PRIMERICA INC PRI
COM · Common Stock · CUSIP 74164M108 · ISIN US74164M1080
American financial services provider
- SectorFinancials
- IndustryLife Insurance
- HeadquartersDuluth, GA
- Founded1977
- Websiteprimerica.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($41.7m this quarter). Holder counts are more reliable. Shares outstanding: 31.7m as of 2026-01-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $257.82. Options: 3 managers hold calls ($1.3m notional), 4 hold puts ($1.7m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 301 |
| Q4 2022 | 320 |
| Q1 2023 | 353 |
| Q2 2023 | 363 |
| Q3 2023 | 369 |
| Q4 2023 | 397 |
| Q1 2024 | 401 |
| Q2 2024 | 410 |
| Q3 2024 | 452 |
| Q4 2024 | 491 |
| Q1 2025 | 512 |
| Q2 2025 | 519 |
| Q3 2025 | 498 |
| Q4 2025 | 514 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 171 | 183 |
| Q2 2024 | 193 | 189 |
| Q3 2024 | 219 | 168 |
| Q4 2024 | 220 | 182 |
| Q1 2025 | 248 | 214 |
| Q2 2025 | 244 | 231 |
| Q3 2025 | 224 | 248 |
| Q4 2025 | 205 | 260 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $1.2m | $825.0k | 0.67 |
| Q2 2025 | $1.3m | $1.4m | 1.06 |
| Q3 2025 | $1.8m | $1.2m | 0.69 |
| Q4 2025 | $1.3m | $1.7m | 1.33 |
Biggest buyers
| BANK OF MONTREAL /CAN/ | Added | +1.3m |
| FULLER & THALER ASSET MANAGEMENT, INC. | Added | +304.1k |
| Invesco Ltd. | Added | +238.6k |
| MILLENNIUM MANAGEMENT LLC | Added | +137.3k |
| T. Rowe Price Investment Management, Inc. | Added | +56.1k |
| Corient Private Wealth LP | Added | +51.2k |
| Qube Research & Technologies Ltd | Added | +49.9k |
| Lighthouse Investment Partners, LLC | New | +48.9k |
| D. E. Shaw & Co., Inc. | Added | +43.4k |
| Quantinno Capital Management LP | Added | +43.0k |
Biggest sellers
| BAMCO INC /NY/ | Reduced | -275.7k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | Reduced | -234.0k |
| JPMORGAN CHASE & CO | Reduced | -157.4k |
| AQR CAPITAL MANAGEMENT LLC | Reduced | -125.7k |
| VANGUARD GROUP INC | Reduced | -91.4k |
| PROSPECTOR PARTNERS LLC | Reduced | -62.4k |
| SCHRODER INVESTMENT MANAGEMENT GROUP | Reduced | -48.4k |
| BlackRock, Inc. | Reduced | -44.3k |
| ROYAL BANK OF CANADA | Reduced | -43.8k |
| REGIONS FINANCIAL CORP | Reduced | -43.4k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $542.6k2.1k shares |
| JANE STREET GROUP, LLC | Reduced | $516.7k2.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $206.7k800 shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $620.1k2.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $413.4k1.6k shares |
| JANE STREET GROUP, LLC | New | $387.5k1.5k shares |
| Walleye Trading LLC | Unchanged | $258.4k1.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 13G · institution filed 2026-08-13 | 8.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.3% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 0 | — | 7 | $3.1m | $1.4m |
| Q2 2024 | 0 | — | 2 | $1.0m | $1.0m |
| Q3 2024 | 0 | — | 4 | $1.9m | $1.1m |
| Q4 2024 | 0 | — | 2 | $1.4m | $1.4m |
| Q1 2025 | 0 | — | 3 | $1.5m | $1.4m |
| Q2 2025 | 0 | — | 3 | $1.6m | $1.2m |
| Q3 2025 | 0 | — | 2 | $1.2m | $1.2m |
| Q4 2025 | 0 | — | 3 | $1.3m | $1.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-12-03 | Babbit Joel M. Director | Sold | $178.5k700 shares |
| 2025-11-17 | Schneider Peter W. President | Sold plan | $510.6k2.0k shares |
| 2025-11-12 | Williams Glenn J. Chief Executive Officer, director | Sold plan | $649.1k2.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 3.3m $849.2m | Reduced -91.4k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 2.20% of their portfolio | 3.2m $817.9m | Reduced -234.0k |
| BlackRock, Inc. 0.01% of their portfolio | 3.0m $762.9m | Reduced -44.3k |
| FMR LLC 0.04% of their portfolio | 2.9m $739.5m | Reduced -30.0k |
| BANK OF MONTREAL /CAN/ 0.14% of their portfolio | 1.3m $338.9m | Added +1.3m |
| BAMCO INC /NY/ 0.79% of their portfolio | 1.1m $292.6m | Reduced -275.7k |
