PELOTON INTERACTIVE INC PTON
CL A COM · Common Stock · CUSIP 70614W100 · ISIN US70614W1009
American exercise equipment and media company
- SectorConsumer discretionary
- IndustrySporting & Athletic Goods, NEC
- HeadquartersNew York, NY
- Founded2012
- Websiteonepeloton.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($954.2k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $4.29. Options: 31 managers hold calls ($169.2m notional), 20 hold puts ($74.3m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 440 |
| Q4 2022 | 417 |
| Q1 2023 | 410 |
| Q2 2023 | 404 |
| Q3 2023 | 393 |
| Q4 2023 | 403 |
| Q1 2024 | 381 |
| Q2 2024 | 389 |
| Q3 2024 | 384 |
| Q4 2024 | 438 |
| Q1 2025 | 461 |
| Q2 2025 | 454 |
| Q3 2025 | 468 |
| Q4 2025 | 445 |
| Q1 2026 | 441 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 183 | 153 |
| Q3 2024 | 160 | 175 |
| Q4 2024 | 212 | 169 |
| Q1 2025 | 240 | 181 |
| Q2 2025 | 214 | 196 |
| Q3 2025 | 219 | 187 |
| Q4 2025 | 195 | 221 |
| Q1 2026 | 218 | 197 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $172.9m | $115.3m | 0.67 |
| Q3 2025 | $271.3m | $177.1m | 0.65 |
| Q4 2025 | $97.3m | $103.2m | 1.06 |
| Q1 2026 | $169.2m | $74.3m | 0.44 |
Biggest buyers
| DNB Asset Management AS | Added | +11.9m |
| DME Capital Management, LP | Added | +9.9m |
| Quinn Opportunity Partners LLC | Added | +8.3m |
| Alyeska Investment Group, L.P. | Added | +6.7m |
| Pale Fire Capital SE | New | +6.2m |
| Nantahala Capital Management, LLC | Added | +6.1m |
| UBS Group AG | Added | +4.9m |
| COATUE MANAGEMENT LLC | New | +2.5m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +2.5m |
| CITADEL ADVISORS LLC | Added | +2.1m |
Biggest sellers
| FMR LLC | Reduced | -25.0m |
| EMINENCE CAPITAL, LP | Sold out | -18.2m |
| FULLER & THALER ASSET MANAGEMENT, INC. | Sold out | -11.5m |
| Capital World Investors | Sold out | -7.7m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -6.2m |
| MILLENNIUM MANAGEMENT LLC | Reduced | -3.4m |
| Connor, Clark & Lunn Investment Management Ltd. | Reduced | -2.6m |
| MORGAN STANLEY | Reduced | -2.6m |
| Jain Global LLC | Sold out | -2.5m |
| Nuveen, LLC | Reduced | -2.5m |
Biggest calls
| Nantahala Capital Management, LLC | Added | $77.0m17.9m shares |
| UBS Group AG | Added | $17.6m4.1m shares |
| JANE STREET GROUP, LLC | Added | $12.8m3.0m shares |
| SCOGGIN MANAGEMENT LP | New | $12.3m2.9m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $9.2m2.1m shares |
| NOMURA HOLDINGS INC | New | $6.7m1.6m shares |
| CITIGROUP INC | New | $6.7m1.6m shares |
| MILLENNIUM MANAGEMENT LLC | New | $5.0m1.2m shares |
| SIMPLEX TRADING, LLC | Added | $4.1m963.9k shares |
| IMC-Chicago, LLC | Reduced | $4.0m932.0k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $23.8m5.5m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $10.8m2.5m shares |
| JANE STREET GROUP, LLC | Added | $9.4m2.2m shares |
| Walleye Trading LLC | Reduced | $5.7m1.3m shares |
| IMC-Chicago, LLC | Added | $4.6m1.1m shares |
| GROUP ONE TRADING LLC | Added | $4.3m1.0m shares |
| SIMPLEX TRADING, LLC | Reduced | $4.3m991.5k shares |
| HBK INVESTMENTS L P | Added | $2.2m502.5k shares |
| Caption Management, LLC | New | $2.1m487.5k shares |
| TUDOR INVESTMENT CORP ET AL | Added | $2.1m485.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2026-06-04 | 14.0% |
| DnB Asset Management AS 13G · institution no change · filed 2026-08-11 | 6.6% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.9% |
