Vault-13

PROSHARES TR NOBL

S&P 500 DV ARIST · ETP · CUSIP 74348A467

761 institutional holders -11 vs Q1 2025
55,532,62755.5m shares reported held*
$5.6bnreported value*
41 new 266 added 299 reduced 54 sold out net sold ≈ $29.0m (-287.2k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.7m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $100.83. Options: 2 managers hold calls ($4.4m notional), 2 hold puts ($4.5m).

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

05001kQ3 22: 571Q4 22: 633Q1 23: 639Q2 23: 648Q3 23: 649Q4 23: 712Q1 24: 714Q2 24: 722Q3 24: 748Q4 24: 798Q1 25: 772Q2 25: 761761Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 2022571
Q4 2022633
Q1 2023639
Q2 2023648
Q3 2023649
Q4 2023712
Q1 2024714
Q2 2024722
Q3 2024748
Q4 2024798
Q1 2025772
Q2 2025761

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
4000400Q3 23: 316 bought or addedQ3 23: 251 cut or sold outQ4 23: 304 bought or addedQ4 23: 297 cut or sold outQ4 23Q1 24: 319 bought or addedQ1 24: 313 cut or sold outQ2 24: 253 bought or addedQ2 24: 313 cut or sold outQ2 24Q3 24: 315 bought or addedQ3 24: 321 cut or sold outQ4 24: 355 bought or addedQ4 24: 293 cut or sold outQ4 24Q1 25: 258 bought or addedQ1 25: 368 cut or sold outQ2 25: 307 bought or addedQ2 25: 353 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 2023316251
Q4 2023304297
Q1 2024319313
Q2 2024253313
Q3 2024315321
Q4 2024355293
Q1 2025258368
Q2 2025307353

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$2m$4m$6m$8mQ3 24 calls: $6.0mQ3 24 puts: $1.3mQ3 24P/C 0.22Q4 24 calls: $3.8mQ4 24 puts: $826.3kQ4 24P/C 0.22Q1 25 calls: $4.7mQ1 25 puts: $4.8mQ1 25P/C 1.03Q2 25 calls: $4.4mQ2 25 puts: $4.5mQ2 25P/C 1.01
Numbers
QuarterCallsPutsP/C
Q3 2024$6.0m$1.3m0.22
Q4 2024$3.8m$826.3k0.22
Q1 2025$4.7m$4.8m1.03
Q2 2025$4.4m$4.5m1.01

Biggest buyers

ROYAL BANK OF CANADA Added +1,518,976+1.5m
Carrera Capital Advisors New +290,231+290.2k
Rockefeller Capital Management L.P. Added +286,157+286.2k
McElhenny Sheffield Capital Management, LLC Added +113,591+113.6k
LPL Financial LLC Added +106,494+106.5k
GTS SECURITIES LLC Added +96,167+96.2k
BNP PARIBAS FINANCIAL MARKETS Added +77,488+77.5k
Glen Eagle Advisors, LLC Added +77,297+77.3k
&PARTNERS Added +54,610+54.6k
STIFEL FINANCIAL CORP Added +47,861+47.9k

Biggest sellers

MORGAN STANLEY Reduced -489,906-489.9k
Brookstone Capital Management Reduced -483,710-483.7k
NATIONAL BANK OF CANADA /FI/ Reduced -375,408-375.4k
Cresset Asset Management, LLC Reduced -221,988-222.0k
Prime Capital Investment Advisors, LLC Reduced -116,016-116.0k
ForthRight Wealth Management, LLC Reduced -96,908-96.9k
WELLS FARGO & COMPANY/MN Reduced -94,343-94.3k
American Alpha Advisors, LLC Sold out -91,697-91.7k
JPMORGAN CHASE & CO Reduced -82,410-82.4k
SPIREPOINT PRIVATE CLIENT, LLC Reduced -71,966-72.0k

Biggest calls

SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced $2.6m25.8k shares
CITADEL ADVISORS LLC Added $1.8m17.9k shares