| STATE STREET CORP 0.01% of their portfolio | 1.0m $259.6m | Reduced -27.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 793.4k $205.0m | Added +37.0k |
| Brave Warrior Advisors, LLC 4.72% of their portfolio | 780.1k $201.6m | Added +27.1k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 643.0k $166.1m | Added +29.6k |
| FIDUCIARY MANAGEMENT INC /WI/ 1.74% of their portfolio | 611.3k $157.9m | Reduced -29.0k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.25% of their portfolio | 569.8k $147.2m | Added +304.1k |
| LYRICAL ASSET MANAGEMENT LP 1.83% of their portfolio | 541.3k $139.9m | Reduced -23.8k |
| FIRST TRUST ADVISORS LP 0.09% of their portfolio | 505.4k $130.6m | Added +13.3k |
| AGF MANAGEMENT LTD 0.47% of their portfolio | 420.5k $108.6m | Added +6.8k |
| Invesco Ltd. 0.01% of their portfolio | 357.7k $92.4m | Added +238.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 316.9k $81.9m | Reduced -4.2k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 311.8k $80.5m | Reduced -4.2k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 297.9k $77.0m | Reduced -12.9k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 286.5k $74.0m | Reduced -20.6k |
| Quantum Capital Management, LLC / NJ 7.59% of their portfolio | 253.7k $65.6m | Added +20.8k |
| T. Rowe Price Investment Management, Inc. 0.02% of their portfolio | 243.0k $62.8m | Added +56.1k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.25% of their portfolio | 234.6k $60.6m | Reduced -22.2k |
| MORGAN STANLEY 0.00% of their portfolio | 223.8k $57.8m | Added +39.3k |
| AQR CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 221.9k $57.3m | Reduced -125.7k |
| NORDEA INVESTMENT MANAGEMENT AB 0.05% of their portfolio | 216.3k $56.2m | Added +31.9k |
| MILLENNIUM MANAGEMENT LLC 0.04% of their portfolio | 212.2k $54.8m | Added +137.3k |
| FIL Ltd 0.04% of their portfolio | 202.1k $52.2m | Unchanged |
| Qube Research & Technologies Ltd 0.07% of their portfolio | 191.5k $49.5m | Added +49.9k |
| Life Cycle Investment Partners Ltd 0.28% of their portfolio | 157.6k $40.7m | First filing |
| ROYAL LONDON ASSET MANAGEMENT LTD 0.09% of their portfolio | 156.9k $40.5m | Reduced -1.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 147.8k $38.2m | Added +1.3k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 142.9k $36.9m | Reduced -1.6k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 132.5k $34.2m | Reduced -1.1k |
| ACADEMY CAPITAL MANAGEMENT 4.54% of their portfolio | 132.3k $34.2m | Reduced -607 |
| UBS Group AG 0.01% of their portfolio | 131.7k $34.0m | Added +38.6k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 129.1k $33.3m | Added +7.9k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 124.9k $32.3m | Reduced -7.4k |
| PhiloSmith Capital Corp 8.40% of their portfolio | 118.2k $30.5m | Unchanged |
| Nuveen, LLC 0.01% of their portfolio | 113.3k $29.3m | Reduced -41.0k |
| DANSKE BANK A/S 0.07% of their portfolio | 109.1k $28.2m | Reduced -361 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 107.9k $27.9m | Reduced -157.4k |
| D. E. Shaw & Co., Inc. 0.02% of their portfolio | 92.1k $23.8m | Added +43.4k |
| Arbejdsmarkedets Tillaegspension 0.61% of their portfolio | 92.0k $23.8m | First filing |
| Copeland Capital Management, LLC 0.53% of their portfolio | 91.2k $23.6m | Reduced -5.6k |
| TWO SIGMA INVESTMENTS, LP 0.04% of their portfolio | 91.0k $23.5m | Reduced -14.4k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 86.2k $22.3m | Reduced -2.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 84.7k $21.9m | Reduced -15.4k |
| Man Group plc 0.04% of their portfolio | 81.7k $21.1m | Added +5.5k |
| California Public Employees Retirement System 0.01% of their portfolio | 80.9k $20.9m | Reduced -11.6k |
| NATIXIS ADVISORS, LLC 0.03% of their portfolio | 78.2k $20.2m | Reduced -1.1k |
| Quantinno Capital Management LP 0.04% of their portfolio | 75.8k $19.6m | Added +43.0k |
| ALPS ADVISORS INC 0.10% of their portfolio | 69.7k $18.0m | Reduced -4.3k |
