PLBY GROUP INC PLBY
COM · Common Stock · CUSIP 72814P109
American privately held global media and lifestyle company headquartered in Beverly Hills, California
- SectorConsumer discretionary
- IndustryRetail-Miscellaneous Retail
- HeadquartersLos Angeles, CA
- Founded1953
- Websiteplayboyenterprises.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Shares outstanding: 119.8m as of 2026-08-06, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $1.22. Options: 5 managers hold calls ($1.0m notional), 6 hold puts ($544.0k).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 111 |
| Q4 2022 | 108 |
| Q1 2023 | 102 |
| Q2 2023 | 96 |
| Q3 2023 | 74 |
| Q4 2023 | 75 |
| Q1 2024 | 61 |
| Q2 2024 | 59 |
| Q3 2024 | 52 |
| Q4 2024 | 67 |
| Q1 2025 | 67 |
| Q2 2025 | 64 |
| Q3 2025 | 72 |
| Q4 2025 | 75 |
| Q1 2026 | 86 |
| Q2 2026 | 86 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 13 | 30 |
| Q4 2024 | 34 | 24 |
| Q1 2025 | 31 | 25 |
| Q2 2025 | 21 | 31 |
| Q3 2025 | 34 | 27 |
| Q4 2025 | 29 | 33 |
| Q1 2026 | 44 | 30 |
| Q2 2026 | 47 | 45 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $353.7k | $219.9k | 0.62 |
| Q4 2025 | $530.2k | $21.2k | 0.04 |
| Q1 2026 | $249.9k | $354.0k | 1.42 |
| Q2 2026 | $1.0m | $544.0k | 0.53 |
Biggest buyers
| CRCM LP | Added | +7.2m |
| BlackRock, Inc. | Added | +2.5m |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +778.1k |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New | +400.1k |
| STATE STREET CORP | Added | +362.7k |
| NORTHERN TRUST CORP | Added | +338.1k |
| Bank of New York Mellon Corp | Added | +151.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | New | +142.3k |
| Nuveen, LLC | New | +99.1k |
| VANGUARD FIDUCIARY TRUST CO | Added | +97.3k |
Biggest sellers
| Fortress Investment Group LLC | Reduced | -1.9m |
| MILLENNIUM MANAGEMENT LLC | Sold out | -1.1m |
| MARSHALL WACE, LLP | Reduced | -872.5k |
| SEI INVESTMENTS CO | Sold out | -379.8k |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -287.6k |
| GOLDMAN SACHS GROUP INC | Reduced | -261.7k |
| Qube Research & Technologies Ltd | Sold out | -255.5k |
| Squarepoint Ops LLC | Reduced | -218.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -176.8k |
| GSA CAPITAL PARTNERS LLP | Sold out | -152.2k |
Biggest calls
| GROUP ONE TRADING LLC | Added | $868.6k712.0k shares |
| SIMPLEX TRADING, LLC | Added | $59.8k49.0k shares |
| IMC-Chicago, LLC | Reduced | $55.4k45.4k shares |
| CITADEL ADVISORS LLC | Added | $26.7k21.9k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $18.7k15.3k shares |
Biggest puts
| IMC-Chicago, LLC | Added | $165.4k135.6k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $150.5k123.4k shares |
| GROUP ONE TRADING LLC | Added | $144.0k118.0k shares |
| CITADEL ADVISORS LLC | Added | $52.3k42.9k shares |
| JANE STREET GROUP, LLC | New | $16.6k13.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $15.1k12.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| RIZVI SUHAIL 13D · may seek influence -3.4 pts · filed 2026-04-10 | 16.1% |
| Docler Holding S.a r.l. 13D · may seek influence -0.1 pts · filed 2026-10-28 | 12.9% |
| FIG Buyer GP, LLC 13G · passive investor -2.2 pts · filed 2026-10-28 | 10.1% |
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 3 | $182.5k | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 0 | — | 1 | $123.8k | — |
| Q1 2026 | 0 | — | 1 | $172.7k | — |
| Q2 2026 | 0 | — | 4 | $1.7m | — |
| Q3 2026 | 0 | — | 4 | $706.3k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-04 | Edmonds Tracey E Director | Sold | $30.0k25.9k shares |
| 2026-09-03 | Edmonds Tracey E Director | Sold | $5.0k4.3k shares |
| 2026-09-01 | Edmonds Tracey E Director | Sold | $5.1k4.3k shares |
| 2026-08-26 | Edmonds Tracey E Director | Sold | $20.0k16.6k shares |
| 2026-08-24 | FIG LLC +9 10% owner · See Footnotes | Sold | $3.0m2.9m shares |
| 2026-08-24 | Drawbridge Special Opportunities Fund LP +2 10% owner · See Footnotes | Sold | $3.0m2.9m shares |
| 2026-07-09 | Kohn Bernhard L III CEO & President, director | Sold | $121.0k106.2k shares |
| 2026-07-08 | Kohn Bernhard L III CEO & President, director | Sold | $124.6k109.3k shares |
| 2026-07-07 | Kohn Bernhard L III CEO & President, director | Sold | $129.7k109.0k shares |