Biggest puts

SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced $4.1m40.4k shares
CITADEL ADVISORS LLC Reduced $382.7k3.8k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 MORGAN STANLEY 0.07% of their portfolio NEW YORK, NY 10,790,12310.8m $1.1bn $1.1bn 0.07% Reduced -489.9k -489,906
2 BANK OF AMERICA CORP /DE/ 0.04% of their portfolio CHARLOTTE, NC 4,668,3344.7m $470.1m $470.1m 0.04% Reduced -6.7k -6,666
3 LPL Financial LLC 0.11% of their portfolio FORT MILL, SC 3,264,2273.3m $328.7m $328.7m 0.11% Added +106.5k +106,494
4 ROYAL BANK OF CANADA 0.03% of their portfolio TORONTO, A6 2,935,7882.9m $295.6m $295.6m 0.03% Added +1.5m +1,518,976
5 UBS Group AG 0.04% of their portfolio ZURICH, V8 1,974,3212.0m $198.8m $198.8m 0.04% Reduced -5.3k -5,328
6 RAYMOND JAMES FINANCIAL INC 0.07% of their portfolio ST. PETERSBURG, FL 1,947,8231.9m $196.1m $196.1m 0.07% Reduced -39.6k -39,592
7 WELLS FARGO & COMPANY/MN 0.04% of their portfolio SAN FRANCISCO, CA 1,853,7831.9m $186.7m $186.7m 0.04% Reduced -94.3k -94,343
8 Cresset Asset Management, LLC 0.76% of their portfolio Chicago, IL 1,502,0671.5m $152.1m $152.1m 0.76% Reduced -222.0k -221,988
9 CLIFTONLARSONALLEN WEALTH ADVISORS, LLC 2.18% of their portfolio MINNEAPOLIS, MN 1,292,4901.3m $130.2m $130.2m 2.18% Added +24.7k +24,659
10 COMMONWEALTH EQUITY SERVICES, LLC 0.12% of their portfolio WALTHAM, MA 866,196866.2k $87.2m $87.2m 0.12% Reduced -45.2k -45,165
11 ROCKLAND TRUST CO 3.26% of their portfolio HANOVER, MA 664,755664.8k $66.9m $66.9m 3.26% Added +9.2k +9,204
12 Cassaday & Co Wealth Management LLC 1.67% of their portfolio MCLEAN, VA 661,070661.1k $66.6m $66.6m 1.67% Added +45.4k +45,410
13 IAM Advisory, LLC 15.94% of their portfolio EASTON, PA 659,573659.6k $66.4m $66.4m 15.94% Added +12.2k +12,174
14 AMERIPRISE FINANCIAL INC 0.02% of their portfolio MINNEAPOLIS, MN 628,017628.0k $63.2m $63.2m 0.02% Reduced -11.1k -11,072
15 Rockefeller Capital Management L.P. 0.08% of their portfolio NEW YORK, NY 623,238623.2k $66.7m $66.7m 0.08% Added +286.2k +286,157
16 Cetera Investment Advisers 0.08% of their portfolio SCHAUMBURG, IL 495,081495.1k $49.9m $49.9m 0.08% Added +1.5k +1,466
17 Wealthspire Advisors, LLC 0.28% of their portfolio NEW YORK, NY 491,543491.5k $49.5m $49.5m 0.28% Reduced -530 -530
18 Janney Montgomery Scott LLC 0.13% of their portfolio PHILADELPHIA, PA 487,902487.9k $49.1m $49.1m 0.13% Reduced -13.5k -13,457
19 Cambridge Investment Research Advisors, Inc. 0.15% of their portfolio FAIRFIELD, IA 487,335487.3k $49.1m $49.1m 0.15% Reduced -5.0k -4,989
20 OSAIC HOLDINGS, INC. 0.09% of their portfolio SCOTTSDALE, AZ 485,417485.4k $48.9m $48.9m 0.09% Reduced -6.7k -6,676
21 BNP PARIBAS FINANCIAL MARKETS 0.03% of their portfolio PARIS, I0 400,200400.2k $40.3m $40.3m 0.03% Added +77.5k +77,488
22 IFG Advisory, LLC 2.00% of their portfolio ATLANTA, GA 394,814394.8k $39.8m $39.8m 2.00% Reduced -491 -491
23 Baird Financial Group, Inc. 0.06% of their portfolio MILWAUKEE, WI 339,055339.1k $34.1m $34.1m 0.06% Added +2.5k +2,460
