Vault-13

PROSHARES TR NOBL

S&P 500 DV ARIST · ETP · CUSIP 74348A467

772 institutional holders -26 vs Q4 2024
55,829,57955.8m shares reported held*
$5.7bnreported value*
41 new 217 added 311 reduced 57 sold out net sold ≈ $132.3m (-1.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.7m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $102.16. Options: 2 managers hold calls ($4.7m notional), 2 hold puts ($4.8m).

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

05001kQ3 22: 571Q4 22: 633Q1 23: 639Q2 23: 648Q3 23: 649Q4 23: 712Q1 24: 714Q2 24: 722Q3 24: 748Q4 24: 798Q1 25: 772772Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 2022571
Q4 2022633
Q1 2023639
Q2 2023648
Q3 2023649
Q4 2023712
Q1 2024714
Q2 2024722
Q3 2024748
Q4 2024798
Q1 2025772

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
4000400Q2 23: 296 bought or addedQ2 23: 246 cut or sold outQ3 23: 316 bought or addedQ3 23: 251 cut or sold outQ3 23Q4 23: 304 bought or addedQ4 23: 297 cut or sold outQ1 24: 319 bought or addedQ1 24: 313 cut or sold outQ1 24Q2 24: 253 bought or addedQ2 24: 313 cut or sold outQ3 24: 315 bought or addedQ3 24: 321 cut or sold outQ3 24Q4 24: 355 bought or addedQ4 24: 293 cut or sold outQ1 25: 258 bought or addedQ1 25: 368 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 2023296246
Q3 2023316251
Q4 2023304297
Q1 2024319313
Q2 2024253313
Q3 2024315321
Q4 2024355293
Q1 2025258368

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$2m$4m$6m$8mQ2 24 calls: $6.3mQ2 24 puts: $2.5mQ2 24P/C 0.39Q3 24 calls: $6.0mQ3 24 puts: $1.3mQ3 24P/C 0.22Q4 24 calls: $3.8mQ4 24 puts: $826.3kQ4 24P/C 0.22Q1 25 calls: $4.7mQ1 25 puts: $4.8mQ1 25P/C 1.03
Numbers
QuarterCallsPutsP/C
Q2 2024$6.3m$2.5m0.39
Q3 2024$6.0m$1.3m0.22
Q4 2024$3.8m$826.3k0.22
Q1 2025$4.7m$4.8m1.03

Biggest buyers

NATIONAL BANK OF CANADA /FI/ Added +247,357+247.4k
BANK OF AMERICA CORP /DE/ Added +167,243+167.2k
American Alpha Advisors, LLC New +91,697+91.7k
Rockefeller Capital Management L.P. Added +88,421+88.4k
Cresset Asset Management, LLC Added +79,340+79.3k
PRING TURNER CAPITAL GROUP INC Added +61,225+61.2k
SPIREPOINT PRIVATE CLIENT, LLC Added +60,314+60.3k
Summit Financial, LLC Added +58,885+58.9k
KICKSTAND VENTURES, LLC. Added +51,062+51.1k
MARSHALL INVESTMENT MANAGEMENT, LLC Added +42,212+42.2k

Biggest sellers

EASTERN BANK Reduced -445,950-445.9k
RAYMOND JAMES FINANCIAL INC Reduced -255,230-255.2k
MORGAN STANLEY Reduced -214,982-215.0k
WELLS FARGO & COMPANY/MN Reduced -159,008-159.0k
QUEST INVESTMENT MANAGEMENT LLC Reduced -112,116-112.1k
YOUSIF CAPITAL MANAGEMENT, LLC Reduced -107,791-107.8k
Focus Partners Wealth Reduced -97,723-97.7k
Connecticut Wealth Management, LLC Reduced -86,985-87.0k
Proquility Private Wealth Partners, LLC Sold out -77,539-77.5k
Financial Partners Group, Inc Reduced -63,200-63.2k

Biggest calls

SUSQUEHANNA INTERNATIONAL GROUP, LLP Added $3.0m29.0k shares
CITADEL ADVISORS LLC Reduced $1.7m16.9k shares

