PLANET FITNESS INC PLNT
CL A · Common Stock · CUSIP 72703H101 · ISIN US72703H1014
US multinational fitness center chain
- SectorConsumer discretionary
- IndustryServices-Membership Sports & Recreation Clubs
- HeadquartersHampton, NH
- Founded1992
- Websiteplanetfitness.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $109.02. Options: 18 managers hold calls ($172.1m notional), 17 hold puts ($86.2m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 310 |
| Q4 2022 | 324 |
| Q1 2023 | 344 |
| Q2 2023 | 323 |
| Q3 2023 | 322 |
| Q4 2023 | 343 |
| Q1 2024 | 330 |
| Q2 2024 | 334 |
| Q3 2024 | 348 |
| Q4 2024 | 386 |
| Q1 2025 | 409 |
| Q2 2025 | 419 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 168 | 180 |
| Q4 2023 | 163 | 185 |
| Q1 2024 | 151 | 192 |
| Q2 2024 | 163 | 163 |
| Q3 2024 | 146 | 195 |
| Q4 2024 | 160 | 186 |
| Q1 2025 | 220 | 179 |
| Q2 2025 | 223 | 180 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $69.1m | $95.6m | 1.38 |
| Q4 2024 | $139.2m | $102.5m | 0.74 |
| Q1 2025 | $170.2m | $54.1m | 0.32 |
| Q2 2025 | $172.1m | $86.2m | 0.50 |
Biggest buyers
| VICTORY CAPITAL MANAGEMENT INC | Added | +1.8m |
| MILLENNIUM MANAGEMENT LLC | Added | +859.8k |
| Ninety One UK Ltd | Added | +759.2k |
| Squarepoint Ops LLC | Added | +537.1k |
| T. Rowe Price Investment Management, Inc. | Added | +471.3k |
| AustralianSuper Pty Ltd | New | +379.9k |
| Invesco Ltd. | Added | +332.4k |
| FIL Ltd | Added | +289.3k |
| MARSHALL WACE, LLP | New | +285.3k |
| ROYAL BANK OF CANADA | Added | +229.2k |
Biggest sellers
| Amundi | Reduced | -2.6m |
| COOPER CREEK PARTNERS MANAGEMENT LLC | Sold out | -937.6k |
| CADIAN CAPITAL MANAGEMENT, LP | Sold out | -933.0k |
| Greenvale Capital LLP | Sold out | -800.0k |
| Junto Capital Management LP | Sold out | -544.3k |
| Capital International Investors | Sold out | -430.0k |
| MANE GLOBAL CAPITAL MANAGEMENT LP | Sold out | -327.9k |
| JPMORGAN CHASE & CO | Reduced | -285.8k |
| GOLDMAN SACHS GROUP INC | Reduced | -229.3k |
| Two Creeks Capital Management, LP | Reduced | -220.5k |
Biggest calls
| SAMLYN CAPITAL, LLC | Reduced | $51.6m472.8k shares |
| WELLS FARGO & COMPANY/MN | Reduced | $31.6m289.8k shares |
| SIMPLEX TRADING, LLC | Added | $16.1m148.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $15.7m144.1k shares |
| CITADEL ADVISORS LLC | Reduced | $15.3m140.3k shares |
| Caption Management, LLC | New | $10.9m100.0k shares |
| JANE STREET GROUP, LLC | Reduced | $8.3m75.7k shares |
| PEAK6 LLC | Added | $6.5m59.8k shares |
| Twin Tree Management, LP | New | $5.8m53.4k shares |
| IMC-Chicago, LLC | Reduced | $4.0m36.8k shares |
Biggest puts
| Yiheng Capital Management, L.P. | New | $29.4m270.0k shares |
| CITADEL ADVISORS LLC | Reduced | $16.2m148.7k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $11.5m105.0k shares |
| Twin Tree Management, LP | New | $4.3m39.7k shares |
| IMC-Chicago, LLC | Added | $3.9m36.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $3.7m34.1k shares |
| Walleye Trading LLC | Added | $3.3m30.0k shares |
| Walleye Capital LLC | Added | $3.1m28.6k shares |
| Verition Fund Management LLC | Added | $2.7m24.4k shares |
