PELOTON INTERACTIVE INC PTON
CL A COM · Common Stock · CUSIP 70614W100 · ISIN US70614W1009
American exercise equipment and media company
- SectorConsumer discretionary
- IndustrySporting & Athletic Goods, NEC
- HeadquartersNew York, NY
- Founded2012
- Websiteonepeloton.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.1m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $6.16. Options: 23 managers hold calls ($97.3m notional), 27 hold puts ($103.2m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 440 |
| Q4 2022 | 417 |
| Q1 2023 | 410 |
| Q2 2023 | 404 |
| Q3 2023 | 393 |
| Q4 2023 | 403 |
| Q1 2024 | 381 |
| Q2 2024 | 389 |
| Q3 2024 | 384 |
| Q4 2024 | 438 |
| Q1 2025 | 461 |
| Q2 2025 | 454 |
| Q3 2025 | 468 |
| Q4 2025 | 445 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 154 | 184 |
| Q2 2024 | 183 | 153 |
| Q3 2024 | 160 | 175 |
| Q4 2024 | 212 | 169 |
| Q1 2025 | 240 | 181 |
| Q2 2025 | 214 | 196 |
| Q3 2025 | 219 | 187 |
| Q4 2025 | 195 | 221 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $107.6m | $77.9m | 0.72 |
| Q2 2025 | $172.9m | $115.3m | 0.67 |
| Q3 2025 | $271.3m | $177.1m | 0.65 |
| Q4 2025 | $97.3m | $103.2m | 1.06 |
Biggest buyers
| DNB Asset Management AS | Added | +6.3m |
| FULLER & THALER ASSET MANAGEMENT, INC. | Added | +6.1m |
| HENNESSY ADVISORS INC | New | +5.0m |
| Alyeska Investment Group, L.P. | Added | +4.1m |
| Schonfeld Strategic Advisors LLC | Added | +3.4m |
| NEUBERGER BERMAN GROUP LLC | Added | +3.2m |
| EMINENCE CAPITAL, LP | Added | +3.1m |
| Jain Global LLC | Added | +2.5m |
| D. E. Shaw & Co., Inc. | Added | +2.5m |
| Nantahala Capital Management, LLC | Added | +2.2m |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -8.5m |
| T. Rowe Price Investment Management, Inc. | Reduced | -8.5m |
| TWO SIGMA ADVISERS, LP | Reduced | -3.7m |
| FMR LLC | Reduced | -3.1m |
| CITADEL ADVISORS LLC | Reduced | -2.6m |
| COATUE MANAGEMENT LLC | Sold out | -2.5m |
| GOLDMAN SACHS GROUP INC | Reduced | -2.3m |
| Connor, Clark & Lunn Investment Management Ltd. | Reduced | -2.1m |
| MILLENNIUM MANAGEMENT LLC | Reduced | -1.9m |
| TWO SIGMA INVESTMENTS, LP | Reduced | -1.9m |
Biggest calls
| Nantahala Capital Management, LLC | Added | $40.0m6.5m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $13.0m2.1m shares |
| JANE STREET GROUP, LLC | Added | $7.5m1.2m shares |
| SIMPLEX TRADING, LLC | Reduced | $5.8m946.9k shares |
| IMC-Chicago, LLC | Reduced | $5.8m938.5k shares |
| CITADEL ADVISORS LLC | Reduced | $5.6m916.6k shares |
| GROUP ONE TRADING LLC | Reduced | $5.6m910.3k shares |
| UBS Group AG | Added | $5.3m856.5k shares |
| Walleye Trading LLC | Added | $1.9m312.9k shares |
| HBK INVESTMENTS L P | Unchanged | $1.9m307.0k shares |
Biggest puts
| CITADEL ADVISORS LLC | Reduced | $33.6m5.5m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $13.1m2.1m shares |
| JANE STREET GROUP, LLC | Added | $12.3m2.0m shares |
| Walleye Trading LLC | Added | $8.8m1.4m shares |
| SIMPLEX TRADING, LLC | Reduced | $6.6m1.1m shares |
| GROUP ONE TRADING LLC | Reduced | $5.7m922.4k shares |
| IMC-Chicago, LLC | Reduced | $5.5m891.9k shares |
| HBK INVESTMENTS L P | Unchanged | $3.1m502.4k shares |
| Point72 Asset Management, L.P. | New | $2.7m443.0k shares |
| BARCLAYS PLC | Unchanged | $2.2m350.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2026-06-04 | 14.0% |
| DnB Asset Management AS 13G · institution no change · filed 2026-08-11 | 6.6% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.9% |