Biggest puts

SUSQUEHANNA INTERNATIONAL GROUP, LLP Added $4.3m42.5k shares
CITADEL ADVISORS LLC Added $480.2k4.7k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 MORGAN STANLEY 0.08% of their portfolio NEW YORK, NY 11,280,02911.3m $1.2bn $1.2bn 0.08% Reduced -215.0k -214,982
2 BANK OF AMERICA CORP /DE/ 0.04% of their portfolio CHARLOTTE, NC 4,675,0004.7m $477.7m $477.7m 0.04% Added +167.2k +167,243
3 LPL Financial LLC 0.13% of their portfolio FORT MILL, SC 3,157,7333.2m $322.7m $322.7m 0.13% Reduced -44.8k -44,833
4 RAYMOND JAMES FINANCIAL INC 0.08% of their portfolio ST. PETERSBURG, FL 1,987,4152.0m $203.1m $203.1m 0.08% Reduced -255.2k -255,230
5 UBS Group AG 0.04% of their portfolio ZURICH, V8 1,979,6492.0m $202.3m $202.3m 0.04% Reduced -17.3k -17,311
6 WELLS FARGO & COMPANY/MN 0.05% of their portfolio SAN FRANCISCO, CA 1,948,1261.9m $199.1m $199.1m 0.05% Reduced -159.0k -159,008
7 Cresset Asset Management, LLC 0.89% of their portfolio Chicago, IL 1,724,0551.7m $177.0m $177.0m 0.89% Added +79.3k +79,340
8 ROYAL BANK OF CANADA 0.03% of their portfolio TORONTO, A6 1,416,8121.4m $144.8m $144.8m 0.03% Reduced -10.8k -10,836
9 CLIFTONLARSONALLEN WEALTH ADVISORS, LLC 2.42% of their portfolio MINNEAPOLIS, MN 1,267,8311.3m $129.5m $129.5m 2.42% Added +29.4k +29,436
10 COMMONWEALTH EQUITY SERVICES, LLC 0.13% of their portfolio WALTHAM, MA 911,361911.4k $93.1m $93.1m 0.13% Added +7.3k +7,335
11 ROCKLAND TRUST CO 3.37% of their portfolio HANOVER, MA 655,551655.6k $67.0m $67.0m 3.37% Added +10.9k +10,937
12 IAM Advisory, LLC 17.18% of their portfolio EASTON, PA 647,399647.4k $66.2m $66.2m 17.18% Reduced -2.1k -2,052
13 AMERIPRISE FINANCIAL INC 0.02% of their portfolio MINNEAPOLIS, MN 639,089639.1k $65.3m $65.3m 0.02% Reduced -45.1k -45,130
14 Cassaday & Co Wealth Management LLC 1.77% of their portfolio MCLEAN, VA 615,660615.7k $62.9m $62.9m 1.77% Reduced -14.0k -13,993
15 Brookstone Capital Management 0.82% of their portfolio WHEATON, IL 561,583561.6k $57.4m $57.4m 0.82% Added +3.8k +3,841
16 Janney Montgomery Scott LLC 0.15% of their portfolio PHILADELPHIA, PA 501,359501.4k $51.2m $51.2m 0.15% Reduced -35.4k -35,385
17 Cetera Investment Advisers 0.10% of their portfolio SCHAUMBURG, IL 493,615493.6k $50.4m $50.4m 0.10% Reduced -30.9k -30,946
18 Cambridge Investment Research Advisors, Inc. 0.17% of their portfolio FAIRFIELD, IA 492,324492.3k $50.3m $50.3m 0.17% Reduced -3.4k -3,392
19 OSAIC HOLDINGS, INC. 0.11% of their portfolio SCOTTSDALE, AZ 492,093492.1k $50.3m $50.3m 0.11% Reduced -18.0k -17,978
20 Wealthspire Advisors, LLC 0.30% of their portfolio NEW YORK, NY 492,073492.1k $50.3m $50.3m 0.30% Reduced -10.9k -10,855
21 IFG Advisory, LLC 2.24% of their portfolio ATLANTA, GA 395,305395.3k $40.4m $40.4m 2.24% Added +10.0k +9,957
22 NATIONAL BANK OF CANADA /FI/ 0.05% of their portfolio MONTREAL, A8 384,393384.4k $39.3m $39.3m 0.05% Added +247.4k +247,357
23 ForthRight Wealth Management, LLC 11.69% of their portfolio ALPHARETTA, GA 342,040342.0k $34.9m $34.9m 11.69% Added +3.3k +3,256