| 2026-07-06 | Riley Christopher General Counsel & Secretary | Sold | $92.2k74.9k shares |
| 2026-07-02 | Riley Christopher General Counsel & Secretary | Sold | $90.1k71.5k shares |
| 2026-07-01 | CROSSMAN MARC CFO & COO | Sold | $88.6k72.0k shares |
| 2026-06-30 | CROSSMAN MARC CFO & COO | Sold | $90.8k71.0k shares |
| 2026-06-29 | CROSSMAN MARC CFO & COO | Sold | $90.1k67.7k shares |
| 2026-06-18 | FIG LLC +9 10% owner · See Footnote | Sold | $2.0m1.9m shares |
| 2026-06-18 | Drawbridge Special Opportunities Fund LP +2 10% owner · See Footnote | Sold | $2.0m1.9m shares |
| 2026-05-27 | Edmonds Tracey E Director | Sold | $10.9k8.2k shares |
| 2026-05-26 | Edmonds Tracey E Director | Sold | $24.2k18.2k shares |
| 2026-05-22 | Edmonds Tracey E Director | Sold | $5.2k3.9k shares |
| 2026-05-20 | Edmonds Tracey E Director | Sold | $38.2k30.8k shares |
| 2026-05-19 | Edmonds Tracey E Director | Sold | $30.4k25.2k shares |
| 2026-05-15 | Kohn Bernhard L III CEO & President, director | Sold | $110.4k81.8k shares |
| 2026-05-14 | Kohn Bernhard L III CEO & President, director | Sold | $118.2k82.7k shares |
| 2026-05-13 | Kohn Bernhard L III CEO & President, director | Sold | $135.7k97.7k shares |
| 2026-05-12 | Kohn Bernhard L III CEO & President, director | Sold | $141.9k94.6k shares |
| 2026-05-11 | Kohn Bernhard L III CEO & President, director | Sold | $131.3k75.5k shares |
| 2026-05-08 | CROSSMAN MARC CFO & COO | Sold | $144.2k82.4k shares |
| 2026-05-07 | CROSSMAN MARC CFO & COO | Sold | $151.8k90.4k shares |
| 2026-05-06 | CROSSMAN MARC CFO & COO | Sold | $150.2k88.9k shares |
| 2026-05-05 | Riley Christopher General Counsel & Secretary | Sold | $161.8k90.9k shares |
The latest 30 of 33 trades.
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Fortress Investment Group LLC 3.38% of their portfolio | 14.7m $17.9m | Reduced -1.9m |
| CRCM LP 4.62% of their portfolio | 11.5m $14.0m | Added +7.2m |
| BlackRock, Inc. 0.00% of their portfolio | 3.1m $3.8m | Added +2.5m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 3.1m $3.7m | Added +84.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.6m $1.9m | Added +778.1k |
| BBFIT INVESTMENTS PTE LTD 0.14% of their portfolio | 1.2m $1.5m | Unchanged |
| MARSHALL WACE, LLP 0.00% of their portfolio | 940.6k $1.1m | Reduced -872.5k |
| SFMG, LLC 0.06% of their portfolio | 750.0k $915.0k | Added +60.0k |
| STATE STREET CORP 0.00% of their portfolio | 675.8k $824.4k | Added +362.7k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 483.4k $589.7k | Added +97.3k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 479.5k $585.0k | Added +338.1k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 461.6k $563.2k | Added +12.9k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 400.1k $488.1k | New |
| Hill Investment Group Partners, LLC 0.03% of their portfolio | 207.7k $253.3k | Unchanged |
| Bank of New York Mellon Corp 0.00% of their portfolio | 162.6k $198.4k | Added +151.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 142.3k $173.6k | New |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 137.8k $168.1k | Reduced -287.6k |
| UBS Group AG 0.00% of their portfolio | 136.0k $165.9k | Reduced -20.9k |
| Nuveen, LLC 0.00% of their portfolio | 99.1k $120.9k | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 96.1k $117.2k | New |
| MORGAN STANLEY 0.00% of their portfolio | 89.6k $109.4k | Reduced -97.7k |
| XTX Topco Ltd 0.00% of their portfolio | 86.4k $105.4k | Added +36.3k |
| CITIGROUP INC 0.00% of their portfolio | 81.5k $99.5k | Added +80.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 80.6k $98.4k | Reduced -176.8k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 74.7k $91.1k | New |
| Centiva Capital, LP 0.00% of their portfolio | 71.2k $86.8k | Reduced -135.0k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 56.6k $69.0k | New |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 55.5k $67.7k | Added +5.5k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 52.4k $63.9k | New |
| ExodusPoint Capital Management, LP 0.00% of their portfolio | 50.8k $62.0k | New |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 47.5k $58.0k | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 43.7k $53.3k | Reduced -48.3k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 41.7k $50.8k | New |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 34.6k $42.2k | Unchanged |
