unchanged
42 DAVENPORT & Co LLC 0.00% of their portfolio RICHMOND, VA 25,00025.0k $16.5k $16.5k 0.00% Unchanged
43 Qube Research & Technologies Ltd 0.00% of their portfolio LONDON, X0 24,47824.5k $16.2k $16.2k 0.00% Reduced -1.9k -1,878
44 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 19,82619.8k $13.0k $13.0k 0.00% Unchanged
45 Cottage Street Advisors LLC 0.00% of their portfolio MARION, MA 14,30014.3k $9.5k $9.5k 0.00% Unchanged
46 Point72 Asset Management, L.P. 0.00% of their portfolio STAMFORD, CT 13,61213.6k $9.0k $9.0k 0.00% Reduced -7.8k -7,805
47 Plan Group Financial, LLC 0.00% of their portfolio OKLAHOMA CITY, OK 13,00013.0k $8.6k $8.6k 0.00% New
48 GROUP ONE TRADING LLC 0.00% of their portfolio CHICAGO, IL 11,68611.7k $7.7k $7.7k 0.00% Reduced -4.6k -4,643
49 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 11,00511.0k $7.0k $7.0k 0.00% New
50 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 10,49510.5k $6.9k $6.9k 0.00% Reduced -900 -900
51 Kesler, Norman & Wride, LLC 0.00% of their portfolio OGDEN, UT 10,02710.0k $6.6k $6.6k 0.00% Unchanged
52 Sterling Investment Counsel, LLC 0.00% of their portfolio Buffalo, NY 10,00010.0k $6.6k $6.6k 0.00% Unchanged
53 Seros Financial, LLC 0.00% of their portfolio TEMPE, AZ 10,00010.0k $6.6k $6.6k 0.00% Unchanged
54 Crewe Advisors LLC 0.00% of their portfolio SALT LAKE CITY, UT 8,8498.8k $5.9k $5.9k 0.00% Unchanged
55 JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio DES PERES, MO 2,0002.0k $1.4k $1.4k 0.00% Unchanged
56 Optiver Holding B.V. 0.00% of their portfolio AMSTERDAM, P7 1,5931.6k $1.1k $1.1k 0.00% Unchanged
57 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 1,4871.5k $984 $984 0.00% Added +16 +16
58 FMR LLC 0.00% of their portfolio BOSTON, MA 928928 $614 $614 0.00% Reduced -4.3k -4,301
59 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 844844 $558 $558 0.00% Unchanged
60 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 413413 $273 $273 0.00% Unchanged
61 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 395395 $0 $0 0.00% Reduced -6 -6
62 Larson Financial Group LLC 0.00% of their portfolio ST LOUIS, MO 293293 $194 $194 0.00% Unchanged
63 BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio PARIS, I0 188188 $124 $124 0.00% Added +14 +14
64 IFS Advisors, LLC 0.00% of their portfolio OVERLAND PARK, KS 140140 $92 $92 0.00% Unchanged
65 CWM, LLC 0.00% of their portfolio OMAHA, NE 3232 $21 $21 0.00% Reduced -38 -38
66 Rockefeller Capital Management L.P. 0.00% of their portfolio NEW YORK, NY 3030 $20 $20 0.00% Reduced -5.0k -5,000
67 SBI Securities Co., Ltd. 0.00% of their portfolio TOKYO, M0 1010 $7 $7 0.00% Unchanged
68 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 11 $1 $1 0.00% Reduced -1 -1
69 Arax Advisory Partners 0.00% of their portfolio NEW YORK, NY 11 $4 $4 0.00% Reduced -4 -4
70 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 11 $1 $1 0.00% New