Vault-13

LIFEMD INC LFMD

COM · Common Stock · CUSIP 53216B104 · ISIN US53216B1044

89 institutional holders +4 vs Q4 2023
15,777,32115.8m shares reported held*
39.1% of all shares outstanding*
$162.1mreported value*
21 new 33 added 21 reduced 17 sold out net bought ≈ $30.9m (+3.0m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($229.5k this quarter). Holder counts are more reliable. Shares outstanding: 40.4m as of 2024-03-08, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $10.28. Options: 9 managers hold calls ($7.1m notional), 6 hold puts ($1.4m).

Trends to Q1 2024

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 41Q4 22: 45Q1 23: 44Q2 23: 53Q3 23: 63Q4 23: 85Q1 24: 8989Q3 22Q1 23Q3 23Q1 24
Numbers
QuarterHolders
Q3 202241
Q4 202245
Q1 202344
Q2 202353
Q3 202363
Q4 202385
Q1 202489

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 22 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 14 bought or addedQ1 23: 16 cut or sold outQ1 23Q2 23: 28 bought or addedQ2 23: 17 cut or sold outQ2 23Q3 23: 38 bought or addedQ3 23: 19 cut or sold outQ3 23Q4 23: 58 bought or addedQ4 23: 24 cut or sold outQ4 23Q1 24: 54 bought or addedQ1 24: 38 cut or sold outQ1 24
Numbers
QuarterBought or addedCut or sold out
Q4 20222214
Q1 20231416
Q2 20232817
Q3 20233819
Q4 20235824
Q1 20245438

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$2m$4m$6m$8mQ2 23 calls: $289.5kQ2 23 puts: $203.1kQ2 23P/C 0.70Q3 23 calls: $1.5mQ3 23 puts: $474.2kQ3 23P/C 0.32Q4 23 calls: $2.3mQ4 23 puts: $1.1mQ4 23P/C 0.50Q1 24 calls: $7.1mQ1 24 puts: $1.4mQ1 24P/C 0.20
Numbers
QuarterCallsPutsP/C
Q2 2023$289.5k$203.1k0.70
Q3 2023$1.5m$474.2k0.32
Q4 2023$2.3m$1.1m0.50
Q1 2024$7.1m$1.4m0.20

Biggest buyers

MORGAN STANLEY Added +1,067,068+1.1m
Connor, Clark & Lunn Investment Management Ltd. Added +444,266+444.3k
MILLENNIUM MANAGEMENT LLC Added +402,418+402.4k
Cubist Systematic Strategies, LLC Added +367,779+367.8k
GOLDMAN SACHS GROUP INC Added +357,651+357.7k
Invesco Ltd. Added +314,396+314.4k
JANE STREET GROUP, LLC Added +163,577+163.6k
BRIDGEWAY CAPITAL MANAGEMENT, LLC Added +136,257+136.3k
VANGUARD GROUP INC Added +128,701+128.7k
Qube Research & Technologies Ltd Added +126,322+126.3k

Biggest sellers

G2 Investment Partners Management LLC Reduced -499,931-499.9k
AMERICAN FINANCIAL GROUP INC Sold out -340,000-340.0k
Divisadero Street Capital Management, LP Reduced -153,409-153.4k
BOOTHBAY FUND MANAGEMENT, LLC Reduced -135,685-135.7k
Informed Momentum Co LLC Reduced -121,602-121.6k
HSBC HOLDINGS PLC Sold out -99,000-99.0k
OCCUDO QUANTITATIVE STRATEGIES LP Sold out -65,449-65.4k
Cetera Advisors LLC Sold out -64,817-64.8k
CANTOR FITZGERALD, L. P. Reduced -48,785-48.8k
Engineers Gate Manager LP Sold out -41,344-41.3k

Biggest calls

SUSQUEHANNA INTERNATIONAL GROUP, LLP Added $2.1m200.5k shares
GROUP ONE TRADING LLC Added $1.2m118.8k shares
CITADEL ADVISORS LLC Added $1.1m102.7k shares
SIMPLEX TRADING, LLC Added $921.0k89.6k shares
PEAK6 Investments LLC New $712.4k69.3k shares
JANE STREET GROUP, LLC New $681.6k66.3k shares
IMC-Chicago, LLC New $352.6k34.3k shares
D. E. Shaw & Co., Inc. New $135.7k13.2k shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Biggest puts

GROUP ONE TRADING LLC Reduced $772.0k75.1k shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added $317.7k30.9k shares
CITADEL ADVISORS LLC Reduced $236.4k23.0k shares
SIMPLEX TRADING, LLC Added $116.0k11.3k shares
HighTower Advisors, LLC Reduced $5761.0k shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
FEDERATED HERMES, INC. 13G · institution +2.7 pts · filed 2026-10-07 8.4% +2.7 pts 4.0m≈ $16.7m 2026-10-07

