INNOVATOR ETFS TRUST NNOV
GROWTH 100 PWR B · ETP · CUSIP 45784N874
65
institutional holders
+9 vs Q1 2026
2.1m
shares reported held*
$66.5mreported value*
13 new
8 added
28 reduced
6 sold out
net bought ≈ $333.6k (+10.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.51.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 20 |
| Q1 2025 | 22 |
| Q2 2025 | 24 |
| Q3 2025 | 25 |
| Q4 2025 | 52 |
| Q1 2026 | 56 |
| Q2 2026 | 65 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 10 | 7 |
| Q2 2025 | 8 | 13 |
| Q3 2025 | 7 | 12 |
| Q4 2025 | 42 | 7 |
| Q1 2026 | 25 | 30 |
| Q2 2026 | 21 | 34 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +127.2k |
| Focus Partners Wealth | Added | +96.4k |
| JANE STREET GROUP, LLC | New | +22.2k |
| OLD MISSION CAPITAL LLC | Added | +20.4k |
| HRT FINANCIAL LP | New | +18.0k |
| Crown Wealth Group, LLC | New | +16.6k |
| Summit Financial, LLC | New | +12.3k |
| Carmel Capital Partners, LLC | New | +9.1k |
| CRA Financial Services, LLC | New | +7.0k |
| Sowell Financial Services LLC | New | +6.8k |
Biggest sellers
| RAYMOND JAMES FINANCIAL INC | Reduced | -97.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -59.3k |
| MAI Capital Management | Reduced | -54.7k |
| AE Wealth Management LLC | Reduced | -33.0k |
| Kestra Advisory Services, LLC | Reduced | -14.8k |
| Cetera Investment Advisers | Reduced | -14.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -14.0k |
| CITADEL ADVISORS LLC | Reduced | -13.8k |
| TRUIST FINANCIAL CORP | Reduced | -10.0k |
| CENTAURUS FINANCIAL, INC. | Reduced | -9.1k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 262.6k $8.3m | Added +127.2k |
| LexAurum Advisors, LLC 0.92% of their portfolio | 253.9k $8.0m | Reduced -3.2k |
| Focus Partners Wealth 0.01% of their portfolio | 241.8k $7.6m | Added +96.4k |
| Sherry Group, Inc. 3.87% of their portfolio | 121.7k $4.0m | Reduced -4.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 114.8k $3.6m | Reduced -14.0k |
| Cetera Investment Advisers 0.00% of their portfolio | 100.6k $3.2m | Reduced -14.7k |
| LPL Financial LLC 0.00% of their portfolio | 90.7k $2.9m | Added +5.0k |
| Element Squared LLC 1.27% of their portfolio | 81.1k $2.5m | Reduced -1.8k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 70.0k $2.2m | Reduced -10.0k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 62.5k $2.0m | Reduced -14.8k |
| Goldenstone Wealth Management LLC 1.04% of their portfolio | 50.7k $1.6m | Reduced -6.6k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 50.1k $1.6m | Reduced -4.2k |
| Kovack Advisors, Inc. 0.05% of their portfolio | 36.1k $1.1m | Reduced -3.2k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 33.3k $1.0m | Added +20.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 28.0k $879.0k | Reduced -97.3k |
| INSIGNEO ADVISORY SERVICES, LLC 0.03% of their portfolio | 26.0k $816.8k | Added +690 |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 23.5k $739.7k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 23.2k $729.3k | Reduced -346 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 22.2k $698.1k | New |
| TrustBank 0.21% of their portfolio | 19.9k $625.1k | Reduced -150 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.03% of their portfolio | 19.8k $621.1k | Unchanged |
| Cypress Wealth Services, LLC 0.08% of their portfolio | 19.4k $610.4k | Unchanged |
| Diligent Investors, LLC 0.13% of their portfolio | 19.2k $603.1k | Reduced -503 |
| HRT FINANCIAL LP 0.00% of their portfolio | 18.0k $567.0k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 17.1k $536.7k | Added +1.1k |
| Crown Wealth Group, LLC 0.13% of their portfolio | 16.6k $522.0k | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 15.6k $490.5k | Added +189 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 14.3k $450.3k | Reduced -13.8k |
| Grantvest Financial Group LLC 0.25% of their portfolio | 13.9k $436.3k | Reduced -46 |
| FSA Advisors, Inc. 0.20% of their portfolio | 13.8k $434.9k | Reduced -3.2k |
| HighTower Advisors, LLC 0.00% of their portfolio | 13.6k $428.9k | Unchanged |
| MAI Capital Management 0.00% of their portfolio | 12.7k $400.9k | Reduced -54.7k |
| Summit Financial, LLC 0.00% of their portfolio | 12.3k $386.0k | New |
| Opus Financial Solutions LLC 0.31% of their portfolio | 12.1k $380.4k | Reduced -1.4k |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 12.0k $377.4k | Unchanged |
| Advisory Alpha, LLC 0.01% of their portfolio | 10.7k $335.8k | Added +1.2k |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 10.2k $320.5k | Unchanged |
| GILL CAPITAL PARTNERS, LLC 0.08% of their portfolio | 10.0k $312.9k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 9.7k $305.7k | Reduced -1.9k |
| Advus Financial Partners, LLC 0.07% of their portfolio | 9.2k $288.7k | Reduced -700 |
| Carmel Capital Partners, LLC 0.09% of their portfolio | 9.1k $286.2k | New |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 9.0k $283.0k | Reduced -9.1k |
| CALTON & ASSOCIATES, INC. 0.04% of their portfolio | 8.4k $265.4k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 8.0k $252.0k | Reduced -33.0k |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 7.9k $249.4k | Reduced -3.3k |
| PFG Advisors 0.01% of their portfolio | 7.9k $247.8k | Reduced -700 |
| CWC Advisors, LLC. 0.10% of their portfolio | 7.2k $227.5k | Reduced -70 |
| CRA Financial Services, LLC 0.03% of their portfolio | 7.0k $220.1k | New |
| Sowell Financial Services LLC 0.01% of their portfolio | 6.8k $215.2k | New |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 6.8k $213.7k | New |
| Worth Financial Advisory Group, LLC 0.09% of their portfolio | 6.7k $211.6k | New |
| CORRADO ADVISORS, LLC 0.10% of their portfolio | 6.6k $207.1k | New |
| Dana Investment Advisors, Inc. 0.01% of their portfolio | 6.6k $207.0k | New |
| Comprehensive Financial Consultants Institutional, Inc. 0.05% of their portfolio | 6.5k $204.0k | New |
| DHJJ Financial Advisors, Ltd. 0.03% of their portfolio | 3.5k $109.4k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 3.4k $107.9k | Reduced -702 |
| Mosley Wealth Management 0.02% of their portfolio | 1.7k $54.6k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 1.7k $53.5k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 1.3k $41.4k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 921 $29.0k | Reduced -2.2k |
| Capital Analysts, LLC 0.00% of their portfolio | 859 $27.0k | Unchanged |
| Timbuktu Capital Management, LLC 0.02% of their portfolio | 500 $15.7k | First filing |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 258 $8.1k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 100 $3.1k | Unchanged |
| Highland Investment Advisors LLC 0.00% of their portfolio | 100 $3.1k | First filing |