Vault-13

PROSHARES TR REGL

S&P MDCP 400 DIV · ETP · CUSIP 74347B680

230 institutional holders +12 vs Q1 2025
15,002,93215.0m shares reported held*
$1.2bnreported value*
27 new 94 added 72 reduced 14 sold out net bought ≈ $181.1m (+2.2m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($60.0k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $81.57.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 155Q4 22: 195Q1 23: 203Q2 23: 208Q3 23: 205Q4 23: 199Q1 24: 214Q2 24: 207Q3 24: 206Q4 24: 210Q1 25: 218Q2 25: 230230Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 2022155
Q4 2022195
Q1 2023203
Q2 2023208
Q3 2023205
Q4 2023199
Q1 2024214
Q2 2024207
Q3 2024206
Q4 2024210
Q1 2025218
Q2 2025230

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 23: 102 bought or addedQ3 23: 86 cut or sold outQ4 23: 78 bought or addedQ4 23: 105 cut or sold outQ4 23Q1 24: 101 bought or addedQ1 24: 85 cut or sold outQ2 24: 74 bought or addedQ2 24: 103 cut or sold outQ2 24Q3 24: 92 bought or addedQ3 24: 86 cut or sold outQ4 24: 102 bought or addedQ4 24: 68 cut or sold outQ4 24Q1 25: 104 bought or addedQ1 25: 76 cut or sold outQ2 25: 121 bought or addedQ2 25: 86 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 202310286
Q4 202378105
Q1 202410185
Q2 202474103
Q3 20249286
Q4 202410268
Q1 202510476
Q2 202512186

Biggest buyers

STIFEL FINANCIAL CORP Added +812,833+812.8k
BENJAMIN EDWARDS INC Added +716,621+716.6k
CONFLUENCE INVESTMENT MANAGEMENT LLC New +300,181+300.2k
ROYAL BANK OF CANADA Added +281,903+281.9k
MORGAN STANLEY Added +109,559+109.6k
&PARTNERS Added +75,932+75.9k
AMERIPRISE FINANCIAL INC Added +45,417+45.4k
ENVESTNET ASSET MANAGEMENT INC Added +44,838+44.8k
Rockefeller Capital Management L.P. Added +40,474+40.5k
Integrated Advisors Network LLC New +40,048+40.0k