24 Rockefeller Capital Management L.P. 0.09% of their portfolio NEW YORK, NY 337,081337.1k $34.5m $34.5m 0.09% Added +88.4k +88,421
25 Baird Financial Group, Inc. 0.07% of their portfolio MILWAUKEE, WI 336,595336.6k $34.4m $34.4m 0.07% Added +5.9k +5,941
26 Sanctuary Advisors, LLC 0.23% of their portfolio INDIANAPOLIS, IN 324,656324.7k $33.2m $33.2m 0.23% Reduced -9.1k -9,133
27 BNP PARIBAS FINANCIAL MARKETS 0.03% of their portfolio PARIS, I0 322,712322.7k $33.0m $33.0m 0.03% First filing
28 AVANTAX ADVISORY SERVICES, INC. 0.19% of their portfolio DALLAS, TX 310,081310.1k $31.7m $31.7m 0.19% Added +5.4k +5,410
29 NEUBERGER BERMAN GROUP LLC 0.03% of their portfolio NEW YORK, NY 298,025298.0k $30.5m $30.5m 0.03% Reduced -20.1k -20,097
30 Cerity Partners LLC 0.06% of their portfolio NEW YORK, NY 294,763294.8k $30.1m $30.1m 0.06% Reduced -24.1k -24,078
31 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 285,636285.6k $29.2m $29.2m 0.01% Reduced -12.3k -12,297
32 GOLDMAN SACHS GROUP INC 0.01% of their portfolio NEW YORK, NY 280,575280.6k $28.7m $28.7m 0.01% Reduced -39.7k -39,675
33 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 257,343257.3k $26.3m $26.3m 0.00% Added +8.7k +8,670
34 Summit Financial Wealth Advisors, LLC 4.95% of their portfolio Lafayette, LA 244,221244.2k $25.0m $25.0m 4.95% Reduced -5.1k -5,081
35 TRUIST FINANCIAL CORP 0.04% of their portfolio CHARLOTTE, NC 231,342231.3k $23.6m $23.6m 0.04% Reduced -11.6k -11,554
36 STIFEL FINANCIAL CORP 0.02% of their portfolio ST. LOUIS, MO 213,708213.7k $21.8m $21.8m 0.02% Reduced -10.8k -10,801
37 HANTZ FINANCIAL SERVICES, INC. 0.36% of their portfolio SOUTHFIELD, MI 198,027198.0k $20.2m $20.2m 0.36% Reduced -8.1k -8,117
38 Mirae Asset Global Investments Co., Ltd. 0.08% of their portfolio SEOUL, M5 185,490185.5k $18.7m $18.7m 0.08% Added +4.7k +4,670
39 Landmark Wealth Management, LLC 7.84% of their portfolio MELVILLE, NY 173,860173.9k $17.8m $17.8m 7.84% Added +1.8k +1,782
40 Prime Capital Investment Advisors, LLC 0.20% of their portfolio OVERLAND PARK, KS 171,419171.4k $17.5m $17.5m 0.20% Added +7.5k +7,516
41 TD Waterhouse Canada Inc. 0.14% of their portfolio TORONTO, A6 169,787169.8k $17.2m $17.2m 0.14% Added +3.6k +3,642
42 Private Advisor Group, LLC 0.10% of their portfolio MORRISTOWN, NJ 164,961165.0k $16.9m $16.9m 0.10% Reduced -4.2k -4,224
43 TOTH FINANCIAL ADVISORY CORP 2.00% of their portfolio LEESBURG, VA 162,275162.3k $16.6m $16.6m 2.00% Reduced -909 -909
44 QUEST INVESTMENT MANAGEMENT LLC 1.96% of their portfolio LAKE OSWEGO, OR 154,524154.5k $15.8m $15.8m 1.96% Reduced -112.1k -112,116
45 D.A. DAVIDSON & CO. 0.13% of their portfolio GREAT FALLS, MT 154,310154.3k $15.8m $15.8m 0.13% Added +259 +259
46 FIRST MANHATTAN CO. LLC. 0.05% of their portfolio NEW YORK, NY 153,463153.5k $15.8m $15.8m 0.05% Unchanged
47 NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.01% of their portfolio MILWAUKEE, WI 152,506152.5k $15.6m $15.6m 0.01% Reduced -51.7k -51,680
48 Sumitomo Mitsui Trust Group, Inc. 0.01% of their portfolio CHIYODA-KU, TOKYO, M0 147,025147.0k $15.0m $15.0m 0.01% Reduced -41.7k -41,745
