LIFEVANTAGE CORP LFVN
COM NEW · Common Stock · CUSIP 53222K205
American multi-level marketing company
- SectorHealth care
- IndustryPharmaceutical Preparations
- HeadquartersLehi, UT
- Founded2003
- Websitelifevantage.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($691.1k this quarter). Holder counts are more reliable. Shares outstanding: 12.5m as of 2026-08-26, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $6.24. Options: 5 managers hold calls ($552.9k notional), 6 hold puts ($1.3m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 48 |
| Q4 2022 | 45 |
| Q1 2023 | 45 |
| Q2 2023 | 49 |
| Q3 2023 | 54 |
| Q4 2023 | 54 |
| Q1 2024 | 53 |
| Q2 2024 | 57 |
| Q3 2024 | 70 |
| Q4 2024 | 79 |
| Q1 2025 | 107 |
| Q2 2025 | 113 |
| Q3 2025 | 107 |
| Q4 2025 | 111 |
| Q1 2026 | 104 |
| Q2 2026 | 89 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 32 | 15 |
| Q4 2024 | 37 | 22 |
| Q1 2025 | 66 | 24 |
| Q2 2025 | 68 | 43 |
| Q3 2025 | 48 | 48 |
| Q4 2025 | 58 | 44 |
| Q1 2026 | 56 | 48 |
| Q2 2026 | 40 | 61 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $61.2k | $262.4k | 4.29 |
| Q4 2025 | $0 | $311.1k | — |
| Q1 2026 | $453.2k | $432.0k | 0.95 |
| Q2 2026 | $552.9k | $1.3m | 2.40 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +169.0k |
| JANE STREET GROUP, LLC | New | +138.1k |
| MILLENNIUM MANAGEMENT LLC | New | +70.3k |
| Qube Research & Technologies Ltd | New | +54.1k |
| TUDOR INVESTMENT CORP ET AL | New | +47.4k |
| AMERICAN CENTURY COMPANIES INC | Added | +39.7k |
| AE Wealth Management LLC | New | +35.5k |
| Jain Global LLC | New | +30.1k |
| Point72 Asset Management, L.P. | New | +28.8k |
| CITADEL ADVISORS LLC | Added | +23.3k |
Biggest sellers
| CAPITAL MANAGEMENT CORP /VA | Reduced | -563.5k |
| BlackRock, Inc. | Reduced | -501.1k |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -198.3k |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | -140.4k |
| STATE STREET CORP | Reduced | -114.6k |
| GOLDMAN SACHS GROUP INC | Reduced | -74.2k |
| NATIONAL BANK OF CANADA /FI/ | Sold out | -70.0k |
| NORTHERN TRUST CORP | Reduced | -66.1k |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Sold out | -63.2k |
| UBS Group AG | Reduced | -61.2k |
Biggest calls
| JANE STREET GROUP, LLC | New | $149.1k23.9k shares |
| CITADEL ADVISORS LLC | New | $129.2k20.7k shares |
| IMC-Chicago, LLC | New | $126.0k20.2k shares |
| SIMPLEX TRADING, LLC | Added | $84.2k13.5k shares |
| GROUP ONE TRADING LLC | Added | $64.3k10.3k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $604.0k96.8k shares |
| CITADEL ADVISORS LLC | New | $324.5k52.0k shares |
| JANE STREET GROUP, LLC | New | $260.2k41.7k shares |
| IMC-Chicago, LLC | New | $71.8k11.5k shares |
| SIMPLEX TRADING, LLC | Added | $64.9k10.4k shares |
| GROUP ONE TRADING LLC | New | $1.2k200 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| CAPITAL MANAGEMENT CORP /VA 13G · institution +3.4 pts · filed 2026-10-22 | 18.3% |
| RENAISSANCE TECHNOLOGIES LLC 13G · institution filed 2026-08-13 | 5.3% |
Fell to 5% or below in the last year: BlackRock, Inc. (1.8%, 2026-07-29)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 1 | $3.6k | 0 | — | — |
| Q1 2025 | 0 | — | 3 | $364.6k | — |
| Q2 2025 | 2 | $31.2k | 0 | — | — |
| Q3 2025 | 1 | $4.9k | 2 | $86.2k | — |
| Q4 2025 | 1 | $5.3k | 1 | $330.5k | — |
| Q1 2026 | 2 | $178.6k | 0 | — | — |
| Q2 2026 | 1 | $6.1k | 1 | $85.5k | — |
| Q3 2026 | 1 | $6.1k | 1 | $55.6k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-15 | Lewis Darwin Director | Bought plan | $6.1k976 shares |
| 2026-09-14 | Cunningham Kristen Chief Sales Officer | Sold | $55.0k8.9k shares |