24 Sanctuary Advisors, LLC 0.21% of their portfolio INDIANAPOLIS, IN 335,540335.5k $33.8m $33.8m 0.21% Added +10.9k +10,884
25 NEUBERGER BERMAN GROUP LLC 0.02% of their portfolio NEW YORK, NY 300,283300.3k $30.2m $30.2m 0.02% Added +2.3k +2,258
26 AVANTAX ADVISORY SERVICES, INC. 0.16% of their portfolio DALLAS, TX 295,547295.5k $29.8m $29.8m 0.16% Reduced -14.5k -14,534
27 Cerity Partners LLC 0.05% of their portfolio NEW YORK, NY 292,008292.0k $29.4m $29.4m 0.05% Reduced -2.8k -2,755
28 Carrera Capital Advisors 5.92% of their portfolio TROY, MI 290,231290.2k $29.4m $29.4m 5.92% New
29 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 269,290269.3k $27.1m $27.1m 0.00% Reduced -11.3k -11,285
30 STIFEL FINANCIAL CORP 0.03% of their portfolio ST. LOUIS, MO 261,569261.6k $26.3m $26.3m 0.03% Added +47.9k +47,861
31 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 255,573255.6k $25.7m $25.7m 0.01% Reduced -30.1k -30,063
32 ForthRight Wealth Management, LLC 7.70% of their portfolio ALPHARETTA, GA 245,132245.1k $24.7m $24.7m 7.70% Reduced -96.9k -96,908
33 Summit Financial Wealth Advisors, LLC 4.41% of their portfolio Lafayette, LA 244,290244.3k $24.6m $24.6m 4.41% Added +69 +69
34 TRUIST FINANCIAL CORP 0.03% of their portfolio CHARLOTTE, NC 227,441227.4k $22.9m $22.9m 0.03% Reduced -3.9k -3,901
35 Mirae Asset Global Investments Co., Ltd. 0.08% of their portfolio SEOUL, M5 227,099227.1k $22.9m $22.9m 0.08% Added +41.6k +41,609
36 Glen Eagle Advisors, LLC 3.29% of their portfolio KINGSTON, NJ 212,563212.6k $21.4m $21.4m 3.29% Added +77.3k +77,297
37 HANTZ FINANCIAL SERVICES, INC. 0.31% of their portfolio SOUTHFIELD, MI 190,007190.0k $19.1m $19.1m 0.31% Reduced -8.0k -8,020
38 TD Waterhouse Canada Inc. 0.14% of their portfolio TORONTO, A6 188,547188.5k $19.3m $19.3m 0.14% Added +18.8k +18,760
39 Pacific Wealth Strategies Group, Inc. 12.03% of their portfolio SANTA BARBARA, CA 180,286180.3k $18.3m $18.3m 12.03% Added +38.0k +38,036
40 &PARTNERS 0.14% of their portfolio NASHVILLE, TN 177,879177.9k $17.9m $17.9m 0.14% Added +54.6k +54,610
41 JONES FINANCIAL COMPANIES LLLP 0.01% of their portfolio DES PERES, MO 175,176175.2k $17.6m $17.6m 0.01% Added +28.7k +28,736
42 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 174,933174.9k $17.6m $17.6m 0.00% Reduced -82.4k -82,410
43 Landmark Wealth Management, LLC 7.32% of their portfolio MELVILLE, NY 170,826170.8k $17.2m $17.2m 7.32% Reduced -3.0k -3,034
44 TOTH FINANCIAL ADVISORY CORP 1.92% of their portfolio LEESBURG, VA 163,308163.3k $16.4m $16.4m 1.92% Added +1.0k +1,033
45 Private Advisor Group, LLC 0.09% of their portfolio MORRISTOWN, NJ 158,798158.8k $16.0m $16.0m 0.09% Reduced -6.2k -6,163
46 NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.01% of their portfolio MILWAUKEE, WI 155,975156.0k $15.7m $15.7m 0.01% Added +3.5k +3,469
47 Equitable Holdings, Inc. 0.13% of their portfolio NEW YORK, NY 154,106154.1k $15.5m $15.5m 0.13% Added +10.4k +10,376
48 FIRST MANHATTAN CO. LLC. 0.04% of their portfolio NEW YORK, NY 153,463153.5k $15.5m $15.5m 0.04% Unchanged