Biggest sellers

WELLS FARGO & COMPANY/MN Reduced -120,274-120.3k
COLDSTREAM CAPITAL MANAGEMENT INC Reduced -89,576-89.6k
Pathstone Holdings, LLC Reduced -73,239-73.2k
UBS Group AG Reduced -70,777-70.8k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -30,822-30.8k
PMG Wealth Management, Inc. Reduced -22,811-22.8k
Armstrong, Fleming & Moore, Inc Sold out -20,565-20.6k
PINNACLE ASSOCIATES LTD Reduced -18,519-18.5k
Atria Wealth Solutions, Inc. Reduced -14,698-14.7k
Summit Wealth Partners, LLC Reduced -12,341-12.3k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COLDSTREAM CAPITAL MANAGEMENT INC 3.22% of their portfolio BELLEVUE, WA 2,416,2572.4m $197.0m $197.0m 3.22% Reduced -89.6k -89,576
2 MORGAN STANLEY 0.01% of their portfolio NEW YORK, NY 2,356,0242.4m $192.1m $192.1m 0.01% Added +109.6k +109,559
3 STIFEL FINANCIAL CORP 0.07% of their portfolio ST. LOUIS, MO 882,721882.7k $72.0m $72.0m 0.07% Added +812.8k +812,833
4 BENJAMIN EDWARDS INC 0.79% of their portfolio Clayton, MO 757,485757.5k $61.8m $61.8m 0.79% Added +716.6k +716,621
5 LPL Financial LLC 0.02% of their portfolio FORT MILL, SC 709,756709.8k $57.9m $57.9m 0.02% Added +26.1k +26,138
6 RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio ST. PETERSBURG, FL 663,035663.0k $54.1m $54.1m 0.02% Added +15.0k +14,985
7 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 599,812599.8k $48.9m $48.9m 0.00% Added +281.9k +281,903
8 WELLS FARGO & COMPANY/MN 0.01% of their portfolio SAN FRANCISCO, CA 554,003554.0k $45.2m $45.2m 0.01% Reduced -120.3k -120,274
9 NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.03% of their portfolio MILWAUKEE, WI 540,284540.3k $44.1m $44.1m 0.03% Added +1.4k +1,444
10 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 538,451538.5k $43.9m $43.9m 0.00% Added +12.1k +12,108
11 UBS Group AG 0.01% of their portfolio ZURICH, V8 311,807311.8k $25.4m $25.4m 0.01% Reduced -70.8k -70,777
12 Baird Financial Group, Inc. 0.04% of their portfolio MILWAUKEE, WI 306,993307.0k $25.0m $25.0m 0.04% Added +3.8k +3,847
13 CONFLUENCE INVESTMENT MANAGEMENT LLC 0.35% of their portfolio ST. LOUIS, MO 300,181300.2k $24.5m $24.5m 0.35% New
14 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 259,076259.1k $21.1m $21.1m 0.03% Reduced -30.8k -30,822
15 &PARTNERS 0.16% of their portfolio NASHVILLE, TN 255,649255.6k $20.8m $20.8m 0.16% Added +75.9k +75,932
16 TOTH FINANCIAL ADVISORY CORP 1.99% of their portfolio LEESBURG, VA 208,751208.8k $17.0m $17.0m 1.99% Added +1.2k +1,169
17 AMERIPRISE FINANCIAL INC 0.00% of their portfolio MINNEAPOLIS, MN 199,294199.3k $16.3m $16.3m 0.00% Added +45.4k +45,417
18 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 124,250124.2k $10.2m $10.2m 0.02% Reduced -1.8k -1,845
19 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 120,002120.0k $9.8m $9.8m 0.00% Added +44.8k +44,838
20 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 93,46793.5k $7.6m $7.6m 0.02% Added +7.1k +7,120
21 FAS Wealth Partners, Inc. 0.52% of their portfolio LEAWOOD, KS 86,53986.5k $7.1m $7.1m 0.52% Added +3.2k +3,225
22 SILVER OAK SECURITIES, INCORPORATED 0.57% of their portfolio JACKSON, TN 84,68784.7k $6.9m $6.9m 0.57% Added +28.7k +28,656
23 SMITH, MOORE & CO. 0.54% of their portfolio CLAYTON, MO 79,36179.4k $6.5m $6.5m 0.54% Added +1.4k +1,416
24 Connecticut Wealth Management, LLC 0.30% of their portfolio FARMINGTON, CT 76,43476.4k $6.2m $6.2m 0.30% Reduced -1.6k -1,596
25 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 75,96876.0k $6.2m $6.2m 0.01% Added +1.0k +1,012
26 Pathstone Holdings, LLC 0.02% of their portfolio ENGLEWOOD, NJ 72,73972.7k $5.9m $5.9m 0.02% Reduced -73.2k -73,239
27 Rockefeller Capital Management L.P. 0.01% of their portfolio NEW YORK, NY 71,42271.4k $5.8m $5.8m 0.01% Added +40.5k +40,474
28 Dogwood Wealth Management LLC 2.72% of their portfolio LENEXA, KS 67,00967.0k $5.6m $5.6m 2.72% Added +4.3k +4,349
29 JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio DES PERES, MO 63,55263.6k $5.2m $5.2m 0.00% Added +16.0k +15,967
30 Modern Wealth Management, LLC 0.13% of their portfolio KANSAS CITY, MO 63,31563.3k $5.2m $5.2m 0.13% Added +4.2k +4,241
