Vault-13

LIFEMD INC LFMD

COM · Common Stock · CUSIP 53216B104 · ISIN US53216B1044

102 institutional holders -2 vs Q4 2025
17,835,08417.8m shares reported held*
37.2% of all shares outstanding*
$64.4mreported value*
22 new 39 added 23 reduced 26 sold out net sold ≈ $4.7m (-1.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($942 this quarter). Holder counts are more reliable. Shares outstanding: 48.0m as of 2026-03-09, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $3.61. Options: 6 managers hold calls ($1.4m notional), 6 hold puts ($1.1m).

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 41Q4 22: 45Q1 23: 44Q2 23: 53Q3 23: 63Q4 23: 85Q1 24: 89Q2 24: 106Q3 24: 102Q4 24: 107Q1 25: 104Q2 25: 130Q3 25: 114Q4 25: 104Q1 26: 102102Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 202241
Q4 202245
Q1 202344
Q2 202353
Q3 202363
Q4 202385
Q1 202489
Q2 2024106
Q3 2024102
Q4 2024107
Q1 2025104
Q2 2025130
Q3 2025114
Q4 2025104
Q1 2026102

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 68 bought or addedQ2 24: 50 cut or sold outQ3 24: 52 bought or addedQ3 24: 51 cut or sold outQ3 24Q4 24: 55 bought or addedQ4 24: 42 cut or sold outQ1 25: 55 bought or addedQ1 25: 48 cut or sold outQ1 25Q2 25: 92 bought or addedQ2 25: 42 cut or sold outQ3 25: 58 bought or addedQ3 25: 79 cut or sold outQ3 25Q4 25: 54 bought or addedQ4 25: 62 cut or sold outQ1 26: 61 bought or addedQ1 26: 49 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20246850
Q3 20245251
Q4 20245542
Q1 20255548
Q2 20259242
Q3 20255879
Q4 20255462
Q1 20266149

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$5m$10m$15m$20mQ2 25 calls: $18.0mQ2 25 puts: $9.4mQ2 25P/C 0.52Q3 25 calls: $5.6mQ3 25 puts: $3.8mQ3 25P/C 0.67Q4 25 calls: $1.2mQ4 25 puts: $912.2kQ4 25P/C 0.73Q1 26 calls: $1.4mQ1 26 puts: $1.1mQ1 26P/C 0.75
Numbers
QuarterCallsPutsP/C
Q2 2025$18.0m$9.4m0.52
Q3 2025$5.6m$3.8m0.67
Q4 2025$1.2m$912.2k0.73
Q1 2026$1.4m$1.1m0.75

Biggest buyers

BRC Group Holdings, Inc. Added +797,580+797.6k
ROYCE & ASSOCIATES LP Added +292,000+292.0k
MARSHALL WACE, LLP New +257,135+257.1k
Prescott Group Capital Management, L.L.C. Added +208,096+208.1k
GOLDMAN SACHS GROUP INC Added +197,357+197.4k
AQR CAPITAL MANAGEMENT LLC Added +148,374+148.4k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +145,871+145.9k
JANE STREET GROUP, LLC Added +145,575+145.6k
State of Wyoming Added +84,785+84.8k
Quinn Opportunity Partners LLC New +80,400+80.4k

Biggest sellers

CITADEL ADVISORS LLC Sold out -826,936-826.9k
Point72 Asset Management, L.P. Sold out -399,094-399.1k
UBS Group AG Reduced -391,913-391.9k
RENAISSANCE TECHNOLOGIES LLC Reduced -380,000-380.0k
Whetstone Capital Advisors, LLC Reduced -342,803-342.8k
DEUTSCHE BANK AG\ Reduced -288,977-289.0k
D. E. Shaw & Co., Inc. Sold out -287,398-287.4k
MILLENNIUM MANAGEMENT LLC Sold out -216,836-216.8k
MYDA Advisors LLC Sold out -150,000-150.0k
PRINCIPAL FINANCIAL GROUP INC Sold out -107,705-107.7k

Biggest calls

CITADEL ADVISORS LLC Added $561.7k155.6k shares
JANE STREET GROUP, LLC Added $406.8k112.7k shares
IMC-Chicago, LLC New $193.5k53.6k shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced $118.4k32.8k shares
GROUP ONE TRADING LLC Added $96.4k26.7k shares
SIMPLEX TRADING, LLC Reduced $50.2k13.9k shares

Biggest puts

CITADEL ADVISORS LLC Reduced $375.1k103.9k shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added $294.2k81.5k shares
IMC-Chicago, LLC New $241.5k66.9k shares
GROUP ONE TRADING LLC Added $73.6k20.4k shares
JANE STREET GROUP, LLC Reduced $66.1k18.3k shares
SIMPLEX TRADING, LLC Added $22.0k6.1k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
FEDERATED HERMES, INC. 13G · institution +2.7 pts · filed 2026-10-07 8.4% +2.7 pts 4.0m≈ $16.7m 2026-10-07

Insider purchases and sales in Q1 2026

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
404Q2 24: 0 buyingQ2 24: 0 sellingQ3 24: 1 buyingQ3 24: 0 sellingQ3 24Q4 24: 0 buyingQ4 24: 1 sellingQ1 25: 0 buyingQ1 25: 2 sellingQ1 25Q2 25: 0 buyingQ2 25: 4 sellingQ3 25: 0 buyingQ3 25: 2 sellingQ3 25Q4 25: 0 buyingQ4 25: 1 sellingQ1 26: 0 buyingQ1 26: 0 sellingQ1 26
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q2 20240—0——
Q3 20241$14.8k0——
Q4 20240—1$163.0k$163.0k
Q1 20250—2$677.0k$507.2k
Q2 20250—4$3.8m$3.6m
Q3 20250—2$1.0m$584.2k
Q4 20250—1$54.1k—
Q1 20260—0——

None reported in Q1 2026.

