PELOTON INTERACTIVE INC PTON
CL A COM · Common Stock · CUSIP 70614W100 · ISIN US70614W1009
American exercise equipment and media company
- SectorConsumer discretionary
- IndustrySporting & Athletic Goods, NEC
- HeadquartersNew York, NY
- Founded2012
- Websiteonepeloton.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.6m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $11.34. Options: 45 managers hold calls ($486.7m notional), 32 hold puts ($234.4m).
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 440 |
| Q4 2022 | 417 |
| Q1 2023 | 410 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 163 | 224 |
| Q1 2023 | 166 | 180 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $255.4m | $110.8m | 0.43 |
| Q4 2022 | $386.3m | $153.0m | 0.40 |
| Q1 2023 | $486.7m | $234.4m | 0.48 |
Biggest buyers
| FMR LLC | Added | +24.4m |
| MORGAN STANLEY | Added | +7.0m |
| TWO SIGMA ADVISERS, LP | Added | +5.1m |
| RENAISSANCE TECHNOLOGIES LLC | New | +3.7m |
| Jackson Square Partners, LLC | Added | +2.7m |
| Miller Value Partners, LLC | New | +1.9m |
| TWO SIGMA INVESTMENTS, LP | Added | +1.7m |
| VANGUARD GROUP INC | Added | +1.5m |
| EMINENCE CAPITAL, LP | Added | +1.3m |
| DEUTSCHE BANK AG\ | Added | +1.2m |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -8.0m |
| COATUE MANAGEMENT LLC | Reduced | -6.9m |
| Darsana Capital Partners LP | Reduced | -5.0m |
| Dragoneer Investment Group, LLC | Reduced | -2.8m |
| TIGER GLOBAL MANAGEMENT LLC | Reduced | -2.3m |
| DNB Asset Management AS | Reduced | -2.2m |
| Capital World Investors | Reduced | -2.2m |
| JPMORGAN CHASE & CO | Reduced | -1.7m |
| Graham Capital Management, L.P. | Reduced | -1.3m |
| ALKEON CAPITAL MANAGEMENT LLC | Reduced | -1.3m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $59.3m5.2m shares |
| CITIGROUP INC | Added | $43.0m3.8m shares |
| CITADEL ADVISORS LLC | Reduced | $40.5m3.6m shares |
| D. E. Shaw & Co., Inc. | Added | $40.2m3.5m shares |
| JPMORGAN CHASE & CO | Added | $38.7m3.4m shares |
| BANK OF AMERICA CORP /DE/ | Reduced | $32.8m2.9m shares |
| SIMPLEX TRADING, LLC | Reduced | $25.0m2.2m shares |
| JANE STREET GROUP, LLC | Reduced | $24.9m2.2m shares |
| IMC-Chicago, LLC | Reduced | $23.0m2.0m shares |
| SCOPIA CAPITAL MANAGEMENT LP | Reduced | $22.1m1.9m shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $24.5m2.2m shares |
| GOLDMAN SACHS GROUP INC | Unchanged | $23.9m2.1m shares |
| CTC LLC | Added | $22.7m21.4k shares |
| JPMORGAN CHASE & CO | Added | $19.9m1.8m shares |
| IMC-Chicago, LLC | Added | $16.6m1.5m shares |
| JANE STREET GROUP, LLC | Added | $16.6m1.5m shares |
| SIMPLEX TRADING, LLC | Reduced | $15.5m1.4m shares |
| Twin Tree Management, LP | New | $11.7m1.0m shares |
| Balyasny Asset Management L.P. | New | $11.3m1.0m shares |
| CITADEL ADVISORS LLC | Reduced | $10.8m951.6k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2026-06-04 | 14.0% |
| DnB Asset Management AS 13G · institution no change · filed 2026-08-11 | 6.6% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.9% |
| Nantahala Capital Management, LLC 13G · institution -2.1 pts · filed 2026-08-14 | 5.2% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: FMR LLC (0.7%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), T. Rowe Price Investment Management, Inc. (2.2%, 2026-02-17)
