NEWELL BRANDS INC NWL
COM · Common Stock · CUSIP 651229106 · ISIN US6512291062
- SectorMaterials
- IndustryPlastics Products, NEC
- HeadquartersAtlanta, GA
- Founded1903
- Websitenewellbrands.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($16.1m this quarter). Holder counts are more reliable. Shares outstanding: 419.1m as of 2025-07-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $5.40. Options: 18 managers hold calls ($20.8m notional), 19 hold puts ($24.7m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 548 |
| Q4 2022 | 540 |
| Q1 2023 | 520 |
| Q2 2023 | 487 |
| Q3 2023 | 461 |
| Q4 2023 | 457 |
| Q1 2024 | 416 |
| Q2 2024 | 406 |
| Q3 2024 | 435 |
| Q4 2024 | 449 |
| Q1 2025 | 407 |
| Q2 2025 | 396 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 215 | 254 |
| Q4 2023 | 176 | 264 |
| Q1 2024 | 168 | 225 |
| Q2 2024 | 171 | 199 |
| Q3 2024 | 225 | 168 |
| Q4 2024 | 215 | 197 |
| Q1 2025 | 166 | 247 |
| Q2 2025 | 212 | 195 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $16.6m | $33.2m | 2.00 |
| Q4 2024 | $49.5m | $34.6m | 0.70 |
| Q1 2025 | $19.9m | $21.9m | 1.10 |
| Q2 2025 | $20.8m | $24.7m | 1.18 |
Biggest buyers
| COOPER CREEK PARTNERS MANAGEMENT LLC | Added | +8.5m |
| BARCLAYS PLC | Added | +4.2m |
| BlackRock, Inc. | Added | +3.9m |
| ROYAL BANK OF CANADA | Added | +2.6m |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | New | +2.4m |
| UBS Group AG | Added | +1.6m |
| MORGAN STANLEY | Added | +1.5m |
| Empowered Funds, LLC | Added | +1.4m |
| FIL Ltd | Added | +1.2m |
| MILLENNIUM MANAGEMENT LLC | New | +1.2m |
Biggest sellers
| AQR CAPITAL MANAGEMENT LLC | Reduced | -3.4m |
| BNP PARIBAS FINANCIAL MARKETS | Reduced | -3.2m |
| AMERIPRISE FINANCIAL INC | Reduced | -1.7m |
| KING LUTHER CAPITAL MANAGEMENT CORP | Reduced | -1.5m |
| FMR LLC | Reduced | -1.4m |
| HRT FINANCIAL LP | Sold out | -1.3m |
| CITIGROUP INC | Reduced | -1.2m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -1.0m |
| Allianz Asset Management GmbH | Reduced | -950.2k |
| CITADEL ADVISORS LLC | Reduced | -726.2k |
Biggest calls
| Paloma Partners Management Co | New | $5.9m1.1m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.8m514.5k shares |
| BARCLAYS PLC | Reduced | $2.7m500.0k shares |
| Parallax Volatility Advisers, L.P. | New | $1.9m350.0k shares |
| EVR Research LP | New | $1.4m250.0k shares |
| JANE STREET GROUP, LLC | Reduced | $1.3m243.4k shares |
| GROUP ONE TRADING LLC | Added | $1.2m230.9k shares |
| SIMPLEX TRADING, LLC | Added | $738.0k136.7k shares |
| IMC-Chicago, LLC | Added | $613.4k113.6k shares |
| WOLVERINE TRADING, LLC | Added | $612.0k112.5k shares |
Biggest puts
| PEAK6 LLC | Added | $10.0m1.8m shares |
| BARCLAYS PLC | Added | $5.3m980.0k shares |
| CITADEL ADVISORS LLC | Reduced | $1.7m319.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.2m229.3k shares |
| D. E. Shaw & Co., Inc. | Unchanged | $1.1m200.0k shares |
| IMC-Chicago, LLC | Added | $915.8k169.6k shares |
| Crawford Fund Management, LLC | Added | $718.2k133.0k shares |
| JANE STREET GROUP, LLC | Reduced | $701.5k129.9k shares |
| BNP PARIBAS FINANCIAL MARKETS | New | $594.0k1.1k shares |
| BANK OF AMERICA CORP /DE/ | Unchanged | $540.0k100.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +3.6 pts · filed 2026-07-29 | 15.0% |
| PZENA INVESTMENT MANAGEMENT LLC 13G · institution new · filed 2025-01-23 | 11.9% |
| AQR CAPITAL MANAGEMENT LLC 13G · institution +1.4 pts · filed 2026-05-14 | 6.5% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
| DEPRINCE RACE & ZOLLO INC 13G · institution new · filed 2026-08-13 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), COOPER CREEK PARTNERS MANAGEMENT LLC (0.0%, 2026-02-17)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 1 | $137.6k | — |
| Q1 2024 | 0 | — | 1 | $148.6k | — |
| Q2 2024 | 0 | — | 1 | $402.0k | — |
| Q3 2024 | 0 | — | 0 | — | — |
| Q4 2024 | 0 | — | 2 | $419.9k | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
None reported in Q2 2025.