49 JONES FINANCIAL COMPANIES LLLP 0.01% of their portfolio DES PERES, MO 146,440146.4k $14.8m $14.8m 0.01% Added +35.7k +35,722
50 SMITH, MOORE & CO. 1.38% of their portfolio CLAYTON, MO 146,372146.4k $15.0m $15.0m 1.38% Reduced -1.7k -1,745
51 Equitable Holdings, Inc. 0.14% of their portfolio NEW YORK, NY 143,730143.7k $14.7m $14.7m 0.14% Added +10.9k +10,902
52 Pacific Wealth Strategies Group, Inc. 10.80% of their portfolio SANTA BARBARA, CA 142,250142.2k $14.5m $14.5m 10.80% Added +2.3k +2,283
53 Apexium Financial, LP 0.84% of their portfolio Dallas, TX 138,224138.2k $14.1m $14.1m 0.84% Added +14.1k +14,101
54 Glen Eagle Advisors, LLC 2.29% of their portfolio KINGSTON, NJ 135,266135.3k $13.8m $13.8m 2.29% Added +1.6k +1,561
55 Avidian Wealth Enterprises, LLC 0.61% of their portfolio Houston, TX 134,649134.6k $13.8m $13.8m 0.61% Added +2.1k +2,103
56 Galilei Investment Office LLP 7.42% of their portfolio LONDON, X0 134,140134.1k $13.7m $13.7m 7.42% Unchanged
57 NewEdge Advisors, LLC 0.08% of their portfolio NEW ORLEANS, LA 133,355133.4k $13.6m $13.6m 0.08% Added +10.6k +10,551
58 Essex Financial Services, Inc. 0.95% of their portfolio ESSEX, CT 129,555129.6k $13.2m $13.2m 0.95% Reduced -2.2k -2,171
59 Financial & Tax Architects, LLC 3.29% of their portfolio ST LOUIS, MO 128,292128.3k $13.1m $13.1m 3.29% Reduced -243 -243
60 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 125,149125.1k $12.8m $12.8m 0.02% Reduced -16.3k -16,335
61 &PARTNERS 0.13% of their portfolio NASHVILLE, TN 123,269123.3k $12.4m $12.4m 0.13% Added +7.7k +7,654
62 COMERICA BANK 0.05% of their portfolio DALLAS, TX 118,453118.5k $12.1m $12.1m 0.05% Reduced -4.8k -4,829
63 CFS Investment Advisory Services, LLC 1.08% of their portfolio TOTOWA, NJ 118,442118.4k $12.1m $12.1m 1.08% Added +2.3k +2,327
64 Sanchez Wealth Management Group 3.09% of their portfolio JACKSONVILLE, FL 111,310111.3k $11.4m $11.4m 3.09% Added +1.4k +1,404
65 Waverly Advisors, LLC 0.14% of their portfolio BIRMINGHAM, AL 109,945109.9k $11.2m $11.2m 0.14% Added +697 +697
66 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.02% of their portfolio PLYMOUTH, MN 108,663108.7k $11.1m $11.1m 0.02% Added +20.5k +20,482
67 Mariner, LLC 0.02% of their portfolio Overland Park, KS 102,792102.8k $10.5m $10.5m 0.02% Reduced -36.7k -36,723
68 SMITH SHELLNUT WILSON LLC /ADV 4.79% of their portfolio Ridgeland, MS 102,286102.3k $10.5m $10.5m 4.79% Reduced -1.1k -1,146
69 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 96,82496.8k $9.9m $9.9m 0.02% Reduced -97.7k -97,723
70 FAGAN ASSOCIATES, INC. 1.63% of their portfolio TROY, NY 95,83295.8k $9.8m $9.8m 1.63% Added +1.4k +1,408
71 Centennial Bank/AR/ 4.59% of their portfolio CONWAY, AR 94,32594.3k $9.6m $9.6m 4.59% Reduced -3.0k -3,025
72 Creative Planning 0.01% of their portfolio OVERLAND PARK, KS 93,04793.0k $9.5m $9.5m 0.01% Added +8.2k +8,182
73 Coston, McIsaac & Partners 2.75% of their portfolio BAR HARBOR, ME 92,36792.4k $9.4m $9.4m 2.75% Reduced -6.1k -6,116
74 American Alpha Advisors, LLC 8.31% of their portfolio NEW YORK, NY 91,69791.7k $9.4m $9.4m 8.31% New
