NEWELL BRANDS INC NWL
COM · Common Stock · CUSIP 651229106 · ISIN US6512291062
- SectorMaterials
- IndustryPlastics Products, NEC
- HeadquartersAtlanta, GA
- Founded1903
- Websitenewellbrands.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.2m this quarter). Holder counts are more reliable. Shares outstanding: 419.2m as of 2026-02-09, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $3.72. Options: 15 managers hold calls ($25.7m notional), 16 hold puts ($12.0m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 548 |
| Q4 2022 | 540 |
| Q1 2023 | 520 |
| Q2 2023 | 487 |
| Q3 2023 | 461 |
| Q4 2023 | 457 |
| Q1 2024 | 416 |
| Q2 2024 | 406 |
| Q3 2024 | 435 |
| Q4 2024 | 449 |
| Q1 2025 | 407 |
| Q2 2025 | 396 |
| Q3 2025 | 403 |
| Q4 2025 | 427 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 168 | 225 |
| Q2 2024 | 171 | 199 |
| Q3 2024 | 225 | 168 |
| Q4 2024 | 215 | 197 |
| Q1 2025 | 166 | 247 |
| Q2 2025 | 212 | 195 |
| Q3 2025 | 187 | 174 |
| Q4 2025 | 233 | 192 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $19.9m | $21.9m | 1.10 |
| Q2 2025 | $20.8m | $24.7m | 1.18 |
| Q3 2025 | $20.8m | $26.9m | 1.29 |
| Q4 2025 | $25.7m | $12.0m | 0.47 |
Biggest buyers
| AQR CAPITAL MANAGEMENT LLC | Added | +14.1m |
| MORGAN STANLEY | Added | +4.1m |
| CITADEL ADVISORS LLC | Added | +3.1m |
| Allianz Asset Management GmbH | Added | +2.8m |
| PZENA INVESTMENT MANAGEMENT LLC | Added | +2.4m |
| D. E. Shaw & Co., Inc. | Added | +2.3m |
| Jump Financial, LLC | Added | +1.7m |
| UBS Group AG | Added | +1.6m |
| Invesco Ltd. | Added | +1.5m |
| JANE STREET GROUP, LLC | Added | +963.9k |
Biggest sellers
| COOPER CREEK PARTNERS MANAGEMENT LLC | Sold out | -24.8m |
| Candlestick Capital Management LP | Sold out | -6.1m |
| VICTORY CAPITAL MANAGEMENT INC | Reduced | -5.8m |
| PRIMECAP MANAGEMENT CO/CA/ | Reduced | -5.3m |
| Squarepoint Ops LLC | Reduced | -2.4m |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -2.3m |
| Empowered Funds, LLC | Sold out | -1.8m |
| SCHRODER INVESTMENT MANAGEMENT GROUP | Sold out | -1.7m |
| Philosophy Capital Management LLC | Sold out | -1.6m |
| Ninety One UK Ltd | Reduced | -1.1m |
Biggest calls
| Paloma Partners Management Co | Added | $14.1m3.8m shares |
| Caption Management, LLC | New | $1.9m504.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.7m468.6k shares |
| UBS Group AG | New | $1.6m430.0k shares |
| Parallax Volatility Advisers, L.P. | Unchanged | $1.3m350.0k shares |
| SIMPLEX TRADING, LLC | Added | $1.1m306.6k shares |
| JANE STREET GROUP, LLC | Reduced | $1.1m289.7k shares |
| IMC-Chicago, LLC | Added | $1.0m271.5k shares |
| CITADEL ADVISORS LLC | Reduced | $677.4k182.1k shares |
| Walleye Capital LLC | Added | $447.5k120.3k shares |
Biggest puts
| BARCLAYS PLC | Reduced | $2.7m720.0k shares |
| PEAK6 LLC | Reduced | $2.0m538.0k shares |
| JANE STREET GROUP, LLC | Added | $2.0m528.7k shares |
| IMC-Chicago, LLC | Added | $1.6m430.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $866.8k233.0k shares |
| CITADEL ADVISORS LLC | Reduced | $824.4k221.6k shares |
| D. E. Shaw & Co., Inc. | Reduced | $657.7k176.8k shares |
| GROUP ONE TRADING LLC | Added | $410.7k110.4k shares |
| Crawford Fund Management, LLC | Reduced | $267.8k72.0k shares |
| Squarepoint Ops LLC | New | $249.2k67.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +3.6 pts · filed 2026-07-29 | 15.0% |
| PZENA INVESTMENT MANAGEMENT LLC 13G · institution new · filed 2025-01-23 | 11.9% |
| AQR CAPITAL MANAGEMENT LLC 13G · institution +1.4 pts · filed 2026-05-14 | 6.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
| DEPRINCE RACE & ZOLLO INC 13G · institution new · filed 2026-08-13 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), COOPER CREEK PARTNERS MANAGEMENT LLC (0.0%, 2026-02-17)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 0 | — | 1 | $148.6k | — |
| Q2 2024 | 0 | — | 1 | $402.0k | — |
| Q3 2024 | 0 | — | 0 | — | — |
| Q4 2024 | 0 | — | 2 | $419.9k | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 1 | $45.0k | — |
| Q4 2025 | 0 | — | 0 | — | — |
None reported in Q4 2025.
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 63.5m $236.2m | Reduced -810.8k |
| PZENA INVESTMENT MANAGEMENT LLC 0.56% of their portfolio | 50.0m $186.1m | Added +2.4m |
| VANGUARD GROUP INC 0.00% of their portfolio | 45.8m $170.5m | Reduced -188.7k |
| AQR CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 21.2m $78.7m | Added +14.1m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.02% of their portfolio | 20.3m $75.5m | Reduced -474.9k |
| DEPRINCE RACE & ZOLLO INC 1.34% of their portfolio | 18.8m $69.9m | Added +131.8k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 18.5m $69.0m | Reduced -2.3m |
| STATE STREET CORP 0.00% of their portfolio | 14.6m $54.4m | Added +295.0k |
| Rubric Capital Management LP 0.58% of their portfolio | 13.0m $48.4m | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 9.0m $33.6m | Added +4.1m |
| PRIMECAP MANAGEMENT CO/CA/ 0.02% of their portfolio | 8.7m $32.4m | Reduced -5.3m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 7.4m $27.7m | Added +867.0k |
| FMR LLC 0.00% of their portfolio | 7.0m $25.9m | Added +176.9k |
| D. E. Shaw & Co., Inc. 0.02% of their portfolio | 6.2m $22.9m | Added +2.3m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 5.5m $20.5m | Added +846.5k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 4.7m $17.5m | Added +439.5k |
| UBS Group AG 0.00% of their portfolio | 4.6m $17.3m | Added +1.6m |
| Invesco Ltd. 0.00% of their portfolio | 4.3m $15.9m | Added +1.5m |
| Allianz Asset Management GmbH 0.02% of their portfolio | 4.1m $15.1m | Added +2.8m |
| FIL Ltd 0.01% of their portfolio | 3.7m $13.7m | Reduced -849.7k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 3.6m $13.3m | Added +3.1m |
| NORTHERN TRUST CORP 0.00% of their portfolio | 2.9m $11.0m | Reduced -34.1k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.20% of their portfolio | 2.6m $9.6m | Reduced -166.0k |
| Jump Financial, LLC 0.11% of their portfolio | 2.4m $8.8m | Added +1.7m |
| Bank of New York Mellon Corp 0.00% of their portfolio | 2.2m $8.2m | Reduced -1.1m |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 2.1m $7.8m | Reduced -78.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 2.0m $7.4m | Reduced -18.8k |
| KING LUTHER CAPITAL MANAGEMENT CORP 0.03% of their portfolio | 1.9m $7.2m | Reduced -333.6k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 1.9m $7.0m | Reduced -473.0k |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 1.9m $6.9m | Added +963.9k |
| NORGES BANK 0.00% of their portfolio | 1.8m $6.7m | Not comparable |
| RBF Capital, LLC 0.15% of their portfolio | 1.7m $6.4m | Added +660.0k |
| BARCLAYS PLC 0.00% of their portfolio | 1.6m $5.9m | Reduced -659.3k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 1.5m $5.5m | Added +81.7k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.01% of their portfolio | 1.5m $5.4m | Reduced -45.1k |
| Public Sector Pension Investment Board 0.02% of their portfolio | 1.5m $5.4m | Reduced -182.3k |
| Squarepoint Ops LLC 0.01% of their portfolio | 1.4m $5.1m | Reduced -2.4m |
| Legal & General Group Plc 0.00% of their portfolio | 1.2m $4.5m | Added +38.5k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 1.2m $4.4m | Reduced -86.0k |
| Ninety One UK Ltd 0.01% of their portfolio | 1.1m $4.2m | Reduced -1.1m |
| QSM Asset Management Ltd 2.29% of their portfolio | 1.1m $4.0m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 957.8k $3.6m | Added +862.2k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 948.4k $3.5m | Added +444.6k |
| CastleKnight Management LP 0.18% of their portfolio | 864.9k $3.2m | Added +691.2k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 834.6k $3.1m | New |
| Swiss National Bank 0.00% of their portfolio | 826.3k $3.1m | Added +16.5k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 802.0k $3.0m | Reduced -1.1m |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 794.6k $3.0m | Added +34.2k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 786.5k $2.9m | Reduced -1.2k |
| Nuveen, LLC 0.00% of their portfolio | 772.2k $2.9m | Reduced -135.6k |
| DARK FOREST CAPITAL MANAGEMENT LP 0.12% of their portfolio | 699.3k $2.6m | New |
| Saba Capital Management, L.P. 0.08% of their portfolio | 632.5k $2.4m | New |
| Verition Fund Management LLC 0.01% of their portfolio | 621.2k $2.3m | Reduced -468.6k |
| Cerity Partners LLC 0.00% of their portfolio | 592.9k $2.2m | Added +261.3k |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 592.7k $2.2m | New |
| SEI INVESTMENTS CO 0.00% of their portfolio | 591.6k $2.2m | Added +221.4k |
| Aquatic Capital Management LLC 0.06% of their portfolio | 589.1k $2.2m | Added +390.9k |
| Aequim Alternative Investments LP 0.04% of their portfolio | 540.0k $2.0m | Added +60.0k |
| Mariner, LLC 0.00% of their portfolio | 529.2k $2.0m | Added +402.0k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 528.2k $2.0m | Added +362.9k |
| INTECH INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 483.5k $1.8m | Added +404.3k |
| Unifi Asset Management LP 1.94% of their portfolio | 480.6k $1.8m | First filing |
| SG Americas Securities, LLC 0.00% of their portfolio | 479.5k $1.8m | Reduced -57.2k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 469.5k $1.7m | Added +35.9k |
| Gotham Asset Management, LLC 0.01% of their portfolio | 449.1k $1.7m | Added +434.5k |
| Connor, Clark & Lunn Investment Management Ltd. 0.00% of their portfolio | 431.0k $1.6m | New |
| Caption Management, LLC 0.07% of their portfolio | 431.0k $1.6m | New |
| Mitsubishi UFJ Trust & Banking Corp 0.00% of their portfolio | 426.9k $1.6m | Added +57.8k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 403.3k $1.5m | Reduced -61.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 401.2k $1.5m | Added +16.3k |
| EVR Research LP 0.80% of their portfolio | 400.0k $1.5m | Reduced -200.0k |
| Jain Global LLC 0.01% of their portfolio | 394.2k $1.5m | New |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 393.5k $1.5m | Reduced -12.4k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 383.5k $1.4m | Reduced -65.5k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.00% of their portfolio | 376.5k $1.4m | Reduced -36.7k |
| CWM, LLC 0.00% of their portfolio | 342.7k $1.3m | Added +150.7k |
| Creative Planning 0.00% of their portfolio | 335.4k $1.2m | Added +294.1k |
| Lighthouse Investment Partners, LLC 0.04% of their portfolio | 330.6k $1.2m | New |
| GSA CAPITAL PARTNERS LLP 0.11% of their portfolio | 330.0k $1.2m | Reduced -16.6k |
| Summit Trail Advisors, LLC 0.02% of their portfolio | 325.9k $1.2m | Reduced -4.1k |
| IMC-Chicago, LLC 0.02% of their portfolio | 323.8k $1.2m | Added +141.5k |
| TWO SIGMA ADVISERS, LP 0.00% of their portfolio | 315.6k $1.2m | Added +289.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 307.5k $1.1m | Added +200.8k |
| Balyasny Asset Management L.P. 0.00% of their portfolio | 306.6k $1.1m | Reduced -967.8k |
| Advisors Asset Management, Inc. 0.02% of their portfolio | 301.9k $1.1m | New |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 288.8k $1.1m | Reduced -14.3k |
| ALGERT GLOBAL LLC 0.02% of their portfolio | 283.1k $1.1m | New |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 274.5k $1.0m | Reduced -45.4k |
| GROUP ONE TRADING LLC 0.03% of their portfolio | 274.0k $1.0m | Added +55.9k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 250.7k $986.2k | Added +72.3k |
| State of Alaska, Department of Revenue 0.01% of their portfolio | 239.2k $889.0k | Added +3.7k |
| CITIGROUP INC 0.00% of their portfolio | 237.4k $883.0k | Reduced -107.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 229.8k $855.0k | Reduced -204.8k |
| Virtu Financial LLC 0.03% of their portfolio | 227.1k $845.0k | Added +68.9k |
| UHLMANN PRICE SECURITIES, LLC 0.48% of their portfolio | 218.6k $809.8k | Reduced -20.0k |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 217.3k $808.4k | Added +4.1k |
| Prentice Capital Management, LP 1.30% of their portfolio | 214.4k $797.7k | New |
| GUGGENHEIM CAPITAL LLC 0.01% of their portfolio | 203.6k $757.3k | New |
| HBK INVESTMENTS L P 0.01% of their portfolio | 200.0k $744.0k | Reduced -248.7k |
| Parallax Volatility Advisers, L.P. 0.02% of their portfolio | 200.0k $744.0k | New |