NATURES SUNSHINE PRODS INC NATR
COM · Common Stock · CUSIP 639027101
American multi-level marketing company
- SectorHealth care
- IndustryPharmaceutical Preparations
- HeadquartersLehi, UT
- Founded1972
- Websitenaturessunshine.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($326.2k this quarter). Holder counts are more reliable. Shares outstanding: 17.6m as of 2026-07-24, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $21.82. Options: 1 managers hold calls ($21.8k notional), 1 hold puts ($2.2k).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 81 |
| Q4 2022 | 83 |
| Q1 2023 | 80 |
| Q2 2023 | 82 |
| Q3 2023 | 92 |
| Q4 2023 | 106 |
| Q1 2024 | 108 |
| Q2 2024 | 100 |
| Q3 2024 | 91 |
| Q4 2024 | 93 |
| Q1 2025 | 96 |
| Q2 2025 | 119 |
| Q3 2025 | 124 |
| Q4 2025 | 146 |
| Q1 2026 | 153 |
| Q2 2026 | 153 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 39 | 44 |
| Q4 2024 | 42 | 33 |
| Q1 2025 | 32 | 44 |
| Q2 2025 | 80 | 26 |
| Q3 2025 | 81 | 31 |
| Q4 2025 | 83 | 48 |
| Q1 2026 | 87 | 57 |
| Q2 2026 | 70 | 70 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $3.1k | $0 | 0.00 |
| Q4 2025 | $23.7k | $0 | 0.00 |
| Q1 2026 | $2.4k | $0 | 0.00 |
| Q2 2026 | $21.8k | $2.2k | 0.10 |
Biggest buyers
| VANGUARD PORTFOLIO MANAGEMENT LLC | Added | +172.6k |
| MACKENZIE FINANCIAL CORP | New | +144.1k |
| AMERICAN CENTURY COMPANIES INC | Added | +140.0k |
| BFSG, LLC | Added | +99.2k |
| First Eagle Investment Management, LLC | Added | +98.8k |
| Man Group plc | Added | +86.8k |
| PANAGORA ASSET MANAGEMENT INC | Added | +65.5k |
| LOS ANGELES CAPITAL MANAGEMENT LLC | Added | +51.1k |
| Boston Partners | Added | +42.5k |
| Nuveen, LLC | Added | +36.8k |
Biggest sellers
| SEI INVESTMENTS CO | Reduced | -105.0k |
| BlackRock, Inc. | Reduced | -75.4k |
| KENNEDY CAPITAL MANAGEMENT LLC | Reduced | -67.7k |
| AQR CAPITAL MANAGEMENT LLC | Reduced | -66.7k |
| JANE STREET GROUP, LLC | Sold out | -48.2k |
| CITADEL ADVISORS LLC | Sold out | -43.7k |
| Informed Momentum Co LLC | Sold out | -38.4k |
| Trexquant Investment LP | Reduced | -38.0k |
| Skylands Capital, LLC | Reduced | -36.8k |
| MORGAN STANLEY | Reduced | -32.5k |
Biggest calls
| SIMPLEX TRADING, LLC | New | $21.8k1.0k shares |
Biggest puts
| SIMPLEX TRADING, LLC | New | $2.2k100 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. 13G · institution filed 2026-08-10 | 10.9% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2025-10-09 | 5.2% |
Fell to 5% or below in the last year: BlackRock, Inc. (5.0%, 2026-10-27)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 3 | $409.8k | — |
| Q4 2025 | 0 | — | 4 | $401.0k | — |
| Q1 2026 | 0 | — | 3 | $951.2k | — |
| Q2 2026 | 0 | — | 4 | $742.4k | — |
| Q3 2026 | 0 | — | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-08-17 | PRESCOTT GROUP AGGRESSIVE SMALL CAP LP +4 10% owner · See Footnote | Bought | $293.8k20.0k shares |
| 2026-08-10 | PRESCOTT GROUP AGGRESSIVE SMALL CAP LP +4 10% owner · See Footnote | Bought | $647.5k40.9k shares |
| 2026-08-07 | PRESCOTT GROUP AGGRESSIVE SMALL CAP LP +4 10% owner · See Footnote | Bought | $1.6m96.0k shares |
| 2026-08-06 | PRESCOTT GROUP AGGRESSIVE SMALL CAP LP +4 10% owner · See Footnote | Bought | $74.8k4.5k shares |
| 2026-06-12 | Herbert Kevin R. EVP & President, North America | Sold | $41.4k2.0k shares |
| 2026-06-05 | Yates Bryant J EVP & President, Europe | Sold | $238.2k12.0k shares |
| 2026-06-01 | Norman Daniel C EVP & President, Asia | Sold | $200.5k9.7k shares |
| 2026-05-21 | Brower Nathan G EVP, General Counsel | Sold | $262.4k12.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| WYNNEFIELD CAPITAL INC 37.09% of their portfolio | 2.5m $53.9m | Unchanged |
| Prescott Group Capital Management, L.L.C. 3.36% of their portfolio | 1.8m $38.9m | Unchanged |
| BlackRock, Inc. 0.00% of their portfolio | 989.0k $21.6m | Reduced -75.4k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 923.6k $20.1m | Added +28.2k |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 714.8k $15.6m | Added +140.0k |