| IMC-Chicago, LLC 0.00% of their portfolio | 34.4k $42.0k | Added +23.3k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 33.2k $40.5k | Reduced -52.0k |
| Police & Firemen's Retirement System of New Jersey 0.00% of their portfolio | 32.0k $39.0k | New |
| Invesco Ltd. 0.00% of their portfolio | 31.3k $38.2k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 30.6k $40.4k | Added +30.5k |
| Bogart Wealth, LLC 0.00% of their portfolio | 30.0k $36.6k | Added +5.0k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 29.1k $35.5k | Added +8.7k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 29.0k $35.3k | Reduced -261.7k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 27.9k $34.0k | Reduced -2.0k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 26.7k $32.6k | New |
| Sanctuary Advisors, LLC 0.00% of their portfolio | 26.4k $32.3k | Unchanged |
| Squarepoint Ops LLC 0.00% of their portfolio | 26.0k $31.7k | Reduced -218.3k |
| MONEY CONCEPTS CAPITAL CORP 0.00% of their portfolio | 23.9k $29.1k | Reduced -1.1k |
| FMR LLC 0.00% of their portfolio | 22.1k $27.0k | Added +22.1k |
| Abel Hall, LLC 0.00% of their portfolio | 22.0k $26.9k | New |
| Engineers Gate Manager LP 0.00% of their portfolio | 19.7k $24.1k | Added +4.1k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 19.1k $23.2k | Unchanged |
| Kure Advisory, LLC 0.01% of their portfolio | 18.6k $22.7k | Unchanged |
| BOOTHBAY FUND MANAGEMENT, LLC 0.00% of their portfolio | 18.3k $22.4k | Reduced -2.1k |
| Alhambra Investment Management LLC 0.01% of their portfolio | 18.2k $22.2k | Unchanged |
| Headlands Technologies LLC 0.00% of their portfolio | 17.5k $21.4k | Reduced -30.3k |
| J2 Capital Management Inc 0.01% of their portfolio | 17.5k $21.4k | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 16.5k $20.1k | Reduced -49.6k |
| LPL Financial LLC 0.00% of their portfolio | 16.5k $20.1k | Reduced -7.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 15.3k $17.8k | Added +237 |
| INTECH INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 14.8k $18.0k | New |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 13.8k $21.0k | New |
| BARCLAYS PLC 0.00% of their portfolio | 13.1k $16.0k | Reduced -64.5k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 13.0k $16.0k | Added +1.3k |
| Capital Asset Advisory Services LLC 0.00% of their portfolio | 10.4k $12.6k | New |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 10.1k $12.3k | Added +70 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 9.6k $11.7k | Unchanged |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 7.3k $8.9k | Reduced -21.4k |
| Legal & General Group Plc 0.00% of their portfolio | 5.6k $6.9k | New |
| Ameritas Investment Partners, Inc. 0.00% of their portfolio | 5.3k $6.4k | New |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 4.6k $5.7k | New |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 3.5k $4.3k | Reduced -1.3k |
| Copia Wealth Management 0.00% of their portfolio | 2.1k $2.5k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 1.5k $1.9k | Reduced -13.7k |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 1.0k $1.3k | New |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio | 1.0k $1.2k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 811 $989 | Reduced -630 |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 568 $693 | New |
| TD Waterhouse Canada Inc. 0.00% of their portfolio | 450 $563 | New |
| SWAN Capital LLC 0.00% of their portfolio | 360 $439 | Unchanged |
| Sterling Capital Management LLC 0.00% of their portfolio | 314 $383 | New |
| Caitong International Asset Management Co., Ltd 0.00% of their portfolio | 275 $336 | Reduced -345 |
| SBI Securities Co., Ltd. 0.00% of their portfolio | 110 $134 | Added +100 |
| Morse Asset Management, Inc 0.00% of their portfolio | 100 $122 | Unchanged |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 25 $31 | Unchanged |
| NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio | 20 $24 | Unchanged |
| Smallwood Wealth Investment Management, LLC 0.00% of their portfolio | 4 $4 | Unchanged |