49 D.A. DAVIDSON & CO. 0.11% of their portfolio GREAT FALLS, MT 152,915152.9k $15.4m $15.4m 0.11% Reduced -1.4k -1,395
50 SMITH, MOORE & CO. 1.27% of their portfolio CLAYTON, MO 150,459150.5k $15.2m $15.2m 1.27% Added +4.1k +4,087
51 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 136,889136.9k $13.8m $13.8m 0.02% Added +11.7k +11,740
52 Galilei Investment Office LLP 6.87% of their portfolio LONDON, X0 134,140134.1k $13.5m $13.5m 6.87% Unchanged
53 Apexium Financial, LP 0.71% of their portfolio Dallas, TX 132,979133.0k $13.5m $13.5m 0.71% Reduced -5.2k -5,245
54 NewEdge Advisors, LLC 0.07% of their portfolio NEW ORLEANS, LA 131,524131.5k $13.2m $13.2m 0.07% Reduced -1.8k -1,831
55 Creative Planning 0.01% of their portfolio OVERLAND PARK, KS 125,752125.8k $12.7m $12.7m 0.01% Added +32.7k +32,705
56 QUEST INVESTMENT MANAGEMENT LLC 1.38% of their portfolio LAKE OSWEGO, OR 124,921124.9k $12.6m $12.6m 1.38% Reduced -29.6k -29,603
57 GTS SECURITIES LLC 0.55% of their portfolio NEW YORK, NY 122,325122.3k $12.3m $12.3m 0.55% Added +96.2k +96,167
58 Waverly Advisors, LLC 0.13% of their portfolio BIRMINGHAM, AL 121,895121.9k $12.3m $12.3m 0.13% Added +11.9k +11,950
59 Essex Financial Services, Inc. 0.78% of their portfolio ESSEX, CT 118,445118.4k $11.9m $11.9m 0.78% Reduced -11.1k -11,110
60 COMERICA BANK 0.05% of their portfolio DALLAS, TX 116,311116.3k $11.7m $11.7m 0.05% Reduced -2.1k -2,142
61 McElhenny Sheffield Capital Management, LLC 3.11% of their portfolio DALLAS, TX 115,865115.9k $11.7m $11.7m 3.11% Added +113.6k +113,591
62 Financial & Tax Architects, LLC 2.81% of their portfolio ST LOUIS, MO 114,904114.9k $11.6m $11.6m 2.81% Reduced -13.4k -13,388
63 Sanchez Wealth Management Group 2.71% of their portfolio JACKSONVILLE, FL 111,487111.5k $11.2m $11.2m 2.71% Added +177 +177
64 CFS Investment Advisory Services, LLC 0.82% of their portfolio TOTOWA, NJ 99,27499.3k $10.0m $10.0m 0.82% Reduced -19.2k -19,168
65 Mariner, LLC 0.01% of their portfolio Overland Park, KS 98,30198.3k $9.9m $9.9m 0.01% Reduced -4.5k -4,491
66 FAGAN ASSOCIATES, INC. 1.51% of their portfolio TROY, NY 96,70496.7k $9.7m $9.7m 1.51% Added +872 +872
67 SMITH SHELLNUT WILSON LLC /ADV 4.21% of their portfolio Ridgeland, MS 96,30396.3k $9.7m $9.7m 4.21% Reduced -6.0k -5,983
68 Financial Partners Group, LLC 3.41% of their portfolio GALLATIN, TN 93,46693.5k $9.4m $9.4m 3.41% Added +33.7k +33,743
69 Coston, McIsaac & Partners 2.42% of their portfolio BAR HARBOR, ME 92,71592.7k $9.3m $9.3m 2.42% Added +348 +348
70 NorthCrest Asset Manangement, LLC 0.26% of their portfolio PLYMOUTH, MN 92,21592.2k $9.5m $9.5m 0.26% Added +23.5k +23,489
71 Legacy Private Trust Co. 0.59% of their portfolio NEENAH, WI 91,14291.1k $9.2m $9.2m 0.59% Added +2.9k +2,880
72 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 87,70387.7k $8.8m $8.8m 0.02% Reduced -9.1k -9,121
73 MYCIO WEALTH PARTNERS, LLC 2.00% of their portfolio PHILADELPHIA, PA 85,65185.7k $8.6m $8.6m 2.00% Reduced -461 -461
74 Prism Advisors, Inc. 2.41% of their portfolio STUDIO CITY, CA 84,18984.2k $8.5m $8.5m 2.41% Reduced -714 -714