Insider purchases and sales in Q1 2024

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
10010Q2 22: 1 buyingQ2 22: 0 sellingQ3 22: 0 buyingQ3 22: 0 sellingQ3 22Q4 22: 0 buyingQ4 22: 0 sellingQ1 23: 0 buyingQ1 23: 0 sellingQ1 23Q2 23: 6 buyingQ2 23: 0 sellingQ3 23: 1 buyingQ3 23: 0 sellingQ3 23Q4 23: 0 buyingQ4 23: 0 sellingQ1 24: 0 buyingQ1 24: 0 sellingQ1 24
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q2 20221$107.0k0——
Q3 20220—0——
Q4 20220—0——
Q1 20230—0——
Q2 20236$741.3k0——
Q3 20231$501.0k0——
Q4 20230—0——
Q1 20240—0——

None reported in Q1 2024.

Holders, Q1 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 1,758,1861.8m $18.1m $18.1m 0.00% Added +1.1m +1,067,068
2 Divisadero Street Capital Management, LP 4.09% of their portfolio MIAMI, FL 1,693,2141.7m $17.4m $17.4m 4.09% Reduced -153.4k -153,409
3 Invesco Ltd. 0.00% of their portfolio ATLANTA, GA 1,165,6871.2m $12.0m $12.0m 0.00% Added +314.4k +314,396
4 VANGUARD GROUP INC 0.00% of their portfolio Valley Forge, PA 1,155,1931.2m $11.9m $11.9m 0.00% Added +128.7k +128,701
5 ROYCE & ASSOCIATES LP 0.07% of their portfolio New York, NY 801,595801.6k $8.2m $8.2m 0.07% Reduced -31.0k -31,031
6 Connor, Clark & Lunn Investment Management Ltd. 0.03% of their portfolio VANCOUVER, A1 595,907595.9k $6.1m $6.1m 0.03% Added +444.3k +444,266
7 BlackRock Inc. 0.00% of their portfolio New York, NY 548,937548.9k $5.6m $5.6m 0.00% Added +39.0k +39,034
8 Cubist Systematic Strategies, LLC 0.06% of their portfolio STAMFORD, CT 479,141479.1k $4.9m $4.9m 0.06% Added +367.8k +367,779
9 Qube Research & Technologies Ltd 0.01% of their portfolio LONDON, X0 463,914463.9k $4.8m $4.8m 0.01% Added +126.3k +126,322
10 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio BALA CYNWYD, PA 439,418439.4k $4.5m $4.5m 0.01% Added +65.2k +65,213
11 MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 437,895437.9k $4.5m $4.5m 0.00% Added +402.4k +402,418
12 Informed Momentum Co LLC 0.66% of their portfolio SOLANA BEACH, CA 411,610411.6k $4.2m $4.2m 0.66% Reduced -121.6k -121,602
13 NEXT CENTURY GROWTH INVESTORS LLC 0.37% of their portfolio PLYMOUTH, MN 410,384410.4k $4.2m $4.2m 0.37% Added +1.6k +1,603
14 JANE STREET GROUP, LLC 0.01% of their portfolio NEW YORK, NY 387,901387.9k $4.0m $4.0m 0.01% Added +163.6k +163,577
15 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 374,147374.1k $3.8m $3.8m 0.00% Added +357.7k +357,651
16 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 304,087304.1k $3.1m $3.1m 0.00% Added +12.0k +12,008
17 Laurion Capital Management LP 0.08% of their portfolio NEW YORK, NY 285,637285.6k $2.9m $2.9m 0.08% Unchanged
18 MARSHALL WACE, LLP 0.00% of their portfolio LONDON, X0 285,118285.1k $2.9m $2.9m 0.00% Reduced -36.8k -36,773
19 RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio NEW YORK, NY 255,100255.1k $2.6m $2.6m 0.00% Added +61.7k +61,700
20 Uniplan Investment Counsel, Inc. 0.17% of their portfolio MILWAUKEE, WI 213,058213.1k $2.2m $2.2m 0.17% Added +91.8k +91,768
21 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.04% of their portfolio HOUSTON, TX 191,757191.8k $2.0m $2.0m 0.04% Added +136.3k +136,257
22 G2 Investment Partners Management LLC 0.52% of their portfolio New York, NY 188,119188.1k $1.9m $1.9m 0.52% Reduced -499.9k -499,931
23 Barry Investment Advisors, LLC 0.61% of their portfolio NEW BEDFORD, MA 178,369178.4k $1.8m $1.8m 0.61% Unchanged
24 Bank of New York Mellon Corp 0.00% of their portfolio NEW YORK, NY 143,400143.4k $1.5m $1.5m 0.00% Reduced -20.1k -20,059
