PURPLE INNOVATION INC PRPL
COM · Common Stock · CUSIP 74640Y106 · ISIN US74640Y1064
- SectorConsumer discretionary
- IndustryHousehold Furniture
- HeadquartersLehi, UT
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $4.79. Options: 10 managers hold calls ($2.4m notional), 9 hold puts ($1.6m).
Trends to Q4 2022
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 114 |
| Q4 2022 | 120 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $3.0m | $2.5m | 0.83 |
| Q4 2022 | $2.4m | $1.6m | 0.66 |
Biggest buyers
| WASATCH ADVISORS LP | New | +1.1m |
| Manatuck Hill Partners, LLC | New | +500.0k |
| FULLER & THALER ASSET MANAGEMENT, INC. | New | +387.4k |
| Brandywine Global Investment Management, LLC | Added | +347.3k |
| VANGUARD GROUP INC | Added | +302.4k |
| Informed Momentum Co LLC | New | +284.5k |
| FMR LLC | Added | +240.9k |
| Nuveen Asset Management, LLC | Added | +228.9k |
| AWH Capital, L.P. | Added | +225.0k |
| HRT FINANCIAL LP | Added | +201.5k |
Biggest sellers
| FEDERATED HERMES, INC. | Sold out | -1.9m |
| BANK OF AMERICA CORP /DE/ | Reduced | -799.1k |
| No Street GP LP | Reduced | -600.0k |
| HAWK RIDGE CAPITAL MANAGEMENT LP | Sold out | -420.0k |
| SCHWARTZ INVESTMENT COUNSEL INC | Reduced | -411.0k |
| CITADEL ADVISORS LLC | Reduced | -388.7k |
| RBF Capital, LLC | Sold out | -386.7k |
| J. Goldman & Co LP | Sold out | -246.8k |
| Graham Capital Management, L.P. | Reduced | -215.7k |
| Freshford Capital Management, LLC | Reduced | -178.8k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $821.5k171.5k shares |
| GROUP ONE TRADING LLC | Added | $797.5k166.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $461.8k96.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $132.0k27.7k shares |
| WOLVERINE TRADING, LLC | Reduced | $87.0k18.1k shares |
| Schonfeld Strategic Advisors LLC | New | $23.0k10.0k shares |
| Walleye Trading LLC | Reduced | $22.5k4.7k shares |
| COWEN AND COMPANY, LLC | New | $5.0k25.0k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
| Cutler Group LLC / CA | Reduced | $0700 shares |
Biggest puts
| GROUP ONE TRADING LLC | Reduced | $386.1k80.6k shares |
| CITADEL ADVISORS LLC | Reduced | $370.7k77.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $323.3k67.5k shares |
| Belvedere Trading LLC | New | $213.2k44.5k shares |
| Walleye Trading LLC | Reduced | $131.7k27.5k shares |
| WOLVERINE TRADING, LLC | Reduced | $72.0k15.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $57.0k12.1k shares |
| COWEN AND COMPANY, LLC | New | $1.5k20.7k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Coliseum Capital Management, LLC
13D · may seek influence
no change · filed 2025-05-06
Stated purposeItem 4 is hereby amended and supplemented as follows: Amended and Restated Credit Agreement and Incremental Warrants On May 2, 2025, the Issuer and certain of its subsidiaries (collectively, the "Loan Parties") entered into an amendment (the "Credit Agreement Amendment") to the Amended and Restated Credit Agreement, dated as of January 23, 2024, as amended by the First Amendment to Amended and Restated Credit Agreement, dated as of March 12, 2025 (the "Amended and Restated Credit Agreement"), with the Second Amendment Term Loan Lenders (as defined in the Credit Agreement Amendment) which amends the Amended and Restated Credit Agreement. The Credit Agreement Amendment, among other things, provides for an increase in the principal amount of the senior secured term loan facility by $20.0 mi… Full filing |
49.9% |
| SOMNIGROUP INTERNATIONAL INC. 13G · passive investor new · filed 2025-08-14 | 6.9% |
Insider purchases and sales in Q4 2022
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2021 | 0 | — | 0 | — | — |
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 2 | $99.5m | 0 | — | — |
| Q1 2022 | 5 | $51.3m | 0 | — | — |
| Q2 2022 | 2 | $43.3m | 0 | — | — |
| Q3 2022 | 3 | $117.6k | 0 | — | — |
| Q4 2022 | 0 | — | 0 | — | — |
None reported in Q4 2022.
