Vault-13

LIFEVANTAGE CORP LFVN

COM NEW · Common Stock · CUSIP 53222K205

American multi-level marketing company

89 institutional holders -15 vs Q1 2026
5,801,0225.8m shares reported held*
46.3% of all shares outstanding*
$36.2mreported value*
17 new 23 added 32 reduced 29 sold out net sold ≈ $10.3m (-1.7m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($691.1k this quarter). Holder counts are more reliable. Shares outstanding: 12.5m as of 2026-08-26, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $6.24. Options: 5 managers hold calls ($552.9k notional), 6 hold puts ($1.3m).

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 48Q4 22: 45Q1 23: 45Q2 23: 49Q3 23: 54Q4 23: 54Q1 24: 53Q2 24: 57Q3 24: 70Q4 24: 79Q1 25: 107Q2 25: 113Q3 25: 107Q4 25: 111Q1 26: 104Q2 26: 8989Q3 22Q3 23Q3 24Q3 25Q2 26
Numbers
QuarterHolders
Q3 202248
Q4 202245
Q1 202345
Q2 202349
Q3 202354
Q4 202354
Q1 202453
Q2 202457
Q3 202470
Q4 202479
Q1 2025107
Q2 2025113
Q3 2025107
Q4 2025111
Q1 2026104
Q2 202689

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 24: 32 bought or addedQ3 24: 15 cut or sold outQ4 24: 37 bought or addedQ4 24: 22 cut or sold outQ4 24Q1 25: 66 bought or addedQ1 25: 24 cut or sold outQ2 25: 68 bought or addedQ2 25: 43 cut or sold outQ2 25Q3 25: 48 bought or addedQ3 25: 48 cut or sold outQ4 25: 58 bought or addedQ4 25: 44 cut or sold outQ4 25Q1 26: 56 bought or addedQ1 26: 48 cut or sold outQ2 26: 40 bought or addedQ2 26: 61 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 20243215
Q4 20243722
Q1 20256624
Q2 20256843
Q3 20254848
Q4 20255844
Q1 20265648
Q2 20264061

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$500k$1m$1.5mQ3 25 calls: $61.2kQ3 25 puts: $262.4kQ3 25P/C 4.29Q4 25 calls: $0Q4 25 puts: $311.1kQ4 25P/C —Q1 26 calls: $453.2kQ1 26 puts: $432.0kQ1 26P/C 0.95Q2 26 calls: $552.9kQ2 26 puts: $1.3mQ2 26P/C 2.40
Numbers
QuarterCallsPutsP/C
Q3 2025$61.2k$262.4k4.29
Q4 2025$0$311.1k—
Q1 2026$453.2k$432.0k0.95
Q2 2026$552.9k$1.3m2.40

Biggest buyers

SUSQUEHANNA INTERNATIONAL GROUP, LLP New +169,046+169.0k
JANE STREET GROUP, LLC New +138,056+138.1k
MILLENNIUM MANAGEMENT LLC New +70,324+70.3k
Qube Research & Technologies Ltd New +54,146+54.1k
TUDOR INVESTMENT CORP ET AL New +47,423+47.4k
AMERICAN CENTURY COMPANIES INC Added +39,722+39.7k
AE Wealth Management LLC New +35,458+35.5k
Jain Global LLC New +30,084+30.1k
Point72 Asset Management, L.P. New +28,810+28.8k
CITADEL ADVISORS LLC Added +23,281+23.3k

Biggest sellers

CAPITAL MANAGEMENT CORP /VA Reduced -563,508-563.5k
BlackRock, Inc. Reduced -501,093-501.1k
RENAISSANCE TECHNOLOGIES LLC Reduced -198,286-198.3k
GEODE CAPITAL MANAGEMENT, LLC Reduced -140,362-140.4k
STATE STREET CORP Reduced -114,552-114.6k
GOLDMAN SACHS GROUP INC Reduced -74,250-74.2k
NATIONAL BANK OF CANADA /FI/ Sold out -70,000-70.0k
NORTHERN TRUST CORP Reduced -66,145-66.1k
VANGUARD PORTFOLIO MANAGEMENT LLC Sold out -63,225-63.2k
UBS Group AG Reduced -61,182-61.2k

Biggest calls

JANE STREET GROUP, LLC New $149.1k23.9k shares
CITADEL ADVISORS LLC New $129.2k20.7k shares
IMC-Chicago, LLC New $126.0k20.2k shares
SIMPLEX TRADING, LLC Added $84.2k13.5k shares
GROUP ONE TRADING LLC Added $64.3k10.3k shares