75 CIBC WORLD MARKET INC. 0.02% of their portfolio TORONTO, A6 91,52791.5k $9.4m $9.4m 0.02% Added +36.0k +35,969
76 Kraft, Davis & Associates, LLC 2.81% of their portfolio St. Louis, MO 89,72689.7k $8.7m $8.7m 2.81% Reduced -1.3k -1,277
77 SPIREPOINT PRIVATE CLIENT, LLC 1.18% of their portfolio VERO BEACH, FL 88,45188.5k $9.0m $9.0m 1.18% Added +60.3k +60,314
78 Legacy Private Trust Co. 0.62% of their portfolio NEENAH, WI 88,26288.3k $9.0m $9.0m 0.62% Reduced -3.1k -3,118
79 MYCIO WEALTH PARTNERS, LLC 2.08% of their portfolio PHILADELPHIA, PA 86,11286.1k $8.8m $8.8m 2.08% Added +3.6k +3,645
80 Prism Advisors, Inc. 2.67% of their portfolio STUDIO CITY, CA 84,90384.9k $8.7m $8.7m 2.67% Reduced -4.1k -4,053
81 Corient Private Wealth LP 0.01% of their portfolio MIAMI, FL 82,17182.2k $8.4m $8.4m 0.01% Reduced -16.5k -16,497
82 Joseph P. Lucia & Associates, LLC 3.65% of their portfolio Yorktown Heights, NY 78,08978.1k $8.0m $8.0m 3.65% Added +2.6k +2,642
83 OPPENHEIMER & CO INC 0.12% of their portfolio NEW YORK, NY 75,88575.9k $7.8m $7.8m 0.12% Reduced -6.6k -6,609
84 PRING TURNER CAPITAL GROUP INC 4.80% of their portfolio ALAMO, CA 75,78875.8k $7.7m $7.7m 4.80% Added +61.2k +61,225
85 CITIGROUP INC 0.01% of their portfolio NEW YORK, NY 75,65475.7k $7.7m $7.7m 0.01% Reduced -6.9k -6,868
86 MML INVESTORS SERVICES, LLC 0.03% of their portfolio SPRINGFIELD, MA 75,27375.3k $7.7m $7.7m 0.03% Reduced -3.0k -3,036
87 BENJAMIN EDWARDS INC 0.11% of their portfolio Clayton, MO 74,31374.3k $7.6m $7.6m 0.11% Reduced -1.3k -1,263
88 TRANSCEND CAPITAL ADVISORS, LLC 0.54% of their portfolio MADISON, NJ 73,56373.6k $7.5m $7.5m 0.54% Reduced -709 -709
89 Financial Partners Group, Inc 1.15% of their portfolio Overland Park, KS 73,15073.2k $7.5m $7.5m 1.15% Reduced -63.2k -63,200
90 US BANCORP \DE\ 0.01% of their portfolio MINNEAPOLIS, MN 72,39872.4k $7.4m $7.4m 0.01% Reduced -498 -498
91 LMG Wealth Partners, LLC 1.65% of their portfolio SHREVEPORT, LA 72,32372.3k $7.4m $7.4m 1.65% Reduced -980 -980
92 Ted Buchan & Co 3.47% of their portfolio San Diego, CA 71,79771.8k $7.3m $7.3m 3.47% Reduced -9.2k -9,163
93 Strategic Financial Concepts, LLC 1.37% of their portfolio SAN ANTONIO, TX 71,64771.6k $7.3m $7.3m 1.37% Added +10.0k +10,008
94 J.W. COLE ADVISORS, INC. 0.23% of their portfolio TAMPA, FL 71,07971.1k $7.3m $7.3m 0.23% Added +8.4k +8,363
95 Allred Capital Management, LLC 2.87% of their portfolio Dallas, TX 70,31370.3k $7.2m $7.2m 2.87% Added +1.9k +1,858
96 Centurion Wealth Management LLC 2.19% of their portfolio Mclean, VA 70,31170.3k $7.0m $7.0m 2.19% Unchanged
97 Gunma Bank,Ltd. 2.28% of their portfolio GUNMA, M0 69,39769.4k $7.1m $7.1m 2.28% Added +38.4k +38,397
98 Tradition Wealth Management, LLC 0.62% of their portfolio EDINA, MN 69,39269.4k $7.1m $7.1m 0.62% Reduced -219 -219
99 NorthCrest Asset Manangement, LLC 0.21% of their portfolio PLYMOUTH, MN 68,72668.7k $7.0m $7.0m 0.21% Added +586 +586
100 Apollon Financial, LLC 1.63% of their portfolio MOUNT PLEASANT, SC 67,89167.9k $6.9m $6.9m 1.63% Reduced -11.9k -11,871