Insider purchases and sales in Q1 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 0 | — | 5 | $11.3m | — |
| Q1 2022 | 0 | — | 3 | — | — |
| Q2 2022 | 0 | — | 3 | $231.3k | — |
| Q3 2022 | 0 | — | 2 | $137.7k | — |
| Q4 2022 | 0 | — | 3 | $435.9k | — |
| Q1 2023 | 0 | — | 3 | $3.2m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-02-21 | Cotter Jennifer Cunningham Chief Content Officer | Sold | $332.1k25.4k shares |
| 2023-02-21 | Cortese Thomas Chief Product Officer | Sold | $247.7k19.0k shares |
| 2023-02-21 | RENDICH ANDREW S Chief Supply Chain Officer | Sold | $132.6k10.1k shares |
| 2023-02-16 | Cotter Jennifer Cunningham Chief Content Officer | Sold | $208.0k14.4k shares |
| 2023-02-16 | RENDICH ANDREW S Chief Supply Chain Officer | Sold | $158.2k10.8k shares |
| 2023-02-16 | Cortese Thomas Chief Product Officer | Sold | $156.0k10.8k shares |
| 2023-02-10 | Cortese Thomas Chief Product Officer | Sold | $1.7m118.3k shares |
| 2023-02-10 | RENDICH ANDREW S Chief Supply Chain Officer | Sold | $135.7k9.6k shares |
| 2023-02-09 | Cotter Jennifer Cunningham Chief Content Officer | Sold | $180.3k11.8k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| PRICE T ROWE ASSOCIATES INC /MD/ 0.07% of their portfolio | 40.4m $458.7m | Reduced -8.0m |
| MORGAN STANLEY 0.04% of their portfolio | 31.0m $351.2m | Added +7.0m |
| VANGUARD GROUP INC 0.01% of their portfolio | 28.6m $324.4m | Added +1.5m |
| FMR LLC 0.01% of their portfolio | 24.6m $279.4m | Added +24.4m |
| Capital World Investors 0.05% of their portfolio | 22.3m $253.1m | Reduced -2.2m |
| BlackRock Inc. 0.00% of their portfolio | 14.1m $159.7m | Added +540.1k |
| Dragoneer Investment Group, LLC 2.55% of their portfolio | 9.5m $107.7m | Reduced -2.8m |
| Bank of New York Mellon Corp 0.02% of their portfolio | 7.8m $88.2m | Reduced -234.5k |
| Jackson Square Partners, LLC 2.33% of their portfolio | 7.6m $86.2m | Added +2.7m |
| TWO SIGMA INVESTMENTS, LP 0.22% of their portfolio | 6.5m $74.2m | Added +1.7m |
| TWO SIGMA ADVISERS, LP 0.19% of their portfolio | 6.4m $73.0m | Added +5.1m |
| EMINENCE CAPITAL, LP 1.22% of their portfolio | 6.4m $72.4m | Added +1.3m |
| Darsana Capital Partners LP 3.82% of their portfolio | 5.0m $56.7m | Reduced -5.0m |
| STATE STREET CORP 0.00% of their portfolio | 5.0m $56.4m | Added +175.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 4.8m $54.4m | Added +387.3k |
| SCOPIA CAPITAL MANAGEMENT LP 4.48% of their portfolio | 3.8m $43.2m | Reduced -28.9k |
| RENAISSANCE TECHNOLOGIES LLC 0.06% of their portfolio | 3.7m $42.1m | New |
| Technology Crossover Management IX, Ltd. 3.44% of their portfolio | 3.7m $41.7m | Unchanged |
| ALKEON CAPITAL MANAGEMENT LLC 0.26% of their portfolio | 3.5m $40.0m | Reduced -1.3m |
| Spyglass Capital Management LLC 2.97% of their portfolio | 3.5m $39.4m | Reduced -162.7k |
| NORGES BANK 0.01% of their portfolio | 3.3m $37.7m | Added +741.0k |
| MILLENNIUM MANAGEMENT LLC 0.04% of their portfolio | 3.2m $36.2m | Added +1.0m |
| COATUE MANAGEMENT LLC 0.21% of their portfolio | 2.8m $32.0m | Reduced -6.9m |