Holders, Q4 2022
| Manager | Shares | Change |
|---|---|---|
| Coliseum Capital Management, LLC 14.58% of their portfolio | 40.9m $195.7m | Unchanged |
| FMR LLC 0.01% of their portfolio | 11.2m $53.5m | Added +240.9k |
| No Street GP LP 2.59% of their portfolio | 4.1m $19.6m | Reduced -600.0k |
| BlackRock Inc. 0.00% of their portfolio | 3.7m $17.8m | Added +121.5k |
| Freshford Capital Management, LLC 3.73% of their portfolio | 3.3m $15.9m | Reduced -178.8k |
| Brandywine Global Investment Management, LLC 0.10% of their portfolio | 2.8m $13.3m | Added +347.3k |
| VANGUARD GROUP INC 0.00% of their portfolio | 2.6m $12.6m | Added +302.4k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.8m $8.6m | Reduced -799.1k |
| SCHWARTZ INVESTMENT COUNSEL INC 0.36% of their portfolio | 1.7m $7.9m | Reduced -411.0k |
| STATE STREET CORP 0.00% of their portfolio | 1.1m $5.4m | Reduced -20.6k |
| WASATCH ADVISORS LP 0.03% of their portfolio | 1.1m $5.1m | New |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 974.2k $4.7m | Added +40.5k |
| Lapides Asset Management, LLC 1.28% of their portfolio | 501.8k $2.4m | Reduced -25.4k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 501.1k $2.4m | Added +228.9k |
| Manatuck Hill Partners, LLC 1.13% of their portfolio | 500.0k $2.4m | New |
| HRT FINANCIAL LP 0.03% of their portfolio | 487.6k $2.3m | Added +201.5k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 473.7k $2.3m | Reduced -14.6k |
| AWH Capital, L.P. 1.29% of their portfolio | 430.0k $2.1m | Added +225.0k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.01% of their portfolio | 387.4k $1.9m | New |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 384.8k $1.8m | Added +54.0k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 310.5k $1.5m | Added +140.0k |
| Informed Momentum Co LLC 0.28% of their portfolio | 284.5k $1.4m | New |
| Bank of New York Mellon Corp 0.00% of their portfolio | 201.2k $963.9k | Reduced -3.8k |
| GSA CAPITAL PARTNERS LLP 0.11% of their portfolio | 182.7k $875.0k | Added +119.3k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 178.8k $856.5k | Reduced -21.3k |
| Swiss National Bank 0.00% of their portfolio | 129.9k $622.2k | Added +6.6k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 127.4k $610.1k | Added +54.3k |
| Full Sail Capital, LLC 0.05% of their portfolio | 116.0k $555.8k | Unchanged |
| TUDOR INVESTMENT CORP ET AL 0.01% of their portfolio | 115.7k $554.0k | Added +58.0k |
| Invesco Ltd. 0.00% of their portfolio | 112.5k $538.8k | Added +28.4k |
| Corient Private Wealth LP 0.00% of their portfolio | 103.5k $495.8k | First filing |
| ClariVest Asset Management LLC 0.02% of their portfolio | 96.5k $462.0k | New |
| OCCUDO QUANTITATIVE STRATEGIES LP 0.05% of their portfolio | 84.3k $404.0k | Reduced -52.3k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 83.3k $399.0k | Added +851 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 80.9k $387.5k | Reduced -12.5k |
| Quent Capital, LLC 0.07% of their portfolio | 80.0k $383.2k | Added +5.0k |
| AE Wealth Management LLC 0.00% of their portfolio | 77.8k $372.7k | Unchanged |
| B.O.S.S. Retirement Advisors, LLC 0.10% of their portfolio | 77.7k $372.2k | First filing |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 68.6k $328.8k | Added +731 |
| MORGAN STANLEY 0.00% of their portfolio | 67.7k $324.4k | Added +25.1k |
| Jump Financial, LLC 0.02% of their portfolio | 67.4k $322.8k | New |
| MARSHALL WACE, LLP 0.00% of their portfolio | 61.7k $295.5k | New |
| Sterling Investment Counsel, LLC 0.18% of their portfolio | 60.7k $290.7k | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 60.4k $289.2k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 53.7k $257.4k | First filing |
| Balyasny Asset Management L.P. 0.00% of their portfolio | 51.9k $248.8k | Added +35.2k |
| Squarepoint Ops LLC 0.00% of their portfolio | 51.1k $244.9k | Added +17.8k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 50.4k $241.4k | Unchanged |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 44.4k $213.0k | Reduced -66.5k |