| GROUP ONE TRADING LLC | Added | $2.3m21.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| T. Rowe Price Investment Management, Inc. 13G · institution -4.2 pts · filed 2026-08-14 | 10.5% |
| BlackRock, Inc. 13G · institution +1.0 pts · filed 2026-04-07 | 10.1% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.4% |
Fell to 5% or below in the last year: PRICE T ROWE ASSOCIATES INC /MD/ (3.7%, 2026-05-15), STEADFAST CAPITAL MANAGEMENT LP (2.8%, 2026-05-15), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 1 | $681.5k | 1 | $66.5m | — |
| Q1 2024 | 0 | — | 0 | — | — |
| Q2 2024 | 0 | — | 0 | — | — |
| Q3 2024 | 0 | — | 2 | $655.2k | — |
| Q4 2024 | 0 | — | 3 | $3.2m | — |
| Q1 2025 | 0 | — | 1 | $276.3k | — |
| Q2 2025 | 0 | — | 1 | $2.4m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-11 | Keating Colleen Chief Executive Officer, director | Sold | $2.4m23.7k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.02% of their portfolio | 9.5m $1.0bn | Added +172.2k |
| T. Rowe Price Investment Management, Inc. 0.61% of their portfolio | 8.9m $968.2m | Added +471.3k |
| VANGUARD GROUP INC 0.01% of their portfolio | 8.2m $897.6m | Added +133.1k |
| SRS Investment Management, LLC 5.27% of their portfolio | 4.7m $508.8m | Reduced -36.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.04% of their portfolio | 3.4m $376.1m | Added +158.9k |
| JPMORGAN CHASE & CO 0.02% of their portfolio | 3.1m $335.8m | Reduced -285.8k |
| Ninety One UK Ltd 0.74% of their portfolio | 2.9m $314.5m | Added +759.2k |
| Invesco Ltd. 0.05% of their portfolio | 2.5m $277.4m | Added +332.4k |
| STATE STREET CORP 0.01% of their portfolio | 2.5m $277.3m | Reduced -60.9k |
| Dorsal Capital Management, LP 7.68% of their portfolio | 2.5m $269.9m | Added +175.0k |
| VICTORY CAPITAL MANAGEMENT INC 0.13% of their portfolio | 1.9m $203.3m | Added +1.8m |
| STEADFAST CAPITAL MANAGEMENT LP 3.66% of their portfolio | 1.8m $196.9m | Added +91.9k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.50% of their portfolio | 1.7m $189.6m | Reduced -104.7k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 1.6m $172.5m | Added +57.1k |
| FRANKLIN RESOURCES INC 0.05% of their portfolio | 1.6m $170.1m | Added +118.0k |
| FMR LLC 0.01% of their portfolio | 1.3m $141.0m | Reduced -150.1k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 1.2m $133.4m | Added +51.0k |
| Bank of New York Mellon Corp 0.03% of their portfolio | 1.2m $133.4m | Reduced -132.2k |
| SAMLYN CAPITAL, LLC 1.93% of their portfolio | 1.2m $132.8m | Reduced -123.1k |
| GOLDMAN SACHS GROUP INC 0.02% of their portfolio | 1.2m $126.5m | Reduced -229.3k |
| BAMCO INC /NY/ 0.34% of their portfolio | 1.1m $125.4m | Unchanged |
| Champlain Investment Partners, LLC 0.82% of their portfolio | 1.1m $117.5m | Reduced -50.4k |
| NORGES BANK 0.01% of their portfolio | 1.1m $116.2m | Added +23.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 888.2k $96.9m | Reduced -18.0k |
| MILLENNIUM MANAGEMENT LLC 0.08% of their portfolio | 869.3k $94.8m | Added +859.8k |
| AMERICAN CENTURY COMPANIES INC 0.05% of their portfolio | 858.2k $93.6m | Added +134.4k |
| Squarepoint Ops LLC 0.20% of their portfolio | 851.9k $92.9m | Added +537.1k |