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 BlackRock, Inc. 0.00% of their portfolio New York, NY 2,809,0252.8m $10.1m $10.1m 0.00% Reduced -5.7k -5,744
2 VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio MALVERN, PA 1,663,6961.7m $6.0m $6.0m 0.00% First filing
3 ROYCE & ASSOCIATES LP 0.04% of their portfolio New York, NY 1,201,6511.2m $4.3m $4.3m 0.04% Added +292.0k +292,000
4 RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio NEW YORK, NY 1,118,3251.1m $4.0m $4.0m 0.01% Reduced -380.0k -380,000
5 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 1,075,4081.1m $3.9m $3.9m 0.00% Added +2.0k +2,006
6 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 1,019,4411.0m $3.7m $3.7m 0.00% Added +59.7k +59,741
7 FEDERATED HERMES, INC. 0.01% of their portfolio PITTSBURGH, PA 1,019,0771.0m $3.7m $3.7m 0.01% Added +38.8k +38,792
8 Prescott Group Capital Management, L.L.C. 0.32% of their portfolio Tulsa, OK 895,424895.4k $3.2m $3.2m 0.32% Added +208.1k +208,096
9 BRC Group Holdings, Inc. 0.69% of their portfolio LOS ANGELES, CA 871,580871.6k $3.1m $3.1m 0.69% Added +797.6k +797,580
10 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 465,193465.2k $1.7m $1.7m 0.00% Added +145.9k +145,871
11 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 459,803459.8k $1.7m $1.7m 0.00% Added +197.4k +197,357
12 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 366,673366.7k $1.3m $1.3m 0.00% Added +145.6k +145,575
13 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 364,489364.5k $1.3m $1.3m 0.00% Added +38.3k +38,284
14 Whetstone Capital Advisors, LLC 0.49% of their portfolio SHAWNEE MISSION, KS 360,250360.2k $1.3m $1.3m 0.49% Reduced -342.8k -342,803
15 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 334,809334.8k $1.2m $1.2m 0.00% Added +27.6k +27,576
16 VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio MALVERN, PA 288,912288.9k $1.0m $1.0m 0.00% First filing
17 UBS Group AG 0.00% of their portfolio ZURICH, V8 282,095282.1k $1.0m $1.0m 0.00% Reduced -391.9k -391,913
18 MARSHALL WACE, LLP 0.00% of their portfolio LONDON, X0 257,135257.1k $928.3k $928.3k 0.00% New
19 Bank of New York Mellon Corp 0.00% of their portfolio NEW YORK, NY 240,935240.9k $869.8k $869.8k 0.00% Reduced -14.8k -14,757
20 VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio MALVERN, PA 232,591232.6k $839.7k $839.7k 0.00% First filing
21 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 198,322198.3k $715.9k $715.9k 0.00% Added +148.4k +148,374
22 Barry Investment Advisors, LLC 0.14% of their portfolio NEW BEDFORD, MA 171,894171.9k $620.5k $620.5k 0.14% Unchanged
23 State of Wyoming 0.06% of their portfolio CHEYENNE, WY 142,499142.5k $514.4k $514.4k 0.06% Added +84.8k +84,785
24 Nuveen, LLC 0.00% of their portfolio CHARLOTTE, NC 136,949136.9k $494.4k $494.4k 0.00% Added +37.6k +37,641
25 Divisadero Street Capital Management, LP 0.02% of their portfolio MIAMI, FL 135,826135.8k $490.3k $490.3k 0.02% Unchanged
26 PIER 88 INVESTMENT PARTNERS LLC 0.11% of their portfolio SAN FRANCISCO, CA 117,000117.0k $422.4k $422.4k 0.11% Added +42.2k +42,240
27 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio SAN FRANCISCO, CA 104,509104.5k $377.3k $377.3k 0.00% Reduced -8.8k -8,806
28 MAI Capital Management 0.00% of their portfolio INDEPENDENCE, OH 100,072100.1k $361.3k $361.3k 0.00% Added +72 +72
29 COURIER CAPITAL LLC 0.02% of their portfolio BUFFALO, NY 87,50087.5k $315.9k $315.9k 0.02% Reduced -12.5k -12,500
30 Quinn Opportunity Partners LLC 0.02% of their portfolio CHARLOTTESVILLE, VA 80,40080.4k $290.2k $290.2k 0.02% New
31 SIMPLEX TRADING, LLC 0.01% of their portfolio CHICAGO, IL 77,21577.2k $278.7k $278.7k 0.01% Reduced -3.4k -3,350