| ACADIAN ASSET MANAGEMENT LLC 0.02% of their portfolio | 687.7k $15.0m | Added +29.9k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.24% of their portfolio | 623.8k $13.6m | Reduced -67.7k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 604.4k $13.2m | Added +7.6k |
| RENAISSANCE TECHNOLOGIES LLC 0.02% of their portfolio | 527.6k $11.5m | Reduced -4.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 379.9k $8.3m | Added +7.4k |
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. 0.37% of their portfolio | 340.0k $7.4m | Unchanged |
| STATE STREET CORP 0.00% of their portfolio | 326.9k $7.1m | Added +1.1k |
| Hillsdale Investment Management Inc. 0.15% of their portfolio | 304.6k $6.6m | Reduced -12.3k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 289.4k $6.3m | Added +172.6k |
| Boston Partners 0.01% of their portfolio | 262.7k $5.7m | Added +42.5k |
| MORGAN STANLEY 0.00% of their portfolio | 235.5k $5.1m | Reduced -32.5k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.02% of their portfolio | 214.2k $4.7m | Added +22.5k |
| Nuveen, LLC 0.00% of their portfolio | 208.9k $4.6m | Added +36.8k |
| BFSG, LLC 0.38% of their portfolio | 198.9k $4.3m | Added +99.2k |
| First Eagle Investment Management, LLC 0.00% of their portfolio | 197.6k $4.3m | Added +98.8k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 191.3k $4.2m | Added +19.4k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 187.8k $4.0m | Added +5.6k |
| MACKENZIE FINANCIAL CORP 0.00% of their portfolio | 144.1k $3.1m | New |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 132.6k $2.9m | Reduced -23.7k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 129.9k $2.8m | Reduced -2.6k |
| Man Group plc 0.01% of their portfolio | 126.9k $2.8m | Added +86.8k |
| ALGERT GLOBAL LLC 0.03% of their portfolio | 123.9k $2.7m | Added +24.2k |
| PANAGORA ASSET MANAGEMENT INC 0.01% of their portfolio | 111.3k $2.4m | Added +65.5k |
| Connor, Clark & Lunn Investment Management Ltd. 0.00% of their portfolio | 108.5k $2.4m | Reduced -17.0k |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 101.4k $2.2m | Added +7.7k |
| North Star Investment Management Corp. 0.12% of their portfolio | 99.5k $2.2m | Unchanged |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 97.5k $2.1m | Reduced -15.4k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 95.9k $2.1m | Added +3.5k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 81.7k $1.8m | Added +14.6k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 73.3k $1.6m | Reduced -105.0k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 68.3k $1.5m | Reduced -66.7k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 65.8k $1.4m | Reduced -2.3k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 60.5k $1.3m | Added +51.1k |
| Aristides Capital LLC 0.34% of their portfolio | 60.2k $1.3m | Reduced -946 |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.01% of their portfolio | 59.8k $1.3m | Added +8.7k |
| SummerHaven Investment Management, LLC 0.58% of their portfolio | 49.9k $1.1m | Unchanged |
| Trexquant Investment LP 0.01% of their portfolio | 47.6k $1.0m | Reduced -38.0k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 47.3k $1.0m | Added +2.2k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 47.0k $1.0m | Reduced -2.5k |
| FMR LLC 0.00% of their portfolio | 46.2k $1.0m | Added +27.1k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 46.0k $1.0m | Reduced -13.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 44.7k $974.9k | Reduced -992 |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 43.9k $954.6k | Reduced -5.9k |
| Invesco Ltd. 0.00% of their portfolio | 37.5k $818.3k | Reduced -9.6k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 36.7k $801.0k | Reduced -3.7k |
| UBS Group AG 0.00% of their portfolio | 35.4k $772.0k | Added +9.3k |
| Magnetar Financial LLC 0.01% of their portfolio | 35.1k $766.2k | Added +18.7k |