| Prana Capital Management, LP 0.65% of their portfolio | 68.8k $17.8m | Added +1.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 68.7k $17.7m | Reduced -3.3k |
| SEI INVESTMENTS CO 0.02% of their portfolio | 67.1k $17.3m | Reduced -25.2k |
| Swiss National Bank 0.01% of their portfolio | 63.9k $16.5m | Added +200 |
| Bridgewater Associates, LP 0.06% of their portfolio | 63.7k $16.5m | Added +15.6k |
| WCM INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 63.4k $16.5m | Added +2.2k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 62.2k $16.1m | Added +11.2k |
| Corient Private Wealth LP 0.00% of their portfolio | 60.6k $6.5m | Added +51.2k |
| Running Oak Capital LLC 1.88% of their portfolio | 58.2k $15.0m | Reduced -3.4k |
| Aptus Capital Advisors, LLC 0.11% of their portfolio | 51.6k $13.3m | Added +168 |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 50.8k $13.1m | Reduced -15.3k |
| Legal & General Group Plc 0.00% of their portfolio | 49.6k $12.8m | Reduced -14.2k |
| Lighthouse Investment Partners, LLC 0.42% of their portfolio | 48.9k $12.6m | New |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 47.8k $12.4m | Added +11.1k |
| EULAV Asset Management 0.33% of their portfolio | 47.4k $12.2m | Unchanged |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 46.4k $12.0m | Added +2.0k |
| Point72 Asset Management, L.P. 0.02% of their portfolio | 42.4k $11.0m | New |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.04% of their portfolio | 42.3k $10.9m | Added +11.0k |
| REGIONS FINANCIAL CORP 0.07% of their portfolio | 42.3k $10.9m | Reduced -43.4k |
| Artemis Investment Management LLP 0.13% of their portfolio | 41.6k $10.8m | Added +5.3k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 39.6k $10.2m | Reduced -43.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 38.6k $10.0m | Added +1.4k |
| Retirement Systems of Alabama 0.03% of their portfolio | 38.3k $9.9m | Reduced -858 |
| Public Sector Pension Investment Board 0.03% of their portfolio | 37.7k $9.7m | Added +5.3k |
| STIFEL FINANCIAL CORP 0.01% of their portfolio | 37.2k $9.6m | Reduced -3.0k |
| Gotham Asset Management, LLC 0.03% of their portfolio | 36.8k $9.5m | Added +32 |
| Schonfeld Strategic Advisors LLC 0.05% of their portfolio | 36.4k $9.4m | Added +14.4k |
| MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC 0.10% of their portfolio | 36.1k $9.3m | Added +1.4k |
| Parkwood LLC 0.73% of their portfolio | 33.2k $8.6m | Added +305 |
| Campbell & CO Investment Adviser LLC 0.40% of their portfolio | 32.0k $8.3m | New |
| LOGAN CAPITAL MANAGEMENT INC 0.35% of their portfolio | 31.9k $8.2m | Reduced -1.2k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 31.5k $8.1m | New |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 31.2k $8.1m | Reduced -74 |
| Callan Family Office, LLC 0.17% of their portfolio | 31.0k $8.0m | Added +180 |
| State of Alaska, Department of Revenue 0.08% of their portfolio | 30.9k $8.0m | Reduced -370 |
| Align Financial, LLC 0.02% of their portfolio | 30.7k $30.7k | First filing |
| NORGES BANK 0.00% of their portfolio | 30.3k $7.8m | Not comparable |
| Amundi 0.00% of their portfolio | 29.7k $7.7m | Added +11.8k |
| VAN ECK ASSOCIATES CORP 0.01% of their portfolio | 29.2k $7.5m | Added +7 |
| Marks Group Wealth Management, Inc 0.71% of their portfolio | 28.9k $7.5m | Reduced -3.3k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.03% of their portfolio | 28.5k $7.4m | Added +1.3k |
| ALGERT GLOBAL LLC 0.11% of their portfolio | 27.7k $7.2m | Unchanged |
| VOYA INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 25.9k $6.7m | Added +15.9k |
| Trexquant Investment LP 0.06% of their portfolio | 25.0k $6.5m | Added +20.7k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.04% of their portfolio | 25.0k $6.5m | Reduced -2.3k |
| Mitsubishi UFJ Trust & Banking Corp 0.01% of their portfolio | 24.0k $6.2m | Added +1.3k |
| BARCLAYS PLC 0.00% of their portfolio | 23.4k $6.0m | Reduced -9.0k |