| Nantahala Capital Management, LLC 13G · institution -2.1 pts · filed 2026-08-14 | 5.2% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: FMR LLC (0.7%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), T. Rowe Price Investment Management, Inc. (2.2%, 2026-02-17)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 6 | $1.2m | $331.6k |
| Q3 2024 | 1 | $133.2k | 6 | $1.9m | $656.7k |
| Q4 2024 | 0 | — | 7 | $5.9m | $2.8m |
| Q1 2025 | 0 | — | 6 | $7.4m | $4.4m |
| Q2 2025 | 0 | — | 5 | $5.9m | $3.2m |
| Q3 2025 | 0 | — | 7 | $16.0m | $8.0m |
| Q4 2025 | 0 | — | 8 | $7.4m | $3.9m |
| Q1 2026 | 0 | — | 7 | $5.7m | $3.4m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-16 | Caldwell Nick V. Chief Product Officer | Sold | $164.6k42.6k shares |
| 2026-03-16 | Coddington Elizabeth F Chief Financial Officer | Sold plan | $84.4k21.8k shares |
| 2026-02-20 | Cotter Jennifer Cunningham Chief Content Officer | Sold plan | $681.3k154.5k shares |
| 2026-02-20 | Sanders Dion C. Chief Commercial Officer | Sold plan | $647.6k146.8k shares |
| 2026-02-18 | Baig Saqib Chief Accounting Officer | Sold plan | $24.7k5.7k shares |
| 2026-02-17 | Coddington Elizabeth F Chief Financial Officer | Sold plan | $994.9k238.0k shares |
| 2026-02-17 | Cotter Jennifer Cunningham Chief Content Officer | Sold | $520.5k125.4k shares |
| 2026-02-17 | Sanders Dion C. Chief Commercial Officer | Sold | $365.3k88.2k shares |
| 2026-02-17 | Caldwell Nick V. Chief Product Officer | Sold | $209.9k50.6k shares |
| 2026-02-17 | Stern Peter C President and CEO, director | Sold | $130.2k31.5k shares |
| 2026-02-17 | Baig Saqib Chief Accounting Officer | Sold plan | $128.0k30.9k shares |
| 2026-02-17 | Kirol Charles Peter Chief Operating Officer | Sold | $26.6k6.4k shares |
| 2026-01-21 | Kirol Charles Peter Chief Operating Officer | Sold plan | $19.9k3.4k shares |
| 2026-01-16 | Kirol Charles Peter Chief Operating Officer | Sold | $145.7k22.5k shares |
| 2026-01-13 | Caldwell Nick V. Chief Product Officer | Sold plan | $175.9k25.1k shares |
| 2026-01-13 | Baig Saqib Chief Accounting Officer | Sold plan | $68.7k10.0k shares |
| 2026-01-09 | Caldwell Nick V. Chief Product Officer | Sold plan | $530.3k75.8k shares |
| 2026-01-09 | Baig Saqib Chief Accounting Officer | Sold plan | $34.8k5.0k shares |
| 2026-01-02 | Stern Peter C President and CEO, director | Sold | $751.4k124.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 32.3m $138.7m | Reduced -280.3k |
| DNB Asset Management AS 0.35% of their portfolio | 22.7m $97.3m | Added +11.9m |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 19.3m $82.9m | First filing |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 18.0m $77.1m | First filing |
| D. E. Shaw & Co., Inc. 0.06% of their portfolio | 17.9m $76.6m | Added +720.4k |
| Quinn Opportunity Partners LLC 3.17% of their portfolio | 14.1m $60.3m | Added +8.3m |
| Alyeska Investment Group, L.P. 0.15% of their portfolio | 12.1m $52.0m | Added +6.7m |
| Nantahala Capital Management, LLC 3.21% of their portfolio | 12.0m $51.5m | Added +6.1m |
| T. Rowe Price Investment Management, Inc. 0.03% of their portfolio | 11.6m $49.9m | Reduced -962.3k |
| DME Capital Management, LP 1.36% of their portfolio | 10.1m $43.4m | Added +9.9m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 10.0m $42.9m | Added +247.6k |
| STATE STREET CORP 0.00% of their portfolio | 9.1m $39.1m | Added +191.9k |
| UBS Group AG 0.01% of their portfolio | 7.8m $33.4m | Added +4.9m |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 6.9m $29.5m | Reduced -2.2m |
| Pale Fire Capital SE 2.35% of their portfolio | 6.2m $26.7m | New |