31 Jacobi Capital Management LLC 0.31% of their portfolio PITTSTON, PA 58,18058.2k $4.7m $4.7m 0.31% Added +2.7k +2,674
32 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 56,77356.8k $4.6m $4.6m 0.01% Reduced -312 -312
33 Capital Advisors, Ltd. LLC 0.55% of their portfolio SHAKER HEIGHTS, OH 55,15255.2k $4.5m $4.5m 0.55% Reduced -454 -454
34 Cascade Financial Partners, LLC 0.52% of their portfolio SAN DIEGO, CA 53,52553.5k $4.4m $4.4m 0.52% Reduced -1.4k -1,449
35 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 52,69852.7k $4.3m $4.3m 0.01% Added +12.3k +12,280
36 PINNACLE ASSOCIATES LTD 0.06% of their portfolio NEW YORK, NY 51,16451.2k $4.2m $4.2m 0.06% Reduced -18.5k -18,519
37 Sanctuary Advisors, LLC 0.02% of their portfolio INDIANAPOLIS, IN 47,52147.5k $3.9m $3.9m 0.02% Added +1.6k +1,576
38 United Advisor Group, LLC 0.66% of their portfolio CINCINNATI, OH 47,03047.0k $3.8m $3.8m 0.66% Reduced -264 -264
39 Essex Financial Services, Inc. 0.25% of their portfolio ESSEX, CT 46,88346.9k $3.8m $3.8m 0.25% Reduced -867 -867
40 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 46,09946.1k $3.8m $3.8m 0.02% Added +8.3k +8,277
41 Avant Capital LLC 2.91% of their portfolio LAFAYETTE, LA 45,97446.0k $3.7m $3.7m 2.91% Reduced -1.9k -1,897
42 World Investment Advisors 0.08% of their portfolio LINCROFT, NJ 44,93444.9k $3.7m $3.7m 0.08% Reduced -20 -20
43 Gladstone Institutional Advisory LLC 0.15% of their portfolio Bedminster, NJ 44,63844.6k $3.6m $3.6m 0.15% Reduced -1.8k -1,783
44 TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio NEW YORK, NY 43,20043.2k $3.5m $3.5m 0.01% Reduced -700 -700
45 Integrated Advisors Network LLC 0.15% of their portfolio DALLAS, TX 40,04840.0k $3.3m $3.3m 0.15% New
46 Summit Wealth Partners, LLC 0.61% of their portfolio Orlando, FL 39,39539.4k $3.2m $3.2m 0.61% Reduced -12.3k -12,341
47 Visionary Wealth Advisors 0.16% of their portfolio O'FALLON, IL 39,12539.1k $3.2m $3.2m 0.16% Added +17.4k +17,372
48 LMG Wealth Partners, LLC 0.64% of their portfolio SHREVEPORT, LA 38,46938.5k $3.1m $3.1m 0.64% Reduced -373 -373
49 KOM Wealth Management Group, LLC 2.49% of their portfolio APPLETON, WI 38,46338.5k $3.1m $3.1m 2.49% Reduced -30 -30
50 HARBOUR INVESTMENTS, INC. 0.06% of their portfolio MADISON, WI 31,07231.1k $2.5m $2.5m 0.06% Added +6.7k +6,655
51 Premier Path Wealth Partners, LLC 0.35% of their portfolio MADISON, NJ 30,58530.6k $2.5m $2.5m 0.35% Added +418 +418
52 Landmark Wealth Management, LLC 1.04% of their portfolio MELVILLE, NY 30,09230.1k $2.5m $2.5m 1.04% Reduced -1.8k -1,753
53 Atria Wealth Solutions, Inc. 0.05% of their portfolio NEW YORK, NY 28,44028.4k $2.4m $2.4m 0.05% Reduced -14.7k -14,698
54 Dynamic Advisor Solutions LLC 0.07% of their portfolio PHOENIX, AZ 27,92327.9k $2.3m $2.3m 0.07% Reduced -333 -333
55 Clear Creek Financial Management, LLC 0.20% of their portfolio SILVERDALE, WA 25,50825.5k $2.1m $2.1m 0.20% Added +1.2k +1,160
56 PMG Wealth Management, Inc. 1.59% of their portfolio Hawthorn Woods, IL 23,59723.6k $1.9m $1.9m 1.59% Reduced -22.8k -22,811
57 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 23,53123.5k $1.9m $1.9m 0.00% Added +862 +862
58 Biondo Investment Advisors, LLC 0.25% of their portfolio MILFORD, PA 22,98323.0k $1.9m $1.9m 0.25% Added +1.1k +1,132
59 Ameritas Advisory Services, LLC 0.10% of their portfolio Lincoln, NE 22,40222.4k $1.8m $1.8m 0.10% Reduced -4.7k -4,654
60 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 21,93221.9k $1.8m $1.8m 0.00% Reduced -62 -62
61 PFG Investments, LLC 0.10% of their portfolio WOODBURY, NY 20,85420.9k $1.7m $1.7m 0.10% Reduced -2.6k -2,584
62 VERUS CAPITAL PARTNERS, LLC 0.15% of their portfolio SCOTTSDALE, AZ 20,67420.7k $1.7m $1.7m 0.15% Reduced -931 -931
63 WealthPlan Investment Management, LLC 0.11% of their portfolio OMAHA, NE 19,02119.0k $1.6m $1.6m 0.11% Added +5.7k +5,698
64 Private Advisor Group, LLC 0.01% of their portfolio MORRISTOWN, NJ 17,77717.8k $1.4m $1.4m 0.01% Reduced -168 -168
65 HOLLENCREST CAPITAL MANAGEMENT 0.06% of their portfolio NEWPORT BEACH, CA 17,31417.3k $1.4m $1.4m 0.06% Added +110 +110
