Vault-13

PELOTON INTERACTIVE INC PTON

CL A COM · Common Stock · CUSIP 70614W100 · ISIN US70614W1009

American exercise equipment and media company

440 institutional holders
268,668,698268.7m shares reported held*
$1.9bnreported value*

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.9m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $6.94. Options: 48 managers hold calls ($255.4m notional), 36 hold puts ($110.8m).

Biggest calls

SUSQUEHANNA INTERNATIONAL GROUP, LLP — $29.2m4.2m shares
CITADEL ADVISORS LLC — $25.4m3.7m shares
BANK OF AMERICA CORP /DE/ — $20.9m3.0m shares
SCOPIA CAPITAL MANAGEMENT LP — $20.8m3.0m shares
Antara Capital LP — $15.2m2.2m shares
IMC-Chicago, LLC — $14.4m2.1m shares
JANE STREET GROUP, LLC — $14.0m2.0m shares
SIMPLEX TRADING, LLC — $13.5m1.9m shares
CTC LLC — $12.9m18.7k shares
Woodson Capital Management, LP — $12.2m1.8m shares

Biggest puts

SUSQUEHANNA INTERNATIONAL GROUP, LLP — $27.6m4.0m shares
CTC LLC — $13.3m19.3k shares
CITADEL ADVISORS LLC — $9.5m1.4m shares
SIMPLEX TRADING, LLC — $8.3m1.2m shares
JANE STREET GROUP, LLC — $7.4m1.1m shares
IMC-Chicago, LLC — $5.7m826.4k shares
CAPITAL FUND MANAGEMENT S.A. — $5.6m800.9k shares
K2 PRINCIPAL FUND, L.P. — $4.4m637.8k shares
Parallax Volatility Advisers, L.P. — $4.2m600.3k shares
GROUP ONE TRADING LLC — $3.4m487.1k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
BlackRock, Inc. 13G · institution filed 2026-06-04 14.0% 58.2m≈ $344.1m 2026-06-04
DnB Asset Management AS 13G · institution no change · filed 2026-08-11 6.6% no change 22.7m≈ $134.1m 2026-08-11
VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-07-31 5.9% new 24.5m≈ $145.1m 2026-07-31
Nantahala Capital Management, LLC 13G · institution -2.1 pts · filed 2026-08-14 5.2% -2.1 pts 21.5m≈ $127.3m 2026-08-14
VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 5.2% new 21.1m≈ $124.7m 2026-04-30

Fell to 5% or below in the last year: FMR LLC (0.7%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), T. Rowe Price Investment Management, Inc. (2.2%, 2026-02-17)

Insider purchases and sales in Q3 2022

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
505Q4 20: 0 buyingQ4 20: 0 sellingQ1 21: 0 buyingQ1 21: 0 sellingQ1 21Q2 21: 0 buyingQ2 21: 0 sellingQ3 21: 0 buyingQ3 21: 0 sellingQ3 21Q4 21: 0 buyingQ4 21: 5 sellingQ1 22: 0 buyingQ1 22: 3 sellingQ1 22Q2 22: 0 buyingQ2 22: 3 sellingQ3 22: 0 buyingQ3 22: 2 sellingQ3 22
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q4 20200—0——
Q1 20210—0——
Q2 20210—0——
Q3 20210—0——
Q4 20210—5$11.3m—
Q1 20220—3——
Q2 20220—3$231.3k—
Q3 20220—2$137.7k—
DateInsiderTradeSharesPrice ValueTheir holding
2022-08-16 Cornils Kevin Chief Commercial Officer Sold 7,037 $14.10 $99.2k7.0k shares -34%
2022-08-16 Klingsick Allen J Chief Accounting Officer Sold 2,775 $13.88 $38.5k2.8k shares -9%

Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).