| Nantahala Capital Management, LLC 13G · institution -2.1 pts · filed 2026-08-14 | 5.2% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: FMR LLC (0.7%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), T. Rowe Price Investment Management, Inc. (2.2%, 2026-02-17)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 0 | — | 5 | $1.8m | $1.2m |
| Q2 2024 | 0 | — | 6 | $1.2m | $331.6k |
| Q3 2024 | 1 | $133.2k | 6 | $1.9m | $656.7k |
| Q4 2024 | 0 | — | 7 | $5.9m | $2.8m |
| Q1 2025 | 0 | — | 6 | $7.4m | $4.4m |
| Q2 2025 | 0 | — | 5 | $5.9m | $3.2m |
| Q3 2025 | 0 | — | 7 | $16.0m | $8.0m |
| Q4 2025 | 0 | — | 8 | $7.4m | $3.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-12-16 | Caldwell Nick V. Chief Product Officer | Sold | $401.3k64.6k shares |
| 2025-12-15 | Coddington Elizabeth F Chief Financial Officer | Sold plan | $137.7k21.8k shares |
| 2025-12-08 | Baig Saqib Chief Accounting Officer | Sold plan | $31.9k5.0k shares |
| 2025-11-20 | Cotter Jennifer Cunningham Chief Content Officer | Sold plan | $873.1k131.5k shares |
| 2025-11-20 | Sanders Dion C. Chief Commercial Officer | Sold plan | $737.3k111.0k shares |
| 2025-11-19 | Baig Saqib Chief Accounting Officer | Sold plan | $16.6k2.4k shares |
| 2025-11-17 | Coddington Elizabeth F Chief Financial Officer | Sold plan | $1.7m238.0k shares |
| 2025-11-17 | Cotter Jennifer Cunningham Chief Content Officer | Sold | $1.1m148.4k shares |
| 2025-11-17 | Sanders Dion C. Chief Commercial Officer | Sold | $895.6k124.0k shares |
| 2025-11-17 | Caldwell Nick V. Chief Product Officer | Sold | $494.9k68.3k shares |
| 2025-11-17 | Baig Saqib Chief Accounting Officer | Sold | $306.4k42.3k shares |
| 2025-11-17 | Stern Peter C President and CEO, director | Sold | $228.7k31.5k shares |
| 2025-11-17 | Kirol Charles Peter Chief Operating Officer | Sold | $57.9k7.9k shares |
| 2025-11-12 | Boone Karen Director | Sold plan | $185.8k25.0k shares |
| 2025-10-22 | Kirol Charles Peter Chief Operating Officer | Sold plan | $71.9k9.0k shares |
| 2025-10-20 | Kirol Charles Peter Chief Operating Officer | Sold plan | $27.2k3.6k shares |
| 2025-10-16 | Kirol Charles Peter Chief Operating Officer | Sold plan | $155.6k20.6k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.00% of their portfolio | 39.2m $241.6m | Added +591.3k |
| BlackRock, Inc. 0.00% of their portfolio | 32.6m $200.8m | Added +398.5k |
| FMR LLC 0.01% of their portfolio | 26.9m $165.7m | Reduced -3.1m |
| EMINENCE CAPITAL, LP 1.77% of their portfolio | 18.2m $111.8m | Added +3.1m |
| D. E. Shaw & Co., Inc. 0.08% of their portfolio | 17.1m $105.6m | Added +2.5m |
| T. Rowe Price Investment Management, Inc. 0.03% of their portfolio | 12.6m $77.6m | Reduced -8.5m |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.12% of their portfolio | 11.5m $71.0m | Added +6.1m |
| DNB Asset Management AS 0.23% of their portfolio | 10.8m $66.4m | Added +6.3m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 9.7m $60.0m | Added +369.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 9.3m $57.1m | Reduced -833.2k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 9.1m $56.1m | Reduced -2.3m |
| STATE STREET CORP 0.00% of their portfolio | 8.9m $55.0m | Added +295.5k |
| Capital World Investors 0.01% of their portfolio | 7.7m $47.7m | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 6.6m $40.4m | Added +139.0k |
| Schonfeld Strategic Advisors LLC 0.20% of their portfolio | 6.3m $39.0m | Added +3.4m |
| Nantahala Capital Management, LLC 2.18% of their portfolio | 5.9m $36.5m | Added +2.2m |