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.01% of their portfolio | 66.1m $357.2m | Added +3.9m |
| PZENA INVESTMENT MANAGEMENT LLC 0.85% of their portfolio | 48.4m $261.2m | Reduced -364.2k |
| VANGUARD GROUP INC 0.00% of their portfolio | 46.5m $251.2m | Added +412.2k |
| COOPER CREEK PARTNERS MANAGEMENT LLC 4.67% of their portfolio | 26.0m $140.3m | Added +8.5m |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 21.0m $113.5m | Added +596.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.04% of their portfolio | 20.6m $111.2m | Reduced -254.5k |
| DEPRINCE RACE & ZOLLO INC 1.70% of their portfolio | 15.1m $81.7m | Added +1.1m |
| PRIMECAP MANAGEMENT CO/CA/ 0.06% of their portfolio | 15.0m $80.8m | Added +474.1k |
| STATE STREET CORP 0.00% of their portfolio | 14.6m $78.7m | Added +475.0k |
| FMR LLC 0.00% of their portfolio | 12.9m $69.9m | Reduced -1.4m |
| AQR CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 7.2m $38.1m | Reduced -3.4m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 7.1m $38.5m | Reduced -66.1k |
| FIL Ltd 0.03% of their portfolio | 6.5m $34.9m | Added +1.2m |
| MORGAN STANLEY 0.00% of their portfolio | 6.3m $33.8m | Added +1.5m |
| HENNESSY ADVISORS INC 1.07% of their portfolio | 6.0m $32.2m | Reduced -658.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.02% of their portfolio | 5.8m $31.5m | Reduced -27.6k |
| UBS Group AG 0.01% of their portfolio | 4.6m $25.1m | Added +1.6m |
| BARCLAYS PLC 0.01% of their portfolio | 4.6m $24.8m | Added +4.2m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 4.4m $24.0m | Added +356.6k |
| Russell Investments Group, Ltd. 0.03% of their portfolio | 4.0m $21.4m | Added +244.6k |
| NORGES BANK 0.00% of their portfolio | 3.7m $20.2m | Added +603.6k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 3.4m $18.5m | Reduced -501.8k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 3.3m $18.0m | Added +2.6m |
| NORTHERN TRUST CORP 0.00% of their portfolio | 3.0m $16.2m | Added +143.7k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 2.7m $14.7m | Reduced -726.2k |
| Invesco Ltd. 0.00% of their portfolio | 2.6m $14.1m | Added +189.2k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.31% of their portfolio | 2.4m $13.0m | New |
| KING LUTHER CAPITAL MANAGEMENT CORP 0.05% of their portfolio | 2.2m $12.1m | Reduced -1.5m |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 2.2m $11.9m | Reduced -1.7m |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 2.1m $11.1m | Reduced -4.3k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 2.0m $10.7m | Added +671.9k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.01% of their portfolio | 1.9m $10.5m | Reduced -21.7k |
| Financial Sense Advisors, Inc. 2.38% of their portfolio | 1.8m $9.8m | Added +175.6k |
| RBF Capital, LLC 0.47% of their portfolio | 1.8m $9.6m | Added +392.3k |
| Empowered Funds, LLC 0.09% of their portfolio | 1.5m $8.3m | Added +1.4m |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 1.5m $8.2m | Reduced -672.1k |
| QSM Asset Management Ltd 7.30% of their portfolio | 1.5m $7.9m | Added +393.7k |
| Brandywine Global Investment Management, LLC 0.06% of their portfolio | 1.5m $7.9m | Reduced -56.9k |
| Public Sector Pension Investment Board 0.03% of their portfolio | 1.4m $7.7m | Added +104.8k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.01% of their portfolio | 1.3m $7.2m | Added +117.9k |
| CITIGROUP INC 0.00% of their portfolio | 1.3m $7.1m | Reduced -1.2m |
| Verition Fund Management LLC 0.04% of their portfolio | 1.2m $6.6m | Added +812.1k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 1.2m $6.4m | Added +1.5k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 1.2m $6.4m | New |
| Legal & General Group Plc 0.00% of their portfolio | 1.1m $6.2m | Reduced -155.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 1.1m $6.1m | Added +568.9k |
| Nuveen, LLC 0.00% of their portfolio | 1.1m $6.0m | Reduced -268.8k |
| MACQUARIE GROUP LTD 0.01% of their portfolio | 1.1m $5.7m | Unchanged |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 1.0m $5.6m | Added +765.3k |
| Swiss National Bank 0.00% of their portfolio | 797.9k $4.3m | Reduced -8.1k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 791.4k $4.3m | Reduced -15.2k |
| EVR Research LP 2.12% of their portfolio | 750.0k $4.0m | Reduced -650.0k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 663.9k $3.6m | Added +146.7k |
| Cubist Systematic Strategies, LLC 0.04% of their portfolio | 655.9k $3.5m | New |
| Allianz Asset Management GmbH 0.00% of their portfolio | 647.3k $3.5m | Reduced -950.2k |
| IEQ CAPITAL, LLC 0.02% of their portfolio | 603.7k $3.3m | Reduced -13.2k |
| SG Americas Securities, LLC 0.01% of their portfolio | 590.2k $3.2m | Added +469.4k |
| Point72 Asset Management, L.P. 0.01% of their portfolio | 588.0k $3.2m | New |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 556.2k $3.0m | Added +26.9k |
| GREAT LAKES ADVISORS, LLC 0.02% of their portfolio | 505.7k $2.7m | Reduced -56.1k |
| California Public Employees Retirement System 0.00% of their portfolio | 502.9k $2.7m | Reduced -130.2k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 491.5k $2.7m | Reduced -475.1k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 486.0k $2.6m | Added +309.9k |
| PEAK6 LLC 0.05% of their portfolio | 473.8k $2.6m | Added +405.8k |
| Aquatic Capital Management LLC 0.05% of their portfolio | 444.6k $2.4m | Added +399.1k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 434.0k $2.3m | Added +10.1k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 433.6k $2.3m | Unchanged |
| Jump Financial, LLC 0.03% of their portfolio | 429.6k $2.3m | Added +120.1k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.00% of their portfolio | 421.9k $2.3m | Added +3.3k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 413.2k $2.2m | Added +10.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 384.8k $2.1m | Added +2.1k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 384.7k $2.1m | Added +65.0k |
| Cerity Partners LLC 0.00% of their portfolio | 369.1k $2.0m | Added +189.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 347.9k $1.9m | Reduced -375.9k |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 333.9k $1.8m | Added +34.0k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 307.9k $1.7m | Added +1.6k |
| Mitsubishi UFJ Trust & Banking Corp 0.00% of their portfolio | 306.4k $1.7m | Reduced -14.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 297.6k $1.6m | Added +14.0k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 292.2k $1.6m | Reduced -43.5k |
| State of Alaska, Department of Revenue 0.01% of their portfolio | 248.4k $1.3m | Added +17.5k |
| UHLMANN PRICE SECURITIES, LLC 0.88% of their portfolio | 229.2k $1.2m | Added +2.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 225.1k $1.2m | Reduced -359.4k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 210.9k $1.1m | Reduced -360.0k |
| Illinois Municipal Retirement Fund 0.02% of their portfolio | 209.7k $1.1m | Added +5.4k |
| CWM, LLC 0.00% of their portfolio | 209.6k $1.1m | Reduced -40.7k |
| ARGA Investment Management, LP 0.03% of their portfolio | 199.5k $1.1m | Reduced -2.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 197.7k $1.2m | Added +54.3k |
| Headlands Technologies LLC 0.13% of their portfolio | 196.5k $1.1m | New |
| Louisiana State Employees Retirement System 0.02% of their portfolio | 195.2k $1.1m | Reduced -700 |
| Treasurer of the State of North Carolina 0.00% of their portfolio | 194.7k $1.1m | Added +4.9k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 189.7k $1.0m | Unchanged |
| Gladstone Institutional Advisory LLC 0.04% of their portfolio | 188.4k $1.0m | Reduced -5.1k |
| COMERICA BANK 0.00% of their portfolio | 185.4k $1.0m | Reduced -7.1k |
| GROUP ONE TRADING LLC 0.03% of their portfolio | 177.7k $959.6k | Added +126.1k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 177.0k $956.0k | Unchanged |
| CastleKnight Management LP 0.06% of their portfolio | 173.7k $938.0k | New |
| Squarepoint Ops LLC 0.00% of their portfolio | 168.5k $909.8k | Reduced -63.9k |
| IMC-Chicago, LLC 0.02% of their portfolio | 165.6k $894.5k | Added +52.9k |
| Engineers Gate Manager LP 0.01% of their portfolio | 161.4k $871.5k | New |
| Police & Firemen's Retirement System of New Jersey 0.01% of their portfolio | 160.0k $863.9k | Added +11.1k |