| Balyasny Asset Management L.P. 0.21% of their portfolio | 843.3k $92.0m | Reduced -165.8k |
| UBS Group AG 0.02% of their portfolio | 792.8k $86.5m | Added +127.0k |
| Van Berkom & Associates Inc. 2.41% of their portfolio | 743.8k $81.1m | Reduced -5.0k |
| Pictet Asset Management Holding SA 0.08% of their portfolio | 718.8k $78.4m | Reduced -7.8k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 698.1k $76.1m | Reduced -2.3k |
| Artemis Investment Management LLP 0.92% of their portfolio | 653.1k $71.2m | Reduced -17.9k |
| FEDERATED HERMES, INC. 0.13% of their portfolio | 622.4k $67.9m | Reduced -37.2k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 591.2k $64.5m | Reduced -72.6k |
| TD Asset Management Inc 0.05% of their portfolio | 581.8k $63.4m | Added +36.8k |
| FIL Ltd 0.05% of their portfolio | 572.8k $62.5m | Added +289.3k |
| Sequoia Financial Advisors, LLC 0.42% of their portfolio | 562.9k $61.4m | Added +23 |
| Driehaus Capital Management LLC 0.49% of their portfolio | 559.5k $61.0m | Added +79.6k |
| MORGAN STANLEY 0.00% of their portfolio | 549.7k $59.9m | Added +75.3k |
| Two Creeks Capital Management, LP 3.92% of their portfolio | 541.0k $59.0m | Reduced -220.5k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.50% of their portfolio | 498.6k $54.4m | Added +111.9k |
| FRED ALGER MANAGEMENT, LLC 0.23% of their portfolio | 477.4k $52.1m | Reduced -68.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 472.1k $51.5m | Added +70.5k |
| AXA S.A. 0.15% of their portfolio | 471.9k $51.5m | Reduced -39.2k |
| DEUTSCHE BANK AG\ 0.02% of their portfolio | 428.5k $46.7m | Added +172.7k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 392.8k $42.8m | Added +229.2k |
| AustralianSuper Pty Ltd 0.21% of their portfolio | 379.9k $41.4m | New |
| PEREGRINE CAPITAL MANAGEMENT LLC 1.24% of their portfolio | 377.6k $41.2m | Reduced -95.7k |
| CITADEL ADVISORS LLC 0.03% of their portfolio | 336.3k $36.7m | Added +39.2k |
| BESSEMER GROUP INC 0.06% of their portfolio | 335.4k $36.6m | Reduced -24.4k |
| Fiera Capital Corp 0.12% of their portfolio | 328.9k $35.9m | Added +4.8k |
| LORD, ABBETT & CO. LLC 0.11% of their portfolio | 317.6k $34.6m | Added +36.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 307.8k $33.6m | Added +112.6k |
| Point72 Asset Management, L.P. 0.08% of their portfolio | 304.9k $33.2m | Added +160.1k |
| Davidson Kempner Capital Management LP 0.50% of their portfolio | 300.0k $32.7m | Added +100.0k |
| MARSHALL WACE, LLP 0.04% of their portfolio | 285.3k $31.1m | New |
| BWCP, LP 4.99% of their portfolio | 280.2k $30.6m | Reduced -21.5k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 272.3k $29.7m | Added +134.6k |
| Gotham Asset Management, LLC 0.17% of their portfolio | 266.0k $29.0m | Added +25.9k |
| Triodos Investment Management BV 2.10% of their portfolio | 256.0k $27.9m | Reduced -35.0k |
| LOOMIS SAYLES & CO L P 0.03% of their portfolio | 251.2k $27.4m | Added +14.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.02% of their portfolio | 248.0k $27.0m | Reduced -49.9k |
| Nuveen, LLC 0.01% of their portfolio | 246.4k $26.9m | Reduced -31.9k |