Holders, Q3 2022

#ManagerLocationShares Value% of their portfolioChangeShares change
1 PRICE T ROWE ASSOCIATES INC /MD/ 0.04% of their portfolio BALTIMORE, MD 38,764,58438.8m $268.6m $268.6m 0.04% —
2 VANGUARD GROUP INC 0.01% of their portfolio Valley Forge, PA 26,169,86126.2m $181.4m $181.4m 0.01% —
3 BAILLIE GIFFORD & CO 0.18% of their portfolio EDINBURGH, X0 25,119,14125.1m $174.1m $174.1m 0.18% —
4 MORGAN STANLEY 0.02% of their portfolio NEW YORK, NY 20,945,72520.9m $145.2m $145.2m 0.02% —
5 BlackRock Inc. 0.00% of their portfolio New York, NY 12,614,10212.6m $87.4m $87.4m 0.00% —
6 Dragoneer Investment Group, LLC 1.96% of their portfolio SAN FRANCISCO, CA 10,745,81510.7m $74.5m $74.5m 1.96% —
7 Darsana Capital Partners LP 3.56% of their portfolio New York, NY 10,000,00010.0m $69.3m $69.3m 3.56% —
8 Bank of New York Mellon Corp 0.01% of their portfolio NEW YORK, NY 7,977,0788.0m $55.3m $55.3m 0.01% —
9 ALKEON CAPITAL MANAGEMENT LLC 0.26% of their portfolio New York, NY 5,437,6675.4m $37.7m $37.7m 0.26% —
10 COATUE MANAGEMENT LLC 0.43% of their portfolio New York, NY 5,359,8675.4m $37.1m $37.1m 0.43% —
11 MILLENNIUM MANAGEMENT LLC 0.04% of their portfolio NEW YORK, NY 4,720,7044.7m $32.7m $32.7m 0.04% —
12 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 4,632,4844.6m $32.1m $32.1m 0.00% —
13 EMINENCE CAPITAL, LP 0.68% of their portfolio NEW YORK, NY 4,623,5304.6m $32.0m $32.0m 0.68% —
14 SCOPIA CAPITAL MANAGEMENT LP 2.89% of their portfolio NEW YORK, NY 4,180,9564.2m $29.0m $29.0m 2.89% —
15 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 4,151,3784.2m $28.8m $28.8m 0.00% —
16 DNB Asset Management AS 0.22% of their portfolio Oslo, Q8 4,087,3894.1m $28.3m $28.3m 0.22% —
17 Technology Crossover Management IX, Ltd. 2.55% of their portfolio MENLO PARK, CA 3,676,4133.7m $25.5m $25.5m 2.55% —
18 Spyglass Capital Management LLC 1.80% of their portfolio Greenbrae, CA 3,669,6093.7m $25.4m $25.4m 1.80% —
19 Jackson Square Partners, LLC 0.61% of their portfolio LARKSPUR, CA 3,346,3103.3m $23.2m $23.2m 0.61% —
20 Camber Capital Management LP 0.70% of their portfolio BOSTON, MA 3,000,0003.0m $20.8m $20.8m 0.70% —
21 NORGES BANK 0.01% of their portfolio OSLO, Q8 2,809,3322.8m $19.5m $19.5m 0.01% —
22 Technology Crossover Management X, Ltd. 4.46% of their portfolio MENLO PARK, CA 2,541,6262.5m $17.6m $17.6m 4.46% —
23 Nantahala Capital Management, LLC 1.57% of their portfolio NEW CANAAN, CT 2,316,3422.3m $16.1m $16.1m 1.57% —
24 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 2,302,4122.3m $16.0m $16.0m 0.00% —
25 Woodson Capital Management, LP 2.67% of their portfolio Greenwich, CT 2,248,6852.2m $15.6m $15.6m 2.67% —
26 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.03% of their portfolio BALA CYNWYD, PA 2,201,8732.2m $15.3m $15.3m 0.03% —
27 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 2,087,0072.1m $14.5m $14.5m 0.00% —
28 Valiant Capital Management, L.P. 2.60% of their portfolio San Francisco, CA 2,058,4002.1m $14.3m $14.3m 2.60% —
29 53 HOUSE LLP 3.87% of their portfolio LONDON, X0 2,013,4982.0m $14.0m $14.0m 3.87% —
30 TWO SIGMA INVESTMENTS, LP 0.05% of their portfolio NEW YORK, NY 1,961,3272.0m $13.6m $13.6m 0.05% —
31 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio SAN FRANCISCO, CA 1,595,4611.6m $11.1m $11.1m 0.00% —
32 MSD CAPITAL, L.P. 5.83% of their portfolio NEW YORK, NY 1,538,4621.5m $10.7m $10.7m 5.83% —