| TWO SIGMA INVESTMENTS, LP 0.02% of their portfolio | 4.7m $20.2m | Added +867.1k |
| HENNESSY ADVISORS INC 0.70% of their portfolio | 4.5m $19.3m | Reduced -469.2k |
| Schonfeld Strategic Advisors LLC 0.15% of their portfolio | 4.4m $18.9m | Reduced -1.9m |
| MORGAN STANLEY 0.00% of their portfolio | 4.0m $17.1m | Reduced -2.6m |
| Technology Crossover Management IX, Ltd. 2.10% of their portfolio | 3.7m $15.8m | Unchanged |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 3.6m $15.6m | Reduced -23.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio | 3.5m $15.2m | Added +2.5m |
| NORTHERN TRUST CORP 0.00% of their portfolio | 3.4m $14.6m | Added +120.2k |
| Pacer Advisors, Inc. 0.04% of their portfolio | 3.2m $13.7m | Added +919.8k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 3.1m $13.2m | Added +1.6m |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 3.1m $13.1m | Reduced -6.2m |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 3.0m $12.2m | Added +2.0m |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 2.9m $12.3m | Added +2.1m |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 2.7m $11.8m | Added +375.0k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 2.7m $11.6m | First filing |
| SCOGGIN MANAGEMENT LP 4.45% of their portfolio | 2.6m $11.3m | Added +632.9k |
| NEUBERGER BERMAN GROUP LLC 0.01% of their portfolio | 2.6m $11.2m | Reduced -617.9k |
| Technology Crossover Management X, Ltd. 1.40% of their portfolio | 2.5m $10.9m | Unchanged |
| COATUE MANAGEMENT LLC 0.04% of their portfolio | 2.5m $10.7m | New |
| CastleKnight Management LP 0.48% of their portfolio | 2.4m $10.3m | Unchanged |
| Nuveen, LLC 0.00% of their portfolio | 2.4m $10.1m | Reduced -2.5m |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 2.3m $10.0m | Added +1.3m |
| CITIGROUP INC 0.01% of their portfolio | 2.2m $9.3m | Added +1.4m |
| BARCLAYS PLC 0.00% of their portfolio | 2.2m $9.3m | Added +599.9k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 2.1m $9.0m | Added +1.0m |
| Aperture Investors, LLC 1.12% of their portfolio | 2.1m $8.9m | Reduced -918.9k |
| FMR LLC 0.00% of their portfolio | 1.9m $8.1m | Reduced -25.0m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 1.8m $7.8m | Added +1.2m |
| JUPITER ASSET MANAGEMENT LTD 0.04% of their portfolio | 1.8m $7.8m | Reduced -31.1k |
| Select Equity Group, L.P. 0.04% of their portfolio | 1.8m $7.8m | Added +557.8k |
| SCOPIA CAPITAL MANAGEMENT LP 5.37% of their portfolio | 1.8m $7.7m | Reduced -522.9k |
| Skandinaviska Enskilda Banken AB (publ) 0.18% of their portfolio | 1.8m $7.6m | Added +1.3m |
| Kanen Wealth Management LLC 2.72% of their portfolio | 1.8m $7.6m | New |
| Bastion Asset Management Inc. 2.14% of their portfolio | 1.7m $7.0m | New |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.6m $7.0m | Added +172.2k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.00% of their portfolio | 1.6m $6.8m | Reduced -148.9k |
| Union Square Park Capital Management, LLC 5.63% of their portfolio | 1.5m $6.4m | Added +400.0k |
| Ardmore Road Asset Management LP 0.42% of their portfolio | 1.5m $6.4m | Added +979.1k |
| Creek Drive Management Group LLC 3.91% of their portfolio | 1.5m $6.2m | Added +553.0k |
| Walleye Capital LLC 0.04% of their portfolio | 1.4m $6.1m | Added +1.2m |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 1.2m $5.3m | Added +825.6k |
| Simcoe Capital Management, LLC 0.96% of their portfolio | 1.2m $5.2m | New |