| Verition Fund Management LLC 0.15% of their portfolio | 242.8k $26.5m | Added +219.9k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 240.4k $26.2m | Added +6.5k |
| Freestone Grove Partners LP 0.17% of their portfolio | 211.7k $23.1m | Added +28.6k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 206.1k $22.5m | Added +48.0k |
| CIBC Private Wealth Group LLC 0.04% of their portfolio | 205.7k $22.4m | Added +198.1k |
| ARMISTICE CAPITAL, LLC 0.83% of their portfolio | 200.0k $21.8m | Reduced -147.5k |
| Walter Public Investments Inc. 3.52% of their portfolio | 190.8k $20.8m | Added +17.9k |
| WCM INVESTMENT MANAGEMENT, LLC 0.05% of their portfolio | 187.2k $20.3m | Reduced -36.2k |
| Sea Cliff Partners Management, LP 6.91% of their portfolio | 185.8k $20.3m | Added +147.5k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.07% of their portfolio | 183.4k $20.0m | Added +25.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.02% of their portfolio | 183.3k $19.6m | Added +193 |
| Swiss National Bank 0.01% of their portfolio | 160.5k $17.5m | Reduced -2.7k |
| Impax Asset Management Group plc 0.10% of their portfolio | 159.3k $17.4m | Added +20.0k |
| BLAIR WILLIAM & CO/IL 0.05% of their portfolio | 157.9k $17.2m | Added +31.0k |
| Allspring Global Investments Holdings, LLC 0.03% of their portfolio | 154.9k $16.5m | Added +18.0k |
| California Public Employees Retirement System 0.01% of their portfolio | 149.8k $16.3m | Added +5.5k |
| AEGON ASSET MANAGEMENT UK Plc 0.20% of their portfolio | 142.9k $15.6m | Reduced -34.3k |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 142.7k $15.6m | Added +29.3k |
| Legal & General Group Plc 0.00% of their portfolio | 139.5k $15.2m | Added +4.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 138.0k $15.1m | Reduced -39.3k |
| OSBORNE PARTNERS CAPITAL MANAGEMENT, LLC 0.80% of their portfolio | 137.9k $15.0m | Reduced -5.7k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.03% of their portfolio | 127.8k $13.9m | Added +952 |
| NEW YORK STATE COMMON RETIREMENT FUND 0.02% of their portfolio | 127.3k $13.9m | Unchanged |
| STATE OF WISCONSIN INVESTMENT BOARD 0.03% of their portfolio | 125.8k $13.7m | Added +9.3k |
| ABN AMRO Bank N.V. 0.17% of their portfolio | 120.5k $13.2m | Added +6.4k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 116.0k $12.7m | Reduced -2.2k |
| Danica Pension, Livsforsikringsaktieselskab 0.21% of their portfolio | 114.8k $12.5m | Added +15.1k |
| COOKSON PEIRCE & CO INC 0.55% of their portfolio | 114.1k $12.4m | Added +94.8k |
| 2Xideas AG 2.12% of their portfolio | 112.9k $12.3m | Reduced -13.5k |
| WHITTIER TRUST CO 0.14% of their portfolio | 106.7k $11.6m | Added +2.3k |
| Retirement Systems of Alabama 0.04% of their portfolio | 102.5k $11.2m | Added +26 |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 100.0k $10.9m | Reduced -3.8k |
| Hudson Bay Capital Management LP 0.07% of their portfolio | 99.1k $10.8m | New |
| BARCLAYS PLC 0.00% of their portfolio | 97.5k $10.6m | Added +50.3k |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 85.1k $9.3m | Added +75.6k |
| BW Gestao de Investimentos Ltda. 0.88% of their portfolio | 85.1k $9.3m | New |