| 2026-09-11 | Cunningham Kristen Chief Sales Officer | Sold | $641100 shares |
| 2026-06-15 | Lewis Darwin Director | Bought plan | $6.1k705 shares |
| 2026-06-03 | BEINDORFF MICHAEL A Director · By Trust | Sold | $85.5k10.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| CAPITAL MANAGEMENT CORP /VA 1.76% of their portfolio | 1.9m $11.7m | Reduced -563.5k |
| RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio | 669.4k $4.2m | Reduced -198.3k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 429.2k $2.7m | Reduced -219 |
| BlackRock, Inc. 0.00% of their portfolio | 268.6k $1.7m | Reduced -501.1k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 256.3k $1.6m | Reduced -19.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 229.9k $1.4m | Added +10.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 169.0k $1.1m | New |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 144.4k $901.0k | Added +39.7k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 138.1k $861.5k | New |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 120.8k $754.3k | Reduced -140.4k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 113.2k $706.4k | Reduced -42.9k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 110.9k $691.8k | Reduced -74.2k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 99.8k $622.7k | Added +23.3k |
| Advyzon Investment Management, LLC 0.04% of their portfolio | 85.8k $535.6k | Reduced -22.4k |
| Indivisible Partners 0.03% of their portfolio | 84.2k $525.3k | Reduced -22.7k |
| PERKINS CAPITAL MANAGEMENT INC 0.35% of their portfolio | 75.5k $470.9k | Unchanged |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 70.3k $438.8k | New |
| MORGAN STANLEY 0.00% of their portfolio | 65.3k $407.4k | Reduced -26.5k |
| BARCLAYS PLC 0.00% of their portfolio | 64.9k $405.0k | Added +4.0k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 64.2k $400.8k | Reduced -3.4k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 54.1k $337.9k | New |
| STATE STREET CORP 0.00% of their portfolio | 52.6k $328.2k | Reduced -114.6k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 48.8k $304.6k | Reduced -14.3k |
| TUDOR INVESTMENT CORP ET AL 0.00% of their portfolio | 47.4k $295.9k | New |
| SummerHaven Investment Management, LLC 0.16% of their portfolio | 46.8k $292.2k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 35.5k $221.3k | New |
| LPL Financial LLC 0.00% of their portfolio | 34.0k $212.3k | Reduced -3.8k |
| &PARTNERS 0.00% of their portfolio | 33.1k $206.7k | Reduced -5.7k |
| Jain Global LLC 0.00% of their portfolio | 30.1k $187.7k | New |
| Cetera Investment Advisers 0.00% of their portfolio | 29.4k $183.6k | Added +4.9k |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 28.8k $179.8k | New |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 27.7k $172.0k | Unchanged |
| Engineers Gate Manager LP 0.00% of their portfolio | 27.0k $168.5k | Added +14.1k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 25.0k $155.9k | Reduced -66.1k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 23.5k $146.8k | Reduced -28.6k |
| Empowered Funds, LLC 0.00% of their portfolio | 23.5k $146.8k | Unchanged |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 16.5k $102.7k | Added +14.1k |
| Scientech Research LLC 0.08% of their portfolio | 14.9k $92.7k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 14.5k $90.5k | Unchanged |
| HANTZ FINANCIAL SERVICES, INC. 0.00% of their portfolio | 13.5k $84.0k | Unchanged |