32 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.01% of their portfolio HOUSTON, TX 76,20076.2k $275.1k $275.1k 0.01% Unchanged
33 FRANKLIN RESOURCES INC 0.00% of their portfolio San Mateo, CA 66,64366.6k $240.6k $240.6k 0.00% Added +12.9k +12,907
34 Wealthspire Advisors, LLC 0.00% of their portfolio NEW YORK, NY 61,66461.7k $222.6k $222.6k 0.00% Unchanged
35 IMC-Chicago, LLC 0.00% of their portfolio CHICAGO, IL 60,55460.6k $218.6k $218.6k 0.00% New
36 STIFEL FINANCIAL CORP 0.00% of their portfolio ST. LOUIS, MO 57,13957.1k $206.3k $206.3k 0.00% New
37 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 56,12756.1k $202.1k $202.1k 0.00% Reduced -4.7k -4,697
38 Dynamic Technology Lab Private Ltd 0.03% of their portfolio SINGAPORE, U0 51,56551.6k $186.2k $186.2k 0.03% Added +17.8k +17,835
39 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 48,70348.7k $175.8k $175.8k 0.00% Added +4.5k +4,465
40 ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio NASHVILLE, TN 44,76044.8k $152.6k $152.6k 0.00% Unchanged
41 RHUMBLINE ADVISERS 0.00% of their portfolio BOSTON, MA 44,70444.7k $161.4k $161.4k 0.00% Added +247 +247
42 Centiva Capital, LP 0.01% of their portfolio New York, NY 42,98343.0k $155.2k $155.2k 0.01% Reduced -4.8k -4,818
43 SEI INVESTMENTS CO 0.00% of their portfolio OAKS, PA 40,95041.0k $147.8k $147.8k 0.00% New
44 DEUTSCHE BANK AG\ 0.00% of their portfolio FRANKFURT AM MAIN, 2M 32,87732.9k $118.7k $118.7k 0.00% Reduced -289.0k -288,977
45 PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio BALTIMORE, MD 28,57928.6k $104.0k $104.0k 0.00% Added +9.3k +9,297
46 GROUP ONE TRADING LLC 0.00% of their portfolio CHICAGO, IL 28,54128.5k $103.0k $103.0k 0.00% Added +10.4k +10,430
47 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 25,50025.5k $92.0k $92.0k 0.00% Unchanged
48 Invesco Ltd. 0.00% of their portfolio ATLANTA, GA 23,77523.8k $85.8k $85.8k 0.00% Reduced -689 -689
49 MetLife Investment Management, LLC 0.00% of their portfolio Whippany, NJ 23,77323.8k $85.8k $85.8k 0.00% New
50 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 23,50023.5k $84.8k $84.8k 0.00% New
51 MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio CAUSEWAY BAY, K3 21,74321.7k $78.5k $78.5k 0.00% Added +546 +546
52 State of Alaska, Department of Revenue 0.00% of their portfolio JUNEAU, AK 20,02220.0k $72.0k $72.0k 0.00% Unchanged
53 Quantbot Technologies LP 0.00% of their portfolio NEW YORK, NY 18,56418.6k $67.0k $67.0k 0.00% Added +5.8k +5,823
54 Atom Investors LP 0.00% of their portfolio AUSTIN, TX 16,64216.6k $60.1k $60.1k 0.00% New
55 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 15,61215.6k $56.4k $56.4k 0.00% Reduced -28.6k -28,550
56 Corient Private Wealth LP 0.00% of their portfolio MIAMI, FL 15,16715.2k $54.8k $54.8k 0.00% Reduced -14.8k -14,833
57 Vanguard Global Advisers, LLC 0.00% of their portfolio MALVERN, PA 14,24414.2k $51.4k $51.4k 0.00% First filing
58 Caitong International Asset Management Co., Ltd 0.01% of their portfolio HONG KONG, K3 14,12114.1k $51.0k $51.0k 0.01% Added +14.1k +14,089
59 Vanguard Personalized Indexing Management, LLC 0.00% of their portfolio OAKLAND, CA 13,32313.3k $48.1k $48.1k 0.00% New
60 CIBC WORLD MARKET INC. 0.00% of their portfolio TORONTO, A6 13,00013.0k $46.9k $46.9k 0.00% Added +100 +100
61 Magnus Financial Group LLC 0.00% of their portfolio NEW YORK, NY 12,00012.0k $43.3k $43.3k 0.00% Unchanged
62 MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio Toronto, A6 11,75711.8k $42.4k $42.4k 0.00% Reduced -1.3k -1,287
63 NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio ALBANY, NY 11,40011.4k $41.2k $41.2k 0.00% Unchanged
64 R Squared Ltd 0.02% of their portfolio HONG KONG, K3 11,36711.4k $41.0k $41.0k 0.02% New