| Technology Crossover Management X, Ltd. 4.40% of their portfolio | 2.5m $28.8m | Unchanged |
| Nantahala Capital Management, LLC 2.67% of their portfolio | 2.5m $27.9m | Added +62.1k |
| 53 HOUSE LLP 6.13% of their portfolio | 2.2m $24.4m | Added +74.0k |
| BAILLIE GIFFORD & CO 0.02% of their portfolio | 2.1m $23.7m | Added +82.2k |
| Slate Path Capital LP 1.05% of their portfolio | 2.0m $22.5m | Added +370.0k |
| MSD CAPITAL, L.P. 5.06% of their portfolio | 1.9m $21.4m | Added +1.1m |
| Miller Value Partners, LLC 1.31% of their portfolio | 1.9m $21.0m | New |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 1.8m $20.4m | Added +132.9k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.8m $20.3m | Reduced -686.4k |
| T. Rowe Price Investment Management, Inc. 0.01% of their portfolio | 1.8m $20.1m | Reduced -66.5k |
| SEI INVESTMENTS CO 0.03% of their portfolio | 1.5m $17.4m | Added +603.4k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.4m $15.8m | Added +56.1k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 1.3m $14.3m | Added +1.2m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio | 1.2m $13.6m | New |
| Woodson Capital Management, LP 2.40% of their portfolio | 1.2m $13.6m | Reduced -762.7k |
| CREDIT SUISSE AG/ 0.01% of their portfolio | 872.1k $9.9m | Added +208.4k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 845.3k $9.6m | Added +414.6k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 840.4k $9.5m | Added +12.6k |
| Calamos Wealth Management LLC 0.72% of their portfolio | 809.7k $9.2m | Unchanged |
| Camber Capital Management LP 0.29% of their portfolio | 750.0k $8.5m | Reduced -1.2m |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 687.2k $7.8m | Added +47.9k |
| Twin Tree Management, LP 0.21% of their portfolio | 656.5k $7.4m | New |
| Swiss National Bank 0.00% of their portfolio | 642.9k $7.3m | Reduced -64.5k |
| Summit Trail Advisors, LLC 0.28% of their portfolio | 619.2k $7.0m | Added +362 |
| NATIONAL BANK OF CANADA /FI/ 0.02% of their portfolio | 603.8k $6.8m | Added +297.1k |
| UBS Group AG 0.00% of their portfolio | 589.9k $6.7m | Reduced -5.5k |
| GILDER GAGNON HOWE & CO LLC 0.11% of their portfolio | 577.3k $6.5m | Reduced -10.5k |
| Assenagon Asset Management S.A. 0.02% of their portfolio | 497.9k $5.6m | New |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 496.3k $5.6m | Added +53.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 490.9k $5.6m | Added +26.5k |
| HILLMAN CO 2.67% of their portfolio | 477.4k $5.4m | Unchanged |
| Legal & General Group Plc 0.00% of their portfolio | 472.3k $5.4m | Added +16.3k |
| Penserra Capital Management LLC 0.11% of their portfolio | 467.5k $5.3m | Reduced -30.8k |
| California Public Employees Retirement System 0.00% of their portfolio | 460.8k $5.2m | Reduced -98.5k |
| Coronation Fund Managers Ltd. 0.12% of their portfolio | 406.7k $4.6m | Added +65.8k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 401.8k $4.6m | Reduced -1.7m |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 400.6k $4.5m | Reduced -1.2m |
| DNB Asset Management AS 0.03% of their portfolio | 395.5k $4.5m | Reduced -2.2m |
| PRELUDE CAPITAL MANAGEMENT, LLC 0.30% of their portfolio | 385.5k $4.4m | Reduced -31.9k |