| Callan Family Office, LLC 0.00% of their portfolio | 13.1k $81.7k | Reduced -3.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 12.9k $81.0k | Reduced -5.3k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 12.4k $77.6k | Reduced -21.1k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 12.1k $75.5k | New |
| New England Professional Planning Group Inc. 0.03% of their portfolio | 11.7k $72.7k | Added +63 |
| Vanguard Personalized Indexing Management, LLC 0.00% of their portfolio | 11.2k $69.9k | Added +1.1k |
| HRT FINANCIAL LP 0.00% of their portfolio | 10.5k $65.0k | New |
| FMR LLC 0.00% of their portfolio | 7.5k $46.9k | Added +1.1k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 6.3k $39.6k | Added +776 |
| CITIGROUP INC 0.00% of their portfolio | 6.1k $37.8k | Added +5.5k |
| UBS Group AG 0.00% of their portfolio | 5.7k $35.8k | Reduced -61.2k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 5.5k $34.5k | Reduced -7.4k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 4.8k $29.0k | Reduced -617 |
| Arax Advisory Partners 0.00% of their portfolio | 4.5k $28.0k | Added +3.5k |
| TD Waterhouse Canada Inc. 0.00% of their portfolio | 3.3k $20.2k | Unchanged |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 3.0k $18.9k | Unchanged |
| JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio | 2.5k $16.8k | Reduced -1.9k |
| Blue Trust, Inc. 0.00% of their portfolio | 1.7k $10.5k | Unchanged |
| GAMMA Investing LLC 0.00% of their portfolio | 1.5k $9.2k | Added +502 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1.4k $8.9k | Reduced -3.9k |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 1.3k $8.2k | Added +489 |
| Physician Wealth Advisors, Inc. 0.00% of their portfolio | 1.2k $7.4k | Unchanged |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 1.1k $6.6k | Added +223 |
| SBI Securities Co., Ltd. 0.00% of their portfolio | 971 $6.1k | Unchanged |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 905 $5.6k | New |
| Burk Holdings LLC 0.00% of their portfolio | 481 $3.0k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 375 $2.3k | Unchanged |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 369 $2.3k | Reduced -3.9k |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 330 $2.1k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 290 $1.8k | Added +115 |
| Allworth Financial LP 0.00% of their portfolio | 238 $1.5k | Added +84 |
| Parallel Advisors, LLC 0.00% of their portfolio | 200 $1.2k | Unchanged |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 200 $1.2k | New |
| Caitong International Asset Management Co., Ltd 0.00% of their portfolio | 187 $1.2k | Added +186 |
| RHL GROUP, LLC 0.00% of their portfolio | 127 $762 | Added +1 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 112 $694 | Reduced -4.3k |
| Robinswood Financial LLC 0.00% of their portfolio | 112 $703 | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 108 $674 | Reduced -91 |
| IFG Advisory, LLC 0.00% of their portfolio | 100 $624 | New |
| IFP Advisors, Inc 0.00% of their portfolio | 74 $462 | Added +21 |
| SJS Investment Consulting Inc. 0.00% of their portfolio | 73 $456 | Added +68 |
| Essential Partners LLC 0.00% of their portfolio | 72 $449 | Reduced -535 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 49 $305 | Reduced -1.8k |
| ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio | 44 $275 | Reduced -33 |
| Fortitude Family Office, LLC 0.00% of their portfolio | 26 $162 | New |
| Kozak & Associates, Inc. 0.00% of their portfolio | 25 $156 | Unchanged |
| True Wealth Design, LLC 0.00% of their portfolio | 21 $132 | Added +17 |
| JPL Wealth Management, LLC 0.00% of their portfolio | 1 $7 | New |
| Strive Financial Group ,LLC 0.00% of their portfolio | 1 $6 | New |