75 Kraft, Davis & Associates, LLC 2.38% of their portfolio St. Louis, MO 83,77483.8k $8.7m $8.7m 2.38% Reduced -6.0k -5,952
76 CITIGROUP INC 0.01% of their portfolio NEW YORK, NY 83,37483.4k $8.4m $8.4m 0.01% Added +7.7k +7,720
77 Joseph P. Lucia & Associates, LLC 3.35% of their portfolio Yorktown Heights, NY 81,30481.3k $8.2m $8.2m 3.35% Added +3.2k +3,215
78 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 80,90680.9k $8.3m $8.3m 0.01% Reduced -27.8k -27,757
79 J.W. COLE ADVISORS, INC. 0.17% of their portfolio TAMPA, FL 80,39780.4k $8.1m $8.1m 0.17% Added +9.3k +9,318
80 Corient Private Wealth LP 0.01% of their portfolio MIAMI, FL 77,95978.0k $7.9m $7.9m 0.01% Reduced -4.2k -4,212
81 Brookstone Capital Management 0.10% of their portfolio WHEATON, IL 77,87377.9k $7.8m $7.8m 0.10% Reduced -483.7k -483,710
82 Sumitomo Mitsui Trust Group, Inc. 0.00% of their portfolio CHIYODA-KU, TOKYO, M0 77,10077.1k $7.8m $7.8m 0.00% Reduced -69.9k -69,925
83 OPPENHEIMER & CO INC 0.10% of their portfolio NEW YORK, NY 74,92274.9k $7.5m $7.5m 0.10% Reduced -963 -963
84 US BANCORP \DE\ 0.01% of their portfolio MINNEAPOLIS, MN 74,55274.6k $7.5m $7.5m 0.01% Added +2.2k +2,154
85 Allred Capital Management, LLC 2.79% of their portfolio Dallas, TX 74,10774.1k $7.5m $7.5m 2.79% Added +3.8k +3,794
86 Ted Buchan & Co 2.96% of their portfolio San Diego, CA 74,03774.0k $7.5m $7.5m 2.96% Added +2.2k +2,240
87 TRANSCEND CAPITAL ADVISORS, LLC 0.58% of their portfolio MADISON, NJ 73,73373.7k $7.4m $7.4m 0.58% Added +170 +170
88 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 73,01573.0k $7.4m $7.4m 0.02% Reduced -2.3k -2,258
89 BENJAMIN EDWARDS INC 0.09% of their portfolio Clayton, MO 72,86772.9k $7.3m $7.3m 0.09% Reduced -1.4k -1,446
90 PRING TURNER CAPITAL GROUP INC 4.73% of their portfolio ALAMO, CA 72,65572.7k $7.3m $7.3m 4.73% Reduced -3.1k -3,133
91 LMG Wealth Partners, LLC 1.48% of their portfolio SHREVEPORT, LA 71,30371.3k $7.2m $7.2m 1.48% Reduced -1.0k -1,020
92 Summit Financial, LLC 0.16% of their portfolio PARSIPPANY, NJ 70,75970.8k $7.2m $7.2m 0.16% Added +3.7k +3,716
93 Gunma Bank,Ltd. 2.28% of their portfolio GUNMA, M0 69,39769.4k $7.0m $7.0m 2.28% Unchanged
94 Tradition Wealth Management, LLC 0.56% of their portfolio EDINA, MN 69,21369.2k $7.0m $7.0m 0.56% Reduced -179 -179
95 Centurion Wealth Management LLC 1.97% of their portfolio Mclean, VA 68,32868.3k $6.9m $6.9m 1.97% Reduced -2.0k -1,983
96 Cypress Capital, LLC 1.99% of their portfolio FRANKLIN, TN 68,12568.1k $6.9m $6.9m 1.99% Added +1.1k +1,110
97 Avidian Wealth Enterprises, LLC 0.26% of their portfolio Houston, TX 63,93463.9k $6.4m $6.4m 0.26% Reduced -70.7k -70,715
98 Goldstone Financial Group, LLC 0.83% of their portfolio OAKBROOK TERRACE, IL 61,15561.2k $6.3m $6.3m 0.83% Added +3.8k +3,786
99 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 60,48060.5k $6.1m $6.1m 0.03% Added +10.5k +10,479
100 Foundations Investment Advisors, LLC 0.10% of their portfolio PHOENIX, AZ 60,36360.4k $6.1m $6.1m 0.10% Added +6.2k +6,181