| XTX Topco Ltd 0.01% of their portfolio | 35.0k $763.0k | Added +512 |
| STRS OHIO 0.00% of their portfolio | 32.2k $702.0k | Added +7.8k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 30.9k $674.3k | New |
| RITHOLTZ WEALTH MANAGEMENT 0.01% of their portfolio | 30.6k $667.7k | Added +6.3k |
| SEGALL BRYANT & HAMILL, LLC 0.01% of their portfolio | 30.0k $654.8k | New |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 29.6k $645.0k | Reduced -12.3k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 28.8k $628.5k | Reduced -6.8k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 28.5k $620.7k | Added +5.7k |
| Squarepoint Ops LLC 0.00% of their portfolio | 27.1k $590.1k | Added +15.5k |
| BARCLAYS PLC 0.00% of their portfolio | 24.9k $542.6k | Reduced -5.1k |
| Douglass Winthrop Advisors, LLC 0.01% of their portfolio | 23.9k $521.7k | Added +9.4k |
| Watershed Asset Management, L.L.C. 0.44% of their portfolio | 22.4k $487.8k | Added +6.1k |
| Amundi 0.00% of their portfolio | 21.9k $477.7k | Unchanged |
| ALPS ADVISORS INC 0.00% of their portfolio | 20.7k $450.9k | Added +462 |
| Jefferies Financial Group Inc. 0.00% of their portfolio | 20.0k $436.0k | Reduced -20.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 20.0k $435.8k | Reduced -1.1k |
| LSV ASSET MANAGEMENT 0.00% of their portfolio | 19.8k $433.0k | Unchanged |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.00% of their portfolio | 17.9k $389.7k | Unchanged |
| MARTINGALE ASSET MANAGEMENT L P 0.01% of their portfolio | 17.8k $387.0k | Unchanged |
| Y-Intercept (Hong Kong) Ltd 0.01% of their portfolio | 17.6k $384.3k | New |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 17.0k $370.0k | Added +759 |
| Fortis Capital Management LLC 0.04% of their portfolio | 16.7k $363.9k | New |
| Verdad Advisers, LP 0.34% of their portfolio | 16.5k $359.6k | New |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 16.4k $358.1k | New |
| Creative Planning 0.00% of their portfolio | 16.4k $357.3k | Reduced -11.0k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 16.4k $392.7k | Added +3.2k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 16.0k $348.8k | Unchanged |
| Skylands Capital, LLC 0.04% of their portfolio | 15.8k $345.0k | Reduced -36.8k |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 15.6k $340.5k | Reduced -5.4k |
| Brevan Howard Capital Management LP 0.00% of their portfolio | 15.6k $339.6k | Added +5.2k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.00% of their portfolio | 15.5k $337.9k | Reduced -4.8k |
| EntryPoint Capital, LLC 0.08% of their portfolio | 14.9k $324.5k | Reduced -8.1k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 14.5k $316.6k | Reduced -4.2k |
| R Squared Ltd 0.16% of their portfolio | 14.3k $312.2k | Reduced -1.0k |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 13.5k $294.7k | Added +7.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 13.2k $288.0k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 12.8k $279.3k | Added +6.1k |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 12.5k $270.6k | Reduced -5.2k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 12.1k $263.1k | Reduced -4.3k |
| State of Wyoming 0.03% of their portfolio | 11.4k $248.8k | Reduced -13.6k |
| SG Americas Securities, LLC 0.00% of their portfolio | 11.1k $242.0k | New |
| Susquehanna Portfolio Strategies, LLC 0.00% of their portfolio | 10.9k $238.0k | Reduced -2.2k |
| Procyon Advisors, LLC 0.01% of their portfolio | 10.9k $236.8k | Reduced -892 |
| OCCUDO QUANTITATIVE STRATEGIES LP 0.01% of their portfolio | 10.8k $235.4k | Added +62 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 10.5k $229.6k | Added +232 |
| MetLife Investment Management, LLC 0.00% of their portfolio | 10.4k $226.4k | Unchanged |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 9.3k $203.0k | Reduced -401 |
| Graham Capital Management, L.P. 0.01% of their portfolio | 9.3k $202.6k | Added +658 |