| ALGERT GLOBAL LLC 0.08% of their portfolio | 1.2m $5.0m | Reduced -140.0k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 1.1m $4.9m | Reduced -11.5k |
| ExodusPoint Capital Management, LP 0.05% of their portfolio | 1.1m $4.8m | Added +997.7k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 1.1m $4.8m | Reduced -23.9k |
| MYDA Advisors LLC 1.13% of their portfolio | 1.1m $4.8m | Added +755.0k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 965.2k $4.1m | Reduced -3.4m |
| GROUP ONE TRADING LLC 0.14% of their portfolio | 954.1k $4.1m | Added +579.0k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.02% of their portfolio | 913.6k $3.9m | Reduced -131.3k |
| GILDER GAGNON HOWE & CO LLC 0.05% of their portfolio | 911.7k $3.9m | Reduced -58.2k |
| Invesco Ltd. 0.00% of their portfolio | 860.5k $3.7m | Added +134.1k |
| TUDOR INVESTMENT CORP ET AL 0.02% of their portfolio | 856.4k $3.7m | Reduced -1.7m |
| Swiss National Bank 0.00% of their portfolio | 795.6k $3.4m | Added +22.8k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.22% of their portfolio | 792.6k $3.4m | Added +633.4k |
| XTX Topco Ltd 0.06% of their portfolio | 785.3k $3.4m | Added +632.7k |
| Bridgewater Associates, LP 0.01% of their portfolio | 782.9k $3.4m | New |
| Calamos Advisors LLC 0.01% of their portfolio | 725.3k $3.1m | New |
| Calamos Wealth Management LLC 0.11% of their portfolio | 725.3k $3.1m | Added +82 |
| Prentice Capital Management, LP 7.00% of their portfolio | 721.0k $3.1m | Added +163.1k |
| HRT FINANCIAL LP 0.01% of their portfolio | 668.1k $2.9m | New |
| FEDERATED HERMES, INC. 0.00% of their portfolio | 643.8k $2.8m | Added +462.3k |
| PRELUDE CAPITAL MANAGEMENT, LLC 0.20% of their portfolio | 611.0k $2.6m | Added +600.1k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.01% of their portfolio | 596.5k $2.6m | Unchanged |
| Walleye Trading LLC 0.05% of their portfolio | 592.7k $2.5m | Added +139.2k |
| Cinctive Capital Management LP 0.17% of their portfolio | 591.9k $2.5m | New |
| Gotham Asset Management, LLC 0.01% of their portfolio | 563.4k $2.4m | Reduced -353.8k |
| SIMPLEX TRADING, LLC 0.07% of their portfolio | 562.8k $2.4m | Added +467.9k |
| CAPITAL FUND MANAGEMENT S.A. 0.02% of their portfolio | 551.7k $2.4m | Reduced -1.4m |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 544.9k $2.3m | Added +160.7k |
| Panoramic Capital, LLC 1.60% of their portfolio | 531.6k $2.3m | Added +30.0k |
| Saudi Central Bank 0.05% of their portfolio | 527.4k $2.3m | Unchanged |
| STEADFAST CAPITAL MANAGEMENT LP 0.08% of their portfolio | 501.0k $2.1m | New |
| BOOTHBAY FUND MANAGEMENT, LLC 0.05% of their portfolio | 492.6k $2.1m | Added +166.7k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 490.4k $2.1m | Reduced -6.8k |
| NOMURA HOLDINGS INC 0.02% of their portfolio | 486.9k $2.1m | Added +32.1k |
| KIRR MARBACH & CO LLC /IN/ 0.38% of their portfolio | 483.5k $2.1m | Added +40.1k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 470.9k $2.0m | Added +110.4k |
| K2 PRINCIPAL FUND, L.P. 0.21% of their portfolio | 468.2k $2.0m | New |
| Empowered Funds, LLC 0.01% of their portfolio | 446.3k $1.9m | Added +432.3k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 444.5k $1.8m | Reduced -1.9m |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 444.2k $2.7m | Added +5.1k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 431.5k $1.9m | Added +229.4k |
| Penserra Capital Management LLC 0.02% of their portfolio | 428.9k $1.8m | Reduced -50.2k |
| IEQ CAPITAL, LLC 0.01% of their portfolio | 426.0k $1.8m | Added +350.1k |