INNOVATOR ETFS TRUST NNOV
GROWTH 100 PWR B · ETP · CUSIP 45784N874
56
institutional holders
+4 vs Q4 2025
2.1m
shares reported held*
$58.5mreported value*
11 new
14 added
22 reduced
8 sold out
net sold ≈ $5.7m (-204.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.86.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 20 |
| Q1 2025 | 22 |
| Q2 2025 | 24 |
| Q3 2025 | 25 |
| Q4 2025 | 52 |
| Q1 2026 | 56 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 10 | 7 |
| Q2 2025 | 8 | 13 |
| Q3 2025 | 7 | 12 |
| Q4 2025 | 42 | 7 |
| Q1 2026 | 25 | 30 |
Biggest buyers
| Focus Partners Wealth | New | +145.5k |
| Kovack Advisors, Inc. | New | +39.4k |
| CITADEL ADVISORS LLC | New | +28.1k |
| TRUIST FINANCIAL CORP | Added | +27.1k |
| INSIGNEO ADVISORY SERVICES, LLC | New | +25.3k |
| Kestra Advisory Services, LLC | Added | +14.9k |
| Keystone Wealth Services, LLC | New | +12.0k |
| Cetera Investment Advisers | Added | +11.6k |
| Beacon Pointe Advisors, LLC | New | +10.2k |
| CWC Advisors, LLC. | New | +7.3k |
Biggest sellers
| Element Squared LLC | Reduced | -266.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -52.9k |
| OLD MISSION CAPITAL LLC | Reduced | -38.1k |
| SYON CAPITAL LLC | Sold out | -35.4k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -34.8k |
| Clear Point Advisors Inc. | Sold out | -17.4k |
| FOUNDERS FINANCIAL SECURITIES LLC | Sold out | -15.1k |
| MAI Capital Management | Reduced | -12.4k |
| ACCESS FINANCIAL SERVICES, INC. | Sold out | -12.2k |
| HRT FINANCIAL LP | Sold out | -8.7k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| LexAurum Advisors, LLC 0.93% of their portfolio | 257.1k $7.2m | First filing |
| Focus Partners Wealth 0.00% of their portfolio | 145.5k $4.1m | New |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 135.4k $3.8m | Reduced -7.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 128.8k $3.6m | Reduced -34.8k |
| Sherry Group, Inc. 3.83% of their portfolio | 125.9k $3.5m | Reduced -1.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 125.3k $3.5m | Reduced -1.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 115.3k $3.2m | Added +11.6k |
| LPL Financial LLC 0.00% of their portfolio | 85.8k $2.4m | Reduced -555 |
| Element Squared LLC 1.30% of their portfolio | 82.9k $2.3m | Reduced -266.0k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 80.0k $2.2m | Added +27.1k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 77.3k $2.2m | Added +14.9k |
| MAI Capital Management 0.01% of their portfolio | 67.5k $1.9m | Reduced -12.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 59.3k $1.7m | Reduced -52.9k |
| Goldenstone Wealth Management LLC 1.16% of their portfolio | 57.2k $1.6m | Reduced -5.3k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 54.3k $1.5m | Added +1.6k |
| AE Wealth Management LLC 0.01% of their portfolio | 41.0k $1.1m | Added +3.0k |
| Kovack Advisors, Inc. 0.06% of their portfolio | 39.4k $1.1m | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 28.1k $783.8k | New |
| INSIGNEO ADVISORY SERVICES, LLC 0.05% of their portfolio | 25.3k $704.4k | New |
| IFP Advisors, Inc 0.01% of their portfolio | 23.5k $655.8k | Added +3.3k |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 23.5k $655.3k | Reduced -2.1k |
| TrustBank 0.22% of their portfolio | 20.0k $558.0k | Added +6.6k |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.03% of their portfolio | 19.8k $550.2k | Added +200 |
| Diligent Investors, LLC 0.14% of their portfolio | 19.7k $548.3k | Reduced -5 |
| Cypress Wealth Services, LLC 0.08% of their portfolio | 19.4k $540.8k | Added +6.6k |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 18.1k $504.0k | Added +2.0k |
| FSA Advisors, Inc. 0.31% of their portfolio | 17.1k $475.4k | Added +1.3k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 15.9k $443.8k | Reduced -5.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 15.4k $429.3k | Reduced -4.2k |
| Grantvest Financial Group LLC 0.25% of their portfolio | 13.9k $387.8k | Added +1.2k |
| HighTower Advisors, LLC 0.00% of their portfolio | 13.6k $380.0k | Unchanged |
| Opus Financial Solutions LLC 0.35% of their portfolio | 13.5k $375.3k | Reduced -6.3k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 12.9k $360.4k | Reduced -38.1k |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 12.0k $334.3k | New |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 11.6k $322.7k | Added +1.2k |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 11.2k $312.5k | Reduced -2.3k |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 10.2k $284.0k | New |
| GILL CAPITAL PARTNERS, LLC 0.08% of their portfolio | 10.0k $277.2k | Unchanged |
| Advus Financial Partners, LLC 0.07% of their portfolio | 9.9k $275.3k | Reduced -100 |
| Advisory Alpha, LLC 0.01% of their portfolio | 9.5k $265.2k | Reduced -93 |
| PFG Advisors 0.01% of their portfolio | 8.6k $239.0k | Reduced -100 |
| CALTON & ASSOCIATES, INC. 0.03% of their portfolio | 8.4k $235.1k | Unchanged |
| Phoenix Financial Ltd. 0.00% of their portfolio | 8.0k $221.5k | Unchanged |
| CWC Advisors, LLC. 0.10% of their portfolio | 7.3k $203.6k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 4.1k $115.1k | Reduced -1.8k |
| DHJJ Financial Advisors, Ltd. 0.03% of their portfolio | 3.5k $96.9k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.1k $87.1k | Reduced -219 |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 1.7k $47.4k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 1.3k $36.6k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 859 $24.0k | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 400 $11.1k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 399 $10.9k | Added +268 |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 258 $7.2k | New |
| Lloyd Advisory Services, LLC. 0.00% of their portfolio | 167 $4.7k | New |
| Kingdom Financial Group LLC. 0.00% of their portfolio | 167 $4.7k | Reduced -304 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 100 $2.8k | Unchanged |