PRIMERICA INC PRI
COM · Common Stock · CUSIP 74164M108 · ISIN US74164M1080
American financial services provider
- SectorFinancials
- IndustryLife Insurance
- HeadquartersDuluth, GA
- Founded1977
- Websiteprimerica.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($42.0m this quarter). Holder counts are more reliable. Shares outstanding: 31.2m as of 2026-04-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $250.42. Options: 4 managers hold calls ($1.6m notional), 4 hold puts ($9.2m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 301 |
| Q4 2022 | 320 |
| Q1 2023 | 353 |
| Q2 2023 | 363 |
| Q3 2023 | 369 |
| Q4 2023 | 397 |
| Q1 2024 | 401 |
| Q2 2024 | 410 |
| Q3 2024 | 452 |
| Q4 2024 | 491 |
| Q1 2025 | 512 |
| Q2 2025 | 519 |
| Q3 2025 | 498 |
| Q4 2025 | 514 |
| Q1 2026 | 510 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 193 | 189 |
| Q3 2024 | 219 | 168 |
| Q4 2024 | 220 | 182 |
| Q1 2025 | 248 | 214 |
| Q2 2025 | 244 | 231 |
| Q3 2025 | 224 | 248 |
| Q4 2025 | 205 | 260 |
| Q1 2026 | 239 | 218 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $1.3m | $1.4m | 1.06 |
| Q3 2025 | $1.8m | $1.2m | 0.69 |
| Q4 2025 | $1.3m | $1.7m | 1.33 |
| Q1 2026 | $1.6m | $9.2m | 5.82 |
Biggest buyers
| Brave Warrior Advisors, LLC | Added | +99.2k |
| ProShare Advisors LLC | Added | +97.9k |
| Life Cycle Investment Partners Ltd | Added | +87.6k |
| FIDUCIARY MANAGEMENT INC /WI/ | Added | +80.7k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +76.9k |
| JONES FINANCIAL COMPANIES LLLP | Added | +72.0k |
| Capricorn Fund Managers Ltd | New | +68.0k |
| RENAISSANCE TECHNOLOGIES LLC | New | +52.8k |
| MACKENZIE FINANCIAL CORP | New | +50.8k |
| Quantinno Capital Management LP | Added | +47.1k |
Biggest sellers
| BAMCO INC /NY/ | Reduced | -272.5k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Reduced | -250.5k |
| WESTFIELD CAPITAL MANAGEMENT CO LP | Sold out | -234.6k |
| Qube Research & Technologies Ltd | Reduced | -155.8k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | Reduced | -94.0k |
| T. Rowe Price Investment Management, Inc. | Reduced | -68.5k |
| DANSKE BANK A/S | Reduced | -63.4k |
| UBS Group AG | Reduced | -57.3k |
| TWO SIGMA INVESTMENTS, LP | Reduced | -54.9k |
| BANK OF MONTREAL /CAN/ | Reduced | -54.2k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $751.4k3.0k shares |
| JANE STREET GROUP, LLC | Reduced | $375.7k1.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $325.6k1.3k shares |
| SIMPLEX TRADING, LLC | New | $125.2k500 shares |
Biggest puts
| LOGAN CAPITAL MANAGEMENT INC | New | $8.0m32.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $926.8k3.7k shares |
| CITADEL ADVISORS LLC | Reduced | $225.4k900 shares |
| SIMPLEX TRADING, LLC | New | $25.0k100 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 13G · institution filed 2026-08-13 | 8.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.3% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 2 | $1.0m | $1.0m |
| Q3 2024 | 0 | — | 4 | $1.9m | $1.1m |
| Q4 2024 | 0 | — | 2 | $1.4m | $1.4m |
| Q1 2025 | 0 | — | 3 | $1.5m | $1.4m |
| Q2 2025 | 0 | — | 3 | $1.6m | $1.2m |
| Q3 2025 | 0 | — | 2 | $1.2m | $1.2m |
| Q4 2025 | 0 | — | 3 | $1.3m | $1.2m |
| Q1 2026 | 0 | — | 3 | $1.1m | $1.1m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-10 | Schneider Peter W. President | Sold plan | $454.3k1.8k shares |
| 2026-03-02 | Jendusa Nicholas Adam Principal Accounting Officer | Sold | $48.5k190 shares |
| 2026-02-17 | Williams Glenn J. Chief Executive Officer, director | Sold plan | $641.0k2.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 2.26% of their portfolio | 3.1m $769.4m | Reduced -94.0k |
| BlackRock, Inc. 0.01% of their portfolio | 3.0m $750.1m | Added +41.8k |
| FMR LLC 0.04% of their portfolio | 2.8m $708.2m | Reduced -35.0k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.02% of their portfolio | 1.8m $458.8m | First filing |
| VANGUARD CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 1.4m $358.9m | First filing |