| Quinn Opportunity Partners LLC 1.55% of their portfolio | 5.8m $35.7m | Added +44.7k |
| Alyeska Investment Group, L.P. 0.10% of their portfolio | 5.5m $33.6m | Added +4.1m |
| HENNESSY ADVISORS INC 1.08% of their portfolio | 5.0m $30.5m | New |
| Nuveen, LLC 0.01% of their portfolio | 4.9m $30.0m | Added +706.5k |
| MILLENNIUM MANAGEMENT LLC 0.02% of their portfolio | 4.3m $26.6m | Reduced -1.9m |
| NORGES BANK 0.00% of their portfolio | 3.9m $23.8m | Not comparable |
| TWO SIGMA INVESTMENTS, LP 0.04% of their portfolio | 3.8m $23.7m | Reduced -1.9m |
| Technology Crossover Management IX, Ltd. 2.01% of their portfolio | 3.7m $22.6m | Unchanged |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 3.7m $22.5m | Reduced -41.6k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 3.3m $20.2m | Reduced -141.6k |
| NEUBERGER BERMAN GROUP LLC 0.01% of their portfolio | 3.2m $19.9m | Added +3.2m |
| Aperture Investors, LLC 2.57% of their portfolio | 3.0m $18.4m | Added +358.9k |
| UBS Group AG 0.00% of their portfolio | 2.9m $17.8m | Added +217.8k |
| Connor, Clark & Lunn Investment Management Ltd. 0.04% of their portfolio | 2.6m $16.3m | Reduced -2.1m |
| TUDOR INVESTMENT CORP ET AL 0.09% of their portfolio | 2.6m $15.9m | Added +305.6k |
| Technology Crossover Management X, Ltd. 1.56% of their portfolio | 2.5m $15.7m | Unchanged |
| Jain Global LLC 0.15% of their portfolio | 2.5m $15.6m | Added +2.5m |
| CastleKnight Management LP 0.84% of their portfolio | 2.4m $14.8m | Added +334.3k |
| JANE STREET GROUP, LLC 0.02% of their portfolio | 2.4m $14.6m | Added +786.4k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 2.3m $14.4m | Reduced -8.5m |
| SCOPIA CAPITAL MANAGEMENT LP 3.03% of their portfolio | 2.3m $14.3m | Reduced -130.0k |
| Pacer Advisors, Inc. 0.04% of their portfolio | 2.3m $14.0m | Added +333.9k |
| TWO SIGMA ADVISERS, LP 0.03% of their portfolio | 2.2m $13.8m | Reduced -3.7m |
| SCOGGIN MANAGEMENT LP 4.58% of their portfolio | 2.0m $12.3m | Added +1.6m |
| CAPITAL FUND MANAGEMENT S.A. 0.11% of their portfolio | 1.9m $11.7m | Added +913.6k |
| Patient Capital Management, LLC 0.45% of their portfolio | 1.9m $11.6m | Reduced -653.3k |
| JUPITER ASSET MANAGEMENT LTD 0.09% of their portfolio | 1.8m $11.4m | Added +286.3k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 1.7m $10.7m | Reduced -559.0k |
| Point72 Asset Management, L.P. 0.02% of their portfolio | 1.6m $10.0m | Added +1.5m |
| BARCLAYS PLC 0.00% of their portfolio | 1.6m $9.7m | Added +78.2k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 1.5m $9.4m | Reduced -787.2k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.5m $9.0m | Added +144.2k |
| ALGERT GLOBAL LLC 0.13% of their portfolio | 1.3m $8.0m | Added +263.4k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.3m $7.7m | Added +1.0m |
| Select Equity Group, L.P. 0.04% of their portfolio | 1.3m $7.7m | Added +147.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 1.2m $7.1m | Added +624.5k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 1.1m $7.1m | Added +18.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 1.1m $7.0m | Reduced -576.5k |
| Squarepoint Ops LLC 0.01% of their portfolio | 1.1m $6.8m | New |
| Union Square Park Capital Management, LLC 5.30% of their portfolio | 1.1m $6.8m | Added +600.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 1.1m $6.6m | Reduced -627.6k |