66 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 16,97817.0k $1.4m $1.4m 0.00% Added +5.6k +5,564
67 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 16,87216.9k $1.4m $1.4m 0.00% New
68 Royal Capital Wealth Management, LLC 0.90% of their portfolio CARMEL, IN 16,62716.6k $1.4m $1.4m 0.90% Added +9 +9
69 Atlas Brown,Inc. 0.42% of their portfolio LOUISVILLE, KY 15,95816.0k $1.3m $1.3m 0.42% Added +60 +60
70 WEDBUSH SECURITIES INC 0.04% of their portfolio PASADENA, CA 14,79714.8k $1.2m $1.2m 0.04% Added +883 +883
71 Intrepid Financial Planning Group LLC 0.49% of their portfolio CARMEL, IN 14,26414.3k $1.2m $1.2m 0.49% Added +210 +210
72 COMERICA BANK 0.00% of their portfolio DALLAS, TX 14,15314.2k $1.2m $1.2m 0.00% Added +5.2k +5,215
73 Tyler-Stone Wealth Management 0.18% of their portfolio Beachwood, OH 13,88413.9k $1.1m $1.1m 0.18% Added +57 +57
74 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 13,87713.9k $1.1m $1.1m 0.00% New
75 ROMAN BUTLER FULLERTON & CO 0.34% of their portfolio ST LOUIS, MO 13,61213.6k $1.1m $1.1m 0.34% Added +557 +557
76 Tower Wealth Partners, Inc. 0.65% of their portfolio LEWISBURG, PA 13,49213.5k $1.1m $1.1m 0.65% Added +321 +321
77 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.07% of their portfolio CEDAR RAPIDS, IA 13,27213.3k $1.1m $1.1m 0.07% Reduced -178 -178
78 Quad-Cities Investment Group, LLC 0.49% of their portfolio DAVENPORT, IA 13,10413.1k $1.1m $1.1m 0.49% Reduced -333 -333
79 MSH Capital Advisors LLC 0.29% of their portfolio SCOTTSDALE, AZ 12,50412.5k $1.0m $1.0m 0.29% Added +173 +173
80 COZAD ASSET MANAGEMENT INC 0.09% of their portfolio CHAMPAIGN, IL 12,30712.3k $1.0m $1.0m 0.09% Reduced -305 -305
81 Core Wealth Advisors, Inc. 0.29% of their portfolio LAKELAND, FL 12,17612.2k $992.8k $992.8k 0.29% Added +1.5k +1,479
82 BEAM WEALTH ADVISORS, INC. 0.29% of their portfolio COVINGTON, LA 11,79511.8k $961.7k $961.7k 0.29% Added +1.2k +1,210
83 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 11,65711.7k $950.5k $950.5k 0.00% Reduced -6.1k -6,113
84 Tempus Wealth Planning, LLC 0.23% of their portfolio IRVINE, CA 11,44811.4k $933.4k $933.4k 0.23% Reduced -24 -24
85 KRAEMATON INVESTMENT ADVISORS, INC 0.84% of their portfolio BRAINTREE, MA 10,92310.9k $890.6k $890.6k 0.84% Reduced -269 -269
86 Northwest Financial Advisors 1.20% of their portfolio HERNDON, VA 10,57810.6k $862.4k $862.4k 1.20% Reduced -231 -231
87 Harvest Investment Services, LLC 0.19% of their portfolio Oakbrook Terrace, IL 10,52010.5k $857.8k $857.8k 0.19% Added +139 +139
88 J.W. COLE ADVISORS, INC. 0.02% of their portfolio TAMPA, FL 10,29010.3k $839.0k $839.0k 0.02% Added +767 +767
89 Jackson, Grant Investment Advisers, Inc. 0.30% of their portfolio STAMFORD, CT 10,10510.1k $823.9k $823.9k 0.30% Added +23 +23
90 L & S Advisors Inc 0.08% of their portfolio Los Angeles, CA 9,9509.9k $811.3k $811.3k 0.08% Unchanged
91 Key Financial Inc 0.16% of their portfolio WEST CHESTER, PA 9,6849.7k $789.6k $789.6k 0.16% Added +225 +225
92 Atria Investments, Inc 0.01% of their portfolio Charlotte, NC 9,5229.5k $776.4k $776.4k 0.01% New
93 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 9,3039.3k $758.5k $758.5k 0.00% Added +131 +131
94 Capital Investment Advisors, LLC 0.01% of their portfolio ATLANTA, GA 9,1879.2k $749.0k $749.0k 0.01% Reduced -566 -566
95 L.M. KOHN & COMPANY 0.19% of their portfolio CINCINNATI, OH 8,5898.6k $700.3k $700.3k 0.19% Added +2 +2
96 Parcion Private Wealth LLC 0.05% of their portfolio BELLEVUE, WA 8,3648.4k $681.9k $681.9k 0.05% Reduced -1.5k -1,515
97 WealthBridge Capital Management, LLC 0.16% of their portfolio WESTERVILLE, OH 7,9618.0k $649.1k $649.1k 0.16% Reduced -565 -565
98 Acorn Wealth Advisors, LLC 0.23% of their portfolio Grand Blanc, MI 7,7197.7k $629.4k $629.4k 0.23% Reduced -1.7k -1,691
99 SWMG, LLC 0.22% of their portfolio FORT WORTH, TX 7,6747.7k $642.2k $642.2k 0.22% Added +2.3k +2,275
100 CFS Investment Advisory Services, LLC 0.05% of their portfolio TOTOWA, NJ 7,5777.6k $618.0k $618.0k 0.05% Added +1.4k +1,380