| Invesco Ltd. 0.00% of their portfolio | 383.4k $4.3m | Added +127.4k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 377.0k $4.3m | Reduced -1.7k |
| Prentice Capital Management, LP 9.08% of their portfolio | 373.5k $4.2m | New |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio | 348.8k $4.0m | Reduced -15.0k |
| PenderFund Capital Management Ltd. 1.62% of their portfolio | 337.1k $5.2k | Unchanged |
| Patient Capital Management, LLC 1.67% of their portfolio | 330.7k $3.8m | Added +230.7k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 319.6k $3.6m | Reduced -5.3k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 307.0k $3.5m | Unchanged |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 306.1k $3.5m | Unchanged |
| PUTNAM INVESTMENTS LLC 0.01% of their portfolio | 303.5k $3.4m | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 290.9k $3.3m | Reduced -49.4k |
| BOOTHBAY FUND MANAGEMENT, LLC 0.08% of their portfolio | 256.2k $2.9m | Added +38.5k |
| Allspring Global Investments Holdings, LLC 0.00% of their portfolio | 252.2k $2.9m | Added +68.6k |
| Gotham Asset Management, LLC 0.07% of their portfolio | 252.1k $2.9m | Added +179.4k |
| TWINBEECH CAPITAL LP 0.05% of their portfolio | 237.0k $2.7m | Reduced -340.3k |
| BARCLAYS PLC 0.00% of their portfolio | 235.0k $2.7m | Reduced -439.9k |
| Laird Norton Wetherby Trust Company, LLC 0.33% of their portfolio | 231.3k $2.6m | Unchanged |
| Schonfeld Strategic Advisors LLC 0.02% of their portfolio | 225.7k $2.6m | Added +59.1k |
| Cubist Systematic Strategies, LLC 0.02% of their portfolio | 224.6k $2.5m | Added +34.9k |
| EULAV Asset Management 0.09% of their portfolio | 210.0k $2.4m | Reduced -25.0k |
| Joel Isaacson & Co., LLC 0.17% of their portfolio | 202.7k $2.3m | Unchanged |
| CWM, LLC 0.02% of their portfolio | 201.5k $2.3m | Reduced -2.5k |
| TIGER GLOBAL MANAGEMENT LLC 0.02% of their portfolio | 200.0k $2.3m | Reduced -2.3m |
| BANCO BILBAO VIZCAYA ARGENTARIA, S.A. 0.03% of their portfolio | 194.2k $2.1m | Added +85.3k |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 190.5k $2.2m | Reduced -31.6k |
| CTC LLC 0.06% of their portfolio | 189.6k $2.0m | New |
| Weiss Multi-Strategy Advisers LLC 0.05% of their portfolio | 187.6k $2.1m | Unchanged |
| BERYLSON CAPITAL PARTNERS, LLC 5.33% of their portfolio | 187.0k $2.1m | Unchanged |
| Amundi 0.00% of their portfolio | 182.9k $2.0m | Added +33.5k |
| GROUP ONE TRADING LLC 0.10% of their portfolio | 179.6k $2.0m | Added +124.6k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 170.7k $1.9m | Reduced -62.3k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.00% of their portfolio | 170.3k $1.9m | Added +166.5k |
| CITIGROUP INC 0.00% of their portfolio | 170.0k $1.9m | Reduced -80.7k |
| Redmond Asset Management, LLC 0.63% of their portfolio | 161.5k $1.8m | Reduced -246 |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.01% of their portfolio | 153.5k $1.7m | Reduced -4.4k |
| ExodusPoint Capital Management, LP 0.02% of their portfolio | 151.1k $1.7m | Reduced -158.1k |
| Engineers Gate Manager LP 0.07% of their portfolio | 147.5k $1.7m | Added +65.9k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 136.9k $1.6m | Added +82.7k |