25 Ancora Advisors LLC 0.03% of their portfolio Cleveland, OH 137,760137.8k $1.4m $1.4m 0.03% Added +68.1k +68,110
26 Squarepoint Ops LLC 0.01% of their portfolio NEW YORK, NY 124,698124.7k $1.3m $1.3m 0.01% Added +70.2k +70,248
27 Millrace Asset Group, Inc. 1.28% of their portfolio BERWYN, PA 123,795123.8k $1.3m $1.3m 1.28% New
28 ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio Boston, MA 116,655116.7k $1.2m $1.2m 0.00% Added +84.4k +84,413
29 Man Group plc 0.00% of their portfolio LONDON, X0 115,307115.3k $1.2m $1.2m 0.00% Added +38.1k +38,076
30 Jump Financial, LLC 0.03% of their portfolio Chicago, IL 108,509108.5k $1.1m $1.1m 0.03% Reduced -3.2k -3,229
31 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 103,694103.7k $1.1m $1.1m 0.00% Added +10.3k +10,300
32 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 100,000100.0k $1.0m $1.0m 0.01% Unchanged
33 Prescott Group Capital Management, L.L.C. 0.15% of their portfolio Tulsa, OK 90,00090.0k $925.0k $925.0k 0.15% Unchanged
34 ClariVest Asset Management LLC 0.10% of their portfolio SAN DIEGO, CA 89,36789.4k $918.7k $918.7k 0.10% Added +167 +167
35 Balyasny Asset Management L.P. 0.00% of their portfolio Chicago, IL 89,36689.4k $918.7k $918.7k 0.00% Reduced -3.5k -3,492
36 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 73,45773.5k $755.0k $755.0k 0.00% New
37 Marathon Trading Investment Management LLC 0.28% of their portfolio RADNOR, PA 69,75069.8k $717.0k $717.0k 0.28% New
38 Russell Investments Group, Ltd. 0.00% of their portfolio Seattle, WA 64,92764.9k $667.5k $667.5k 0.00% Added +46.4k +46,428
39 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 62,50062.5k $642.5k $642.5k 0.00% New
40 Wealthspire Advisors, LLC 0.01% of their portfolio NEW YORK, NY 61,66461.7k $633.9k $633.9k 0.01% Unchanged
41 Schonfeld Strategic Advisors LLC 0.00% of their portfolio NEW YORK, NY 60,74960.7k $624.5k $624.5k 0.00% Added +49.3k +49,306
42 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 56,17856.2k $577.5k $577.5k 0.00% Unchanged
43 BOOTHBAY FUND MANAGEMENT, LLC 0.01% of their portfolio NEW YORK, NY 50,49350.5k $519.1k $519.1k 0.01% Reduced -135.7k -135,685
44 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 49,82249.8k $512.2k $512.2k 0.00% Added +19.0k +18,977
45 SEI INVESTMENTS CO 0.00% of their portfolio OAKS, PA 46,57946.6k $478.8k $478.8k 0.00% Reduced -4.0k -3,973
46 ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio BOSTON, MA 44,71444.7k $460.0k $460.0k 0.00% New
47 Brevan Howard Capital Management LP 0.04% of their portfolio ST. HELIER, Y9 43,10643.1k $443.1k $443.1k 0.04% New
48 Verition Fund Management LLC 0.00% of their portfolio GREENWICH, CT 42,28542.3k $434.7k $434.7k 0.00% Added +13.6k +13,589
49 HUSSMAN STRATEGIC ADVISORS, INC. 0.10% of their portfolio ELLICOTT CITY, MD 42,00042.0k $431.8k $431.8k 0.10% New
50 THOMPSON DAVIS & CO., INC. 0.28% of their portfolio RICHMOND, VA 40,00040.0k $411.2k $411.2k 0.28% Added +25.9k +25,855
51 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 37,11037.1k $381.5k $381.5k 0.00% New
52 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 35,01235.0k $360.0k $360.0k 0.00% Reduced -9.4k -9,400
53 Point72 Asia (Singapore) Pte. Ltd. 0.09% of their portfolio SINGAPORE, U0 33,47533.5k $344.1k $344.1k 0.09% Added +27.7k +27,682
54 DEERFIELD MANAGEMENT COMPANY, L.P. 0.01% of their portfolio New York, NY 32,08532.1k $329.8k $329.8k 0.01% New
55 Magnus Financial Group LLC 0.04% of their portfolio NEW YORK, NY 30,20830.2k $310.5k $310.5k 0.04% Added +14.2k +14,250