Biggest puts

SUSQUEHANNA INTERNATIONAL GROUP, LLP Added $604.0k96.8k shares
CITADEL ADVISORS LLC New $324.5k52.0k shares
JANE STREET GROUP, LLC New $260.2k41.7k shares
IMC-Chicago, LLC New $71.8k11.5k shares
SIMPLEX TRADING, LLC Added $64.9k10.4k shares
GROUP ONE TRADING LLC New $1.2k200 shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
CAPITAL MANAGEMENT CORP /VA 13G · institution +3.4 pts · filed 2026-10-22 18.3% +3.4 pts 2.3m≈ $14.4m 2026-10-22
RENAISSANCE TECHNOLOGIES LLC 13G · institution filed 2026-08-13 5.3% 669.4k≈ $4.2m 2026-08-13

Fell to 5% or below in the last year: BlackRock, Inc. (1.8%, 2026-07-29)

Insider purchases and sales since 1 Apr 2026

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
404Q4 24: 1 buyingQ4 24: 0 sellingQ1 25: 0 buyingQ1 25: 3 sellingQ1 25Q2 25: 2 buyingQ2 25: 0 sellingQ3 25: 1 buyingQ3 25: 2 sellingQ3 25Q4 25: 1 buyingQ4 25: 1 sellingQ1 26: 2 buyingQ1 26: 0 sellingQ1 26Q2 26: 1 buyingQ2 26: 1 sellingQ3 26: 1 buyingQ3 26: 1 sellingQ3 26
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q4 20241$3.6k0——
Q1 20250—3$364.6k—
Q2 20252$31.2k0——
Q3 20251$4.9k2$86.2k—
Q4 20251$5.3k1$330.5k—
Q1 20262$178.6k0——
Q2 20261$6.1k1$85.5k—
Q3 20261$6.1k1$55.6k—
DateInsiderTradeSharesPrice ValueTheir holding
2026-09-15 Lewis Darwin Director Bought plan 976 $6.22 $6.1k976 shares +1%
2026-09-14 Cunningham Kristen Chief Sales Officer Sold 8,901 $6.18 $55.0k8.9k shares -7%
2026-09-11 Cunningham Kristen Chief Sales Officer Sold 100 $6.41 $641100 shares -<1%
2026-06-15 Lewis Darwin Director Bought plan 705 $8.60 $6.1k705 shares +0%
2026-06-03 BEINDORFF MICHAEL A Director · By Trust Sold 10,000 $8.55 $85.5k10.0k shares -19%

Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 CAPITAL MANAGEMENT CORP /VA 1.76% of their portfolio GLEN ALLEN, VA 1,878,4111.9m $11.7m $11.7m 1.76% Reduced -563.5k -563,508
2 RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio NEW YORK, NY 669,418669.4k $4.2m $4.2m 0.01% Reduced -198.3k -198,286
3 VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio MALVERN, PA 429,203429.2k $2.7m $2.7m 0.00% Reduced -219 -219
4 BlackRock, Inc. 0.00% of their portfolio New York, NY 268,605268.6k $1.7m $1.7m 0.00% Reduced -501.1k -501,093
5 DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio AUSTIN, TX 256,296256.3k $1.6m $1.6m 0.00% Reduced -19.9k -19,900
6 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 229,907229.9k $1.4m $1.4m 0.00% Added +10.7k +10,745
7 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 169,046169.0k $1.1m $1.1m 0.00% New
8 AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio KANSAS CITY, MO 144,386144.4k $901.0k $901.0k 0.00% Added +39.7k +39,722
9 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 138,056138.1k $861.5k $861.5k 0.00% New
10 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 120,830120.8k $754.3k $754.3k 0.00% Reduced -140.4k -140,362
11 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 113,203113.2k $706.4k $706.4k 0.00% Reduced -42.9k -42,893
12 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 110,864110.9k $691.8k $691.8k 0.00% Reduced -74.2k -74,250
13 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 99,79199.8k $622.7k $622.7k 0.00% Added +23.3k +23,281
14 Advyzon Investment Management, LLC 0.04% of their portfolio LISLE, IL 85,82785.8k $535.6k $535.6k 0.04% Reduced -22.4k -22,422
15 Indivisible Partners 0.03% of their portfolio CLEARWATER, FL 84,18584.2k $525.3k $525.3k 0.03% Reduced -22.7k -22,669
16 PERKINS CAPITAL MANAGEMENT INC 0.35% of their portfolio WAYZATA, MN 75,45875.5k $470.9k $470.9k 0.35% Unchanged
17 MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 70,32470.3k $438.8k $438.8k 0.00% New
18 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 65,28465.3k $407.4k $407.4k 0.00% Reduced -26.5k -26,459
19 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 64,90164.9k $405.0k $405.0k 0.00% Added +4.0k +3,987
20 VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio MALVERN, PA 64,23864.2k $400.8k $400.8k 0.00% Reduced -3.4k -3,353
21 Qube Research & Technologies Ltd 0.00% of their portfolio LONDON, X0 54,14654.1k $337.9k $337.9k 0.00% New
22 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 52,59152.6k $328.2k $328.2k 0.00% Reduced -114.6k -114,552
23 BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio PARIS, I0 48,81348.8k $304.6k $304.6k 0.00% Reduced -14.3k -14,268
24 TUDOR INVESTMENT CORP ET AL 0.00% of their portfolio STAMFORD, CT 47,42347.4k $295.9k $295.9k 0.00% New
25 SummerHaven Investment Management, LLC 0.16% of their portfolio STAMFORD, CT 46,82146.8k $292.2k $292.2k 0.16% Unchanged
26 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 35,45835.5k $221.3k $221.3k 0.00% New
27 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 34,02934.0k $212.3k $212.3k 0.00% Reduced -3.8k -3,758
28 &PARTNERS 0.00% of their portfolio NASHVILLE, TN 33,12533.1k $206.7k $206.7k 0.00% Reduced -5.7k -5,696
29 Jain Global LLC 0.00% of their portfolio NEW YORK, NY 30,08430.1k $187.7k $187.7k 0.00% New
30 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 29,41929.4k $183.6k $183.6k 0.00% Added +4.9k +4,927
31 Point72 Asset Management, L.P. 0.00% of their portfolio STAMFORD, CT 28,81028.8k $179.8k $179.8k 0.00% New
32 State of Alaska, Department of Revenue 0.00% of their portfolio JUNEAU, AK 27,66427.7k $172.0k $172.0k 0.00% Unchanged
33 Engineers Gate Manager LP 0.00% of their portfolio NEW YORK, NY 27,00927.0k $168.5k $168.5k 0.00% Added +14.1k +14,131
34 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 24,97825.0k $155.9k $155.9k 0.00% Reduced -66.1k -66,145
35 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% of their portfolio HOUSTON, TX 23,52423.5k $146.8k $146.8k 0.00% Reduced -28.6k -28,609
36 Empowered Funds, LLC 0.00% of their portfolio NEWTOWN SQUARE, PA 23,52423.5k $146.8k $146.8k 0.00% Unchanged
37 SIMPLEX TRADING, LLC 0.00% of their portfolio CHICAGO, IL 16,45316.5k $102.7k $102.7k 0.00% Added +14.1k +14,112
38 Scientech Research LLC 0.08% of their portfolio JERSEY CITY, NJ 14,85814.9k $92.7k $92.7k 0.08% New
39 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 14,50014.5k $90.5k $90.5k 0.00% Unchanged
40 HANTZ FINANCIAL SERVICES, INC. 0.00% of their portfolio SOUTHFIELD, MI 13,50213.5k $84.0k $84.0k 0.00% Unchanged
41 Callan Family Office, LLC 0.00% of their portfolio RADNOR, PA 13,09713.1k $81.7k $81.7k 0.00% Reduced -3.0k -2,965
42 PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio BALTIMORE, MD 12,90012.9k $81.0k $81.0k 0.00% Reduced -5.3k -5,334