33 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 1,257,9301.3m $8.7m $8.7m 0.00% —
34 Graham Capital Management, L.P. 0.36% of their portfolio ROWAYTON, CT 1,212,8021.2m $8.4m $8.4m 0.36% —
35 MSD Partners, L.P. 0.91% of their portfolio NEW YORK, NY 1,153,8461.2m $8.0m $8.0m 0.91% —
36 UBS Group AG 0.00% of their portfolio ZURICH, V8 1,091,8421.1m $7.6m $7.6m 0.00% —
37 Sumitomo Mitsui Trust Group, Inc. 0.01% of their portfolio CHIYODA-KU, TOKYO, M0 1,091,3381.1m $7.6m $7.6m 0.01% —
38 Amova Asset Management Americas, Inc. 0.10% of their portfolio New York, NY 1,091,3381.1m $7.8m $7.8m 0.10% —
39 FMR LLC 0.00% of their portfolio BOSTON, MA 1,025,0391.0m $7.1m $7.1m 0.00% —
40 CREDIT SUISSE AG/ 0.01% of their portfolio ZURICH, V8 1,016,1821.0m $7.0m $7.0m 0.01% —
41 GILDER GAGNON HOWE & CO LLC 0.11% of their portfolio New York, NY 945,215945.2k $6.5m $6.5m 0.11% —
42 TIGER GLOBAL MANAGEMENT LLC 0.06% of their portfolio New York, NY 920,717920.7k $6.4m $6.4m 0.06% —
43 SEI INVESTMENTS CO 0.01% of their portfolio OAKS, PA 854,771854.8k $5.9m $5.9m 0.01% —
44 Mitsubishi UFJ Trust & Banking Corp 0.02% of their portfolio TOKYO, M0 824,919824.9k $5.7m $5.7m 0.02% —
45 Nuveen Asset Management, LLC 0.00% of their portfolio CHICAGO, IL 819,544819.5k $5.7m $5.7m 0.00% —
46 Calamos Wealth Management LLC 0.48% of their portfolio NAPERVILLE, IL 806,014806.0k $5.6m $5.6m 0.48% —
47 CWM, LLC 0.04% of their portfolio OMAHA, NE 796,699796.7k $5.5m $5.5m 0.04% —
48 Broad Bay Capital Management, LP 0.85% of their portfolio New York, NY 700,000700.0k $4.9m $4.9m 0.85% —
49 Swiss National Bank 0.00% of their portfolio ZURICH, V8 692,500692.5k $4.8m $4.8m 0.00% —
50 CITIGROUP INC 0.01% of their portfolio NEW YORK, NY 648,553648.6k $4.5m $4.5m 0.01% —
51 Summit Trail Advisors, LLC 0.23% of their portfolio NEW YORK, NY 618,903618.9k $4.3m $4.3m 0.23% —
52 California Public Employees Retirement System 0.00% of their portfolio Sacramento, CA 616,104616.1k $4.3m $4.3m 0.00% —
53 HILLMAN CO 1.73% of their portfolio PITTSBURGH, PA 477,405477.4k $3.3m $3.3m 1.73% —
54 TWO SIGMA ADVISERS, LP 0.01% of their portfolio NEW YORK, NY 475,600475.6k $3.3m $3.3m 0.01% —
55 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 469,599469.6k $3.3m $3.3m 0.00% —
56 Weiss Multi-Strategy Advisers LLC 0.09% of their portfolio NEW YORK, NY 463,736463.7k $3.2m $3.2m 0.09% —
57 EULAV Asset Management 0.14% of their portfolio SARASOTA, FL 460,000460.0k $3.2m $3.2m 0.14% —
58 Legal & General Group Plc 0.00% of their portfolio London, X0 452,103452.1k $3.1m $3.1m 0.00% —
59 PRELUDE CAPITAL MANAGEMENT, LLC 0.15% of their portfolio NEW YORK, NY 439,800439.8k $3.0m $3.0m 0.15% —
60 CTC LLC 0.36% of their portfolio CHICAGO, IL 437,594437.6k $3.0m $3.0m 0.36% —
61 UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio NEW YORK, NY 398,354398.4k $2.8m $2.8m 0.00% —
62 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 383,543383.5k $2.8m $2.8m 0.00% —
63 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 381,838381.8k $2.6m $2.6m 0.00% —
64 CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio WEST SACRAMENTO, CA 371,162371.2k $2.6m $2.6m 0.00% —
65 SEVEN EIGHT CAPITAL, LP 0.51% of their portfolio New York, NY 370,156370.2k $2.6m $2.6m 0.51% —
66 HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.01% of their portfolio TORONTO, A6 362,304362.3k $2.5m $2.5m 0.01% —
67 Verition Fund Management LLC 0.02% of their portfolio GREENWICH, CT 360,000360.0k $2.5m $2.5m 0.02% —
68 Slate Path Capital LP 0.15% of their portfolio New York, NY 340,000340.0k $2.4m $2.4m 0.15% —
69 KETTLE HILL CAPITAL MANAGEMENT, LLC 0.51% of their portfolio New York, NY 308,626308.6k $2.1m $2.1m 0.51% —
70 STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio TALLAHASSEE, FL 305,909305.9k $2.1m $2.1m 0.01% —
71 PUTNAM INVESTMENTS LLC 0.00% of their portfolio BOSTON, MA 303,500303.5k $2.1m $2.1m 0.00% —
72 NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio ALBANY, NY 296,600296.6k $2.1m $2.1m 0.00% —
73 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 296,194296.2k $2.1m $2.1m 0.00% —
74 MARSHALL WACE, LLP 0.01% of their portfolio LONDON, X0 295,400295.4k $2.0m $2.0m 0.01% —
75 RHUMBLINE ADVISERS 0.00% of their portfolio BOSTON, MA 292,617292.6k $2.0m $2.0m 0.00% —
76 Penserra Capital Management LLC 0.06% of their portfolio ORINDA, CA 289,897289.9k $2.0m $2.0m 0.06% —
77 PenderFund Capital Management Ltd. 0.86% of their portfolio VANCOUVER, A1 288,790288.8k $2.8m $2.8m 0.86% —
78 Skandinaviska Enskilda Banken AB (publ) 0.01% of their portfolio STOCKHOLM, V7 252,364252.4k $1.7m $1.7m 0.01% —
79 683 Capital Management, LLC 0.14% of their portfolio NEW YORK, NY 250,000250.0k $1.7m $1.7m 0.14% —
80 Invesco Ltd. 0.00% of their portfolio ATLANTA, GA 243,351243.4k $1.7m $1.7m 0.00% —
81 SIMPLEX TRADING, LLC 0.06% of their portfolio CHICAGO, IL 240,367240.4k $1.7m $1.7m 0.06% —
82 HSBC HOLDINGS PLC 0.00% of their portfolio LONDON, X0 240,212240.2k $1.7m $1.7m 0.00% —
83 CenterBook Partners LP 0.31% of their portfolio GREENWICH, CT 235,337235.3k $1.6m $1.6m 0.31% —
84 SG Americas Securities, LLC 0.02% of their portfolio NEW YORK, NY 232,705232.7k $1.6m $1.6m 0.02% —
85 Laird Norton Wetherby Trust Company, LLC 0.36% of their portfolio Seattle, WA 231,068231.1k $1.6m $1.6m 0.36% —
86 Schonfeld Strategic Advisors LLC 0.01% of their portfolio NEW YORK, NY 230,481230.5k $1.6m $1.6m 0.01% —
87 OCCUDO QUANTITATIVE STRATEGIES LP 0.12% of their portfolio FORT LAUDERDALE, FL 227,277227.3k $1.6m $1.6m 0.12% —
88 TOCQUEVILLE ASSET MANAGEMENT L.P. 0.03% of their portfolio New York, NY 226,321226.3k $1.6m $1.6m 0.03% —
89 DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio AUSTIN, TX 224,996225.0k $1.6m $1.6m 0.00% —
90 SVB WEALTH LLC 0.02% of their portfolio BOSTON, MA 223,227223.2k $1.5m $1.5m 0.02% —
91 State of New Jersey Common Pension Fund D 0.01% of their portfolio TRENTON, NJ 222,107222.1k $1.5m $1.5m 0.01% —
92 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 210,906210.9k $1.5m $1.5m 0.00% —
93 LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 203,606203.6k $1.4m $1.4m 0.00% —
94 Joel Isaacson & Co., LLC 0.12% of their portfolio NEW YORK, NY 202,719202.7k $1.4m $1.4m 0.12% —
95 Nishkama Capital, LLC 0.59% of their portfolio DORADO, PR 191,634191.6k $1.3m $1.3m 0.59% —
96 FORMULA GROWTH LTD 0.34% of their portfolio MONTREAL, A8 174,000174.0k $1.2m $1.2m 0.34% —
97 BANCO BILBAO VIZCAYA ARGENTARIA, S.A. 0.02% of their portfolio Madrid, U3 167,981168.0k $1.2m $1.2m 0.02% —
98 ExodusPoint Capital Management, LP 0.02% of their portfolio NEW YORK, NY 166,452166.5k $1.2m $1.2m 0.02% —
99 XTX Topco Ltd 0.28% of their portfolio LONDON, X0 163,918163.9k $1.1m $1.1m 0.28% —
100 Redmond Asset Management, LLC 0.42% of their portfolio HENRICO, VA 161,738161.7k $1.1m $1.1m 0.42% —