65 Police & Firemen's Retirement System of New Jersey 0.00% of their portfolio TRENTON, NJ 11,03211.0k $39.8k $39.8k 0.00% Unchanged
66 INTECH INVESTMENT MANAGEMENT LLC 0.00% of their portfolio WEST PALM BEACH, FL 10,70410.7k $38.6k $38.6k 0.00% Reduced -6.0k -5,970
67 CWM, LLC 0.00% of their portfolio OMAHA, NE 10,55910.6k $38.1k $38.1k 0.00% Added +9.5k +9,498
68 FMR LLC 0.00% of their portfolio BOSTON, MA 10,12110.1k $36.5k $36.5k 0.00% Added +8.1k +8,143
69 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 10,11410.1k $36.0k $36.0k 0.00% Reduced -22.4k -22,352
70 Legal & General Group Plc 0.00% of their portfolio London, X0 9,6189.6k $34.7k $34.7k 0.00% Reduced -526 -526
71 BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio PARIS, I0 8,4688.5k $30.6k $30.6k 0.00% Reduced -79.8k -79,816
72 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 7,1937.2k $26.0k $26.0k 0.00% Reduced -53.8k -53,835
73 Russell Investments Group, Ltd. 0.00% of their portfolio Seattle, WA 5,3345.3k $19.3k $19.3k 0.00% Added +1.8k +1,790
74 NFSG Corp 0.00% of their portfolio BOCA RATON, FL 4,6004.6k $16.6k $16.6k 0.00% New
75 Ameritas Investment Partners, Inc. 0.00% of their portfolio LINCOLN, NE 3,3993.4k $12.3k $12.3k 0.00% Unchanged
76 JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio DES PERES, MO 3,1283.1k $11.6k $11.6k 0.00% Added +128 +128
77 Tower Research Capital LLC (TRC) 0.00% of their portfolio NEW YORK, NY 2,9973.0k $10.8k $10.8k 0.00% Added +152 +152
78 CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio WEST SACRAMENTO, CA 2,1192.1k $7.7k $7.7k 0.00% Reduced -288 -288
79 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 2,0132.0k $7.3k $7.3k 0.00% Added +1.1k +1,121
80 IAG Wealth Partners, LLC 0.00% of their portfolio WAUKESHA, WI 1,0001.0k $3.6k $3.6k 0.00% Unchanged
81 SUMMIT SECURITIES GROUP LLC 0.00% of their portfolio NEW YORK, NY 982982 $3.5k $3.5k 0.00% New
82 SBI Securities Co., Ltd. 0.00% of their portfolio TOKYO, M0 943943 $3.4k $3.4k 0.00% Added +11 +11
83 GAMMA Investing LLC 0.00% of their portfolio FOSTER CITY, CA 684684 $2.5k $2.5k 0.00% New
84 Sterling Capital Management LLC 0.00% of their portfolio CHARLOTTE, NC 557557 $2.0k $2.0k 0.00% Reduced -385 -385
85 Leonteq Securities AG 0.00% of their portfolio ZURICH, V8 514514 $1.9k $1.9k 0.00% Unchanged
86 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 427427 $1.5k $1.5k 0.00% New
87 TD PRIVATE CLIENT WEALTH LLC 0.00% of their portfolio NEW YORK, NY 264264 $953 $953 0.00% New
88 UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio NEW YORK, NY 261261 $942 $942 0.00% New
89 Optiver Holding B.V. 0.00% of their portfolio AMSTERDAM, P7 251251 $906 $906 0.00% Added +71 +71
90 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 250250 $903 $903 0.00% New
91 EverSource Wealth Advisors, LLC 0.00% of their portfolio BIRMINGHAM, AL 246246 $888 $888 0.00% Added +75 +75
92 NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio ST. LOUIS, MO 238238 $859 $859 0.00% New
93 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 235235 $1.0k $1.0k 0.00% Reduced -1.5k -1,528
94 MassMutual Private Wealth & Trust, FSB 0.00% of their portfolio Windsor, CT 209209 $754 $754 0.00% Added +141 +141
95 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 176176 $635 $635 0.00% New
96 Essential Partners LLC 0.00% of their portfolio RANCHO SANTA FE, CA 175175 $632 $632 0.00% New
97 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 118118 $426 $426 0.00% Added +66 +66
98 Centerpoint Advisors, LLC 0.00% of their portfolio NEEDHAM, MA 100100 $0 $0 0.00% Unchanged
99 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 4141 $147 $147 0.00% Added +16 +16
100 ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio CHICAGO, IL 3737 $134 $134 0.00% Added +34 +34