LULUS FASHION LOUNGE HOLDING LVLU
COM NEW · Common Stock · CUSIP 55003A207
- SectorConsumer discretionary
- IndustryRetail-Catalog & Mail-Order Houses
- HeadquartersChico, CA
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $4.73.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2025 | 1 |
| Q3 2025 | 15 |
Biggest buyers
| CANADA PENSION PLAN INVESTMENT BOARD | New | +500.0k |
| INSTITUTIONAL VENTURE MANAGEMENT XV, LLC | New | +251.6k |
| INSTITUTIONAL VENTURE MANAGEMENT XVI, LLC | New | +251.6k |
| Chico Wealth RIA | New | +101.4k |
| VANGUARD GROUP INC | New | +50.2k |
| GEODE CAPITAL MANAGEMENT, LLC | New | +11.8k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | New | +11.6k |
| PRINCIPAL FINANCIAL GROUP INC | New | +10.0k |
| Retirement Systems of Alabama | New | +7.8k |
| UBS Group AG | New | +1.6k |
Biggest sellers
| SBI Securities Co., Ltd. | Sold out | -10 |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Friedland Enterprises LLC
13D · may seek influence
no change · filed 2026-04-06
Stated purposeEXPLANATORY NOTE This Amendment No. 1 amends and supplements the Schedule 13D originally filed by Christian B. Friedland ("Friedland" or the "Reporting Person"), through Friedland Enterprises, with the Securities and Exchange Commission on January 9, 2026 (the "Original Schedule 13D"), relating to the common stock of Lulu's Fashion Lounge Holdings, Inc. (the "Company"). Except as specifically set forth herein, the Original Schedule 13D is unmodified. Item 4 is amended and restated in its entirety as follows: PURPOSE OF TRANSACTION The Reporting Person acquired the Shares because he believes they are undervalued and represent an attractive investment opportunity. The Reporting Person intends to engage constructively with the Company's management and Board of Directors (the "Board") to en… Full filing |
5.0% |
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 1 | $1.6k | 0 | — | — |
| Q2 2024 | 0 | — | 0 | — | — |
| Q3 2024 | 0 | — | 0 | — | — |
| Q4 2024 | 0 | — | 1 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
None reported in Q3 2025.
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| CANADA PENSION PLAN INVESTMENT BOARD 0.00% of their portfolio | 500.0k $2.4m | New |
| INSTITUTIONAL VENTURE MANAGEMENT XV, LLC 0.90% of their portfolio | 251.6k $1.2m | New |
| INSTITUTIONAL VENTURE MANAGEMENT XVI, LLC 100.00% of their portfolio | 251.6k $1.2m | New |
| Chico Wealth RIA 0.32% of their portfolio | 101.4k $476.7k | New |
| VANGUARD GROUP INC 0.00% of their portfolio | 50.2k $239.0k | New |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 11.8k $56.1k | New |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 11.6k $55.4k | New |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 10.0k $47.6k | New |
| Retirement Systems of Alabama 0.00% of their portfolio | 7.8k $37.1k | New |
| UBS Group AG 0.00% of their portfolio | 1.6k $7.4k | New |
| BlackRock, Inc. 0.00% of their portfolio | 692 $3.3k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 162 $772 | New |
| ASSETMARK, INC 0.00% of their portfolio | 161 $757 | New |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 17 $80 | New |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 11 $52 | New |