| Jump Financial, LLC 0.08% of their portfolio | 1.1m $6.6m | Added +404.1k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1.1m $6.5m | Added +390.8k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.02% of their portfolio | 1.0m $6.4m | New |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 1.0m $6.3m | New |
| Woodline Partners LP 0.02% of their portfolio | 1.0m $6.2m | Reduced -257.6k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 1.0m $6.2m | Added +436.7k |
| GILDER GAGNON HOWE & CO LLC 0.06% of their portfolio | 969.9k $6.0m | New |
| Gotham Asset Management, LLC 0.02% of their portfolio | 917.3k $5.7m | Added +139.5k |
| Creek Drive Management Group LLC 4.09% of their portfolio | 902.0k $5.6m | First filing |
| CITIGROUP INC 0.00% of their portfolio | 800.3k $4.9m | Reduced -947.7k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 797.8k $4.9m | Reduced -2.6m |
| Swiss National Bank 0.00% of their portfolio | 772.8k $4.8m | Added +31.0k |
| Invesco Ltd. 0.00% of their portfolio | 726.5k $4.5m | Added +13.6k |
| Calamos Wealth Management LLC 0.15% of their portfolio | 725.2k $4.5m | Added +1 |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 700.7k $4.3m | Added +242.5k |
| Engineers Gate Manager LP 0.05% of their portfolio | 681.5k $4.2m | Added +243.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 651.9k $4.0m | Added +53.4k |
| Shellback Capital, LP 0.37% of their portfolio | 625.0k $3.9m | Reduced -375.0k |
| PDT Partners, LLC 0.25% of their portfolio | 624.3k $3.8m | Reduced -232.2k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.02% of their portfolio | 596.5k $3.7m | Unchanged |
| Prentice Capital Management, LP 5.58% of their portfolio | 558.0k $3.4m | Reduced -206.9k |
| Skandinaviska Enskilda Banken AB (publ) 0.01% of their portfolio | 529.9k $3.3m | Added +405.9k |
| Susquehanna Portfolio Strategies, LLC 0.05% of their portfolio | 528.3k $3.3m | Reduced -62.2k |
| Saudi Central Bank 0.12% of their portfolio | 527.4k $3.2m | Unchanged |
| Ardmore Road Asset Management LP 0.24% of their portfolio | 520.9k $3.2m | Reduced -479.1k |
| Campbell & CO Investment Adviser LLC 0.15% of their portfolio | 508.4k $3.1m | Added +258.5k |
| Panoramic Capital, LLC 1.77% of their portfolio | 501.6k $3.1m | Added +105.6k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 497.2k $3.1m | Reduced -62.7k |
| Penserra Capital Management LLC 0.04% of their portfolio | 479.0k $3.0m | Added +9.1k |
| Brevan Howard Capital Management LP 0.05% of their portfolio | 466.0k $2.9m | Reduced -20.9k |
| NOMURA HOLDINGS INC 0.01% of their portfolio | 454.8k $2.8m | Added +201.1k |
| Walleye Trading LLC 0.04% of their portfolio | 453.5k $2.8m | Added +208.1k |
| KIRR MARBACH & CO LLC /IN/ 0.52% of their portfolio | 443.4k $2.7m | Reduced -28.6k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 439.1k $2.7m | Reduced -1.2m |
| SG Americas Securities, LLC 0.00% of their portfolio | 437.8k $2.7m | Added +256.5k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 431.1k $2.7m | Reduced -713.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 412.8k $2.5m | Added +126.8k |
| EFG International AG 0.05% of their portfolio | 394.2k $2.4m | First filing |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 384.2k $2.4m | Reduced -1.3m |
| Legal & General Group Plc 0.00% of their portfolio | 381.7k $2.4m | Reduced -25.5k |
| GROUP ONE TRADING LLC 0.07% of their portfolio | 375.1k $2.3m | Reduced -307.8k |
| Carmignac Gestion 0.03% of their portfolio | 366.4k $2.3m | Added +327.0k |
| Aquatic Capital Management LLC 0.06% of their portfolio | 360.7k $2.2m | New |