INNOVATOR ETFS TRUST NNOV
GROWTH 100 PWR B · ETP · CUSIP 45784N874
52
institutional holders
+27 vs Q3 2025
2.0m
shares reported held*
$58.8mreported value*
28 new
14 added
1 reduced
6 sold out
net bought ≈ $39.4m (+1.4m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.71.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 20 |
| Q1 2025 | 22 |
| Q2 2025 | 24 |
| Q3 2025 | 25 |
| Q4 2025 | 52 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 10 | 7 |
| Q2 2025 | 8 | 13 |
| Q3 2025 | 7 | 12 |
| Q4 2025 | 42 | 7 |
Biggest buyers
| Element Squared LLC | Added | +317.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +137.5k |
| RAYMOND JAMES FINANCIAL INC | New | +127.0k |
| Cetera Investment Advisers | Added | +88.2k |
| LPL Financial LLC | New | +86.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +81.4k |
| MAI Capital Management | New | +79.8k |
| Kestra Advisory Services, LLC | New | +62.5k |
| TRUIST FINANCIAL CORP | New | +52.9k |
| OSAIC HOLDINGS, INC. | Added | +39.4k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -39.5k |
| Luminist Capital LLC | Sold out | -24.0k |
| CITADEL ADVISORS LLC | Sold out | -14.5k |
| Trek Financial, LLC | Sold out | -9.5k |
| UBS Group AG | Sold out | -1.4k |
| PRINCIPAL SECURITIES, INC. | Sold out | -550 |
| Advisory Services Network, LLC | Sold out | -400 |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Element Squared LLC 5.43% of their portfolio | 349.0k $10.0m | Added +317.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 163.6k $4.7m | Added +137.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 143.2k $4.1m | Added +9.7k |
| Sherry Group, Inc. 3.85% of their portfolio | 127.3k $3.7m | First filing |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 127.0k $3.6m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 112.2k $3.2m | Added +81.4k |
| Cetera Investment Advisers 0.00% of their portfolio | 103.8k $3.0m | Added +88.2k |
| LPL Financial LLC 0.00% of their portfolio | 86.3k $2.5m | New |
| MAI Capital Management 0.01% of their portfolio | 79.8k $2.3m | New |
| Goldenstone Wealth Management LLC 1.34% of their portfolio | 62.6k $1.8m | First filing |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 62.5k $1.8m | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 52.9k $1.5m | New |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 52.7k $1.5m | Added +39.4k |
| OLD MISSION CAPITAL LLC 0.06% of their portfolio | 51.0k $1.5m | Added +7.1k |
| AE Wealth Management LLC 0.01% of their portfolio | 38.0k $1.1m | Added +30.8k |
| SYON CAPITAL LLC 0.05% of their portfolio | 35.4k $1.0m | New |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 25.6k $735.7k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 21.0k $602.8k | New |
| IFP Advisors, Inc 0.01% of their portfolio | 20.2k $579.9k | Added +18.6k |
| Opus Financial Solutions LLC 0.54% of their portfolio | 19.8k $568.3k | First filing |
| Diligent Investors, LLC 0.14% of their portfolio | 19.7k $565.0k | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 19.6k $563.7k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.04% of their portfolio | 19.6k $561.1k | Added +15.6k |
| Clear Point Advisors Inc. 0.39% of their portfolio | 17.4k $499.5k | New |
| CENTAURUS FINANCIAL, INC. 0.02% of their portfolio | 16.1k $461.0k | New |
| FSA Advisors, Inc. 0.32% of their portfolio | 15.8k $453.5k | New |
| FOUNDERS FINANCIAL SECURITIES LLC 0.03% of their portfolio | 15.1k $432.9k | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 13.6k $391.4k | Added +2.1k |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 13.5k $388.3k | New |
| TrustBank 0.16% of their portfolio | 13.4k $385.0k | First filing |
| Cypress Wealth Services, LLC 0.05% of their portfolio | 12.8k $367.9k | Unchanged |
| Grantvest Financial Group LLC 0.23% of their portfolio | 12.7k $363.7k | New |
| ACCESS FINANCIAL SERVICES, INC. 0.13% of their portfolio | 12.2k $349.1k | New |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 10.4k $297.4k | New |
| Advus Financial Partners, LLC 0.07% of their portfolio | 10.0k $286.4k | New |
| GILL CAPITAL PARTNERS, LLC 0.09% of their portfolio | 10.0k $285.6k | Unchanged |
| Advisory Alpha, LLC 0.01% of their portfolio | 9.6k $275.9k | New |
| PFG Advisors 0.01% of their portfolio | 8.7k $249.1k | New |
| HRT FINANCIAL LP 0.00% of their portfolio | 8.7k $248.0k | New |
| Arkadios Wealth Advisors 0.00% of their portfolio | 8.6k $247.3k | Added +435 |
| CALTON & ASSOCIATES, INC. 0.04% of their portfolio | 8.4k $242.2k | Unchanged |
| Phoenix Financial Ltd. 0.00% of their portfolio | 8.0k $228.0k | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 7.3k $210.7k | New |
| Mariner, LLC 0.00% of their portfolio | 7.1k $202.6k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.9k $168.8k | Added +4.2k |
| DHJJ Financial Advisors, Ltd. 0.03% of their portfolio | 3.5k $99.8k | Added +3.2k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.3k $96.0k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 1.7k $48.8k | New |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 1.3k $37.7k | First filing |
| Kingdom Financial Group LLC. 0.00% of their portfolio | 471 $13.5k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 131 $3.8k | Reduced -39.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 100 $2.9k | Unchanged |