| BANK OF MONTREAL /CAN/ 0.13% of their portfolio | 1.3m $315.0m | Reduced -54.2k |
| STATE STREET CORP 0.01% of their portfolio | 1.0m $251.3m | Reduced -1.2k |
| Brave Warrior Advisors, LLC 5.45% of their portfolio | 879.3k $220.3m | Added +99.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 870.3k $218.0m | Added +76.9k |
| BAMCO INC /NY/ 0.65% of their portfolio | 860.0k $215.4m | Reduced -272.5k |
| FIDUCIARY MANAGEMENT INC /WI/ 2.15% of their portfolio | 692.0k $173.3m | Added +80.7k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 650.6k $162.9m | Added +7.6k |
| FIRST TRUST ADVISORS LP 0.09% of their portfolio | 529.2k $132.6m | Added +23.9k |
| LYRICAL ASSET MANAGEMENT LP 1.93% of their portfolio | 506.0k $126.8m | Reduced -35.3k |
| AGF MANAGEMENT LTD 0.48% of their portfolio | 430.8k $107.9m | Added +10.2k |
| Invesco Ltd. 0.01% of their portfolio | 357.6k $89.6m | Reduced -81 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 326.5k $81.8m | Added +9.7k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.27% of their portfolio | 319.3k $80.0m | Reduced -250.5k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 314.1k $78.7m | Added +2.4k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 292.3k $73.2m | Added +5.8k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 280.1k $70.2m | Reduced -17.8k |
| AQR CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 264.8k $66.1m | Added +42.9k |
| Quantum Capital Management, LLC / NJ 8.04% of their portfolio | 250.9k $62.8m | Reduced -2.8k |
| Life Cycle Investment Partners Ltd 0.39% of their portfolio | 245.2k $61.4m | Added +87.6k |
| NORDEA INVESTMENT MANAGEMENT AB 0.05% of their portfolio | 216.5k $53.1m | Added +151 |
| MORGAN STANLEY 0.00% of their portfolio | 214.7k $53.8m | Reduced -9.1k |
| VANGUARD FIDUCIARY TRUST CO 0.01% of their portfolio | 198.2k $49.6m | First filing |
| FIL Ltd 0.04% of their portfolio | 182.4k $45.7m | Reduced -19.7k |
| T. Rowe Price Investment Management, Inc. 0.03% of their portfolio | 174.5k $43.7m | Reduced -68.5k |
| MILLENNIUM MANAGEMENT LLC 0.03% of their portfolio | 172.8k $43.3m | Reduced -39.4k |
| ROYAL LONDON ASSET MANAGEMENT LTD 0.08% of their portfolio | 157.5k $39.5m | Added +643 |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 150.9k $37.8m | Added +3.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 142.6k $35.7m | Added +17.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 141.4k $35.4m | Reduced -1.6k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 138.6k $34.7m | Added +9.6k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 134.8k $33.8m | Added +2.3k |
| ACADEMY CAPITAL MANAGEMENT 4.65% of their portfolio | 129.9k $32.5m | Reduced -2.4k |
| Quantinno Capital Management LP 0.05% of their portfolio | 123.0k $30.8m | Added +47.1k |
| PhiloSmith Capital Corp 8.44% of their portfolio | 118.2k $29.6m | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 112.8k $27.9m | Added +4.9k |
| Nuveen, LLC 0.01% of their portfolio | 110.9k $27.8m | Reduced -2.5k |
| Arbejdsmarkedets Tillaegspension 0.63% of their portfolio | 101.0k $25.3m | Added +9.0k |
| ProShare Advisors LLC 0.04% of their portfolio | 99.2k $24.8m | Added +97.9k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 91.6k $22.9m | Added +5.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 91.4k $22.9m | Added +6.6k |
| Copeland Capital Management, LLC 0.50% of their portfolio | 90.6k $22.7m | Reduced -515 |
| NATIXIS ADVISORS, LLC 0.03% of their portfolio | 81.1k $20.3m | Added +3.0k |
| EULAV Asset Management 0.62% of their portfolio | 77.3k $19.4m | Added +29.9k |
| Man Group plc 0.04% of their portfolio | 77.1k $19.3m | Reduced -4.6k |
| California Public Employees Retirement System 0.01% of their portfolio | 76.5k $19.2m | Reduced -4.3k |
| JONES FINANCIAL COMPANIES LLLP 0.01% of their portfolio | 74.7k $18.4m | Added +72.0k |
| UBS Group AG 0.00% of their portfolio | 74.3k $18.6m | Reduced -57.3k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 72.0k $18.0m | Reduced -20.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 71.2k $17.8m | Added +2.6k |
| Capricorn Fund Managers Ltd 2.66% of their portfolio | 68.0k $17.0m | New |
| ALPS ADVISORS INC 0.08% of their portfolio | 66.4k $16.6m | Reduced -3.2k |
| SEI INVESTMENTS CO 0.02% of their portfolio | 65.2k $16.3m | Reduced -1.9k |
| Swiss National Bank 0.01% of their portfolio | 63.1k $15.8m | Reduced -760 |
| WCM INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 62.0k $15.3m | Reduced -1.4k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 61.8k $15.5m | Reduced -355 |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 61.4k $15.4m | Added +22.7k |
| Running Oak Capital LLC 1.92% of their portfolio | 56.7k $14.2m | Reduced -1.5k |
| Gator Capital Management, LLC 3.02% of their portfolio | 56.6k $14.2m | Added +45.4k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.01% of their portfolio | 54.4k $13.6m | Added +22.9k |
| RENAISSANCE TECHNOLOGIES LLC 0.02% of their portfolio | 52.8k $13.2m | New |
| Aptus Capital Advisors, LLC 0.11% of their portfolio | 52.1k $13.1m | Added +498 |
| Bridgewater Associates, LP 0.06% of their portfolio | 51.6k $12.9m | Reduced -12.1k |
| MACKENZIE FINANCIAL CORP 0.02% of their portfolio | 50.8k $12.7m | New |
| Public Sector Pension Investment Board 0.04% of their portfolio | 50.5k $12.6m | Added +12.8k |
| Gotham Asset Management, LLC 0.04% of their portfolio | 49.7k $12.4m | Added +12.9k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 45.9k $11.5m | Reduced -1.9k |
| DANSKE BANK A/S 0.03% of their portfolio | 45.7k $11.5m | Reduced -63.4k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 45.0k $11.3m | Reduced -5.8k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 43.3k $11.2m | Reduced -3.1k |
| Legal & General Group Plc 0.00% of their portfolio | 42.2k $10.6m | Reduced -7.4k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 42.1k $10.5m | Added +2.5k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 41.7k $10.5m | Added +20.8k |
| Artemis Investment Management LLP 0.11% of their portfolio | 40.9k $10.3m | Reduced -700 |
| REGIONS FINANCIAL CORP 0.06% of their portfolio | 39.5k $9.9m | Reduced -2.7k |
| Retirement Systems of Alabama 0.03% of their portfolio | 39.1k $9.8m | Added +822 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 37.3k $9.3m | Added +6.1k |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 36.1k $9.0m | Reduced -54.9k |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 35.8k $9.0m | Reduced -155.8k |
| STIFEL FINANCIAL CORP 0.01% of their portfolio | 34.5k $8.6m | Reduced -2.7k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 33.1k $8.3m | Reduced -9.1k |
| Callan Family Office, LLC 0.18% of their portfolio | 31.4k $7.9m | Added +431 |
| Parkwood LLC 0.70% of their portfolio | 31.3k $7.9m | Reduced -1.9k |
| Amundi 0.00% of their portfolio | 31.3k $7.8m | Added +1.6k |
| VOYA INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 31.3k $7.8m | Added +5.4k |
| State of Alaska, Department of Revenue 0.08% of their portfolio | 30.9k $7.7m | Added +20 |
| VAN ECK ASSOCIATES CORP 0.01% of their portfolio | 30.3k $7.6m | Added +1.1k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.03% of their portfolio | 30.1k $7.5m | Added +1.6k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.01% of their portfolio | 29.1k $7.3m | First filing |
| ALGERT GLOBAL LLC 0.10% of their portfolio | 27.7k $6.9m | Unchanged |
| Vest Financial, LLC 0.08% of their portfolio | 26.4k $6.6m | Added +4.5k |
| Marks Group Wealth Management, Inc 0.63% of their portfolio | 25.9k $6.5m | Reduced -3.0k |
| Callahan Advisors, LLC 0.53% of their portfolio | 25.3k $6.3m | Added +7.0k |
| KBC Group NV 0.02% of their portfolio | 24.5k $6.1m | Added +23.6k |
| Caisse de depot et placement du Quebec 0.01% of their portfolio | 24.2k $6.1m | New |
| Mitsubishi UFJ Trust & Banking Corp 0.01% of their portfolio | 24.0k $6.0m | Added +69 |