43 Bank of New York Mellon Corp 0.00% of their portfolio NEW YORK, NY 12,43612.4k $77.6k $77.6k 0.00% Reduced -21.1k -21,111
44 MARSHALL WACE, LLP 0.00% of their portfolio LONDON, X0 12,10712.1k $75.5k $75.5k 0.00% New
45 New England Professional Planning Group Inc. 0.03% of their portfolio Westerly, RI 11,65811.7k $72.7k $72.7k 0.03% Added +63 +63
46 Vanguard Personalized Indexing Management, LLC 0.00% of their portfolio OAKLAND, CA 11,19911.2k $69.9k $69.9k 0.00% Added +1.1k +1,136
47 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 10,48210.5k $65.0k $65.0k 0.00% New
48 FMR LLC 0.00% of their portfolio BOSTON, MA 7,5107.5k $46.9k $46.9k 0.00% Added +1.1k +1,122
49 Russell Investments Group, Ltd. 0.00% of their portfolio Seattle, WA 6,3496.3k $39.6k $39.6k 0.00% Added +776 +776
50 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 6,0596.1k $37.8k $37.8k 0.00% Added +5.5k +5,452
51 UBS Group AG 0.00% of their portfolio ZURICH, V8 5,7455.7k $35.8k $35.8k 0.00% Reduced -61.2k -61,182
52 RHUMBLINE ADVISERS 0.00% of their portfolio BOSTON, MA 5,5215.5k $34.5k $34.5k 0.00% Reduced -7.4k -7,436
53 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 4,7684.8k $29.0k $29.0k 0.00% Reduced -617 -617
54 Arax Advisory Partners 0.00% of their portfolio NEW YORK, NY 4,4924.5k $28.0k $28.0k 0.00% Added +3.5k +3,452
55 TD Waterhouse Canada Inc. 0.00% of their portfolio TORONTO, A6 3,2703.3k $20.2k $20.2k 0.00% Unchanged
56 Vanguard Global Advisers, LLC 0.00% of their portfolio MALVERN, PA 3,0293.0k $18.9k $18.9k 0.00% Unchanged
57 JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio DES PERES, MO 2,5412.5k $16.8k $16.8k 0.00% Reduced -1.9k -1,870
58 Blue Trust, Inc. 0.00% of their portfolio BRENTWOOD, TN 1,6861.7k $10.5k $10.5k 0.00% Unchanged
59 GAMMA Investing LLC 0.00% of their portfolio FOSTER CITY, CA 1,4781.5k $9.2k $9.2k 0.00% Added +502 +502
60 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 1,4281.4k $8.9k $8.9k 0.00% Reduced -3.9k -3,885
61 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 1,3161.3k $8.2k $8.2k 0.00% Added +489 +489
62 Physician Wealth Advisors, Inc. 0.00% of their portfolio MIDVALE, UT 1,1851.2k $7.4k $7.4k 0.00% Unchanged
63 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 1,0591.1k $6.6k $6.6k 0.00% Added +223 +223
64 SBI Securities Co., Ltd. 0.00% of their portfolio TOKYO, M0 971971 $6.1k $6.1k 0.00% Unchanged
65 Integrated Wealth Concepts LLC 0.00% of their portfolio WALTHAM, MA 905905 $5.6k $5.6k 0.00% New
66 Burk Holdings LLC 0.00% of their portfolio TULSA, OK 481481 $3.0k $3.0k 0.00% Unchanged
67 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 375375 $2.3k $2.3k 0.00% Unchanged
68 Tower Research Capital LLC (TRC) 0.00% of their portfolio NEW YORK, NY 369369 $2.3k $2.3k 0.00% Reduced -3.9k -3,857
69 Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio MANSFIELD, OH 330330 $2.1k $2.1k 0.00% Unchanged
70 EverSource Wealth Advisors, LLC 0.00% of their portfolio BIRMINGHAM, AL 290290 $1.8k $1.8k 0.00% Added +115 +115
71 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 238238 $1.5k $1.5k 0.00% Added +84 +84
72 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 200200 $1.2k $1.2k 0.00% Unchanged
73 Ameritas Advisory Services, LLC 0.00% of their portfolio Lincoln, NE 200200 $1.2k $1.2k 0.00% New
74 Caitong International Asset Management Co., Ltd 0.00% of their portfolio HONG KONG, K3 187187 $1.2k $1.2k 0.00% Added +186 +186
75 RHL GROUP, LLC 0.00% of their portfolio HOLLY, MI 127127 $762 $762 0.00% Added +1 +1
76 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 112112 $694 $694 0.00% Reduced -4.3k -4,334
77 Robinswood Financial LLC 0.00% of their portfolio KIRKLAND, WA 112112 $703 $703 0.00% Unchanged
78 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 108108 $674 $674 0.00% Reduced -91 -91
79 IFG Advisory, LLC 0.00% of their portfolio ATLANTA, GA 100100 $624 $624 0.00% New
80 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 7474 $462 $462 0.00% Added +21 +21
81 SJS Investment Consulting Inc. 0.00% of their portfolio SYLVANIA, OH 7373 $456 $456 0.00% Added +68 +68
82 Essential Partners LLC 0.00% of their portfolio RANCHO SANTA FE, CA 7272 $449 $449 0.00% Reduced -535 -535
83 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 4949 $305 $305 0.00% Reduced -1.8k -1,816
84 ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio CHICAGO, IL 4444 $275 $275 0.00% Reduced -33 -33
85 Fortitude Family Office, LLC 0.00% of their portfolio SCOTTSDALE, AZ 2626 $162 $162 0.00% New
86 Kozak & Associates, Inc. 0.00% of their portfolio HIGHLANDS RANCH, CO 2525 $156 $156 0.00% Unchanged
87 True Wealth Design, LLC 0.00% of their portfolio AKRON, OH 2121 $132 $132 0.00% Added +17 +17
88 JPL Wealth Management, LLC 0.00% of their portfolio GREENWOOD VILLAGE, CO 11 $7 $7 0.00% New
89 Strive Financial Group ,LLC 0.00% of their portfolio CARMEL, IN 11 $6 $6 0.00% New