56 CANTOR FITZGERALD, L. P. 0.07% of their portfolio NEW YORK, NY 30,00030.0k $308.4k $308.4k 0.07% Reduced -48.8k -48,785
57 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 29,98530.0k $308.2k $308.2k 0.00% Reduced -21.6k -21,629
58 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 29,02429.0k $298.4k $298.4k 0.00% Reduced -15.5k -15,537
59 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 26,66326.7k $274.1k $274.1k 0.00% Reduced -22.7k -22,710
60 Y-Intercept (Hong Kong) Ltd 0.02% of their portfolio HONG KONG, K3 25,99526.0k $267.2k $267.2k 0.02% Added +3.3k +3,258
61 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 25,00025.0k $257.0k $257.0k 0.00% Unchanged
62 Sowa Financial Group, Inc. 0.17% of their portfolio LINCOLN, RI 25,00025.0k $207.0k $207.0k 0.17% Unchanged
63 WINTON GROUP Ltd 0.02% of their portfolio LONDON, X0 24,38524.4k $250.7k $250.7k 0.02% Reduced -17.7k -17,742
64 Virtu Financial LLC 0.02% of their portfolio New York, NY 24,25524.3k $249.0k $249.0k 0.02% New
65 State of Wyoming 0.04% of their portfolio CHEYENNE, WY 22,11622.1k $227.4k $227.4k 0.04% Added +5.5k +5,516
66 GSA CAPITAL PARTNERS LLP 0.02% of their portfolio LONDON, X0 21,90221.9k $225.0k $225.0k 0.02% New
67 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio SAN FRANCISCO, CA 20,20920.2k $207.7k $207.7k 0.00% Unchanged
68 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 18,36418.4k $188.8k $188.8k 0.00% Reduced -1.0k -1,000
69 Centiva Capital, LP 0.01% of their portfolio New York, NY 17,38317.4k $178.7k $178.7k 0.01% New
70 Quantbot Technologies LP 0.01% of their portfolio NEW YORK, NY 16,91416.9k $173.9k $173.9k 0.01% Added +2.8k +2,758
71 TWO SIGMA ADVISERS, LP 0.00% of their portfolio NEW YORK, NY 15,00015.0k $154.2k $154.2k 0.00% New
72 Corient Private Wealth LP 0.00% of their portfolio MIAMI, FL 15,00015.0k $154.2k $154.2k 0.00% Unchanged
73 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 13,10013.1k $136.4k $136.4k 0.00% New
74 Walleye Capital LLC 0.00% of their portfolio NEW YORK, NY 12,53112.5k $128.8k $128.8k 0.00% New
75 Jefferies Financial Group Inc. 0.00% of their portfolio NEW YORK, NY 12,20012.2k $125.4k $125.4k 0.00% New
76 Tower Research Capital LLC (TRC) 0.00% of their portfolio NEW YORK, NY 10,75110.8k $110.5k $110.5k 0.00% Added +6.1k +6,146
77 EntryPoint Capital, LLC 0.08% of their portfolio NEW YORK, NY 8,6988.7k $89.4k $89.4k 0.08% New
78 Point72 Asset Management, L.P. 0.00% of their portfolio STAMFORD, CT 7,1007.1k $73.0k $73.0k 0.00% New
79 MACQUARIE GROUP LTD 0.00% of their portfolio Sydney, NSW 2000, C3 1,4291.4k $15 $15 0.00% New
80 NFSG Corp 0.00% of their portfolio BOCA RATON, FL 1,0001.0k $10.3k $10.3k 0.00% Unchanged
81 NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio MONTREAL, A8 750750 $7.0k $7.0k 0.00% Reduced -250 -250
82 MCF Advisors LLC 0.00% of their portfolio LEXINGTON, KY 507507 $5.2k $5.2k 0.00% Unchanged
83 Centerpoint Advisors, LLC 0.00% of their portfolio NEEDHAM, MA 400400 $4.0k $4.0k 0.00% Reduced -100 -100
84 FMR LLC 0.00% of their portfolio BOSTON, MA 271271 $2.8k $2.8k 0.00% Unchanged
85 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 217217 $2.2k $2.2k 0.00% Reduced -996 -996
86 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 200200 $2.1k $2.1k 0.00% Reduced -20.3k -20,288
87 UBS Group AG 0.00% of their portfolio ZURICH, V8 163163 $1.7k $1.7k 0.00% New
88 Venturi Wealth Management, LLC 0.00% of their portfolio AUSTIN, TX 9999 $1.0k $1.0k 0.00% New
89 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged