BARK INC BARK
COM NEW · Common Stock · CUSIP 68622E203
- SectorConsumer discretionary
- IndustryRetail-Retail Stores, NEC
- HeadquartersNew York, NY
- FilingsSEC EDGAR
Q1 2026 share counts are adjusted for a 1-for-20 stock split, so holders aren't shown as buying or selling because of it.
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($14.8k this quarter). Holder counts are more reliable. Shares outstanding: 9.0m as of 2026-07-15, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $9.98. Options: 2 managers hold calls ($2.4m notional), 0 hold puts (—).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2025 | 1 |
| Q3 2025 | 1 |
| Q4 2025 | 1 |
| Q1 2026 | 9 |
| Q2 2026 | 62 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2025 | 0 | 1 |
| Q4 2025 | 0 | 1 |
| Q1 2026 | 9 | 0 |
| Q2 2026 | 58 | 6 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $0 | $0 | — |
| Q4 2025 | $0 | $0 | — |
| Q1 2026 | $0 | $0 | — |
| Q2 2026 | $2.4m | $0 | 0.00 |
Biggest buyers
| IEQ CAPITAL, LLC | New | +349.9k |
| Prescott Group Capital Management, L.L.C. | New | +347.2k |
| Shay Capital LLC | New | +315.4k |
| VANGUARD CAPITAL MANAGEMENT LLC | New | +187.8k |
| JANE STREET GROUP, LLC | New | +104.2k |
| AQR CAPITAL MANAGEMENT LLC | New | +92.6k |
| BlackRock, Inc. | New | +81.6k |
| GEODE CAPITAL MANAGEMENT, LLC | New | +64.9k |
| MILLENNIUM MANAGEMENT LLC | New | +46.3k |
| CITADEL ADVISORS LLC | New | +39.5k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Sold out | -3.1k |
| Essential Partners LLC | Reduced | -156 |
| Magnetar Financial LLC | Reduced | -5 |
| CALDWELL SUTTER CAPITAL, INC. | Reduced | -2 |
| CGC Financial Services, LLC | Reduced | -0 |
| SBI Securities Co., Ltd. | Sold out | -0 |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $2.2m216.7k shares |
| GROUP ONE TRADING LLC | New | $267.5k26.8k shares |
Biggest puts
| None |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 2 | $130.7k | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 2 | $125.3k | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 0 | — | 2 | $70.3k | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 0 | — | 0 | — | — |
None reported since 1 Apr 2026.
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| IEQ CAPITAL, LLC 0.02% of their portfolio | 349.9k $3.5m | New |
| Prescott Group Capital Management, L.L.C. 0.30% of their portfolio | 347.2k $3.5m | New |
| Shay Capital LLC 0.35% of their portfolio | 315.4k $3.1m | New |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 187.8k $1.9m | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 104.2k $1.0m | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 92.6k $924.3k | New |
| BlackRock, Inc. 0.00% of their portfolio | 81.6k $814.1k | New |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 64.9k $648.1k | New |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 46.3k $462.1k | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 39.5k $394.6k | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 36.5k $364.7k | New |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 35.1k $350.6k | New |
| UBS Group AG 0.00% of their portfolio | 34.2k $341.4k | New |
| Boston Partners 0.00% of their portfolio | 33.0k $329.8k | New |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 29.8k $297.8k | New |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 29.4k $293.0k | New |
| XTX Topco Ltd 0.00% of their portfolio | 25.6k $255.5k | New |
| MORGAN STANLEY 0.00% of their portfolio | 23.1k $230.2k | New |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 20.3k $202.2k | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 15.9k $158.3k | New |
| NORTHERN TRUST CORP 0.00% of their portfolio | 13.6k $135.4k | New |
| Magnetar Financial LLC 0.00% of their portfolio | 12.5k $124.7k | Reduced -5 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 12.2k $121.4k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 11.8k $117.7k | New |
| Cresset Asset Management, LLC 0.00% of their portfolio | 11.2k $111.4k | New |
| Jump Financial, LLC 0.00% of their portfolio | 11.0k $109.8k | New |
| CALDWELL SUTTER CAPITAL, INC. 0.04% of their portfolio | 9.6k $95.4k | Reduced -2 |
| FMR LLC 0.00% of their portfolio | 7.7k $76.8k | New |
| BARCLAYS PLC 0.00% of their portfolio | 3.1k $30.6k | New |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 2.2k $22.4k | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 2.2k $21.5k | New |
| Arax Advisory Partners 0.00% of their portfolio | 1.5k $15.2k | New |
| FEDERATED HERMES, INC. 0.00% of their portfolio | 567 $5.7k | New |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 523 $5.2k | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 398 $4.0k | New |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 250 $2.5k | New |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 235 $2.3k | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 217 $2.0k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 149 $1.4k | New |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 146 $1.5k | Added +19 |
| GAMMA Investing LLC 0.00% of their portfolio | 129 $1.3k | New |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 107 $1.1k | New |
| Murphy & Mullick Capital Management Corp 0.00% of their portfolio | 100 $998 | New |
| CGC Financial Services, LLC 0.00% of their portfolio | 87 $868 | Reduced -0 |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 71 $709 | New |
| True Wealth Design, LLC 0.00% of their portfolio | 52 $519 | New |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 50 $499 | New |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 40 $399 | New |
| IFP Advisors, Inc 0.00% of their portfolio | 35 $349 | New |
| ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio | 33 $329 | Added +21 |
| Essential Partners LLC 0.00% of their portfolio | 32 $319 | Reduced -156 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 24 $236 | Added +24 |
| JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio | 19 $162 | New |
| TSFG, LLC 0.00% of their portfolio | 15 $0 | New |
| NFSG Corp 0.00% of their portfolio | 15 $150 | New |
| SJS Investment Consulting Inc. 0.00% of their portfolio | 15 $150 | New |
| Fortitude Family Office, LLC 0.00% of their portfolio | 12 $120 | New |
| Caitong International Asset Management Co., Ltd 0.00% of their portfolio | 9 $90 | New |
| IFG Advisory, LLC 0.00% of their portfolio | 5 $50 | New |
| Clearstead Advisors, LLC 0.00% of their portfolio | 3 $30 | New |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.00% of their portfolio | 3 $30 | New |
| JPL Wealth Management, LLC 0.00% of their portfolio | 1 $10 | New |