| Belvedere Trading LLC 0.12% of their portfolio | 44.3k $212.2k | Added +3.9k |
| Schonfeld Strategic Advisors LLC 0.00% of their portfolio | 42.5k $203.6k | Reduced -65.8k |
| GROUP ONE TRADING LLC 0.01% of their portfolio | 42.4k $202.9k | Added +1.5k |
| CREDIT SUISSE AG/ 0.00% of their portfolio | 42.2k $202.0k | Reduced -254 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 41.0k $196.0k | Unchanged |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 39.8k $191.0k | Added +78 |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 39.7k $190.0k | Added +25.7k |
| Graham Capital Management, L.P. 0.01% of their portfolio | 36.2k $173.6k | Reduced -215.7k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 34.9k $167.0k | Added +4.6k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 33.6k $162.0k | Added +11.2k |
| SG Americas Securities, LLC 0.00% of their portfolio | 31.9k $153.0k | Added +896 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 31.3k $150.1k | Reduced -388.7k |
| MetLife Investment Management, LLC 0.00% of their portfolio | 29.3k $140.3k | New |
| IRONWOOD INVESTMENT MANAGEMENT LLC 0.09% of their portfolio | 27.2k $130.5k | Reduced -2.8k |
| Bayesian Capital Management, LP 0.02% of their portfolio | 26.3k $126.0k | New |
| UBS Group AG 0.00% of their portfolio | 26.2k $125.5k | Added +16.1k |
| AMERICAN INTERNATIONAL GROUP, INC. 0.00% of their portfolio | 26.0k $124.4k | Reduced -94 |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 25.3k $121.2k | New |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 24.7k $118.2k | Added +366 |
| Crumly & Associates Inc. 0.04% of their portfolio | 23.3k $111.4k | Unchanged |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 23.1k $110.5k | Reduced -335 |
| Harvest Investment Services, LLC 0.11% of their portfolio | 21.5k $102.9k | New |
| LPL Financial LLC 0.00% of their portfolio | 21.2k $101.3k | Reduced -1.8k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 20.8k $99.5k | Unchanged |
| Legal & General Group Plc 0.00% of their portfolio | 20.4k $97.5k | Added +2.6k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.9k $90.0k | New |
| Alpine Global Management, LLC 0.03% of their portfolio | 17.6k $84.0k | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 16.4k $78.0k | Reduced -2.5k |
| ARIZONA STATE RETIREMENT SYSTEM 0.00% of their portfolio | 15.2k $72.7k | Added +582 |
| COWEN AND COMPANY, LLC 0.01% of their portfolio | 14.1k $67.5k | New |
| Quantamental Technologies LLC 0.03% of their portfolio | 12.1k $57.9k | New |
| Cubist Systematic Strategies, LLC 0.00% of their portfolio | 11.9k $57.0k | Reduced -25.6k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 11.7k $56.2k | Reduced -12.3k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 10.3k $49.2k | Not comparable |
| STIFEL FINANCIAL CORP 0.00% of their portfolio | 10.0k $47.9k | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 10.0k $47.9k | Unchanged |
| FIRST MANHATTAN CO. LLC. 0.00% of their portfolio | 9.0k $43.1k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 8.9k $43.0k | Added +6.8k |
| Zurcher Kantonalbank (Zurich Cantonalbank) 0.00% of their portfolio | 8.0k $38.5k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 7.5k $33.2k | New |
| AMALGAMATED BANK 0.00% of their portfolio | 7.2k $34.0k | Unchanged |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 5.1k $24.0k | Added +2.2k |
| Ameritas Investment Partners, Inc. 0.00% of their portfolio | 4.4k $25.7k | Unchanged |
| Point72 Middle East FZE 0.00% of their portfolio | 4.4k $21.1k | First filing |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 4.0k $19.0k | New |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 3.8k $18.4k | Reduced -23.3k |
| Cutler Group LLC / CA 0.00% of their portfolio | 3.8k $18.0k | Added +1.7k |
| Metropolitan Life Insurance Co/NY 0.00% of their portfolio | 3.5k $16.9k | New |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 3.1k $15.0k | Added +22 |
| Walleye Trading LLC 0.00% of their portfolio | 2.5k $11.8k | Reduced -8.1k |
| Allspring Global Investments Holdings, LLC 0.00% of their portfolio | 2.1k $10.1k | Reduced -47 |